What users are saying about
340 Ratings

MailChimp

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Top Rated
1390 Ratings
340 Ratings
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Score 7 out of 101

MailChimp

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Top Rated
1390 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

MailChimp

I think MailChimp is perfect for small business and newbies because it's the easiest email marketing platform around. You can get up and running quickly and affordably (in most cases even free) and try things out. So many times clients think they want a huge marketing automation platform, and while that could be right for them, I think it's better to start with small, achievable goals and go from there. Send your first email. Get your first subscriber form in place. Learn the ropes and see what works for your business. Then decide if you want to upgrade to MailChimp's more robust features or perhaps graduate to a different (more expensive) platform. For a large business or one with a lot of experience in email marketing, I still think MailChimp can be great because it's very powerful and integrates with nearly everything.
Vicki Lesage profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
MailChimp
8.5
WYSIWYG email editor
Act-On
7.9
MailChimp
8.6
Dynamic content
Act-On
7.1
MailChimp
8.0
Ability to test dynamic content
Act-On
6.7
MailChimp
8.4
Landing pages
Act-On
7.0
MailChimp
8.3
A/B testing
Act-On
6.9
MailChimp
8.8
Mobile optimization
Act-On
6.8
MailChimp
8.6
Email deliverability
Act-On
7.8
MailChimp
9.0
List management
Act-On
6.4
MailChimp
8.8
Triggered drip sequences
Act-On
9.2
MailChimp
7.8

Lead Management

Act-On
7.3
MailChimp
Lead nurturing
Act-On
7.0
MailChimp
Lead scoring and grading
Act-On
7.4
MailChimp
Data quality management
Act-On
7.9
MailChimp
Automated sales alerts and tasks
Act-On
6.7
MailChimp

Campaign Management

Act-On
7.6
MailChimp
Calendaring
Act-On
6.8
MailChimp
Event/webinar marketing
Act-On
8.5
MailChimp

Social Media Marketing

Act-On
7.9
MailChimp
Social sharing and campaigns
Act-On
7.9
MailChimp
Social profile integration
Act-On
7.9
MailChimp

Reporting & Analytics

Act-On
5.7
MailChimp
7.8
Dashboards
Act-On
5.5
MailChimp
7.8
Standard reports
Act-On
6.0
MailChimp
8.1
Custom reports
Act-On
5.7
MailChimp
7.5

Platform & Infrastructure

Act-On
7.3
MailChimp
API
Act-On
9.2
MailChimp
Role-based workflow & approvals
Act-On
6.8
MailChimp
Customizability
Act-On
6.7
MailChimp
Integration with Salesforce.com
Act-On
8.0
MailChimp
Integration with Microsoft Dynamics CRM
Act-On
6.1
MailChimp
Integration with SugarCRM
Act-On
7.0
MailChimp

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Easy to Import Contacts: MailChimp accepts a number of files and formats, so no matter where your contacts are currently, you'll likely be able to import them fairly quickly without much issue.
  • Customization options: There are templates to choose that can allow you to fairly easily make your design look like it's yours. If you happen to also have access to a graphic designer, then you can really take advantage of the customization options to make the design match your brand.
  • Analytics: Being able to review data points like open rates and click-thru has allowed us to improve our communications and reach more people.
Jessica Meadows Rich profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Mailchimp doesn't do advanced or complicated segmentation so well. It gives you the option with Mailchimp Pro, but it still has one fatal flaw. From my understanding, Mailchimp doesn't re-evaluate the segment conditions on scheduled sends for advanced segments. This means scheduled sends could be sent to an out-of-date segment if the segment isn't manually updated.
  • Doing quality assurance on scheduled campaigns is very hard. Once a campaign is scheduled, there is no way to view segment criteria or the design for QA without the pausing the schedule. This introduces risk as it is possible to reschedule at the wrong time. For people managing a lot of campaigns, being able to QA scheduled campaigns would be very helpful.
  • I felt that Mailchimp's automation features fell short of other email automation tools. They didn't give you enough control to build triggers and workflow for customized business cases, only a few general ones.
Alec Dibble profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
MailChimp7.0
Based on 19 answers
MailChimp offers a great product paired with great support. No, it doesn't have all the bells and whistles of other marketing platforms like Marketo or Hubspot, instead it does one thing really well and that's email marketing. You can upgrade, downgrade, or cancel your service at anytime. There really is no downside to giving them a try.
William Griggs profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
MailChimp9.9
Based on 7 answers
Mailchimp's website is a brilliant example of usability for a rather complex and cumbersome task (email newsletter management), with a fantastic touch of awesomeness - every detail is well thought out: from a design standpoint, the website is bliss, and with a nice touch of humor.
Pierre Le Leannec profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
MailChimp9.9
Based on 6 answers
Like support anywhere else, it truly depends on the day and the person handling your issue.
Katalin Sankowich profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
MailChimp9.0
Based on 5 answers
Try to customize it as much as possible. Explore the APIs if you are a web developer.
Michael Sunarlim profile photo

Alternatives Considered

These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that I can keep a base of customers under a certain limit, and send to them unlimited
Paloma Nazar profile photo
MailChimp is not the cheapest email campaign company however it has been the easiest to use for me since I stared using the service in college and then found it was what was used at the companies I worked for. It allows me to send email surveys that are released at a timeline that I choose with templates that seem to get good responses that do not burden the employees with anything that would be difficult to understand.
Brandon Adawi profile photo

Return on Investment

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo
  • All positive impact I got from MailChimp. It helped me to scale up my business in terms of sales transactions from scratch till where I am now.
  • It helped me to increase my email list. Initially I used to have a list of 2000-3000 subscribers. Now I am having more than 15000 subscribers.
  • It also helped me in brand building of my organization in the mind of my customers because of the rich feeling of my newsletters and promotional mailers created by MailChimp.
Shashank Chaturvedi profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
MailChimp Editions & Modules
MailChimp
Additional Pricing Details