Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
N/A
Pricing
Constant Contact
Adobe Marketo Engage
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
No answers on this topic
Offerings
Pricing Offerings
Constant Contact
Adobe Marketo Engage
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
The SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
it is the youngest sibling compared to the much more competent and capable older brother that is Marketo Engage. The reports, database management, and complete control of email designs, and interaction of recipients does not compare. Constant Contact is a great entry-level …
Quite simply, Constant Contact offers a great bang for your buck when compared to these other products. It isn't an extreme amount of capabilities, features, or bells and whistles that convinced us with this product. We simply wanted to try something that was cost-effective, …
Marketo is a great tool for any campaign involving automation. I've used many different marketing automation (Eloqua, etc...) and email tools (Constant Contact, Campaigner, MailChimp, etc...) and I felt that learning Marketo was pretty painless in comparison to many other …
Marketo blows Constant Contact out of the water! When we used it, we had to upload our larger lists in separate batches since it would only let you import 10k at a time. When we send mass emails to our clients, it will have well over 60k contacts for a single email. It also …
They are much more robust when it comes to keeping tabs on leads and customers. The ability to ensure no-duplication is fantastic in Marketo and the design and WYSIWYG editor is much more powerful and correct than Constant Contact. However, it is very reflective of these …
Most other products are just email send tools and do not offer comprehensive marketing automation or email orchestration. Sendgrid is highly customizable, but requires developers to create integration. MailChimp and Constant Contact are very easy to use, but have limited …
Marketo, in my opinion, is better than the others when working for a B2B or tech company. I felt like it gave us more control over how we distributed messaging to our customers and prospects that helped them easily understand complex tech and software products. Alternatives …
Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
Marketo Engage is definitely the most powerful marketing automation tool I've used. Its robust features and integration with other common CRM tools makes it the leader for email marketing software.
Adobe Marketo Engage is way more efficient and time-saving. I used to have to create every single email we sent. Now I can automate almost all of them and just fill in the tokens.
Marketo is robust and effective - it can be daunting to learn but once you learn something you get ahold of things in the system quickly over time. Marketo has a cleaner interface, it is nice to be able to have everything rolled into one spot and not have to figure out how to …
Marketo is much more complex than these others. That's a double-edge sword because there seem to be a lot more intricate campaigns and workflows that can be developed, but it is not turnkey at all. So working with an expert to get set up with Marketo will likely be necessary to …
I did not select Marketo; it's an optional suggestion we make to the customer based on their needs. If I have to say overall: Marketo is behind most of the other tools out there: Price, looks, and outdated functions. For most clients, we suggest other tools. BUT if you want a …
Marketo is best for enterprise companies that want to create complex campaigns and robust communications, with analytics tracking, etc., while other options are less robust.
Marketo far exceeded Act-On's capabilities and is much easier to use. Pardot is comparable to Marketo, but ultimately my prior experience and satisfaction with Marketo led me to choose Marketo.
Verified User
Employee
Chose Adobe Marketo Engage
I have used MailChimp, Eloqua, and Constant Contact. They do not offer the same powerful integration and innovation as Marketo. Companies struggle to get everything in one place (records, behaviors, demographic data and marketing communications). Teams then struggle to generate …
Marketo is more powerful and gives you better tools and analytics. Marketo is a long set up compared to the others, but we made the investment to create a better experience for us and our clients.
Marketo looked easier to use and their functionality was way better at the time.
Verified User
Administrator
Chose Adobe Marketo Engage
We have only used Marketo for automation, after previously using constant contact which was to email our clients, and prospect. Marketo is automated and holds our database, where Constant Contact did not.
I've used smaller alternatives, like Constant Contact and Act-On, and evaluated larger competitors like Pardot. Marketo worked both at my current and former company because it was always malleable enough to meet every requirement, and because the ecosystem was strong enough …
Unlike the alternatives listed above, Marketo is more than just an email marketing provider. It's lead management feature allows you to create audience lists using filters instead of bulk imports and score the engagement level of each contact with Lead Scoring.
Marketo is easy to learn and easy to use. It has a lot of integrations with other platforms like GoToWebinar, Facebook Ads, and LinkedIn Ads. You can set up complex nurtures for cross marketing. Lead scoring is intuitive. Email reports are basic and easy to read. Making website …
This depends on how large your firm is and how complex your needs are. Medium and large firms with the ability to dedicate time and resources to a marketing automation system will see a myriad of benefits from using a robust tool such as Marketo. Smaller firms without the …
Personally I've used Hubspot, Constant Contact, Infusionsoft and MailChimp. Each one had good and poor features. Hubspot was probably most equivalent to Marketo in its lead management and email tools. As mentioned earlier I like how MailChimp allows users to do a final check of …