What users are saying about
339 Ratings
339 Ratings
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Score 7 out of 101
17 Ratings
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Score 4.9 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

CallidusCloud LeadRocket

If they can get it to work then it would be a great program.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
CallidusCloud LeadRocket
7.1
WYSIWYG email editor
Act-On
7.9
CallidusCloud LeadRocket
7.3
Dynamic content
Act-On
7.1
CallidusCloud LeadRocket
Ability to test dynamic content
Act-On
6.7
CallidusCloud LeadRocket
Landing pages
Act-On
7.0
CallidusCloud LeadRocket
6.9
A/B testing
Act-On
6.9
CallidusCloud LeadRocket
Mobile optimization
Act-On
6.8
CallidusCloud LeadRocket
Email deliverability
Act-On
7.8
CallidusCloud LeadRocket
List management
Act-On
6.4
CallidusCloud LeadRocket
Triggered drip sequences
Act-On
9.2
CallidusCloud LeadRocket

Lead Management

Act-On
7.3
CallidusCloud LeadRocket
6.6
Lead nurturing
Act-On
7.0
CallidusCloud LeadRocket
Lead scoring and grading
Act-On
7.4
CallidusCloud LeadRocket
8.0
Data quality management
Act-On
7.9
CallidusCloud LeadRocket
6.9
Automated sales alerts and tasks
Act-On
6.7
CallidusCloud LeadRocket
5.0

Campaign Management

Act-On
7.7
CallidusCloud LeadRocket
Calendaring
Act-On
6.8
CallidusCloud LeadRocket
Event/webinar marketing
Act-On
8.5
CallidusCloud LeadRocket

Social Media Marketing

Act-On
7.9
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
Act-On
7.9
CallidusCloud LeadRocket
5.0
Social profile integration
Act-On
7.9
CallidusCloud LeadRocket

Reporting & Analytics

Act-On
5.7
CallidusCloud LeadRocket
Dashboards
Act-On
5.5
CallidusCloud LeadRocket
Standard reports
Act-On
6.0
CallidusCloud LeadRocket
Custom reports
Act-On
5.7
CallidusCloud LeadRocket

Platform & Infrastructure

Act-On
7.3
CallidusCloud LeadRocket
6.9
API
Act-On
9.2
CallidusCloud LeadRocket
Role-based workflow & approvals
Act-On
6.8
CallidusCloud LeadRocket
6.9
Customizability
Act-On
6.7
CallidusCloud LeadRocket
Integration with Salesforce.com
Act-On
8.0
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
Act-On
6.1
CallidusCloud LeadRocket
Integration with SugarCRM
Act-On
7.0
CallidusCloud LeadRocket

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • I like the simplicity of the program. Each step is laid out and self-explanatory for creating an email campaign which makes the process extremely easy.
  • I like how LeadFormix provides you with different reports to look at. The information is helpful to see how well your campaign is doing with whatever the target audience it is.
  • I also love that I can store a number of different email campaigns that I've done in the past to use as a template for additional projects I have.
Virginia Tran profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • I'd like to be able to store the emails I've sent out. Being able to show a thread in emails would be helpful in the process of reaching certain people.
  • I'd like to be able to better understand why certain emails are not valid. Certain emails come back as invalid but it doesn't fully explain if it's because the person doesn't work there or if the server is blocked.
  • The spam score needs to be better explained; what in my email/template is creating the issue of a high spam score.
Virginia Tran profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
CallidusCloud LeadRocket6.0
Based on 11 answers
It seems like there are other email campaign programs out there that might get the job done quicker. But I have grown accustom to Leadformix because it is easy to use.
Brianna Hansen profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
CallidusCloud LeadRocket8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
CallidusCloud LeadRocket6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Wendy Hamstra-Smith profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • It has increased our efficiency by saving time
  • Due to the multiple lists issue, it has been difficult trying to send out individual email campaigns to individuals lists at certain times
Brianna Hansen profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

CallidusCloud LeadRocket

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
CallidusCloud LeadRocket Editions & Modules
CallidusCloud LeadRocket
Edition
Marketing
$501
1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.