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Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
Overview
What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Product Details
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- Competitors
- Tech Details
- FAQs
What is Cision Communications Cloud?
Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.
Cision Communications Cloud Features
- Supported: Media Monitoring and Analytics
- Supported: Media Relationship Management
- Supported: Social Listening
Cision Communications Cloud Screenshots
Cision Communications Cloud Videos
Media Relationship Management
Cision Social Listening
Cision Communications Cloud Competitors
Cision Communications Cloud Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.
Reviewers rate Implementation Rating highest, with a score of 10.
The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.
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Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.
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Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.
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Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.
User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.
Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.
Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.
Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.
Attribute Ratings
Reviews
(26-50 of 276)Companies can't remove reviews or game the system. Here's why
November 18, 2020
Building better media lists
Our agency has used Cision for many years. A year ago, we switched from the classic Cision to the Cision Communications Cloud. We mainly use this tool for building media lists. It helps us to better identify appropriate media contacts by location, subject area, type of publication, job role, etc. Theoretically, using Cision Communications Cloud provides the most current information on media contacts. We're told that Cision makes more than 20,000 updates a day. However, I have found that quite a few contacts are still outdated. We've provided frequent updates to Cision as we learn of incorrect information. I am the primary person using Cision in doing public relations work for my client — development and distribution of press releases, guest columns, media advisories, etc. My work sometimes includes the assistance of an intern. There is one additional person at our agency who uses Cision to build media lists for other clients. About a year ago, our agency switched to sending press releases out through the Cision platform for my client, rather than separately through Microsoft Word mail merge. Sending email press releases out through Cision provides an "opt out" function and also helps us to keep track of open rates.
October 01, 2020
This platform has good and bad days
We use Cision to monitor news coverage, distribute press releases, and build analytical reports. It is used by the public relations team within the marketing department, but we monitor all Health System related news.
As a huge Health System, this allows us to pull in all our coverage into one place and keep track of day-to-day media hits.
As a huge Health System, this allows us to pull in all our coverage into one place and keep track of day-to-day media hits.
September 30, 2020
There are more economical choices for SMBs/Start-Ups
The marketing team uses press release distribution.
September 29, 2020
Positive Experience, Great Product
It is being used in the marketing department as a means to distribute press releases. We have sent over 15 in the past year and have been pleased with the functionality of the program and reach. Great product.
September 28, 2020
Best media monitoring tool for PR professionals
We used Cision Communications Cloud to distribute press releases via PR Newswire. We also use it as our primary media monitoring service. We are a full service agency, and the platform is primarily used by our Comm's and Content team. It easily allows us to track our clients' mentions in the news (print and broadcast) and create monthly and quarterly reports.
September 09, 2020
Improvements Could Be Made
The cloud is used just by the marketing department, and most specifically within the PR team. It helps us manage media lists.
September 06, 2020
Cision helps busy PR and content professionals connect the dots
We use Cision to distribute news releases, PR pitches, and inquiries to media for several of our key clients. It is primarily used by me, as I lead our PR efforts as well as content management. Since many of the clients I represent are in narrow verticals, the solution allows me to research what influencers have written about specific topics and better target my pitch to them. It also helps me quickly perform follow-ups on my pitches, rather than spending hours cutting and pasting a pitch into email and reformatting and personalizing for each recipient. The amount of time the product has saved me has been amazing. It is the most useful tool in my PR arsenal.
We also use the platform to scan the news for coverage for our clients, and to perform competitive analysis for new clients, or during the discovery process for existing clients. It allows us to provide a summary view of what others are saying about our client and its competitors, and to also share helpful content analysis facts, such as number of mentions, number of publications reached during a time period, key terms used, etc. It is a valued research tool.
We also use the platform to scan the news for coverage for our clients, and to perform competitive analysis for new clients, or during the discovery process for existing clients. It allows us to provide a summary view of what others are saying about our client and its competitors, and to also share helpful content analysis facts, such as number of mentions, number of publications reached during a time period, key terms used, etc. It is a valued research tool.
August 29, 2020
Cision Communications Cloud is Easy to Use
We used it for media monitoring purposes since our faculty members typically get a lot of press surrounding their research. Just the marketing team used it, but other individuals did have access. This system allowed us to compile a list of media mentions and place brief summaries on our website.
Overall the tool is easy to use and you can find exactly what you need pretty quickly. The list save and export feature is very user friendly and makes it very efficient and a big time saver. I use for searches and then it's super easy to get more granular to generate lists specific to your goals. The reporting and monitoring is also very useful for understanding the impact of our efforts.
August 23, 2020
Three Cheers for Cision
Cision is used at our agency to quickly and accurately compile lists of target media outlets and contacts for media relations. Using the online platform, we're able to sift through publications across the country to find reporters that will have an interest in our clients.
August 07, 2020
Customized lists, great for niche publicity
We do niche book publicity. The media database helps me and my assistant put together customized media lists for publicity campaigns for our clients. It helps us to search and pinpoint contacts and their information in a wide variety of media outlets that would be perfect for our clients. It saves us a lot of legwork.
July 22, 2020
Effective, but hoping for improved accuracy
Our firm's Brand Management and Client Relations departments use Cision to monitor coverage of the firm, gain competitive intelligence, and quickly reach media contacts and influencers. We have also used Cision on behalf of firm clients to monitor crisis situations.
July 15, 2020
PR Strategy Success with Cision
Cision is used to enhance and monitor our Public Relations efforts. We keep track of media contacts, news coverage and social mentions. We use analytics to gauge sentiment in the marketplace. We monitor our competitors and compare earned media results. It's a fantastic way to pull month-end and periodic reports for Board review, we really appreciate not having to keep track of placements in spreadsheets!
July 13, 2020
A great PR tool for Marketers
Our Marketing Department uses Cision Communications Cloud nearly daily. As a manager, the daily reports are vital for me to see how we are doing compared to competitors. From the PR aspect, Cision makes it easy and effective to send out, and organize, press releases all in one place. My team has also used Cision to discover new bloggers to build relationships with.
At the Art Center, we use Cision Communications Cloud as a means to connect and interact with other art-based organizations and creators on both a local, regional, and national level. The main business problem we are looking to address with Cision Communications Cloud is to better inspire creative expression in people of all ages through more organic and widespread earned media. It is through the connections and limitless amount of detail in Cision Communications Cloud's contact database that we are able now more than ever able to connect with cultural and nonprofit organizations we may have never otherwise spoken to.
July 07, 2020
Cision: an essential tool for any aspiring PR Pro.
The communications team at Clover is currently using Cision as a media database. If we're looking to do a beat-specific announcement, we will compile all the relevant reporters to conduct our outreach. Similarly, if we are mentioned in an article, or there is an industry reporter that we don't have a relationship with, we use Cision to find their contact information. While just used in one department, it is an essential aspect of the work the communications team is doing.
June 18, 2020
A few thoughts on CISION
Score 10 out of 10
Vetted Review
Verified User
It's used by the Marketing Department, specifically Media Relations. We utilize the PR element of Cision for dissemination of media releases and related information, for researching key media outlets and personnel, for daily media placement information, ROI, etc. We utilize the service every day and it has been key in helping reach target audiences.
June 18, 2020
Cision: Media relations and monitoring
Score 9 out of 10
Vetted Review
Verified User
Our team is able to see what everyone is working on. We can see who is sending emails to which writers and outlets so there is no duplication of work and confusion to editors and publishers receiving multiple pitches.
June 17, 2020
Cision is the best
Cision is being used across my entire organization - mainly amongst the PR team. It helps us find media contacts, monitor and analyze coverage.
It's used only by the Marketing department right now. I'm the only company employee who spends time on PR (split with Customer Comms) and have one freelancer who we give access to use the platform. Our Digital Marketing Manager also uses the platform to help supplement monitoring HARO and for advertising information. Cision helps with competitor intelligence and understanding our PR reach.
June 14, 2020
Cision is great for Traditional PR
We mainly use Cision cloud to gain access to a database of media professionals to assist when pitching stories. It is used only in the Public Relations department.
Cision Communications Cloud (formerly Vocus PR Suite) is used by my department, which is a public relations team of myself and my boss. We also occasionally allow contractors/PR agencies we work with to use it temporarily for specific projects. We use the software for two primary purposes. First, we use Cision to research news media outlets and contacts and organize them in to media lists. Second, we use Cision's distribution feature to send a company news release or announcement to the members of a particular media list.
March 29, 2020
Cision Communications Cloud Review
We are using it to monitor our own, and our clients', PR impact. Having previously used a number of different platforms to generate valuable insights and showcase the results of our work, this is plugging the gap by bringing all of those analytics under one easy-to-use platform.
We use it to track media placements and mentions for a variety of clients that we serve as a PR agency. We use it across the entire agency but our clients do not use it. It helps us keep track of all the media placements in one place as well as do our monthly reporting on things such as share of voice, SEO impact, etc. to help show the value of our work to our clients.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
March 28, 2020
Cision Communications Cloud: Almost There
We use it across the whole organization to conduct daily scans of client and competitor news, as well as to conduct monthly and quarterly coverage and share voice reports.
*[ This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[ This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]