What users are saying about

Act-On

328 Ratings

Act-On

328 Ratings
Score 7 out of 101

CallidusCloud LeadRocket

17 Ratings
Score 5.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

CallidusCloud LeadRocket

My experience with LeadFormix has been soley with its email marketing services. There are a number of things I would like to see improved before I would comfortably recommend this service to a colleague.
Stephanie Rosenburg profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
CallidusCloud LeadRocket
7.3
WYSIWYG email editor
Act-On
7.3
CallidusCloud LeadRocket
7.5
Dynamic content
Act-On
6.9
CallidusCloud LeadRocket
Ability to test dynamic content
Act-On
6.6
CallidusCloud LeadRocket
Landing pages
Act-On
7.8
CallidusCloud LeadRocket
7.1
A/B testing
Act-On
8.0
CallidusCloud LeadRocket
Mobile optimization
Act-On
7.7
CallidusCloud LeadRocket
Email deliverability
Act-On
8.8
CallidusCloud LeadRocket
List management
Act-On
6.0
CallidusCloud LeadRocket
Triggered drip sequences
Act-On
8.3
CallidusCloud LeadRocket

Lead Management

Act-On
6.7
CallidusCloud LeadRocket
6.7
Lead nurturing
Act-On
6.3
CallidusCloud LeadRocket
Lead scoring and grading
Act-On
6.9
CallidusCloud LeadRocket
8.0
Data quality management
Act-On
7.1
CallidusCloud LeadRocket
7.1
Automated sales alerts and tasks
Act-On
6.4
CallidusCloud LeadRocket
5.0

Campaign Management

Act-On
7.5
CallidusCloud LeadRocket
Calendaring
Act-On
6.8
CallidusCloud LeadRocket
Event/webinar marketing
Act-On
8.3
CallidusCloud LeadRocket

Social Media Marketing

Act-On
6.7
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
Act-On
6.4
CallidusCloud LeadRocket
5.0
Social profile integration
Act-On
7.0
CallidusCloud LeadRocket

Reporting & Analytics

Act-On
5.3
CallidusCloud LeadRocket
Dashboards
Act-On
4.7
CallidusCloud LeadRocket
Standard reports
Act-On
5.7
CallidusCloud LeadRocket
Custom reports
Act-On
5.6
CallidusCloud LeadRocket

Platform & Infrastructure

Act-On
6.5
CallidusCloud LeadRocket
7.1
API
Act-On
8.0
CallidusCloud LeadRocket
Role-based workflow & approvals
Act-On
6.4
CallidusCloud LeadRocket
7.1
Customizability
Act-On
5.1
CallidusCloud LeadRocket
Integration with Salesforce.com
Act-On
8.0
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
Act-On
4.1
CallidusCloud LeadRocket
Integration with SugarCRM
Act-On
7.1
CallidusCloud LeadRocket

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • Does everything that it needs to
  • Can handle huge amounts of data
  • Reporting is good
Sundeep Gopal profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • UI is very bad
  • Has so many features that many can go unnoticed and hard to figure out
  • Very bad customer support
  • Very bad delivery rate or can land up in spam easily
Sundeep Gopal profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
CallidusCloud LeadRocket6.0
Based on 11 answers
This is the program of choice for my company. There may be more effective email marketing services out there, but I also recognize that other teams in my company (who use the website lead tracking services) are most happy with LeadFormix. Furthermore, this program is more cost effective for us than others would be.
Stephanie Rosenburg profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
CallidusCloud LeadRocket8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo
CallidusCloud LeadRocket6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
Callidus and Marketo are polar opposites when it comes to customer service. There was no way of getting immediate assistance with Marketo. There were times where a response would come a couple days later or not at all as you could not speak to a live representative at any time. Initially, with CallidusCloud I could contact someone directly as long as it was within business hours and even after hours I could send an email and have a response by the next morning. We chose Callidus because the business and its reps were personable and possessed the tools that we needed at the time to maximize efficiency.
Amir Draquez profile photo

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • Automation with this platform makes it so easy to modify to your custom specification, there are no books or help-desk representative necessary.
  • There are frequent glitches every time they do an internal update that I would not find immediately but somewhere down the line within 2 weeks.
  • The various reporting tools available make it easier to track and configure the best strategies for each campaign that I may be running at the time.
Amir Draquez profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

CallidusCloud LeadRocket

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
CallidusCloud LeadRocket Editions & Modules
CallidusCloud LeadRocket
Edition
Marketing
$501
1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.