What users are saying about
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Top Rated
1992 Ratings

HubSpot Marketing Hub

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Top Rated
1992 Ratings
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Score 8.6 out of 100
402 Ratings
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Score 8.9 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.3

    HubSpot Marketing Hub

    83%

    Splunk Enterprise

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    331 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    308 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    697 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    363 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    Splunk Enterprise

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.2
    82%
    354 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.6
    76%
    324 Ratings
    N/A
    0 Ratings

    Data quality management

    8.1
    81%
    330 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.0
    80%
    298 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    Splunk Enterprise

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    304 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    250 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.2

    HubSpot Marketing Hub

    82%

    Splunk Enterprise

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.1
    81%
    340 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.3
    83%
    330 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    Splunk Enterprise

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    7.9
    79%
    365 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    Custom reports

    7.7
    77%
    324 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.5

    HubSpot Marketing Hub

    75%

    Splunk Enterprise

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.9
    79%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.4
    84%
    280 Ratings
    N/A
    0 Ratings

    Customizability

    7.8
    78%
    302 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.4
    74%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.6
    66%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.9
    69%
    92 Ratings
    N/A
    0 Ratings

    Security Information and Event Management (SIEM)

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.7

    Splunk Enterprise

    87%
    Splunk Enterprise ranks higher in 13/13 features

    Centralized event and log data collection

    N/A
    0 Ratings
    9.3
    93%
    51 Ratings

    Correlation

    N/A
    0 Ratings
    9.9
    99%
    50 Ratings

    Event and log normalization/management

    N/A
    0 Ratings
    9.7
    97%
    99 Ratings

    Deployment flexibility

    N/A
    0 Ratings
    9.6
    96%
    47 Ratings

    Integration with Identity and Access Management Tools

    N/A
    0 Ratings
    9.2
    92%
    47 Ratings

    Custom dashboards and workspaces

    N/A
    0 Ratings
    9.9
    99%
    101 Ratings

    Host and network-based intrusion detection

    N/A
    0 Ratings
    7.8
    78%
    36 Ratings

    Data integration/API management

    N/A
    0 Ratings
    8.1
    81%
    3 Ratings

    Behavioral analytics and baselining

    N/A
    0 Ratings
    7.1
    71%
    3 Ratings

    Rules-based and algorithmic detection thresholds

    N/A
    0 Ratings
    8.5
    85%
    3 Ratings

    Response orchestration and automation

    N/A
    0 Ratings
    6.8
    68%
    3 Ratings

    Reporting and compliance management

    N/A
    0 Ratings
    8.8
    88%
    3 Ratings

    Incident indexing/searching

    N/A
    0 Ratings
    8.7
    87%
    3 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 1 area: Support Rating
    • Splunk Enterprise is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Implementation Rating, Product Scalability

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    652 Ratings
    9.3

    Splunk Enterprise

    93%
    68 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    10.0

    Splunk Enterprise

    100%
    17 Ratings

    Usability

    8.8

    HubSpot Marketing Hub

    88%
    106 Ratings
    9.0

    Splunk Enterprise

    90%
    3 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings
    10.0

    Splunk Enterprise

    100%
    2 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Splunk Enterprise

    N/A
    0 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    8.4

    Splunk Enterprise

    84%
    33 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Splunk Enterprise

    N/A
    0 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Splunk Enterprise

    N/A
    0 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings
    9.0

    Splunk Enterprise

    90%
    4 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Splunk Enterprise

    N/A
    0 Ratings

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Splunk Enterprise

    N/A
    0 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings
    9.1

    Splunk Enterprise

    91%
    1 Rating

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Splunk Enterprise

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Splunk Enterprise

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Read full review

    Splunk

    Pros: Splunk is very well suited if you have multiple log sources of related data. All of them can be correlated and tasks can be automated based on the requirement. Other than alerts, Splunk can also run a specific script of your choice, based on some defined conditions. Cons: If you have a few logs but a large number of log sources, Splunk can be very expensive.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Splunk

    • Real-time + Scheduled alerts - i-e you can set up alerts which are actively monitoring your logs
    • Pretty good response time for search results. With our key/value logging, Splunk makes it blazing fast to query the data.
    • Dashboards provide insights into historical data
    • Love how Splunk indexes all of the data and provides keys to search on
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Splunk

    • At times some queries can run slowly if indices are not on a portion of the query you use.
    • Setup time initially can be difficult if your logs aren't stored in common locations or in a common way to write the log.
    • Ability to ingest logs from different locations without having to change code to put logs in a certain place (pro and con).
    • Searches can be a bit more difficult to look through if your log isn't pulled in a manner that is easy to read through splunk.
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Splunk Enterprise

    Starting Price

    Editions & Modules

    Splunk Enterprise editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      HubSpot

      Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
      Read full review

      Splunk

      We are using Splunk extensively in our projects and we have recently upgraded to Splunk version 6.0 which is quite efficient and giving expected results. We keep track of updates and new features Splunk introduces periodically and try to introduce those features in our day to day activities for improvement in our reporting system and other tasks.
      Read full review

      Usability

      HubSpot

      While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
      Read full review

      Splunk

      You can literally throw in a single word into Splunk and it will pull back all instances of that word across all of your logs for the time span you select (provided you have permission to see that data). We have several users who have taken a few of the free courses from Splunk that are able to pull data out of it everyday with little help at all.
      Read full review

      Reliability and Availability

      HubSpot

      They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
      Read full review

      Splunk

      When properly setup and configured, Splunk is extremely reliable.
      Read full review

      Performance

      HubSpot

      With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
      Read full review

      Splunk

      No answers on this topic

      Support Rating

      HubSpot

      During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
      Read full review

      Splunk

      Splunk maintains a well resourced support system that has been consistent since we purchased the product. They help out in a timely manner and provide expert level information as needed. We typically open cases online and communicate when possible via e-mail and are able to resolve most issues with that method.
      Read full review

      In-Person Training

      HubSpot

      I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
      Read full review

      Splunk

      No answers on this topic

      Online Training

      HubSpot

      I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
      Read full review

      Splunk

      No answers on this topic

      Implementation Rating

      HubSpot

      My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
      Read full review

      Splunk

      Smooth without too many major issues.
      Read full review

      Alternatives Considered

      HubSpot

      In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
      Read full review

      Splunk

      I wanted to learn a new language that I can quickly master and implement. Splunk is easy, fun to use and best of all, it can be developed in hours not days or weeks. Splunk is fundamentally a programming language that is minimal but yet powerful enough to collect, analyze and visualize data.
      Read full review

      Scalability

      HubSpot

      HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
      Read full review

      Splunk

      Splunk can scale in to the petabyte per day range which of course is awesome
      Read full review

      Return on Investment

      HubSpot

      • HubSpot has helped us increased our lead generation.
      • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
      • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
      Read full review

      Splunk

      • Overall very positive. It has provided visibility to what is going on within our network.
      • One drawback is the time it takes to get up to speed with the application, but this is up to the user, and Splunk education is excellent.
      • In my field, IT Security, there are few other friends to have in your back pocket better than Splunk. They are just that good.
      Read full review

      Screenshots

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