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Constant Contact

Constant Contact

Overview

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…

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Recent Reviews

TrustRadius Insights

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its …
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Love the Segmentation Tool!

7 out of 10
June 08, 2023
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on …
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Best marketing tool

10 out of 10
April 20, 2023
Creating beautiful and fun emails for my list of people. I love that you can schedule when you want the email to be sent. But there is so …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (98)
    9.0
    90%
  • List management (100)
    8.5
    85%
  • Standard reports (97)
    8.2
    82%
  • WYSIWYG email editor (88)
    6.4
    64%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

Starting at $12.00

Cloud
per month

Standard

Starting at $35.00

Cloud
per month

Lead Gen & CRM

Starting at $449.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $12 per month
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Product Demos

Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman

YouTube

For Retail: How to Drive Online Marketing Results with Constant Contact

YouTube

How to Sync your kvCore Contacts with Constant Contact

YouTube

Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads

YouTube

How to Run Goal-Based Fundraising Campaigns | Constant Contact

YouTube

Autoresponder set-up with Constant Contact DEMO

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.9
Avg 8.5
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Product Details

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build a list fast with landing pages, and social media lead ads.

- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.Screenshot of Detailed campaign reporting.

Constant Contact Videos

An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.

Watch Constant Contact's SMS Marketing tool.

Watch About Constant Contact's AI Content Generator tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $12.

Mailchimp, ActiveCampaign, and Brevo are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 9.

The most common users of Constant Contact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(838)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.

Attribute Ratings

Reviews

(1-25 of 59)
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November 29, 2023

Best Choice of the YEAR

Score 10 out of 10
Vetted Review
Verified User
The "AI" tools are really helpful and have such a simple ease of integration. Everyone has a day or two when you can't think fast enough, but with the "AI" tools given, you don't have to worry about that. It is also super simple to teach. I work with a few older folks in my office and they are able to understand Constant Contact with ease compared to a few other programs I frequently use.
  • Templates
  • Contacts list creation
  • design elements
  • more creative design options
  • adding users to a team
  • survey questions
So far we have been using Constant Contact for a few years now. We have people reach out all the time asking for association recommendations for AMS and Email systems. We are always recommending Constant Contact due to how simple it is and for the great experience each user has.
Siobhan Strickland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I send out product & project spotlights every couple of days. Constant Contact is a quick & easy platform for producing emails & posts.
  • Love the pre-made design templates.
  • Easy to use
  • Recording the open / click rate
  • heat mapping is helpful
  • add more free pre-made designs for all holidays
It's great for communicating products or projects with our contacts.
Score 7 out of 10
Vetted Review
Verified User
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on the market. We are able to segment our audience into regions and divide them among our sales guys. This way, we are able to connect sales with their target market and make sure customized content goes out to each region.
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
  • Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
  • Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
  • Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.

We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use Constant Contact for corporate email marketing. With Constant Contact, I am able to easily create an unlimited number of email lists for each of the different categories of leads, clients, partners, employees, event attendees, etc. The ability to duplicate and edit email campaigns helps speed up the creation process.
  • Contact Lists
  • Email Marketing
  • Email Analytics
  • Customization abilities
  • Integrations with CRMs
  • Advanced searching capabilities
Constant Contact is well suited for importing contact lists, creating and sending out personalized email messaging, and tracking the results. It can also be used for simple things like automated birthday emails or anniversary emails. The platform email creating is good for block email creation. If you want the email design to look more fluid with multiple layers, this may not be the solution for you.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use constant contact to communicate with all of our constituents on a regular basis. Each of our divisions uses the platform to update Current Parents and relay information as needed. We also use it in the Advancement Office to share information with potential donors, store donor contact information and market the school to interested families.
  • Tracks contacts who were sent, clicked, and opened each email.
  • Allows our teams to create lists and tags to keep constituents organized.
  • Provides colorful and attractive email templates.
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
Jason Kelly | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is being used as our primary marketing email sending and list storage service. We also use it to for event registration and ticket payment, which integrates with a third-party payment processor. Furthermore, we use Constant Contact's reporting tool to measure email open and click rates and perform AB test to improve those numbers.
  • Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
  • Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
  • Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
  • Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
  • The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
  • The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.
Constant Contact is well suited for a small or medium-sized business that needs to send regular marketing emails and collect leads without much headache. The email builder is nice and the extra features, such as event registration and reporting, are helpful, as well. Constant Contact is less appropriate for a larger business that wants to deeply analyze their email success rates.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used Constant Contact for several of our clients to deliver electronic emails. We did experience some difficulties with the product. After getting several positive reviews for an alternative platform, we stopped our subscription to Constant Contact and went with the other option. We are much happier now.
  • Rather easy to use
  • Simple instructions for using
  • Very responsive in its use
  • Customer service
  • "Free trials" that are actually free
  • Pricing
I would certainly recommend this as an option. I would also pass only my current email platform for evaluation as well. Constant Contact may be a great fit for some, but I would definitely recommend evaluating several others platforms before making the final decision to choose Constant Contact.
Score 10 out of 10
Vetted Review
Verified User
I used it as the main database management tool, while also using it for our email marketing campaigns and email analytics. I took over sole access of the platform and used the image editor, HTML and text editor versions, deployed surveys, landing pages and event invitation emails. We even used it for sharing a weekly covid-19 awareness poll, to make sure no one was exposed or feeling symptoms during the height of the covid situation. I could comfortable train someone in relatively short amount of time to use it proficiently, despite not having received any training. that's how intuitive the program is.
  • options for designing emails
  • variety of programs like event registrations and polls
  • Database management is really good
  • email templates need more in the wide format
  • pricing levels based on database numbers is not good.
  • customer service was a bit slow
it's great to manage a database and directly deploy and track metrics for any type of campaign or program type used, but it is not the best or perhaps a lacking of a CRM based interface. The lack of multiple platform scheduling for social media, like Hootsuite or Mailchimp isn't favorable either
Score 8 out of 10
Vetted Review
Verified User
We used Constant Contact in our Marketing department for email marketing and sales campaigns. Our Account Management department also used it to stay engaged with health plan members (e.g. quarterly newsletters, webinar invites, etc.) and clients (e.g. quarterly updates, surveys). It allowed us to send customized emails to specific populations of customers.
  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
It's well-suited for standard email campaigns with relatively simple text, graphics, and reporting requirements. It's very easy to use, so you can really train anyone to use it, which is not always the case w. email marketing tools. I don't have too much experience with the HTML side so I couldn't speak to that. I think it's less appropriate for email campaigns with more complex requirements, unless you plan on doing this in HTML. The drag and drop interface, while intuitive, has limited options. Unlike other platforms, Constant Contact's emails consistently display as expected in all email clients (Outlook, Gmail, etc.), which is a huge plus. It's also very easy to design and schedule campaigns.
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is primarily used for mass email communications for a number of clients that I have worked with for marketing efforts. In addition to email distribution, there is also A/B testing and a reporting suite that displays key metrics relevant to their business. It is easy to use and scales work well.
  • Mass email
  • CRM utilization
  • Testing
  • Interface/UI
  • Customer service
  • Templates
It is a good platform for beginners that is easy to use and will not break the bank. People who are just getting accustomed to email marketing can use this to learn. It is not great for more advanced users that wish to do more personalized messaging and implement dynamic creative or promotions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Constant Contact to send our newsletters as well as segmented emails. We would create lists of audiences and import them into CC and then send these emails to our recipients. Our account management and digital marketing trams collaborated on these emails. Our goal was to find a scalable system to send targeted emails. For some clients we used integrations with their CRM or forms to directly input data into CC and make segmenting easier.
  • Easily Design and create emails to send
  • Integrate with many different tools and systems
  • Easy to use interface and reporting
  • A/B testing
  • They are not a CRM but their contact management could use some improvements
  • Pricing could be more affordable
  • Would love to see better support when needed
It really depends on the needs of the company. This is a strong tool for when you need to send emails, and track results. If you are looking to get more complex with automation, workflows, drops, etc than other tools that are designed to do this make more sense. If your primary goal is to collect names, email,the, and then report on the email,performance, Constant Contact is a great option.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have used Constant Contact for quite a bit for both our B2C list as well as our B2B list for media contacts that we would send our press releases to. Almost all of our time has worked within the software a little bit, but a lot of our Operations department deals with it directly since we have deliverables to complete with email campaigns for clients.
  • Constant Contact allows the users to send unlimited emails and just pay per list size.
  • The software does welcome emails pretty well and allows you to set up all sorts of automation.
  • The branded templates and starter templates are very useful and look good.
  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
[Constant Contact] is well suited for businesses with larger lists that send a lot of emails. This is why we chose it. Otherwise, we may have gone with a software that had a better user interface.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is used primarily by our Marketing and Client Relations departments to address our need to email press releases, firm announcements, etc. to large groups at one time. We are also able to customize messages for sub-groups within larger email blasts.
  • Contact Database Management
  • Large Group and Sub-Group Email Messaging
  • Email Results and Metrics
  • Glitch in the email builder resets font to default if you backspace after a return
  • Certain functions (like RSVP) can be capture for free on other platforms, but not Constant Contact
  • Somewhat limited background selection options (but is improving)
Constant Contact is a reliable method for mass emails and tracking, as well as sharing to social media. The platform continues to improve and add features. Somewhat limited is the ability for full customization. But, for our purposes, the given options are sufficient. Scheduling has become easier, and we appreciate the ability to segment out contact populations to customize messages.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Constant Contact to manage our email lists and schedule email blasts for our company as well as our clients. Its intuitive interface made it simple for our clients to use with a quick introduction and demo.
  • Customer lists management
  • Scheduling email blasts with ease
  • Templating emails
  • I was pretty happy with it the way it is.
I definitely recommend it to my clients who are mostly small businesses. It enables them to run marketing campaigns that they would otherwise have to pay someone to manage and run.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is used by anyone who is sending out communication externally -- it's the email tool of choice for this company. Although it can be a quick* tool to get a polished email out fairly simply, it doesn't offer a lot of customizations or design functionalities that some competing drag-and-drop email tools.

*it's quick once you've learned it + spent time with it... there is a bit of a learning curve.
  • Polished Look
  • Streamlined Functionality
  • Consistent Look across Users
  • Design elements
  • Drag and Drop
  • Learning curve
Depending on how and where potential users will implement Constant Contact, it may or may not be the best tool. If your business doesn't need an extensive amount of visual design elements, I think this can be a great tool to give you a branded and polished email. However, if you want very dynamic and visually aesthetic emails - it might not be the best choice.
Casey Cleary (LION) | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have used it to assist a client with their marketing efforts since they were already using it. It was used as a CRM.
  • I didn't really think it was very user friendly
  • I prefer HubSpot
  • User experience needs some work
  • It doesn't have the same user friendly features that HubSpot has
  • I'd like to see a major update
It is well suited if you have a smaller business or group of contacts to nurture and a limited budget, I just find there are other CRM software out there with more functionality so if you just need some simple contact [to] follow up and management this is [a] good option for you.
Colleen Kirk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Constant Contact to provide an email solution that is user-friendly for our local marketing groups. It allows us to keep our brand guidelines while giving local marketing the tools they need to send out information in a timely and measurable way.
  • Automation of email campaigns
  • Ability for quick analysis of emails
  • Keep tailored templates that hold to the brand guidelines
  • Easy to use for the lower end user
  • Logs out frequently
  • Still seems to go to spam folder
  • Training options
This is a great tool for those who can use a WYSISG solution. It allows us to put marketing back into the hands of the local field instead of using corporate resources for every need. Would love some additional training opportunities and would not use it for a large mass mailing from our corporate side just due to the capabilities. However, this is great for de-centralized marketing.
Gary Gray | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Constant Contact is being used primarily by me at a small non-profit organization. It allows our organization to message our members and register them for events - although we haven't had in-person events in over a year, so primarily it's just been used for email messaging during that time. We have several different groups within our membership base, both geographically can categorically, and CC allows us to target different groups with different emails.
  • Email list management
  • Analytics of sent emails
  • Scheduling sending of emails
  • Managing categories of subscribers
  • Email design could use improvements - especially with regards to better aligning what I see on the creation screen with what I see in my emails.
  • The process of adding a new subscriber recently changed, and it's a strange workflow that doesn't quite make sense.
It's well suited to manage different categories of subscribers/email recipients in a fashion that's far easier to manage than competitors like Mailchimp. It's very simple to use - again especially when compared to competing services, while still being powerful enough to service our diverse needs. It's also well priced for the service.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We utilize Constant Contact to supplement several aspects of digital marketing for both internal and external efforts. We use it for departmental communication along with university-wide weekly newsletters and special news updates. Additionally, we've been able to assist other departments to get up and running to produce their own emails and digital newsletters. It allows us to have one central point of digital messaging campaigns.
  • Easy learning curve
  • Templates are easy to manage
  • Lots of flexibility with integrations to other platforms
  • Wish there was more flexibility to templates (design control)
  • Would love more robust landing pages (new feature but we can hope)
It's been a great fit for our needs in Higher Education for staff and faculty communication along with some external marketing campaigns. However, it does not integrate with the CRM our recruiting team uses but this is due to the CRM not allowing many integrations; not a fault of Constant Contact.
Sydney Lovegrove | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company currently utilizes Constant Contact to send company announcements and updates to current customers. We love staying in touch with our customer base as well as creating email campaigns to reach prospective clients. It is a great resource for blasting large audiences with the same message and provides quality metrics you don't always receive on other emailing services.
  • Explanation of Each Metric/What the Numbers Mean
  • Drafting and Scheduling Emails for Future
  • Contact Management - Able to Group and Tag Contacts
  • Personalization within Email Composer
  • Further Detail within Reporting Dashboard
Constant Contact is great and user-friendly for those who want to quickly draft and mass blast emails, especially to different groups. The emailing composer is very easy to use and templated which is great for someone who may not have time to design a message but still wants to be perceived as professional. We really enjoy the feature to be able to see what email addresses are no longer valid and clean up our email lists/CRM.
Jeya Chelliah | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We send out a weekly e-newsletter using Constant Contact. We send our e-newsletter to around 15k subscribers. It is only used for newsletter publications, not by other departments. By using Constant Contact we are able to send bulk emails at once and it is easy to use the tracking response to get email metrics.
  • Flawless delivery of emails
  • Easy to use email templates
  • Easy to mange subscribers list
  • Easy to upload your subscribers list from other email platforms
  • Reporting system sometimes confusing
  • There is no notification if and when any new subscribers signed up via our sign up form
  • Bounced email types are not clear
Well suited for email newsletters and generating more subscribers. Easy to manage the response to your email contents.
It is NOT suited for sending automated reminder emails for webinars or any other online events.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Constant Contact to stay in touch with our network of referral sources and our past and potential clients. From transaction announcements to industry newsletters and general firm updates, it has been a great tool for us to communicate with our network and see who's actually reading what we send out.
  • User-friendly - It's very easy to use both in drafting and sending the e-mails and accessing and understanding the back-end summary tools.
  • Good analytics - Seeing who has opened the e-mails and clicked what links are invaluable for helping target our follow up marketing.
  • Contact management - Weeding out invalid e-mail addresses as people leave firms has cleaned up our contact list considerably
  • Social media integration - Coordinating the scheduling of e-mails with posts to LinkedIn.
  • A little more flexibility in the campaign e-mail design would be helpful.
  • Not sure if it's possible, but I'd really like the ability to see if the e-mail gets forwarded and an address for who it is forwarded to instead of registering as another view by the original contact.
Constant Contact has been great for broadly reaching out to our network. For more targeted campaigns we still stick to one-on-one e-mails.
James Arnold | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We were a consulting startup and wanted to be active with our outbound strategy both with prospects and customers. We needed a tool to do the simple portions of email marketing -- setup, sending, reporting and database management. With the help of Constant Contact, we are in contact with our customers and prospects on a periodic basis and have generated real leads from the information we supply. In our case, I have been the primary user but it is simple enough for others in the company to use, as well.
  • Templated approach to email design
  • Delivering emails
  • Basic reporting
  • Reporting is pretty standard and not very robust
  • Database management is pretty basic
  • Inbox monitoring is not available
It is great for startups or very small businesses who need to accomplish the core tasks of email marketing but don't have aspirations or needs beyond the basics. It really does do all of the basics well. It would be great to add a few more features or customizations, but it's fine for the price.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We utilize Constant Contact in our marketing department and our customer service department currently. It allows us to send targeted messages to our customers, prospective customers and partners. We send email newsletters out to all of our customers on a bi-weekly basis, we send news blasts to geographic areas on a monthly basis and we also send reminder emails to recurring customers to remind them of service that is coming due.
  • This programs offers a variety when it comes to CTA, being able to link to a web page, pdf, etc. is very helpful
  • Having the ability to create and save unlimited lists is great for targeted messaging
  • Being able to view test emails and see how the message will look on different platforms is great
  • It would be nice to have more options for customizing the body of the emails
  • Open and click rate results are skewed due to spam filters, I have contacted Constant Contact about this and they have been helpful and signed us up for a beta version which will hopefully produce more accurate results
  • Our contacts sometimes receive our email on the resend even if they opened and replied to the original send
Constant Contact is a great alternative to sending emails manually. We have tried Mailchimp in the past and had way more issues especially with sending emails to contacts. Our account would be flagged even though the majority of our emails had willingly subscribed the receive updates from us. Constant Contact isn't as strict about that which is nice.
Ken Dwight | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's being used by the whole organization (one-person company)! Used to share information with clients and prospective clients, in the form of newsletters, invitations to webinars and other events, and distributing additional resources to clients. Constant Contact handles the details, such as list maintenance, unsubscribes, spam filters, and blacklisting, as well as compliance with the CAN-SPAM Act.
  • Helps with formatting e-mail messages.
  • Reporting on results, including delivery rates, open rates, and click rates.
  • Option to resend messages to addressees who have not opened the original message.
  • Ability to put contacts into multiple categories and select by group.
  • Spacing on finished e-mails is not always WYSIWYG.
  • Sometimes difficult to tweak appearance of text.
  • Difficult to confirm text color; on multiple occasions, some text has been black, while adjacent paragraphs have been grey, but not obvious until sent to the selected Group.
  • Graphic elements are confusing in their placement and sizing.
Good for a small shop such as mine, too much for some micro-businesses. Larger organizations have more choices in their budget range.
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