AWeber vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 7.1 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$0
Up to 500 subscribers & 3,000 email sends per month
Keap
Score 8.2 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
AWeberKeap
Editions & Modules
AWeber Free
$0
Up to 500 subscribers & 3,000 email sends per month
AWeber Lite
$14.99
per month
AWeber Plus
$29.99
per month
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
AWeberKeap
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Plus Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $29.99/month (or $20/month if billed annually).All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
AWeberKeap
Considered Both Products
AWeber
Chose AWeber
My clients typically have selected AWeber by the time they contact me. I've found it to be on par with the first three above in terms of capabilities and I think it's more intuitive to use than all of the above, particularly Infusionsoft.
Chose AWeber
MailChimp is cheaper for small lists and for dormant lists you can pay per email sent to lower your costs, but it's auto-responders are harder to set up and understand.

InfusionSoft is the big daddy of the field and has extensive and powerful automation features, but you pay for …
Keap
Chose Keap
AWeber is more of an email newsletter system, so all of the true CRM functions in infusionsoft far exceed what it offers. ONTRAPORT is very similar in many way to infusionsoft and I think I like Infusionsoft better in part because I am more familiar with it and find it easier …
Chose Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM …
Chose Keap
The only one that even comes close would be ONTRAPORT, as none of the others do everything in terms of CRM, e-commerce, affiliate, autoresponder, etc. I chose Infusionsoft since I already knew and trusted them through use with another business.
Chose Keap
Keap functionality and ease of use are better for me - being able to tie everything into one package and not have the laborious task of repeat data entry, maintaining several places where information needs to be stored and updated increase my business accuracy of the …
Chose Keap
I actually prefer to use some of these other platforms over Keap/Infusionsoft, however for this particular client we had implemented Keap more than 5 years ago when it was the only platform available to choose from. The problem now is that there are over 200,000 people on the …
Chose Keap
1ShoppingCart
AWeber- better 360 degree customer view with keap, better segmentation
OfficeAutoPilot
Chose Keap
Infusionsoft has more capabilities than any of the other software systems I have used. It also integrates with third-party software to increase its capabilities.
Chose Keap
Again, I think Infusionsoft is better in what we can do and how we can present our company. Yes, it's more expensive than 1Shoppingcart and AWeber, but it's well worth the investment to have our marketing run so smoothly.
Top Pros
Top Cons
Features
AWeberKeap
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.6
31 Ratings
7% below category average
Keap
7.1
150 Ratings
6% below category average
WYSIWYG email editor8.730 Ratings8.850 Ratings
Dynamic content7.13 Ratings8.647 Ratings
Landing pages5.94 Ratings6.5134 Ratings
A/B testing7.87 Ratings6.310 Ratings
Mobile optimization7.026 Ratings7.1124 Ratings
Email deliverability reporting7.931 Ratings7.5149 Ratings
List management7.931 Ratings8.3147 Ratings
Triggered drip sequences8.827 Ratings9.049 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.4
31 Ratings
8% above category average
Keap
6.6
148 Ratings
18% below category average
Dashboards8.827 Ratings7.155 Ratings
Standard reports8.731 Ratings6.1144 Ratings
Custom reports7.726 Ratings6.5136 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.7
3 Ratings
10% below category average
Keap
-
Ratings
URL Validation7.83 Ratings00 Ratings
Link Tracking8.43 Ratings00 Ratings
Image Validation7.13 Ratings00 Ratings
Inbox Display7.13 Ratings00 Ratings
Spam Testing7.13 Ratings00 Ratings
Email Previews8.43 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
AWeber
-
Ratings
Keap
7.7
29 Ratings
3% above category average
Task management00 Ratings8.520 Ratings
Billing and invoicing management00 Ratings7.516 Ratings
Reporting00 Ratings6.827 Ratings
Automated CRM activity logging00 Ratings6.41 Ratings
Sales pipeline management00 Ratings9.11 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AWeber
-
Ratings
Keap
8.0
151 Ratings
3% above category average
Lead nurturing automation00 Ratings8.3146 Ratings
Lead scoring and grading00 Ratings7.0128 Ratings
Data quality management00 Ratings7.1129 Ratings
Automated sales alerts and tasks00 Ratings8.4138 Ratings
Automated follow-ups00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AWeber
-
Ratings
Keap
7.7
89 Ratings
14% above category average
Calendaring00 Ratings8.488 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AWeber
-
Ratings
Keap
6.1
142 Ratings
23% below category average
API00 Ratings6.6126 Ratings
Role-based workflow & approvals00 Ratings7.3108 Ratings
Customizability00 Ratings6.9138 Ratings
Third-party software integrations00 Ratings7.31 Ratings
Mobile app for sales & marketing automation00 Ratings5.51 Ratings
Best Alternatives
AWeberKeap
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Nimble
Nimble
Score 7.2 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Agile CRM
Agile CRM
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AWeberKeap
Likelihood to Recommend
7.9
(37 ratings)
8.3
(209 ratings)
Likelihood to Renew
6.8
(6 ratings)
9.0
(40 ratings)
Usability
8.0
(3 ratings)
5.2
(25 ratings)
Availability
-
(0 ratings)
9.1
(6 ratings)
Performance
-
(0 ratings)
9.1
(6 ratings)
Support Rating
10.0
(3 ratings)
9.0
(26 ratings)
In-Person Training
-
(0 ratings)
9.1
(6 ratings)
Online Training
-
(0 ratings)
8.6
(7 ratings)
Implementation Rating
-
(0 ratings)
8.0
(8 ratings)
Configurability
-
(0 ratings)
2.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(3 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
AWeberKeap
Likelihood to Recommend
AWeber
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
Read full review
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
AWeber
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
Read full review
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
AWeber
  • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
  • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
  • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
Read full review
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
AWeber
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Read full review
Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Usability
AWeber
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Read full review
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Reliability and Availability
AWeber
No answers on this topic
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
AWeber
No answers on this topic
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Support Rating
AWeber
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Read full review
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
AWeber
No answers on this topic
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
Read full review
Online Training
AWeber
No answers on this topic
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
Read full review
Implementation Rating
AWeber
No answers on this topic
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Read full review
Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
Read full review
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
Scalability
AWeber
No answers on this topic
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
Return on Investment
AWeber
  • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
  • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
  • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
Read full review
Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
ScreenShots

AWeber Screenshots

Screenshot of Email marketing tools to run email marketing programs.Screenshot of Can automatically deliver a sequence of messages to new subscribers with autoresponders.Screenshot of The Canva direct integration feature can be used to create emails.Screenshot of Professional email newsletters can be created and sent in a matter of minutes with a drag-and-drop editor.Screenshot of Responsive landing pages.Screenshot of Sign up forms to build lists.

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.