What users are saying about

ActiveCampaign

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Top Rated
67 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
Top Rated
80 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
ActiveCampaign
7.7
IBM Watson Campaign Automation
8.0
Dynamic content
ActiveCampaign
7.3
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
ActiveCampaign
7.4
IBM Watson Campaign Automation
7.0
Landing pages
ActiveCampaign
6.7
IBM Watson Campaign Automation
8.3
A/B testing
ActiveCampaign
7.1
IBM Watson Campaign Automation
8.3
Mobile optimization
ActiveCampaign
7.7
IBM Watson Campaign Automation
8.0
Email deliverability
ActiveCampaign
8.3
IBM Watson Campaign Automation
8.3
List management
ActiveCampaign
8.1
IBM Watson Campaign Automation
8.6
Triggered drip sequences
ActiveCampaign
9.3
IBM Watson Campaign Automation
7.6

Reporting & Analytics

ActiveCampaign
7.0
IBM Watson Campaign Automation
5.9
Dashboards
ActiveCampaign
7.0
IBM Watson Campaign Automation
4.9
Standard reports
ActiveCampaign
7.2
IBM Watson Campaign Automation
7.0
Custom reports
ActiveCampaign
6.8
IBM Watson Campaign Automation
5.9

Lead Management

ActiveCampaign
IBM Watson Campaign Automation
6.7
Lead nurturing
ActiveCampaign
IBM Watson Campaign Automation
7.3
Lead scoring and grading
ActiveCampaign
IBM Watson Campaign Automation
7.0
Data quality management
ActiveCampaign
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
ActiveCampaign
IBM Watson Campaign Automation
6.0

Campaign Management

ActiveCampaign
IBM Watson Campaign Automation
6.2
Calendaring
ActiveCampaign
IBM Watson Campaign Automation
6.0
Event/webinar marketing
ActiveCampaign
IBM Watson Campaign Automation
6.5

Social Media Marketing

ActiveCampaign
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
ActiveCampaign
IBM Watson Campaign Automation
7.0
Social profile integration
ActiveCampaign
IBM Watson Campaign Automation
5.0

Platform & Infrastructure

ActiveCampaign
IBM Watson Campaign Automation
7.3
API
ActiveCampaign
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
ActiveCampaign
IBM Watson Campaign Automation
5.0
Customizability
ActiveCampaign
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
ActiveCampaign
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
ActiveCampaign
IBM Watson Campaign Automation
8.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Customer support
  • As someone very new to the administrative side of email marketing a few years ago, I needed a thorough onboarding to the tool. And that's just what I received. Online training, technical support, webinars, and the personal involvement of our Relationship Manager and Account Director helped me ramp very quickly and achieve proficiency with the tool. SIlverpop has robust and varied offerings that meet the needs of multiple learning styles.
  • Flexibility
  • As a company with marketing teams in multiple countries, a vast product portfolio, customers in many different industries, our business is inherently complex. TI needs a partner that is flexible and can adapt to our sometimes unique needs. One example of this is Silverpop's willingness to help make connections between our database and the tool to ensure accuracy and efficiency.
  • Product Development
  • Silverpop is constantly evolving its offering. In an industry like ours, change is the only constant - so this makes Silverpop a very good fit for TI. Making the jump to marketing automation has been a seamless one, thanks to the capabilities available in Engage. We also greatly value the opportunity to provide input toward future development, as our needs change.
Kristin Lucido profile photo

Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • Reporting for Programs
  • Tracking results for automated programs is very manual (does not calculate open and click rates) and time consuming. It's also not possible to pull reports for multiple programs at once, as can be done using 'comparison report' for push emails.
Kristin Lucido profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.5
Based on 30 answers
Our need for robust functionality, increased efficiency and the personal, technical support of our Account Director meets our current needs. For these reasons, I'm highly likely to recommend that my organization renew its relationship with Silverpop. Throughout our 8+ year engagement, Silverpop has time and again proved it is a partner that will grow with us as our needs evolve and change. This willingness and the constant evolution of the product continually enable us to be on the forefront with customer engagement.
Kristin Lucido profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation8.0
Based on 6 answers
Very easy to use, meaning you can save time by automating all the easy things that would otherwise be manual. Great, intuitive UI. Everything just feels really easy to do
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Shannon Feldpush profile photo

Alternatives Considered

Compared to options like MailChimp and Constant Contact, ActiveCampaign offers a much more robust and granular delivery feature set. Compared to more robust options like Infusionsoft or HubSpot, it offers much of the same functionality for a fraction of the cost. Once your list grows into the thousands, you'll want to consider Infusionsoft or HubSpot for their better CRM features, but if your list is smaller and you want to get aggressive about growing it, this is the tool for you.
Nicholas De Salvo profile photo
I wasn't involved in the tool selection process but inherited the system. I think that Pardot and Marketo are the leaders in the marketplace, followed closely by Eloqua. Hubspot is a nice option with good usability but I was concerned it would not scale for the global campaign volume we have. We worked with Vertical Response before Silverpop but only for email. We are planning to make a switch when our contract ends.
Jennifer Lewis profile photo

Return on Investment

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo profile photo
  • Better customer service: emails are more reliably sent than our last platform
  • Better holistic view of our email program: All emails are now currently sent through Silverpop, so we have a better view on how customers are engaging across all email messages and what messages they are interacting with.
  • More control for the Marketing team: Previously all of our automated messages were sent from our internal platform and marketers had little control over messaging, without going through IT prioritization time and a release. Today, we can make changes to copy, links, imagery on the fly. Data changes sometimes do still require IT time, but much less than before.
Carey Marston profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details