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Top Rated
1042 Ratings

Hootsuite

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Top Rated
1042 Ratings
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Score 8 out of 100
Top Rated
513 Ratings
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Score 7.9 out of 100

Feature Set Ratings

    Listening/monitoring

    7.5

    Hootsuite

    75%

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    7.3
    73%
    154 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    167 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.4
    74%
    155 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    8.2
    82%
    220 Ratings
    N/A
    0 Ratings

    Publishing

    8.2

    Hootsuite

    82%

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    9.1
    91%
    321 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.7
    77%
    217 Ratings
    N/A
    0 Ratings

    Content optimization

    7.8
    78%
    259 Ratings
    N/A
    0 Ratings

    Workflow management

    8.2
    82%
    265 Ratings
    N/A
    0 Ratings

    Engagement

    7.8

    Hootsuite

    78%

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    7.6
    76%
    183 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.7
    77%
    199 Ratings
    N/A
    0 Ratings

    Bulk actions

    7.9
    79%
    220 Ratings
    N/A
    0 Ratings

    Marketing

    7.5

    Hootsuite

    75%

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Lead generation

    7.1
    71%
    151 Ratings
    N/A
    0 Ratings

    Content marketing

    8.1
    81%
    227 Ratings
    N/A
    0 Ratings

    Paid media management

    7.3
    73%
    144 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    7.6
    76%
    191 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.4

    Hootsuite

    84%

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 7/7 features

    Twitter

    9.1
    91%
    293 Ratings
    N/A
    0 Ratings

    Facebook

    9.0
    90%
    302 Ratings
    N/A
    0 Ratings

    LinkedIn

    8.6
    86%
    259 Ratings
    N/A
    0 Ratings

    Google+

    8.9
    89%
    60 Ratings
    N/A
    0 Ratings

    Instagram

    8.1
    81%
    265 Ratings
    N/A
    0 Ratings

    Pinterest

    7.7
    77%
    136 Ratings
    N/A
    0 Ratings

    YouTube

    7.8
    78%
    126 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Hootsuite

    78%

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    7.8
    78%
    227 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.8
    78%
    233 Ratings
    N/A
    0 Ratings

    Competitor analysis

    7.6
    76%
    156 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Hootsuite

    81%

    Salesforce Marketing Cloud Email Studio

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.5
    85%
    221 Ratings
    N/A
    0 Ratings

    Mobile access

    7.8
    78%
    248 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Hootsuite

    Feature Set Not Supported
    N/A
    6.9

    Salesforce Marketing Cloud Email Studio

    69%
    Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.4
    84%
    44 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Landing pages

    N/A
    0 Ratings
    4.1
    41%
    2 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    44 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.3
    73%
    2 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    List management

    N/A
    0 Ratings
    7.5
    75%
    3 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    6.7
    67%
    3 Ratings

    Reporting & Analytics

    Hootsuite

    Feature Set Not Supported
    N/A
    4.3

    Salesforce Marketing Cloud Email Studio

    43%
    Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Standard reports

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Custom reports

    N/A
    0 Ratings
    2.7
    27%
    2 Ratings

    Attribute Ratings

    • Hootsuite is rated higher in 6 areas: Likelihood to Recommend, Usability, Availability, Performance, Support Rating, Implementation Rating
    • Hootsuite and Salesforce Marketing Cloud Email Studio are tied in 1 area: Likelihood to Renew

    Likelihood to Recommend

    8.3

    Hootsuite

    83%
    379 Ratings
    7.3

    Salesforce Marketing Cloud Email Studio

    73%
    67 Ratings

    Likelihood to Renew

    8.9

    Hootsuite

    89%
    80 Ratings
    8.9

    Salesforce Marketing Cloud Email Studio

    89%
    18 Ratings

    Usability

    9.0

    Hootsuite

    90%
    27 Ratings
    7.8

    Salesforce Marketing Cloud Email Studio

    78%
    2 Ratings

    Availability

    10.0

    Hootsuite

    100%
    36 Ratings
    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    2 Ratings

    Performance

    10.0

    Hootsuite

    100%
    32 Ratings
    2.0

    Salesforce Marketing Cloud Email Studio

    20%
    4 Ratings

    Support Rating

    8.1

    Hootsuite

    81%
    262 Ratings
    1.0

    Salesforce Marketing Cloud Email Studio

    10%
    10 Ratings

    In-Person Training

    6.0

    Hootsuite

    60%
    1 Rating

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings

    Online Training

    10.0

    Hootsuite

    100%
    8 Ratings

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Hootsuite

    100%
    65 Ratings
    7.9

    Salesforce Marketing Cloud Email Studio

    79%
    4 Ratings

    Configurability

    10.0

    Hootsuite

    100%
    1 Rating

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings

    Product Scalability

    Hootsuite

    N/A
    0 Ratings
    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    1 Rating

    Vendor post-sale

    9.1

    Hootsuite

    91%
    1 Rating

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings

    Vendor pre-sale

    10.0

    Hootsuite

    100%
    2 Ratings

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings

    Likelihood to Recommend

    Hootsuite

    I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
    Read full review

    Salesforce

    It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
    Read full review

    Pros

    Hootsuite

    • Hootsuite is excellent for viewing all your posts on every social media platform in one place
    • Hootsuite is great for showing you what that post will look like with the graphic attached.
    • Hootsuite is great for moving posts that need to be edited to a different day or month.
    • Hootsuite is great for offering you times to post if you aren't sure at which time to post
    Read full review

    Salesforce

    • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
    • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
    • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
    Read full review

    Cons

    Hootsuite

    • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
    • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
    • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
    Read full review

    Salesforce

    • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
    • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
    Read full review

    Pricing Details

    Hootsuite

    Starting Price

    $49 per month

    Editions & Modules

    Hootsuite editions and modules pricing
    EditionModules
    Professional$491
    Team$2492
    Business$7393
    EnterpriseContact for Pricing4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    *Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Pricing Plans

    Salesforce Marketing Cloud Email Studio

    Starting Price

    $400 per month

    Editions & Modules

    Salesforce Marketing Cloud Email Studio editions and modules pricing
    EditionModules
    Basic$4001
    Pro$12502
    Corporate$37503
    EnterpriseRequest a quote Priced based on contact and message volume4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

    Likelihood to Renew

    Hootsuite

    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Read full review

    Salesforce

    Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
    Read full review

    Usability

    Hootsuite

    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Read full review

    Salesforce

    I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
    Read full review

    Reliability and Availability

    Hootsuite

    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review

    Salesforce

    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review

    Performance

    Hootsuite

    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review

    Salesforce

    This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account. Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud. I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target. Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
    Read full review

    Support Rating

    Hootsuite

    I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
    Read full review

    Salesforce

    They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
    Read full review

    In-Person Training

    Hootsuite

    Very easy to teach and learn
    Read full review

    Salesforce

    No answers on this topic

    Online Training

    Hootsuite

    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Read full review

    Salesforce

    No answers on this topic

    Implementation Rating

    Hootsuite

    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Read full review

    Salesforce

    Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
    Read full review

    Alternatives Considered

    Hootsuite

    A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
    Read full review

    Salesforce

    I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
    Read full review

    Scalability

    Hootsuite

    We haven't needed to scale it all.
    Read full review

    Salesforce

    We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
    Read full review

    Return on Investment

    Hootsuite

    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Read full review

    Salesforce

    • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
    • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
    • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
    Read full review

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