What users are saying about
21 Ratings
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Top Rated
641 Ratings
21 Ratings
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Score 8 out of 100

ZoomInfo

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Top Rated
641 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

LeadIQ

I love LeadIQ how you can import a lot of contacts quickly into your sales enablement tool. The workflow is effortless and quick there. However, the data is often incorrect, and sometimes the contacts do not import well into the sales enablement tool.
Anonymous | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

LeadIQ
ZoomInfo
7.8
Advanced search
LeadIQ
ZoomInfo
8.1
Identification of new leads
LeadIQ
ZoomInfo
7.9
List quality
LeadIQ
ZoomInfo
7.7
List upload/download
LeadIQ
ZoomInfo
7.5
Ideal customer targeting
LeadIQ
ZoomInfo
7.8
Load time/data access
LeadIQ
ZoomInfo
8.1

Sales Intelligence Data Standards

LeadIQ
ZoomInfo
8.0
Contact information
LeadIQ
ZoomInfo
7.9
Company information
LeadIQ
ZoomInfo
8.2
Industry information
LeadIQ
ZoomInfo
7.8

Data Augmentation & Lead Qualification

LeadIQ
ZoomInfo
7.7
Lead qualification process
LeadIQ
ZoomInfo
8.0
Smart lists and recommendations
LeadIQ
ZoomInfo
7.4
Salesforce integration
LeadIQ
ZoomInfo
8.1
Company/business profiles
LeadIQ
ZoomInfo
8.1
Alerts and reminders
LeadIQ
ZoomInfo
7.7
Data hygiene
LeadIQ
ZoomInfo
7.3
Automatic data refresh
LeadIQ
ZoomInfo
7.5
Tags
LeadIQ
ZoomInfo
7.3
Filters and segmentation
LeadIQ
ZoomInfo
8.2

Sales Intelligence Email Features

LeadIQ
ZoomInfo
7.0
Sales email templates
LeadIQ
ZoomInfo
8.0
Append emails to records
LeadIQ
ZoomInfo
5.9

Pros

LeadIQ

  • Once set up, it's super easy. Just click a button and capture the lead.
  • Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name.
  • Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time.
  • I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities.
Parker O'Very | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

LeadIQ

  • Configuring and setting up is a bit of a pain. It's confusing.
  • The data confidence doesn't seem to be quite as great as the other tools I've used. We seem to get more bounces on "verified" email addresses than before.
  • I wish there were more options for global settings. Instead, I have to get all of our users to go through all the same setup steps.
  • The actual platform itself (that you sign into on their site) is clunky and weird. I like the idea of saving all of the contacts you've tried to capture in one place so you can go back and import them again if an issue happens. But the methodology in which it's done is just weird and doesn't make a lot of sense. Also calling it "campaigns" is just confusing because it messes with normal jargon and terminology. Better to just call it a "list".
Parker O'Very | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

LeadIQ

No score
No answers yet
No answers on this topic

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Support Rating

LeadIQ

LeadIQ 8.0
Based on 10 answers
We have had no issues with it up to this point, and the few times I've called in to get questions answered, it has been handled efficiently and appropriately. No question has gone unanswered, and we've been made happy in all instances. Having direct access to a support and knowledgebase portal is also very helpful, as most user issues can be resolved there.
Leo Woods | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

LeadIQ

We use Winmo and it is great but LeadIQ allows us to supplement those lists. It is especially useful if someone has recently changed jobs to be able to target them before they are added to the larger databases. It's more of a 1:1 prospecting tool as opposed to a mass list.
Bonnie Buie | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

LeadIQ

  • The positive impact is that it provides a good amount of phone numbers for the reps to call on. They wouldn't be able to find them otherwise.
  • The negative is when the numbers are incorrect, it provides a bad customer experience.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Pricing Details

LeadIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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