What users are saying about
Top Rated
369 Ratings
Top Rated
2016 Ratings
Top Rated
369 Ratings
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Score 8 out of 100
Top Rated
2016 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Publishing

    7.9

    Buffer

    79%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Buffer ranks higher in 3/3 features

    Content planning and scheduling

    8.8
    88%
    64 Ratings
    N/A
    0 Ratings

    Content optimization

    7.1
    71%
    57 Ratings
    N/A
    0 Ratings

    Workflow management

    7.8
    78%
    53 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Buffer

    78%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Buffer ranks higher in 1/1 features

    Campaign success analytics

    7.8
    78%
    59 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Buffer

    81%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Buffer ranks higher in 2/2 features

    Role-based user permissions & privileges

    7.7
    77%
    49 Ratings
    N/A
    0 Ratings

    Mobile access

    8.4
    84%
    59 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Buffer

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    332 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.8
    78%
    332 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.1
    81%
    309 Ratings

    Landing pages

    N/A
    0 Ratings
    7.7
    77%
    362 Ratings

    A/B testing

    N/A
    0 Ratings
    8.3
    83%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.5
    85%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.5
    85%
    698 Ratings

    List management

    N/A
    0 Ratings
    8.3
    83%
    364 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.1
    81%
    276 Ratings

    Lead Management

    Buffer

    Feature Set Not Supported
    N/A
    8.0

    HubSpot Marketing Hub

    80%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.2
    82%
    355 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.7
    77%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    Buffer

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.8
    78%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.0
    80%
    251 Ratings

    Social Media Marketing

    Buffer

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.1
    81%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Reporting & Analytics

    Buffer

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.9
    79%
    366 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    362 Ratings

    Custom reports

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Platform & Infrastructure

    Buffer

    Feature Set Not Supported
    N/A
    7.4

    HubSpot Marketing Hub

    74%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.8
    78%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.3
    83%
    281 Ratings

    Customizability

    N/A
    0 Ratings
    7.7
    77%
    303 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.3
    73%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.4
    64%
    97 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    6.7
    67%
    92 Ratings

    Attribute Ratings

    • Buffer is rated higher in 3 areas: Implementation Rating, Configurability, Product Scalability
    • HubSpot Marketing Hub is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating

    Likelihood to Recommend

    8.2

    Buffer

    82%
    84 Ratings
    8.6

    HubSpot Marketing Hub

    86%
    653 Ratings

    Likelihood to Renew

    8.0

    Buffer

    80%
    14 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings

    Usability

    8.4

    Buffer

    84%
    23 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    106 Ratings

    Availability

    8.2

    Buffer

    82%
    4 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    8.0

    Buffer

    80%
    4 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    8.2

    Buffer

    82%
    27 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    Buffer

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    Buffer

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    8.0

    Buffer

    80%
    3 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Configurability

    10.0

    Buffer

    100%
    1 Rating
    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Ease of integration

    Buffer

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Product Scalability

    8.6

    Buffer

    86%
    2 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Vendor post-sale

    Buffer

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Vendor pre-sale

    Buffer

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Likelihood to Recommend

    Buffer

    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review

    HubSpot

    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Read full review

    Pros

    Buffer

    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Read full review

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Cons

    Buffer

    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Read full review

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Pricing Details

    Buffer

    Starting Price

    $15 per month

    Editions & Modules

    Buffer editions and modules pricing
    EditionModules
    Publish Pro151
    Publish Premium652
    Publish Business993
    Analyze Pro354
    Analyze Premium505

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Likelihood to Renew

    Buffer

    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Read full review

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Usability

    Buffer

    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Read full review

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Reliability and Availability

    Buffer

    Buffer is always on hand and very reliable, their software suite rarely has outages
    Read full review

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Performance

    Buffer

    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Read full review

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Support Rating

    Buffer

    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Read full review

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    In-Person Training

    Buffer

    No answers on this topic

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Online Training

    Buffer

    No answers on this topic

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Implementation Rating

    Buffer

    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Read full review

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Alternatives Considered

    Buffer

    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Read full review

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    Scalability

    Buffer

    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Read full review

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Return on Investment

    Buffer

    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Read full review

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

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