What users are saying about
97 Ratings
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Top Rated
340 Ratings
97 Ratings
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Score 8.5 out of 100

Keap

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Top Rated
340 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

  • AWeber ranks higher in 1 feature set: Email & Online Marketing
  • Keap (formerly Infusionsoft) ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.0

AWeber

70%
6.8

Keap

68%
Keap (formerly Infusionsoft) ranks higher in 8/9 features

WYSIWYG email editor

6.3
63%
29 Ratings
7.7
77%
49 Ratings

Dynamic content

7.9
79%
2 Ratings
5.9
59%
46 Ratings

Landing pages

4.7
47%
3 Ratings
7.1
71%
113 Ratings

A/B testing

6.0
60%
6 Ratings
6.0
60%
9 Ratings

Mobile optimization

6.2
62%
25 Ratings
6.8
68%
105 Ratings

Email deliverability reporting

7.9
79%
57 Ratings
8.2
82%
174 Ratings

List management

8.6
86%
30 Ratings
8.7
87%
125 Ratings

Triggered drip sequences

8.5
85%
26 Ratings
8.6
86%
48 Ratings

Ability to test dynamic content

N/A
0 Ratings
2.0
20%
14 Ratings

Reporting & Analytics

5.3

AWeber

53%
7.2

Keap

72%
Keap (formerly Infusionsoft) ranks higher in 3/3 features

Dashboards

6.3
63%
26 Ratings
6.5
65%
54 Ratings

Standard reports

5.0
50%
30 Ratings
7.9
79%
123 Ratings

Custom reports

4.5
45%
25 Ratings
7.2
72%
114 Ratings

Pre-Send Testing

7.9

AWeber

79%

Keap

Feature Set Not Supported
N/A
AWeber ranks higher in 6/6 features

URL Validation

8.7
87%
3 Ratings
N/A
0 Ratings

Link Tracking

9.0
90%
3 Ratings
N/A
0 Ratings

Image Validation

6.9
69%
3 Ratings
N/A
0 Ratings

Inbox Display

6.9
69%
3 Ratings
N/A
0 Ratings

Spam Testing

6.9
69%
3 Ratings
N/A
0 Ratings

Email Previews

9.0
90%
3 Ratings
N/A
0 Ratings

Lead Management

AWeber

Feature Set Not Supported
N/A
7.9

Keap

79%
Keap (formerly Infusionsoft) ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.5
85%
124 Ratings

Lead scoring and grading

N/A
0 Ratings
6.9
69%
110 Ratings

Data quality management

N/A
0 Ratings
7.1
71%
111 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
9.1
91%
117 Ratings

Campaign Management

AWeber

Feature Set Not Supported
N/A
7.6

Keap

76%
Keap (formerly Infusionsoft) ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.2
82%
72 Ratings

Event/webinar marketing

N/A
0 Ratings
7.0
70%
13 Ratings

Social Media Marketing

AWeber

Feature Set Not Supported
N/A
4.5

Keap

45%
Keap (formerly Infusionsoft) ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
4.9
49%
14 Ratings

Social profile integration

N/A
0 Ratings
4.0
40%
14 Ratings

Platform & Infrastructure

AWeber

Feature Set Not Supported
N/A
6.2

Keap

62%
Keap (formerly Infusionsoft) ranks higher in 6/6 features

API

N/A
0 Ratings
7.9
79%
105 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.4
74%
91 Ratings

Customizability

N/A
0 Ratings
7.0
70%
116 Ratings

Integration with Salesforce.com

N/A
0 Ratings
5.0
50%
4 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
5.0
50%
5 Ratings

Integration with SugarCRM

N/A
0 Ratings
5.0
50%
4 Ratings

Attribute Ratings

  • AWeber is rated higher in 2 areas: Usability, Support Rating
  • Keap (formerly Infusionsoft) is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

6.8

AWeber

68%
36 Ratings
8.2

Keap

82%
186 Ratings

Likelihood to Renew

6.8

AWeber

68%
6 Ratings
7.5

Keap

75%
38 Ratings

Usability

7.3

AWeber

73%
2 Ratings
6.6

Keap

66%
21 Ratings

Availability

AWeber

N/A
0 Ratings
9.1

Keap

91%
11 Ratings

Performance

AWeber

N/A
0 Ratings
9.1

Keap

91%
11 Ratings

Support Rating

9.1

AWeber

91%
4 Ratings
7.6

Keap

76%
28 Ratings

In-Person Training

AWeber

N/A
0 Ratings
8.6

Keap

86%
5 Ratings

Online Training

AWeber

N/A
0 Ratings
9.5

Keap

95%
5 Ratings

Implementation Rating

AWeber

N/A
0 Ratings
8.0

Keap

80%
16 Ratings

Product Scalability

AWeber

N/A
0 Ratings
8.2

Keap

82%
3 Ratings

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
Anonymous | TrustRadius Reviewer

Keap

Keap is well suited for beginners of email marketing and most likely smaller companies as well. For someone who is new to the email marketing world, the click and drop features are easy to understand and use. They can also save their email broadcasts and create duplicates of them so it would save them time if they are doing things in a similar fashion. For example, if they have a monthly newsletter and want the format to be consistent they can just save the template and then reuse it over and over, just updating the info text and images. On the flip side, for those who have been in the email marketing world for longer or understand more coding Keap is not the best for them. They would be limited to how much customization they can create in their emails and find that it might not best suit their needs.
Anonymous | TrustRadius Reviewer

Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Greg Dungan | TrustRadius Reviewer

Keap

  • Campaign Builder - as I’m a visual person, the ability to map out and build automation on not only sales and marketing funnels, but internal processes as well. This has been a game-changer to setup automation and we continue to reap the rewards years later.
  • CRM - using it as a CRM has allowed me to have a single source of truth for my leads and customers to collect info on, add notes, track and trigger automation savings hours every week, and help prevent leads from falling through the cracks.
  • Innovation - they were one of the first in the market and are still innovating to make the product better.
Mandy Brasser | TrustRadius Reviewer

Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
Anonymous | TrustRadius Reviewer

Keap

  • Keap is almost infinitely customizable, and it is VERY powerful, and I think all that potential can overwhelm the new user. The key is to start small and simple - even little automations can make a huge difference.
  • My business is simple enough that I find Keap's reporting sufficient, but I hear from other business owners that they would like more/different reports.
  • The state-by-state, regional and municipal sales tax thing can get complicated, but I hear they are working on it.
Samantha Bennett | TrustRadius Reviewer

Pricing Details

AWeber

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

AWeber Editions & Modules

Edition
AWeber Free$01
AWeber Pro$16.152
  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$129 per month

Keap Editions & Modules

Edition
Pro$129.001
Max$199.001
  1. per month
Additional Pricing Details
All plans awith 1 user and 500 contacts. The price is $30.00 for each additional user.

Likelihood to Renew

AWeber

AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Nichol Skaggs | TrustRadius Reviewer

Keap

Keap 7.5
Based on 38 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

AWeber

AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst | TrustRadius Reviewer

Keap

Keap 6.6
Based on 21 answers
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Stacey Stearns | TrustRadius Reviewer

Reliability and Availability

AWeber

No score
No answers yet
No answers on this topic

Keap

Keap 9.1
Based on 11 answers
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Anonymous | TrustRadius Reviewer

Performance

AWeber

No score
No answers yet
No answers on this topic

Keap

Keap 9.1
Based on 11 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

AWeber

AWeber 9.1
Based on 4 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst | TrustRadius Reviewer

Keap

Keap 7.6
Based on 28 answers
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Anonymous | TrustRadius Reviewer

In-Person Training

AWeber

No score
No answers yet
No answers on this topic

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

AWeber

No score
No answers yet
No answers on this topic

Keap

Keap 9.5
Based on 5 answers
The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.
Anonymous | TrustRadius Reviewer

Implementation Rating

AWeber

No score
No answers yet
No answers on this topic

Keap

Keap 8.0
Based on 16 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

AWeber

We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
Anonymous | TrustRadius Reviewer

Keap

Keap is definitely the strong leader in this space. As a Keap Certified Partner, our company has implemented Keap for over 500 customers. On occasion, customers come to use other tools such as Ontraport or ActiveCampaign. In all cases, they've been ecstatic with the benefits they get when moving to Keap.
Tyler Garns | TrustRadius Reviewer

Scalability

AWeber

No score
No answers yet
No answers on this topic

Keap

Keap 8.2
Based on 3 answers
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Anonymous | TrustRadius Reviewer

Return on Investment

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
Jackie Bassett | TrustRadius Reviewer

Keap

  • I’ve generated leads and closed business with Keap non-stop since 2008
  • Keap notifies my team around the world when a lead, sale, or issue comes in
  • Keap automation does the work of at least two to three people 24/7 since 2008
Wes Schaeffer | TrustRadius Reviewer

Screenshots

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