CPQ Software

Top Rated CPQ Products

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CPQ Software Overview

What is CPQ Software?

Configure, price, quote (CPQ) software is a type of sales acceleration software that focuses on generating quotes and managing product configuration requests. This streamlines sales activities by providing customers with quick and accurate pricing information based on their needs.


This software automates the quoting process under a defined set of rules which account for variables such as discounts and customization requests. Many CPQ solutions integrate with CRM software, enabling sales reps to take full advantage of existing customer data when making deals. Synching CPQ and CRM software allows sales activity to happen within the same system, avoiding the creation of duplicate customer records.


CPQ software is used primarily by sales teams to streamline the sales cycle. It automates part of the configuration process and quickly generates quotes based on customization requests and customer records contained in the user’s CRM. Sales reps can then send these quotes in a proposal to prospects or customers. CPQ solutions can also be accessed by other departments (e.g. IT, product development) to ensure the best configurations are being offered to customers.

Sales Quote Generator

At the core of CPQ solutions is a rules engine that coordinates resource supply, customer information, and pricing structures. The quote produced by a CPQ tool is based on company pricing and configuration policies, which are taken into account behind the scenes.


The CPQ rules engine might also take into consideration the customer’s demographic information. For example, certain discounts may only be available for customers in a particular region.

Product Configurator

CPQ software automates the process of assessing whether customer requests (options/combinations/features) are possible, and how much they will cost. Some CPQ applications help navigate a complex pricing structure that includes a lot of discounts and exceptions. This is especially relevant for companies offering a wide range of highly customizable products such as telecommunications and insurance companies.

CPQ Software Features & Capabilities

Features may include:

  • Order capturing: Allows the capture of orders across multiple customer interaction channels (e.g. direct sales, contact center, point-of-sales, resellers, customer self-service).

  • Product configuration: Allows users to configure products and services by selecting bundles, constraints, options, preferences, etc.

  • Configuration options: Supports a comprehensive level of detail around available and compatible configuration options (e.g. product features, services, quantity).

  • Pricing rules: Determines price based on rules and hierarchies. Rules may consider customer demographics, availability, and/or product configuration.

  • Price adjustment: Sales users can adjust or override prices based on coupons, discounts, markups, etc.

  • Quote sharing/sending: Salespeople can share quotes and information with customers via email, customer portal, personalized URL, or other channels.

  • Credit approvals: Allows customers to input credit information. This can be checked and approved or declined. Credit score may factor into the quote.

  • E-signature: Includes electronic signature functionality so that proposals can be approved and signed digitally. Or, may integrate with e-signature software.

  • Purchase history and open contracts: Provides information about a customer’s current and previous purchases, which can inform new customer sales.

  • Guided selling/Sales portal: Provides salespeople with tips, recommendations, or question sequences to help with product configuration and quoting, and/or to assist with cross-sell and upsell.

  • Self-service CPQ: Includes an interface for customers to select product options and generate their own quotes; this is particularly relevant to eCommerce.

  • Reporting & Analytics: Users can report on and analyze CPQ processes. Metrics may include quoting cycle time, proposal acceptance rates, revenue, etc.

  • Proposals: Allows users to generate/automate sales proposals. Or, may integrate with proposal automation software.

  • CRM Integration: Allows sales reps to access customer data and automatically logs CPQ customer interactions in the CRM.

  • Excel Integration: Excel integration allows quotes to be generated on spreadsheets using underlying CPQ rules.

Key Benefits of Using CPQ Software

  • Knowledge retention & productivity—helps institutionalize sales knowledge, especially around complex pricing and configurations, for onboarding and training purposes.

  • Sales alignment—sales teams are aligned around the same configuration and pricing rules, so quotes are consistent and accurate and revenue is predictable.

  • Efficient sales cycles— upselling opportunities are automated and pricing rules are semi-automated, making sales reps more productive.

  • Better customer experience—availability and pricing information is based on a customer’s specific circumstances and needs.

Pricing Information

Open source CPQ software is available and free to use. However, it may not provide as many features and integrations as paid CPQ solutions do. Certain open source products might also require knowledge of programming languages like JavaScript.


CPQ solutions are typically priced on a monthly subscription model, per user. Prices start at $75/mo. per user, and can increase to $250/mo. per user depending on the number of features. Most vendors do not disclose prices on their website for enterprise level solutions, but will provide quotes upon request.

CPQ Products

(1-25 of 53) Sorted by Most Reviews

Blueprint CPQ

BlueprintCPQ is a cloud-deployed configuration, pricing, and quoting software solution.

Smart CPQ by FPX

CPQ OnDemand is sales configuration software that integrates with CRM solutions. The software generates instant budgetary quotes, and customizable, signature-ready sales proposals.

Logicbox CRM

LogicBox CRM is a cloud-based customer relationship management (CRM) software built around sales force automation, lead management, and pipeline forecasting capabilities.

Configure One

Configure One is a CPQ and e-catalog tool that allows users to visualize complex product configurations in 2D and/or 3D, and generate quotes and orders based on valid configurations. Configure One integrates with ERP, CRM, and CAD systems. It also includes features for manufacturers,…

ClientPoint

ClientPoint

Starting Price $65

ClientPoint is a cloud-based proposal-writing tool that is designed to facilitate the process of proposal writing to produce differentiated proposals quicly.

Aptean Product Configurator

Product Configurator is a directly-delivered configuration software solution offered by Aptean. It is built to improve the efficiency of key processes, such as quoting, pricing, order management, manufacturing, and distribution.

Infor CloudSuite CPQ

Infor CloudSuite Configure Price Quote software (CPQ) is designed to enable the user to sell complex products more quickly from opportunity to close, eliminating costly errors and speeding up the sales cycle. The product is an evolution of the former Product Configuration Manager…

Intelliquip Configurator

The Intelliquip Configurator is a configuration, pricing, and quoting software solution built to instantly calculate pricing, generate key reports, and ensure valid results by dynamically testing all options. Intelliquip was acquired by FPX late 2019.

KBMax Cloud Configurator

KBMax Cloud Configurator is a cloud-deployed configuration software solution offered by Citius Software Corporation.

Powertrak CPQ

Axonom is the developer of cloud-based configure, price, quote CPQ software with virtual reality and augmented reality experiences for the high-tech, manufacturing, and services industries. Powertrak Visual CPQ and VR suite enables sales, channel partners, and customers around the…

EndeavorCPQ

EndeavorCPQ is a configuration, pricing, and quoting software solution with features such as guided selling, workflow approval capabilities, and customizable sales portals. EndeavorCPQ has robust integrations with popular CRM solutions such as Salesforce, SugarCRM, Microsoft Dynamics…

camos CPQ

camos CPQ is a configuration, pricing, and quoting software solution with features such as role-bsaed access right and authorisation processes, simultaneous processing of comprehensive quotes across locations, and ready-to-deliver quotation documents in multiple languages.

Sofon Sales Configurator

Sofron is a Dutch company which also sells the Sofon Proposal Organizer, a proposal configurator. Sofon Sales Configurator is an application for the configuration of customer specific products and services, calculation of sales prices, margins and cost.

Zilliant IQ

Zilliant provides AI-enriched SaaS solutions that aim to maximize the lifetime value of B2B customer relationships. Expanding the economic value of existing customers is the most reliable, predictable and actionable way for B2B companies to grow revenues and enhance margins. The…

Autodesk Configurator 360 (discontinued)

Configurator 360 is an online product configuration system from Autodesk. It allows engineers to provide collaborators, customers, and sales reps access to 3D product configurations. Autodesk discontinued sale of Configurator 360 in May, 2020. When existing paid subscriptions end…

Socket

Socket is designed to simplify sales quoting with smarter software. The vendor’s value proposition is that Socket allows users to standardize their product, pricing, and quotation information with smart, reusable templates.

e-Con CPQ

e-Con CPQ is designed to eliminate incorrect quotes, faulty orders and manual updates to quotes, orders, and production materials. The vendor says their software is the only one that can offer more than 20 years of strict focus on Microsoft Dynamics. Additionally, the vendor says…

Manufacturing X Sales Platform (CRM & CPQ)

Manufacturing X is a sales platform that combines the power of CRM and CPQ with production expertise and intelligent insights to transform the profitability of manufacturing businesses today. Based on the SAP Cloud Platform, it is deeply integrated into manufacturing processes and…

Zywave Sales Cloud - Quoting & Proposals (CPQ)

Zywave's CPQ is a benefits consulting platform that aims to empower insurance agents and benefits brokers to deliver better, more strategic outcomes to their clients. Its technology platform allows users to automate content, provide better data management and simplify administration.…

e-Con CPQ for Dynamics 365

Custom with the ease of standard.e-Con helps businesses sell custom products and services easily and accurately. No matter how many options or variations, the vendor says their guided selling tools, API integrations, calculator and rules engine produce flawless, visually stunning…

Productimize

Productimize is an enterprise customization platform that offers end-to-end product configurator solutions to merchants in B2B and B2C spaces. Productimize Ultimate is the enterprise solution for merchants with high volume Products and SKU's to manage their complex customization…

e-Con CPQ for Salesforce

Configuration Engine on top of Salesforce (CPQ)e-Con CPQ helps businesses sell custom products and services easily and accurately. No matter how many options or variations, our powerful guided selling tools, API integrations, calculator and rules engine produce flawless, visually…

Expivi 3D Product Configurator

The Expivi 3D Product Configurator is an interactive tool that allows potential customers to experience products in 3D, view them from any angle, and customize colours, textures, components and more. CPQ (Configure Price Quote) integration allows you to show your customers a unique…

Threekit

ThreeKit is a 3D product configuration and visualization platform that provides brands with a toolkit to create interactive product experiences, from the company of the same name in Chicago.