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Top Rated
1718 Ratings
55 Ratings
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Score 7.7 out of 100

HubSpot Marketing Hub

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Top Rated
1718 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Acquia Digital Experience Platform

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman | TrustRadius Reviewer

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Feature Rating Comparison

Security

Acquia Digital Experience Platform
8.3
HubSpot Marketing Hub
Role-based user permissions
Acquia Digital Experience Platform
8.3
HubSpot Marketing Hub

Platform & Infrastructure

Acquia Digital Experience Platform
8.0
HubSpot Marketing Hub
8.0
API
Acquia Digital Experience Platform
8.0
HubSpot Marketing Hub
8.0
Internationalization / multi-language
Acquia Digital Experience Platform
8.0
HubSpot Marketing Hub
Role-based workflow & approvals
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.3
Customizability
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.4
Integration with Salesforce.com
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.3
Integration with Microsoft Dynamics CRM
Acquia Digital Experience Platform
HubSpot Marketing Hub
7.6
Integration with SugarCRM
Acquia Digital Experience Platform
HubSpot Marketing Hub
7.3

Web Content Creation

Acquia Digital Experience Platform
8.5
HubSpot Marketing Hub
WYSIWYG editor
Acquia Digital Experience Platform
10.0
HubSpot Marketing Hub
Code quality / cleanliness
Acquia Digital Experience Platform
9.0
HubSpot Marketing Hub
Admin section
Acquia Digital Experience Platform
9.0
HubSpot Marketing Hub
Page templates
Acquia Digital Experience Platform
8.0
HubSpot Marketing Hub
Library of website themes
Acquia Digital Experience Platform
8.0
HubSpot Marketing Hub
Mobile optimization / responsive design
Acquia Digital Experience Platform
9.0
HubSpot Marketing Hub
Publishing workflow
Acquia Digital Experience Platform
9.0
HubSpot Marketing Hub
Form generator
Acquia Digital Experience Platform
6.0
HubSpot Marketing Hub

Web Content Management

Acquia Digital Experience Platform
8.4
HubSpot Marketing Hub
Content taxonomy
Acquia Digital Experience Platform
9.0
HubSpot Marketing Hub
SEO support
Acquia Digital Experience Platform
8.0
HubSpot Marketing Hub
Bulk management
Acquia Digital Experience Platform
8.0
HubSpot Marketing Hub
Availability / breadth of extensions
Acquia Digital Experience Platform
9.0
HubSpot Marketing Hub
Community / comment management
Acquia Digital Experience Platform
8.0
HubSpot Marketing Hub

Email & Online Marketing

Acquia Digital Experience Platform
HubSpot Marketing Hub
8.5
WYSIWYG email editor
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.2
Dynamic content
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.1
Ability to test dynamic content
Acquia Digital Experience Platform
HubSpot Marketing Hub
7.9
Landing pages
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.8
A/B testing
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.2
Mobile optimization
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.6
Email deliverability reporting
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.8
List management
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.7
Triggered drip sequences
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.8

Lead Management

Acquia Digital Experience Platform
HubSpot Marketing Hub
8.4
Lead nurturing
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.7
Lead scoring and grading
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.2
Data quality management
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.3
Automated sales alerts and tasks
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.4

Campaign Management

Acquia Digital Experience Platform
HubSpot Marketing Hub
8.4
Calendaring
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.2
Event/webinar marketing
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.6

Social Media Marketing

Acquia Digital Experience Platform
HubSpot Marketing Hub
8.5
Social sharing and campaigns
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.5
Social profile integration
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.4

Reporting & Analytics

Acquia Digital Experience Platform
HubSpot Marketing Hub
8.5
Dashboards
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.4
Standard reports
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.5
Custom reports
Acquia Digital Experience Platform
HubSpot Marketing Hub
8.5

Pros

Acquia Digital Experience Platform

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford | TrustRadius Reviewer

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Cons

Acquia Digital Experience Platform

  • Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
  • While documentation is robust, it can be difficult to find exactly what you need
  • Provided forums are not monitored frequently, and are not as useful as they could be
Eric Steinborn | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

Acquia Digital Experience Platform

Acquia Digital Experience Platform 10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.8
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Acquia Digital Experience Platform

If you're project requires a multisite architecture with scalable site deployment, and your budget allows, I would recommend Acquia. Acquia pricing sits more on an Enterprise level, so it is overwhelming if you're hosting a smaller site. Pantheon is much more suited for smaller, one-off, independent sites, and they provide similar tooling, availability, and free SSL with every site. If you need to control every aspect of your server environment and you have a server admin on staff, then Rackspace can provide you with an open hosting environment for you to configure yourself.
Kyle Taylor | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Acquia Digital Experience Platform

  • Our website isn't a revenue generator, so we don't have specific ROI calculations.
  • The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
  • We have had to invest in some training for our developers to learn Drupal.
Jim MacLeod | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Acquia Digital Experience Platform

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acquia Digital Experience Platform Editions & Modules

Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Acquia Digital Experience Platform
7.8
HubSpot Marketing Hub
8.9

Likelihood to Renew

Acquia Digital Experience Platform
10.0
HubSpot Marketing Hub
10.0

Usability

Acquia Digital Experience Platform
HubSpot Marketing Hub
8.0

Reliability and Availability

Acquia Digital Experience Platform
HubSpot Marketing Hub
9.1

Performance

Acquia Digital Experience Platform
HubSpot Marketing Hub
8.9

Support Rating

Acquia Digital Experience Platform
HubSpot Marketing Hub
8.8

In-Person Training

Acquia Digital Experience Platform
HubSpot Marketing Hub
9.1

Online Training

Acquia Digital Experience Platform
HubSpot Marketing Hub
9.1

Implementation Rating

Acquia Digital Experience Platform
HubSpot Marketing Hub
7.3

Scalability

Acquia Digital Experience Platform
HubSpot Marketing Hub
7.3

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