What users are saying about
Top Rated
55 Ratings
402 Ratings
Top Rated
55 Ratings
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Score 9.2 out of 100
402 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Kameleoon

We use Kameleoon for a variety of use cases; from UX optimization to personalization related to the affinities of visitors and products that have interested them. We also use for marketing campaigns and pushing commercial offers as a patch tool, although more flexible tools exist to allow instant publication.
Julien Bizet | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Kameleoon
9.0
Optimizely
6.9
a/b experiment testing
Kameleoon
9.3
Optimizely
8.0
Split URL testing
Kameleoon
9.5
Optimizely
7.9
Multivariate testing
Kameleoon
9.0
Optimizely
6.5
Multi-page/funnel testing
Kameleoon
9.2
Optimizely
6.2
Cross-browser testing
Kameleoon
9.5
Optimizely
6.9
Mobile app testing
Kameleoon
8.1
Optimizely
6.6
Test significance
Kameleoon
9.2
Optimizely
6.9
Visual / WYSIWYG editor
Kameleoon
9.2
Optimizely
7.0
Advanced code editor
Kameleoon
9.2
Optimizely
6.7
Preview mode
Kameleoon
9.5
Optimizely
6.6
Test duration calculator
Kameleoon
8.2
Optimizely
6.5
Experiment scheduler
Kameleoon
7.7
Optimizely
7.7
Experiment workflow and approval
Kameleoon
9.2
Optimizely
6.8
Dynamic experiment activation
Kameleoon
9.0
Optimizely
6.8
Client-side tests
Kameleoon
9.5
Optimizely
7.0
Server-side tests
Kameleoon
8.8
Optimizely
6.5
Mutually exclusive tests
Kameleoon
9.1
Optimizely
5.7
Page surveys
Kameleoon
Optimizely
6.9
Visitor recordings
Kameleoon
Optimizely
7.1

Audience Segmentation & Targeting

Kameleoon
9.2
Optimizely
7.0
Standard visitor segmentation
Kameleoon
9.5
Optimizely
7.7
Behavioral visitor segmentation
Kameleoon
9.5
Optimizely
6.7
Traffic allocation control
Kameleoon
9.2
Optimizely
7.6
Website personalization
Kameleoon
8.8
Optimizely
5.8

Results and Analysis

Kameleoon
9.2
Optimizely
6.9
Conversion tracking
Kameleoon
9.2
Optimizely
7.3
Goal tracking
Kameleoon
9.2
Optimizely
7.3
Test reporting
Kameleoon
9.2
Optimizely
7.3
Results segmentation
Kameleoon
9.0
Optimizely
6.3
CSV export
Kameleoon
9.2
Optimizely
6.3
Experiments results dashboard
Kameleoon
9.5
Optimizely
6.5
Heatmap tool
Kameleoon
Optimizely
7.4
Click analytics
Kameleoon
Optimizely
6.7
Scroll maps
Kameleoon
Optimizely
7.5
Form fill analysis
Kameleoon
Optimizely
6.6

Pros

Kameleoon

  • Built for all team members (from marketers to developers), the platform is multi-site and multi-domain, so I can work in several environments and run multi-page tests regardless of the domain visited.
  • Pros :
  • - IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
  • - Advanced & customized reporting
  • - Huge range of integrations.
Anonymous | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Kameleoon

  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
Mickaël Gros | TrustRadius Reviewer

Optimizely

  • Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
  • Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Kameleoon

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Kameleoon

Kameleoon 8.1
Based on 3 answers
The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.
Marie Poussade | TrustRadius Reviewer

Optimizely

Optimizely 8.0
Based on 57 answers
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
Ashley Smith | TrustRadius Reviewer

Reliability and Availability

Kameleoon

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 10 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Kameleoon

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 10 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Kameleoon

Kameleoon 9.3
Based on 14 answers
Kameleoon's team is always available for any type of tasks : technical issues to solve, support on dashboard analysis, the account manager is giving big support on test brainstorm. They try to challenge me as much as possible on the reliability of my tests.
Fabien CLOTILDE | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 28 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Online Training

Kameleoon

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 3.0
Based on 1 answer
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Anonymous | TrustRadius Reviewer

Implementation Rating

Kameleoon

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 22 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Kameleoon

Kameleoon does not compare to others! If I chose this tool, it is above all because the speech made by the members of the company during their presentation was clear.
Real experts who had identified our challenges and our needs. They also came with relevant use cases and recommendations.
Anonymous | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Kameleoon

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.4
Based on 50 answers
It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.
Katie Goh | TrustRadius Reviewer

Return on Investment

Kameleoon

  • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
Grégoire REMY | TrustRadius Reviewer

Optimizely

  • Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.
Anonymous | TrustRadius Reviewer

Pricing Details

Kameleoon

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Kameleoon Editions & Modules

Edition
EnterpriseQuote1
  1. Per Month [Unlimited Users]
Modules
PersonalizationQuote1
  1. Per Month [Unlimited Users]
Additional Pricing Details
Consulting services are priced on demand

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Kameleoon
9.5
Optimizely
7.7

Likelihood to Renew

Kameleoon
Optimizely
9.0

Usability

Kameleoon
8.1
Optimizely
8.0

Reliability and Availability

Kameleoon
Optimizely
9.0

Performance

Kameleoon
Optimizely
6.0

Support Rating

Kameleoon
9.3
Optimizely
9.1

Online Training

Kameleoon
Optimizely
3.0

Implementation Rating

Kameleoon
Optimizely
8.0

Scalability

Kameleoon
Optimizely
7.4

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