What users are saying about

ActiveCampaign

Top Rated
59 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

IBM Watson Campaign Automation

Top Rated
77 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

IBM Watson Campaign Automation

Silverpop is possibly an option for companies who are just starting with automation in general or are on a tight budget. For us, we run campaigns globally in multiple languages and we are quickly outgrowing it as our automation needs increase. We need an automation program that can grow and scale with us. Also, its important to have a support team that's responsive and listens to the issues that customers face and makes the necessary improvements. We are looking at other solutions like Pardot and Marketo and they have functionality and usability that far surpasses what we have in Silverpop.
Jennifer Lewis profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
ActiveCampaign
7.7
IBM Watson Campaign Automation
8.0
Dynamic content
ActiveCampaign
7.4
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
ActiveCampaign
7.5
IBM Watson Campaign Automation
7.0
Landing pages
ActiveCampaign
6.7
IBM Watson Campaign Automation
8.3
A/B testing
ActiveCampaign
7.2
IBM Watson Campaign Automation
8.3
Mobile optimization
ActiveCampaign
7.7
IBM Watson Campaign Automation
8.0
Email deliverability
ActiveCampaign
8.3
IBM Watson Campaign Automation
8.3
List management
ActiveCampaign
8.1
IBM Watson Campaign Automation
8.6
Triggered drip sequences
ActiveCampaign
9.3
IBM Watson Campaign Automation
7.6

Reporting & Analytics

ActiveCampaign
7.0
IBM Watson Campaign Automation
6.0
Dashboards
ActiveCampaign
7.1
IBM Watson Campaign Automation
5.0
Standard reports
ActiveCampaign
7.3
IBM Watson Campaign Automation
7.0
Custom reports
ActiveCampaign
6.7
IBM Watson Campaign Automation
6.0

Lead Management

ActiveCampaign
IBM Watson Campaign Automation
6.7
Lead nurturing
ActiveCampaign
IBM Watson Campaign Automation
7.3
Lead scoring and grading
ActiveCampaign
IBM Watson Campaign Automation
7.0
Data quality management
ActiveCampaign
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
ActiveCampaign
IBM Watson Campaign Automation
6.0

Campaign Management

ActiveCampaign
IBM Watson Campaign Automation
6.2
Calendaring
ActiveCampaign
IBM Watson Campaign Automation
6.0
Event/webinar marketing
ActiveCampaign
IBM Watson Campaign Automation
6.5

Social Media Marketing

ActiveCampaign
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
ActiveCampaign
IBM Watson Campaign Automation
7.0
Social profile integration
ActiveCampaign
IBM Watson Campaign Automation
5.0

Platform & Infrastructure

ActiveCampaign
IBM Watson Campaign Automation
7.3
API
ActiveCampaign
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
ActiveCampaign
IBM Watson Campaign Automation
5.0
Customizability
ActiveCampaign
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
ActiveCampaign
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
ActiveCampaign
IBM Watson Campaign Automation
8.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Scoring Model - it was easy to implement and manage
  • Dynamic content - this worked well once we started using it for emails and landing pages. We used this for localized language versions of programs.
Jennifer Lewis profile photo

Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • I think the Programs functionality of Engage is amazing, and you can really do a lot of awesome stuff with it -- but testing (and sometimes even updating) a program is laborious and sometimes difficult to do. I know they are aware of this and there has been much discussion regarding the topic on the community forum and within Silverpop.
  • The WYSWYG editor used by Silverpop (at the time of this writing is a version of FCK Editor) isn't super great in terms of the HTML it produces. It's not going to maim your email to look terrible, but it will alter your code if you have imported it (ex, changing hexidecimal colors to rgb, adding various font and span tags, etc). Nothing super critical, and if the user is comfortable with HTML - probably won't care (or even be aware it's doing it).
  • CRM Integration. Currently, Silverpop integrates with Salesforce.com (SFDC) and MS Dynamics. Salesforce integration has been available for years, and I cannot personally speak to it. We use MS Dynamics, and it is in its infancy. Current features and functionality are extremely limited. The initial introduction of the integration service was introduced mid-2013. Also, there is additional cost (setup and monthly licensing fee) for CRM integration, and - at least for MS Dynamics, requires a subscription to Scribe Online for usage (another cost, but not through Silverpop).
Michael Hobley profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.5
Based on 30 answers
Overall, we are happy with the service and results of Engage. Also, the general investment in the product (integration with CRM and CMS) and training of users has been significant.
Michael Hobley profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation8.0
Based on 6 answers
Very easy to use, meaning you can save time by automating all the easy things that would otherwise be manual. Great, intuitive UI. Everything just feels really easy to do
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

Definitely, ActiveCampaign has the ability to give us more control within our large email lists and engaged prospects.
No photo available
I've used IBM Campaign and Apteco PeopleStage and find WCA significantly easier to get to grips with. Simplicity comes from the presentation of the data to the tool and an intuitive UI. IBM Campaign has significantly greater ease of access to and manipulation of ad hoc data sources, but that ease can lead to excessive/unecessary data being drawn in and laziness around preparation.
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Return on Investment

  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
No photo available
  • Increased efficiency as reps were able to follow up on emails.
  • Could easily create campaigns between SFDC and Silverpop for better tracking.
  • Gave us the ability to better communicate with our customer base.
Amanda Wheeler profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details