What users are saying about

Act-On

328 Ratings

MailChimp

Top Rated
1306 Ratings

Act-On

328 Ratings
Score 7 out of 101

MailChimp

Top Rated
1306 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

MailChimp

I think MailChimp is perfect for small business and newbies because it's the easiest email marketing platform around. You can get up and running quickly and affordably (in most cases even free) and try things out. So many times clients think they want a huge marketing automation platform, and while that could be right for them, I think it's better to start with small, achievable goals and go from there. Send your first email. Get your first subscriber form in place. Learn the ropes and see what works for your business. Then decide if you want to upgrade to MailChimp's more robust features or perhaps graduate to a different (more expensive) platform. For a large business or one with a lot of experience in email marketing, I still think MailChimp can be great because it's very powerful and integrates with nearly everything.
Vicki Lesage profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
MailChimp
8.4
WYSIWYG email editor
Act-On
7.3
MailChimp
8.6
Dynamic content
Act-On
6.9
MailChimp
7.9
Ability to test dynamic content
Act-On
6.6
MailChimp
8.2
Landing pages
Act-On
7.8
MailChimp
8.2
A/B testing
Act-On
8.0
MailChimp
8.7
Mobile optimization
Act-On
7.7
MailChimp
8.5
Email deliverability
Act-On
8.8
MailChimp
8.9
List management
Act-On
6.0
MailChimp
8.6
Triggered drip sequences
Act-On
8.3
MailChimp
7.9

Lead Management

Act-On
6.7
MailChimp
Lead nurturing
Act-On
6.3
MailChimp
Lead scoring and grading
Act-On
6.9
MailChimp
Data quality management
Act-On
7.1
MailChimp
Automated sales alerts and tasks
Act-On
6.4
MailChimp

Campaign Management

Act-On
7.5
MailChimp
Calendaring
Act-On
6.8
MailChimp
Event/webinar marketing
Act-On
8.3
MailChimp

Social Media Marketing

Act-On
6.7
MailChimp
Social sharing and campaigns
Act-On
6.4
MailChimp
Social profile integration
Act-On
7.0
MailChimp

Reporting & Analytics

Act-On
5.3
MailChimp
7.8
Dashboards
Act-On
4.7
MailChimp
7.9
Standard reports
Act-On
5.7
MailChimp
8.1
Custom reports
Act-On
5.6
MailChimp
7.5

Platform & Infrastructure

Act-On
6.5
MailChimp
API
Act-On
8.0
MailChimp
Role-based workflow & approvals
Act-On
6.4
MailChimp
Customizability
Act-On
5.1
MailChimp
Integration with Salesforce.com
Act-On
8.0
MailChimp
Integration with Microsoft Dynamics CRM
Act-On
4.1
MailChimp
Integration with SugarCRM
Act-On
7.1
MailChimp

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Easy to Import Contacts: MailChimp accepts a number of files and formats, so no matter where your contacts are currently, you'll likely be able to import them fairly quickly without much issue.
  • Customization options: There are templates to choose that can allow you to fairly easily make your design look like it's yours. If you happen to also have access to a graphic designer, then you can really take advantage of the customization options to make the design match your brand.
  • Analytics: Being able to review data points like open rates and click-thru has allowed us to improve our communications and reach more people.
Jessica Meadows Rich profile photo

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • Backend organization: I'm used to it now but initially it was very difficult to navigate the dashboard. I still get confused from time to time and have difficulty finding what I'm looking for. The organization just isn't very intuitive.
  • The payment structure and credit system are incredibly confusing. We use the free version but had at one point considered paying for the full version. We had difficulty understanding how many credits we needed and abandoned the idea.
Jessica Meadows Rich profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
MailChimp7.0
Based on 19 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
MailChimp9.9
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
MailChimp9.9
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Katherine Pomfret profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
MailChimp9.0
Based on 5 answers
Try to customize it as much as possible. Explore the APIs if you are a web developer.
Michael Sunarlim profile photo

Alternatives Considered

These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that I can keep a base of customers under a certain limit, and send to them unlimited
Paloma Nazar profile photo
MailChimp is not the cheapest email campaign company however it has been the easiest to use for me since I stared using the service in college and then found it was what was used at the companies I worked for. It allows me to send email surveys that are released at a timeline that I choose with templates that seem to get good responses that do not burden the employees with anything that would be difficult to understand.
Brandon Adawi profile photo

Return on Investment

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo
  • MailChimp has allowed the organization I worked for to track returns and ensure that proper procedures are being followed.
  • We were able to reduce returns during the months when the MailChimp survey was being used because it gave employees the incentive to follow company procedures that are put in place to provide a uniform and thorough experience for the customer when acclimating to our product.
Brandon Adawi profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
MailChimp Editions & Modules
MailChimp
Additional Pricing Details