Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Score 6.9 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
Optimizely Web Experimentation
Editions & Modules
No answers on this topic
75 landing pages, 8 popups & sticky bars
150 landing pages, 16 popups & sticky bars
375+ landing pages, 40+ popups and sticky bars
Optimizely Web Experimentation
Premium Consulting/Integration Services
Entry-level Setup Fee
No setup fee
The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
Optimizely is better with the customization, Unbounce can make great looking pages but the interface is very limited and can be difficult to make design changes.
Chose Optimizely Web Experimentation
Optimizely is an all-in once service compared to the others I tested. Visual Website Optimizer (VWO) is very solid and probably a close second as far as I'm concerned. Their servicing was a little lacking which made it hard to ramp up the testing. Unbounce is very user-friendly …
Google Optimize was great, but our organization already had contracts with Optimizely Web Experimentation for their other tools. unbounce wasn't really an option either mainly because it was only a landing page testing tool and had to use their platform to host the tests. We …
Out of all of the split testing tools I have used, Optimizely has displayed the best performance and engineering surperiority. While it is expensive, for sites that get lots of traffic & have critical performance requirements, Optimizely is honestly the only split testing …
While they all do the same thing, I felt, and still feel, that Optimizely does it better. I felt like the other tool were too simple in format and analytics for the prices being charged and they also lacked reliable word-of-mouth. When talking to other professionals, Optimizely …
Honestly Optimizely is so much better then everything else, the only one that compares is Google Optimize, but it wasn't in this list. I don't think the others are worth while, as the data you get back and the responsiveness/smartness of the tests are not near as good as what …
Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each …
In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to HubSpo…
Unbounce is purpose built for landing page testing. Squarespace and other webpage builders are not set up to handle this efficiently. A/B testing tools like Optimizely are too isolated from the broader business use case. Other products like Google Analytics require too much …
Unbounce is slightly different from Optimizely, Visual Website Optimizer and Google Content Experiments because it is essentially a tool for building landing pages rather than testing any aspect of your website. Unbounce solved a problem for us because we wanted to build …