HubSpot Marketing Hub vs. Splunk Enterprise

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$15
per month per seat
Splunk Enterprise
Score 8.6 out of 10
N/A
Splunk is software for searching, monitoring, and analyzing machine-generated big data, via a web-style interface. It captures, indexes and correlates real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards and visualizations.N/A
Pricing
HubSpot Marketing HubSplunk Enterprise
Editions & Modules
Marketing Hub Starter
$15
per month per seat
Marketing Hub Professional
$890
per month Includes 3 Core Seats (Additional Core Seats start at $50)
Marketing Hub Enterprise
Starts at $3,600
per month Includes 5 Core Seats (Additional Core Seats start at $75)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Marketing HubSplunk Enterprise
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubSplunk Enterprise
Features
HubSpot Marketing HubSplunk Enterprise
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.0
383 Ratings
5% above category average
Splunk Enterprise
-
Ratings
WYSIWYG email editor8.2346 Ratings00 Ratings
Dynamic content7.9346 Ratings00 Ratings
Ability to test dynamic content8.1321 Ratings00 Ratings
Landing pages8.3374 Ratings00 Ratings
A/B testing6.7298 Ratings00 Ratings
Mobile optimization7.9369 Ratings00 Ratings
Email deliverability reporting7.9377 Ratings00 Ratings
List management8.8378 Ratings00 Ratings
Triggered drip sequences8.5290 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.2
374 Ratings
5% above category average
Splunk Enterprise
-
Ratings
Lead nurturing automation8.0369 Ratings00 Ratings
Lead scoring and grading7.8336 Ratings00 Ratings
Data quality management8.1344 Ratings00 Ratings
Automated sales alerts and tasks9.0313 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.1
334 Ratings
4% below category average
Splunk Enterprise
-
Ratings
Calendaring7.3318 Ratings00 Ratings
Event/webinar marketing7.0262 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
7.3
358 Ratings
1% below category average
Splunk Enterprise
-
Ratings
Social sharing and campaigns7.0354 Ratings00 Ratings
Social profile integration7.6343 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.1
383 Ratings
10% above category average
Splunk Enterprise
-
Ratings
Dashboards8.3380 Ratings00 Ratings
Standard reports8.1376 Ratings00 Ratings
Custom reports8.0338 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.6
355 Ratings
2% above category average
Splunk Enterprise
-
Ratings
API7.9263 Ratings00 Ratings
Role-based workflow & approvals7.8294 Ratings00 Ratings
Customizability8.2316 Ratings00 Ratings
Integration with Salesforce.com7.5235 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.4103 Ratings00 Ratings
Integration with SugarCRM7.093 Ratings00 Ratings
Security Information and Event Management (SIEM)
Comparison of Security Information and Event Management (SIEM) features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Splunk Enterprise
8.1
85 Ratings
3% above category average
Centralized event and log data collection00 Ratings9.081 Ratings
Correlation00 Ratings8.383 Ratings
Event and log normalization/management00 Ratings8.482 Ratings
Deployment flexibility00 Ratings7.975 Ratings
Integration with Identity and Access Management Tools00 Ratings8.076 Ratings
Custom dashboards and workspaces00 Ratings8.682 Ratings
Host and network-based intrusion detection00 Ratings7.661 Ratings
Data integration/API management00 Ratings8.229 Ratings
Behavioral analytics and baselining00 Ratings7.527 Ratings
Rules-based and algorithmic detection thresholds00 Ratings7.728 Ratings
Response orchestration and automation00 Ratings7.324 Ratings
Reporting and compliance management00 Ratings8.529 Ratings
Incident indexing/searching00 Ratings8.632 Ratings
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User Ratings
HubSpot Marketing HubSplunk Enterprise
Likelihood to Recommend
8.0
(668 ratings)
8.6
(86 ratings)
Likelihood to Renew
6.0
(372 ratings)
7.0
(18 ratings)
Usability
8.0
(119 ratings)
8.4
(19 ratings)
Availability
9.1
(25 ratings)
10.0
(1 ratings)
Performance
8.9
(17 ratings)
-
(0 ratings)
Support Rating
8.4
(88 ratings)
8.0
(18 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
8.0
(1 ratings)
Implementation Rating
7.3
(48 ratings)
7.0
(3 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
9.1
(1 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubSplunk Enterprise
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Cisco
It's well suited for what I do, which is network security operations. And that's for anything from troubleshooting incidents, troubleshooting performance, troubleshooting for the purpose of a compliance and auditing. It's not best suited for users who are new in terms of they're new to the product and they have expectations that probably Splunk cannot meet.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
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Cisco
  • It is very useful in creating custom rules for analyzing system logs and display relevant information. The query language is very easy to learn.
  • We can create custom UI to visualize the output of our data. The interface is very flexible. It also allows the sharing of rules among users.
  • There is an open online community to help others. Stackoverflow also has a splunk community. These resources make it more convenient to learn.
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Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Cisco
  • Splunk light limits number of users to 5. Wish there was a flexible license, where one could add more users.
  • Splunk light does not let you add > few realtime alerts. Wish there was a flexible license, where one could add as many realtime alerts as wanted.
  • Better insight into daily ingestion values
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Cisco
We are using Splunk extensively in our projects and we have recently upgraded to Splunk version 6.0 which is quite efficient and giving expected results. We keep track of updates and new features Splunk introduces periodically and try to introduce those features in our day to day activities for improvement in our reporting system and other tasks.
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Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Cisco
You can literally throw in a single word into Splunk and it will pull back all instances of that word across all of your logs for the time span you select (provided you have permission to see that data). We have several users who have taken a few of the free courses from Splunk that are able to pull data out of it everyday with little help at all.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Cisco
When properly setup and configured, Splunk is extremely reliable.
Read full review
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Cisco
No answers on this topic
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Cisco
Splunk maintains a well resourced support system that has been consistent since we purchased the product. They help out in a timely manner and provide expert level information as needed. We typically open cases online and communicate when possible via e-mail and are able to resolve most issues with that method.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Cisco
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Cisco
The online course was simple clear and described the main capabilities of the solution. There is also an initial module that can be done for free so anyone can familiarize themselves with the functionality of this solution. On the other hand, however, there could be more free online courses. Maybe even with a certificate, this would broaden the group of people who are familiar with the platform while increasing familiarity with the solution itself.
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Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Cisco
Smooth without too many major issues.
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Cisco
I didn't get to fully evaluate Logstash as our corporation was already using Logstash, but both seemed like viable solutions to the problem that we were having. I wanted to evaluate Logstash some more, both did seem like they would work for the business needs that we had, we went with splunk as many teams were already using it.
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Cisco
Splunk can scale in to the petabyte per day range which of course is awesome
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Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Cisco
  • I don't have any numbers to share but Splunk has positively served as a 24/7 monitoring tool that has saved hours of work by self-detecting, saving statistics and alerting problems in the system or from external interfaces as soon as they happen.
  • Splunk dashboards does a solid job in collecting, analyzing data and creating reports that contain an entire day's activity and then automatically sent out to the business.
  • Splunk is very easy to learn and very useful to any program or business application.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.