What users are saying about
404 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
723 Ratings
404 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Outreach

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
723 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.9

    Act-On

    89%

    Outreach

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 9/9 features

    WYSIWYG email editor

    9.4
    94%
    112 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.2
    92%
    92 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.6
    86%
    92 Ratings
    N/A
    0 Ratings

    Landing pages

    8.9
    89%
    108 Ratings
    N/A
    0 Ratings

    A/B testing

    9.1
    91%
    95 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.1
    91%
    103 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.7
    87%
    220 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    111 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.5
    85%
    87 Ratings
    N/A
    0 Ratings

    Lead Management

    9.3

    Act-On

    93%

    Outreach

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 4/4 features

    Lead nurturing

    9.4
    94%
    104 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    9.4
    94%
    104 Ratings
    N/A
    0 Ratings

    Data quality management

    9.2
    92%
    102 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.1
    91%
    95 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.0

    Act-On

    80%

    Outreach

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Calendaring

    6.8
    68%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    9.1
    91%
    76 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    9.2

    Act-On

    92%

    Outreach

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Social sharing and campaigns

    9.2
    92%
    69 Ratings
    N/A
    0 Ratings

    Social profile integration

    9.2
    92%
    63 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.9

    Act-On

    89%

    Outreach

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    109 Ratings
    N/A
    0 Ratings

    Standard reports

    8.7
    87%
    112 Ratings
    N/A
    0 Ratings

    Custom reports

    9.4
    94%
    84 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    9.0

    Act-On

    90%

    Outreach

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 6/6 features

    API

    8.9
    89%
    67 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.9
    89%
    71 Ratings
    N/A
    0 Ratings

    Customizability

    9.4
    94%
    89 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.2
    92%
    65 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.1
    91%
    36 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.2
    82%
    29 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Act-On Software is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Online Training, Implementation Rating
    • Outreach is rated higher in 1 area: Support Rating
    • Act-On Software and Outreach are tied in 1 area: Usability

    Likelihood to Recommend

    9.4

    Act-On

    94%
    219 Ratings
    8.4

    Outreach

    84%
    195 Ratings

    Likelihood to Renew

    8.9

    Act-On

    89%
    112 Ratings
    7.0

    Outreach

    70%
    5 Ratings

    Usability

    9.1

    Act-On

    91%
    32 Ratings
    9.1

    Outreach

    91%
    150 Ratings

    Availability

    9.1

    Act-On

    91%
    28 Ratings

    Outreach

    N/A
    0 Ratings

    Performance

    8.2

    Act-On

    82%
    26 Ratings

    Outreach

    N/A
    0 Ratings

    Support Rating

    7.3

    Act-On

    73%
    78 Ratings
    8.0

    Outreach

    80%
    23 Ratings

    In-Person Training

    8.7

    Act-On

    87%
    4 Ratings

    Outreach

    N/A
    0 Ratings

    Online Training

    9.3

    Act-On

    93%
    16 Ratings
    8.0

    Outreach

    80%
    1 Rating

    Implementation Rating

    8.6

    Act-On

    86%
    44 Ratings
    6.0

    Outreach

    60%
    3 Ratings

    Product Scalability

    9.1

    Act-On

    91%
    1 Rating

    Outreach

    N/A
    0 Ratings

    Likelihood to Recommend

    Act-On

    Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
    Sourov K Chowdhury | TrustRadius Reviewer

    Outreach

    In my opinion, Outreach is well suited for an enterprise sales team of 50+ users - otherwise, I feel you are unseen/unheard/unappreciated, and customer support is not offered for smaller scale teams. Outreach is well suited for outbound sales that offer simple solutions that can be communicated quickly and efficiently via cold email outreach.
    Anonymous | TrustRadius Reviewer

    Pros

    Act-On

    • Establishes a simple but very decisive way of how to perform specialized marketing work.
    • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
    • The support is solid; it takes all the suggestions and doubts I have regarding the software.
    Korey Migdal | TrustRadius Reviewer

    Outreach

    • Organization - I know when to make calls/emails/LinkedIn connections without having to overthink anything.
    • Alignment - the colleagues I work with on my accounts can keep tabs on my activity so there is no redundancy or overcommunication.
    • Ease of use - all my contacts are in one place, and sending automated emails I have built in my sequences give me so much time back in my day.
    Anonymous | TrustRadius Reviewer

    Cons

    Act-On

    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Anonymous | TrustRadius Reviewer

    Outreach

    • Triggers can be a little tricky to figure out - some limitations are not intuitive
    • User management through Salesforce feature - our process is to Freeze Salesforce accounts before deactivating them to ensure account/opportunity/contact migrations have fully taken place; Outreach will only remove licenses from deactivated users, which could be frustrating if we were already at our license cap and needed to add more users in that interim.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Act-On

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $900 per month (starts at 2,500 active contacts)

    Act-On Editions & Modules

    Edition
    Professional$9001
    Enterprise$2,0002
    1. per month (starts at 2,500 active contacts)
    2. per month ( starts at 2,500 active contacts)
    Additional Pricing Details
    The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

    Outreach

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    Outreach Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Act-On

    Act-On 8.9
    Based on 112 answers
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Damian Leslie | TrustRadius Reviewer

    Outreach

    Outreach 7.0
    Based on 5 answers
    I like Outreach, but I do wonder about new competitors that are 25-50% less expensive.
    Christian Banach | TrustRadius Reviewer

    Usability

    Act-On

    Act-On 9.1
    Based on 32 answers
    It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
    Diogo Cabral | TrustRadius Reviewer

    Outreach

    Outreach 9.1
    Based on 150 answers
    The ease of use for outreach is next to none. Everything is clearly explained, you can hop on a call with their support team whenever, and it effortlessly integrates into your computer. You can do everything you need sales related on it, and the learning curve is small. I'd recommend it as a first and last CRM.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Act-On

    Act-On 9.1
    Based on 28 answers
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Eric Kinaitis, MBA | TrustRadius Reviewer

    Outreach

    No score
    No answers yet
    No answers on this topic

    Performance

    Act-On

    Act-On 8.2
    Based on 26 answers
    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Anonymous | TrustRadius Reviewer

    Outreach

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Act-On

    Act-On 7.3
    Based on 78 answers
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Harold Klaassen | TrustRadius Reviewer

    Outreach

    Outreach 8.0
    Based on 23 answers
    The overall support of Outreach has been great. Whenever I have a problem, they were quick to fix it and typically respond within one business day. I don't typically have many requests for support because a lot of my questions can be answered through their knowledge panel. They have been fantastic to work with overall.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Act-On

    Act-On 8.7
    Based on 4 answers
    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Anonymous | TrustRadius Reviewer

    Outreach

    No score
    No answers yet
    No answers on this topic

    Online Training

    Act-On

    Act-On 9.3
    Based on 16 answers
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Carrie Scheetz | TrustRadius Reviewer

    Outreach

    Outreach 8.0
    Based on 1 answer
    Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Act-On

    Act-On 8.6
    Based on 44 answers
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Prabal Roy | TrustRadius Reviewer

    Outreach

    Outreach 6.0
    Based on 3 answers
    Although we required a special setup, the process was quick. But we paid a lot for the implementation and didn't use 33% of the hours we purchased.
    Christian Banach | TrustRadius Reviewer

    Alternatives Considered

    Act-On

    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Kyle Moloo | TrustRadius Reviewer

    Outreach

    Outreach does a great job being a one-stop-shop for all of your tools in one platform to help your SDR's and AE build pipelines and simplifying the process of nurturing/maintain communication with your contacts. You won't need to use other sales enablement tools with outreach. You'll be able to build sequences using 3 different channels of LinkedIn, emailing, and calls in one platform. You'll also be able to view overall insights of what sequences are performing well, how they are successful.
    Wills Coleman | TrustRadius Reviewer

    Scalability

    Act-On

    Act-On 9.1
    Based on 1 answer
    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Anonymous | TrustRadius Reviewer

    Outreach

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Act-On

    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Danielle Armour | TrustRadius Reviewer

    Outreach

    • The huge positive impact it had was the team not needing to spend as much time as disengaged opps as they were engaged ones. We were able to set sequences to work with them while the team could focus on generating new leads or converting Opps.
    • For an AE - post demo communication is important. With templates and snippets we could just click a few buttons and have a really nice email sent out with the relevant information and then the next several steps already planned out. This freed up time for us and even allowed us to take calls a lot sooner after demo's then before. For busy days this was very helpful.
    Ron Toth | TrustRadius Reviewer

    Screenshots

    Add comparison