What users are saying about
345 Ratings
345 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 4.4 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

CallidusCloud LeadRocket

My experience with LeadFormix has been soley with its email marketing services. There are a number of things I would like to see improved before I would comfortably recommend this service to a colleague.
Stephanie Rosenburg profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
CallidusCloud LeadRocket
6.9
WYSIWYG email editor
Act-On
8.1
CallidusCloud LeadRocket
7.0
Dynamic content
Act-On
7.4
CallidusCloud LeadRocket
Ability to test dynamic content
Act-On
7.0
CallidusCloud LeadRocket
Landing pages
Act-On
7.1
CallidusCloud LeadRocket
6.7
A/B testing
Act-On
6.8
CallidusCloud LeadRocket
Mobile optimization
Act-On
6.6
CallidusCloud LeadRocket
Email deliverability
Act-On
7.9
CallidusCloud LeadRocket
List management
Act-On
6.7
CallidusCloud LeadRocket
Triggered drip sequences
Act-On
9.0
CallidusCloud LeadRocket

Lead Management

Act-On
7.4
CallidusCloud LeadRocket
6.6
Lead nurturing
Act-On
7.1
CallidusCloud LeadRocket
Lead scoring and grading
Act-On
7.7
CallidusCloud LeadRocket
8.0
Data quality management
Act-On
7.9
CallidusCloud LeadRocket
6.7
Automated sales alerts and tasks
Act-On
7.1
CallidusCloud LeadRocket
5.0

Campaign Management

Act-On
7.8
CallidusCloud LeadRocket
Calendaring
Act-On
6.8
CallidusCloud LeadRocket
Event/webinar marketing
Act-On
8.7
CallidusCloud LeadRocket

Social Media Marketing

Act-On
8.2
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
Act-On
8.2
CallidusCloud LeadRocket
5.0
Social profile integration
Act-On
8.2
CallidusCloud LeadRocket

Reporting & Analytics

Act-On
6.2
CallidusCloud LeadRocket
Dashboards
Act-On
6.0
CallidusCloud LeadRocket
Standard reports
Act-On
6.6
CallidusCloud LeadRocket
Custom reports
Act-On
6.1
CallidusCloud LeadRocket

Platform & Infrastructure

Act-On
7.4
CallidusCloud LeadRocket
6.7
API
Act-On
8.9
CallidusCloud LeadRocket
Role-based workflow & approvals
Act-On
7.2
CallidusCloud LeadRocket
6.7
Customizability
Act-On
6.9
CallidusCloud LeadRocket
Integration with Salesforce.com
Act-On
8.0
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
Act-On
6.7
CallidusCloud LeadRocket
Integration with SugarCRM
Act-On
7.0
CallidusCloud LeadRocket

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Does everything that it needs to
  • Can handle huge amounts of data
  • Reporting is good
Sundeep Gopal profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • The platform has room to improve on their customization for customers. CallidusCloud cannot easily customize reporting that you would specifically need but rather searches for the best resource that's closest to your demands.
  • CallidusCloud needs to improve their update process. It has almost been guaranteed that whenever an upgrade/update has been made, there will be a hidden glitch in the system that will be effected for at least 1-2 weeks after. In other words, when they fix something, something else breaks.
Amir Draquez profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
CallidusCloud LeadRocket6.0
Based on 11 answers
Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
Amir Draquez profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
CallidusCloud LeadRocket8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
CallidusCloud LeadRocket6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that I can keep a base of customers under a certain limit, and send to them unlimited
Paloma Nazar profile photo
Manticore is slightly better, simply because it kind of worked as opposed to not working at all. Pardot is great
No photo available

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • It has increased our efficiency by saving time
  • Due to the multiple lists issue, it has been difficult trying to send out individual email campaigns to individuals lists at certain times
Brianna Hansen profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

CallidusCloud LeadRocket

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
CallidusCloud LeadRocket Editions & Modules
CallidusCloud LeadRocket
Edition
Marketing
$501
1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.