What users are saying about

Act-On

328 Ratings

Outreach

283 Ratings

Act-On

328 Ratings
Score 7 out of 101

Outreach

283 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Outreach

Outreach works well for any prospecting sales organization. The ability to quickly put together and execute on specific sequences allows your reps to put out a high volume of targeted emails. I've used the tool as well as a CSM at my last company. While there were features that were useful to me, like the Google Calendar integration, I didn't get the same utility as I would cold or warm prospecting leads as a BDS rep.
Arick Christopher profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Outreach
WYSIWYG email editor
Act-On
7.3
Outreach
Dynamic content
Act-On
6.9
Outreach
Ability to test dynamic content
Act-On
6.6
Outreach
Landing pages
Act-On
7.8
Outreach
A/B testing
Act-On
8.0
Outreach
Mobile optimization
Act-On
7.7
Outreach
Email deliverability
Act-On
8.8
Outreach
List management
Act-On
6.0
Outreach
Triggered drip sequences
Act-On
8.3
Outreach

Lead Management

Act-On
6.7
Outreach
Lead nurturing
Act-On
6.3
Outreach
Lead scoring and grading
Act-On
6.9
Outreach
Data quality management
Act-On
7.1
Outreach
Automated sales alerts and tasks
Act-On
6.4
Outreach

Campaign Management

Act-On
7.5
Outreach
Calendaring
Act-On
6.8
Outreach
Event/webinar marketing
Act-On
8.3
Outreach

Social Media Marketing

Act-On
6.7
Outreach
Social sharing and campaigns
Act-On
6.4
Outreach
Social profile integration
Act-On
7.0
Outreach

Reporting & Analytics

Act-On
5.3
Outreach
Dashboards
Act-On
4.7
Outreach
Standard reports
Act-On
5.7
Outreach
Custom reports
Act-On
5.6
Outreach

Platform & Infrastructure

Act-On
6.5
Outreach
API
Act-On
8.0
Outreach
Role-based workflow & approvals
Act-On
6.4
Outreach
Customizability
Act-On
5.1
Outreach
Integration with Salesforce.com
Act-On
8.0
Outreach
Integration with Microsoft Dynamics CRM
Act-On
4.1
Outreach
Integration with SugarCRM
Act-On
7.1
Outreach

Pros

  • Salesforce integration. I'm able to accomplish everything that I need to accomplish seamlessly between Act-On and Salesforce.
  • Support. Our use of Act-On is probably fairly unique but every question or issue I throw at my customer success manager (Scott S., who is AMAZING) is always met with a convenient and innovative solution.
  • Automation. The automated programs are very intuitive and easy to set up, monitor and use.
Lauren Kates profile photo
  • Email automation to scale. Enabling multiple contacts with clients in a short period of time.
  • Customization of Templates/Messaging. How/When/Where emails get sent.
  • Creates a method of accountability to make sure you aren't letting contacts fall through the cracks.
Carson Christensen profile photo

Cons

  • Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
  • E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
Lauren Kates profile photo
  • More training available on the functionality of available tools within Outreach (e.g. Tags, Prospecting Schedules, etc.).
  • Examples of Templates/Snippets/Sequences.
  • Enabling easier collaboration with Team Mates for sharing and viewing details of conversion on sequences and specific messaging (if shared between team members).
Carson Christensen profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
Outreach9.1
Based on 4 answers
Outreach has become the main platform for our SDRs. I haven't found a better alternative yet.
Kiyoshi Kidd profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Outreach7.7
Based on 133 answers
If you have someone managing the backend and have proper training with Outreach, then it is an AMAZING platform. The CSMs are great for getting for getting you started and the online resources and training has greatly improved in the past few months. There is a bit of a learning curve but learning the platform is definitely worth the payoff in the end.
Kiyoshi Kidd profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
Outreach9.5
Based on 2 answers
I have yet to have a negative experience with support. They are friendly, act like human beings, are smart, well trained, know where to find the answers, and are overall the most pleasing support team I have ever had the pleasure of working with.
Kiyoshi Kidd profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
Outreach9.1
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

We use multiple platforms for different clients. SharpSpring is great for clients that are new to the content marketing game and haven't had much of a business development / CRM tracking process in place while Act-On has a more robust platform with a larger suite of options. Streamsend and Constant Contact are adequate for email marketing - keeping it simple. They have easier templates and are much more user-friendly, but aren't adequate at integrating web traffic, analytics and lead nurturing data. Cvent was very clunky and I'm thankful I don't have to use that system any longer. That was a system designed for email marketing and lead conversion for events only and I never did get the hang of it.
Kimberly Kitchen profile photo
Outreach is a much more intuitive tool in terms of creating and running a sequence (or cadence). The way it functions just makes more sense! We had a bunch of work arounds for SalesLoft, towards the end we were hardly using any features in the tool. SalesLoft was difficult to navigate and very clunky. The call quality was awful and our prospects typically couldn't hear us, calls were dropped often and got "rejected" frequently. Outreach integrates much better with Salesforce (although there are some challenges with the API and updates) and actually logs our activities. In SalesLoft, we were manually calling and e-mailing because the service was so inconsistent. Many of our e-mails were flagged as spam, we saw MUCH better open/response rates switching over to Outreach. Outreach is simply a better tool. It is more thoughtfully designed and provides features that support our business and efficiency. The support is very responsive and helpful. While I didn't make the decision personally to move forward with Outreach, I definitely supported it because of the intuitive nature, extra sales tools (reports, automation, etc) and the sense that the CSM team would actually respond and be helpful with any issues.
Brandan Chang-Barstow profile photo

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • Outreach has singlehandedly enabled us to effectively manage a sales team remotely
  • We have seen a significant bump in our overall cold prospecting conversions
  • Outreach has saved our new reps from having to do a lot up front, they now just need to learn the basics of outreach in order to start selling our product
Erik Pyykonen profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Outreach

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Outreach Editions & Modules
Outreach
Additional Pricing Details

Outreach More Information