Top Rated
602 Ratings
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Score 7.8 out of 100
26 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Webtrends Optimize
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Webtrends Optimize
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Webtrends Optimize
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Webtrends Optimize
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Webtrends Optimize
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Webtrends Optimize
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Webtrends Optimize
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Webtrends Optimize
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Webtrends Optimize
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Webtrends Optimize

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Webtrends Optimize
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Webtrends Optimize
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Webtrends Optimize
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Webtrends Optimize
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Webtrends Optimize

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Webtrends Optimize
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Webtrends Optimize
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Webtrends Optimize

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Webtrends Optimize
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Webtrends Optimize
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Webtrends Optimize

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Webtrends Optimize
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Webtrends Optimize
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Webtrends Optimize
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Webtrends Optimize

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Webtrends Optimize
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Webtrends Optimize
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Webtrends Optimize
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Webtrends Optimize
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Webtrends Optimize
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Webtrends Optimize
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Webtrends Optimize

Testing and Experimentation

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.3
a/b experiment testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
9.1
Split URL testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Multivariate testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Multi-page/funnel testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Cross-browser testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Mobile app testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Test significance
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Advanced code editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Page surveys
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Visitor recordings
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Preview mode
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Test duration calculator
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Experiment scheduler
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Experiment workflow and approval
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Dynamic experiment activation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Client-side tests
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
9.1
Server-side tests
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Mutually exclusive tests
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Standard visitor segmentation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
9.1
Behavioral visitor segmentation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Traffic allocation control
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
7.3
Website personalization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2

Results and Analysis

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.1
Click analytics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
9.1
Scroll maps
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
7.3
Form fill analysis
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
7.3
Conversion tracking
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Goal tracking
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Test reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Results segmentation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
CSV export
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2
Experiments results dashboard
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Webtrends Optimize
8.2

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No answer on this topic is available.

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
No answer on this topic is available.

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Webtrends Optimize

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Webtrends Optimize
7.3

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Webtrends Optimize
5.3

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7
Webtrends Optimize
7.0

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Webtrends Optimize
10.0

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Webtrends Optimize
10.0

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Webtrends Optimize
9.1

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Webtrends Optimize

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Webtrends Optimize
6.0

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Webtrends Optimize
7.0

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Webtrends Optimize

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