What users are saying about
393 Ratings
393 Ratings
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Score 8.2 out of 100
19 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

CallidusCloud LeadRocket

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Wendy Hamstra-Smith | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
CallidusCloud LeadRocket
6.5
WYSIWYG email editor
Act-On
9.4
CallidusCloud LeadRocket
6.6
Dynamic content
Act-On
9.2
CallidusCloud LeadRocket
Ability to test dynamic content
Act-On
9.0
CallidusCloud LeadRocket
Landing pages
Act-On
9.0
CallidusCloud LeadRocket
6.4
A/B testing
Act-On
9.4
CallidusCloud LeadRocket
Mobile optimization
Act-On
9.6
CallidusCloud LeadRocket
Email deliverability reporting
Act-On
8.9
CallidusCloud LeadRocket
List management
Act-On
9.4
CallidusCloud LeadRocket
Triggered drip sequences
Act-On
9.2
CallidusCloud LeadRocket

Lead Management

Act-On
9.4
CallidusCloud LeadRocket
6.5
Lead nurturing
Act-On
9.6
CallidusCloud LeadRocket
Lead scoring and grading
Act-On
9.8
CallidusCloud LeadRocket
8.0
Data quality management
Act-On
9.2
CallidusCloud LeadRocket
6.4
Automated sales alerts and tasks
Act-On
9.1
CallidusCloud LeadRocket
5.0

Campaign Management

Act-On
8.1
CallidusCloud LeadRocket
Calendaring
Act-On
6.8
CallidusCloud LeadRocket
Event/webinar marketing
Act-On
9.4
CallidusCloud LeadRocket

Social Media Marketing

Act-On
9.3
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
Act-On
9.3
CallidusCloud LeadRocket
5.0
Social profile integration
Act-On
9.3
CallidusCloud LeadRocket

Reporting & Analytics

Act-On
9.1
CallidusCloud LeadRocket
Dashboards
Act-On
9.0
CallidusCloud LeadRocket
Standard reports
Act-On
8.8
CallidusCloud LeadRocket
Custom reports
Act-On
9.4
CallidusCloud LeadRocket

Platform & Infrastructure

Act-On
9.3
CallidusCloud LeadRocket
6.4
API
Act-On
9.0
CallidusCloud LeadRocket
Role-based workflow & approvals
Act-On
9.1
CallidusCloud LeadRocket
6.4
Customizability
Act-On
9.5
CallidusCloud LeadRocket
Integration with Salesforce.com
Act-On
9.5
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
Act-On
9.4
CallidusCloud LeadRocket
Integration with SugarCRM
Act-On
9.0
CallidusCloud LeadRocket

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

CallidusCloud LeadRocket

  • LeadFormix allows me to manage a large number of mailing lists for the same mailing, avoiding duplicates across lists and letting me suppress lists of my choice.
  • LeadFormix has a straightforward, no-frills email program. This means I can develop my email templates and copy without the hassle of a complicated design platform
  • LeadFormix allows me to share created emails across my team. This is great for collaborated campaigns.
Stephanie Rosenburg | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

CallidusCloud LeadRocket

  • The platform has room to improve on their customization for customers. CallidusCloud cannot easily customize reporting that you would specifically need but rather searches for the best resource that's closest to your demands.
  • CallidusCloud needs to improve their update process. It has almost been guaranteed that whenever an upgrade/update has been made, there will be a hidden glitch in the system that will be effected for at least 1-2 weeks after. In other words, when they fix something, something else breaks.
Amir Draquez | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 11 answers
Fortunately we insisted on a three-month contract. They realllllllllly wanted us to sign up on an annual basis, but THANK GOD we can move away from LeadFormix without having invested too much time in developing content and workflows that would not arrive in our leads' in-boxes.
Chaunce Stanton | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

CallidusCloud LeadRocket

CallidusCloud LeadRocket 8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

CallidusCloud LeadRocket

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Wendy Hamstra-Smith | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

CallidusCloud LeadRocket

  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
Sundeep Gopal | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

CallidusCloud LeadRocket

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CallidusCloud LeadRocket Editions & Modules

Edition
Marketing$501
  1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

Rating Summary

Likelihood to Recommend

Act-On
9.4
CallidusCloud LeadRocket
2.9

Likelihood to Renew

Act-On
8.9
CallidusCloud LeadRocket
6.0

Usability

Act-On
9.1
CallidusCloud LeadRocket
8.0

Reliability and Availability

Act-On
9.1
CallidusCloud LeadRocket

Performance

Act-On
8.2
CallidusCloud LeadRocket

Support Rating

Act-On
7.3
CallidusCloud LeadRocket
6.0

In-Person Training

Act-On
8.7
CallidusCloud LeadRocket

Online Training

Act-On
9.3
CallidusCloud LeadRocket

Implementation Rating

Act-On
8.6
CallidusCloud LeadRocket

Scalability

Act-On
9.1
CallidusCloud LeadRocket

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