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Highspot is a versatile and user-friendly tool that solves various challenges for organizations. Users have praised Highspot as a one-stop …
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What is Highspot?
Highspot is a sales content management software solution offered by Highspot.
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What is Highspot?
Highspot is a sales content management software solution offered by Highspot.
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What is Highspot?
Highspot is an advanced sales enablement platform, with sales content tools and content analytics. Users can find the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging. Highspot sales content tools include asset management, sales playbooks, online presentations, etc. Advanced analytics lets marketing and sales understand how content is performing across the sales cycle and provides actionable insights so pitches and content can be optimized. Highspot aims to close the loop across marketing, sales, and customers, in order to help companies engage more effectively with their audiences.
Highspot Features
- Supported: Sales Content Management
- Supported: Online Pitching
- Supported: Sales Performance Analytics
- Supported: Guided Selling
- Supported: In-context Sales Training
- Supported: Sales Email with prospect engagement alerts
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Sales enablement is big. Where the category goes will be huge. We see enablement expanding to help at least 50 million people across sales, marketing, services, and support roles collaborate and deliver on their customer experience initiatives. Enablement technology, practices...
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Highspot Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Mobile Web |
Frequently Asked Questions
Highspot is a sales content management software solution offered by Highspot.
Seismic and Showpad eOS® are common alternatives for Highspot.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of Highspot are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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Highspot is a versatile and user-friendly tool that solves various challenges for organizations. Users have praised Highspot as a one-stop shop for organizing and sharing sales materials, similar to the Google of internal resources. This software facilitates easy content sharing across multiple departments, making it a valuable platform for accessing and distributing company information, marketing materials, and new product information. With Highspot, the entire organization can efficiently view and access important files and presentations, streamlining the process of providing sales support materials to clients. Additionally, sales teams benefit from Highspot's ability to track prospect engagement and manage the content they send to customers. The tool also fosters communication between teams, allowing for the sharing of best practices and addressing challenges. Overall, Highspot enables a more collaborative culture by organizing and sharing resources across the organization.
Another key use case of Highspot is its effectiveness in solving the problem of scattered marketing materials. Users appreciate how Highspot provides a searchable and easy-to-find one-stop shop for all content, eliminating the need to sift through multiple platforms or folders for specific resources. The software's organization capabilities extend beyond marketing materials; it allows users to organize department-specific content such as client-facing assets and internal training materials. Highspot is also instrumental in keeping users informed about new products and solutions through its organized content library and helpful search function. Sales teams particularly value Highspot as a centralized platform for both internal and external documents, which enhances tracking of customer engagement and enables efficient bundling of information. Compared to other tools like Google Drive, Highspot offers better content storage organization and sharing capabilities. Moreover, Highspot improves content management in Salesforce by effectively surfacing relevant material to opportunities, aiding in version control and pitch deck management. In addition to these benefits, Highspot has been successful in serving as a single source of truth for Customer Care departments while saving time and increasing confidence in accessing the latest content.
Furthermore, Highspot offers value to organizations by serving as a repository for various types of documents. Users leverage Highspot to store marketing documents, PowerPoint decks, key content for prospecting and presentations, and client-related documents. This utility also extends to content marketing materials, case studies, and internal documents for reference purposes. Highspot plays a crucial role as a sales toolkit by storing marketing materials, competitive intelligence, and sales plays used by both sales and marketing teams. Through this centralized platform, users can eliminate the need to save numerous files on individual computers, ensuring easy access to up-to-date collateral for outreach and communication.
Highspot's usefulness extends beyond internal document storage and sharing; it also serves as a valuable tool for training and readiness, both internally and externally. Users appreciate the software's easy implementation and customization options, thanks to its appealing and user-friendly interface. A significant advantage of using Highspot is its ability to track customer engagement with content. This feature allows sales and marketing teams to gain insights into prospect behavior, identify the most effective pieces of collateral, and customize their pitches accordingly. Users also value the feedback and analytics provided by Highspot, which help them understand how prospects interact with the content shared. The robust search function within Highspot further aids users in quickly locating resources, making it an essential tool for multiple teams across various departments.
Highspot has proven particularly useful in streamlining content sharing and presentation processes, improving messaging consistency, and providing visibility into prospect engagement. Users rely on it to store and distribute collateral effectively, overcoming email attachment size limitations. Its intuitive features enable users to easily share assets with different teams and receive back valuable input from their partners or customers. Sales teams utilize Highspot to manage and share content with prospects, appreciating the ability to customize each deck-link to individual recipients.
Overall, Highspot stands out for its versatility in organizing, storing, and sharing a wide range of sales materials across departments. The software's capabilities ensure that teams have access to up-to-date collateral, efficient workflows for content management, and valuable insights into prospect engagement—all contributing to improved sales effectiveness, collaboration, and customer interactions.
Time-saving Tool: Many users have found Highspot to be a time-saving tool that helps them stay organized and keep their frequently used materials easily accessible. With its efficient features and functionalities, it streamlines workflows and eliminates the need for manual searching, ultimately saving valuable time.
User-friendly Interface: Highspot's user-friendly interface is praised for its intuitiveness, making it easy for users to navigate and perform tasks quickly. The well-designed layout and intuitive controls contribute to a seamless user experience, allowing users to effortlessly find what they need without any hassle.
Effective Content Management: The content library and storage capabilities of Highspot are highly valued by users. They appreciate the ability to store, organize, and manage their content in one centralized location. This allows for ongoing refreshment of materials and ensures that everyone has access to the most up-to-date information, leading to more effective collaboration and communication within teams.
Slow platform: Several users have expressed frustration with the slow performance of Highspot. They have mentioned that it takes a significant amount of time to load files and proposals, which can be detrimental to their productivity.
Unintuitive user interface: The user interface of Highspot has been described as unintuitive and difficult to understand by multiple reviewers. Some users have struggled with navigating through the platform and finding the information they need, leading to a less than optimal user experience.
Disorganized file organization: A common complaint among users is the disorganization of files in Highspot. Users have mentioned that it is easy for the platform to become cluttered and difficult to stay organized when loading a large number of new files and proposals. This lack of organization can make it challenging for users to find specific content efficiently.
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Reviews
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July 07, 2022
Great Solution for managing content
Score 10 out of 10
Vetted Review
Verified User
We use Highspot for managing our content, which is used by our sales team on an ongoing basis. We also use Highspot for creating pitches for prospects where we send the most updated collateral and can manage their level of engagement with the content. This allows us to understand which content works better and which doesn't.
- Manages contnet
- Recommends the content to share
- Manage pitches
- look and feel of pitches
Score 10 out of 10
Vetted Review
Verified User
I use Highspot as an Account Executive. The business problems we use Highspot for are to help us centralize where our most up-to-date assets are and to track engagement on the proposals/follow-ups we send to prospective clients. This has helped save me time on what materials to include with my clients and nail timing on when and what to follow up with as Highspot alerts me on where my prospects are spending the most time within my proposal decks.
- Timing / Engagement - our deal cycles involve multiple personas and cross collaboration across up to 3 divisions within companies. We don't always have direct access to the DM. Using Highspot's trackable links shows me when/if DM's have viewed my proposal, which helps me gauge how our deal ranks amongst their priorities.
- Knowing this, I'm able to tailor my follow-ups to highlight and ask questions on which slides they are spending the most time on. It also helps me nail timing as Highspot alerts me when my proposal has been viewed so I can follow up with my prospects when we're top of mind.
- Assets - before Highspot, our assets were in Google Drive, many of which we had multiple copies of. It was difficult to locate where updated assets lived. Now, we're able to have our documents in Highspot and also search via Slack. Since having our assets in Highspot, I've used more of the material our teams produce.
- Winning - I was able to close my first deal using Highspot within our 1st month of partnership. I was working with 4 POCs but had not met with the CMO. I included them in emails and received 0 responses after my first 4 emails.
- On the 5th email, I shared the Highspot trackable proposal, and the data shared showed me when and where the DM was spending their time. I followed up with a question on the slide they spent 2+ minutes on and received a follow-up question shortly after from them and was able to answer their 1 remaining concern and set us to close before the EOM! Knowing the DM was viewing my proposal gave me more confidence in the deal as I met internally with my team on why I felt confident this deal would close.
- Providing trackable data within "Smart Pages" like we see when using the "pitch" feature.
December 10, 2021
Easy to Learn, Easy to Capitalize on Customer Intelligence Platform
We use Highspot as a sales enablement one.stop.shop solution for internal readiness & training as well as customer-facing collateral/assets to drive our sales process, and ultimately impact our bottom line/target revenue goals. We are using it to share content with colleagues via Sharing capabilities and Pitching content externally with prospects and customers, gaining insights on read receipts, and targeting what's on our customers' whiteboards (their projects and pain points, etc). It's replaced the previous tech that we weren't fully leveraging or which couldn't provide us all the bells & whistles we needed (eg. Marketo Plugin, etc.).
- Content library/storage and access
- Ongoing refresh/sync to updated content
- Sharing content externally with analytics (AI).
- Personal library/content "Spot"
- Pitch functionality is a bit confusing for new users (email vs. link vs. video vs. live etc.)
- Pitch templates or "microsites".
- Content "Spots" that are links to other sites look odd (box with arrow pointing out).
November 24, 2021
Highspot is a must have for all sales orgs!
We use Highspot to house all our collateral and to create internal pitches for many different purposes within our business. Internally we use pitches for training, learning, and development. We have individual pitches for all of our tech stack and departments for new hire learning and development. Additionally, We have every department on Highspot for brand transparency because marketing keeps collateral up to date. The problem Highspot addresses [are] it helps everyone stay within brand guidelines and up to date with what is going on within the business. It makes it easy for anyone to find what they need and to learn. Also, it helps our sales teams provide professional follow-ups with a professional customized website for each customer. I think external pitches provide us with the greatest benefit because we can update and build pitches for follow-ups, implementations, training, and new hire packets. Internally and externally Highspot has solved so many issues, from transparency, to ramp up time, to professionalism.
- Make it easy for sales professionals to create beautiful follow ups
- Make it easy for everyone to search for collateral and build beautiful follow ups
- Provides a great place for learning and development
- The search function can cause some issues if the platform is not set up correctly.
- It can be hard to build pitches - I wish it was a little easier to maneuver
- It seems like the tracking does not always work for pitch views.
October 27, 2021
Highspot Save Me a Ton of Time and is Always Up to Date!
We use Highspot daily, our marketing team updates brochures we can use from Highspot that are always current and updated. We can also add forms and documents in Highspot that we use regularly and want to add as the Highspot attachment where a receiver can see the snippet of the attachment before opening it. It looks more professional and I save a ton of time having all my documents in one place and consistently updated. I would not want to go without Highspot, it saves me a ton of time sending out multiple emails a day addressing different products and levels of interest.
- Saves me time daily
- Organizes my brochures and are current
- Keeps my frequently used ones at the top and easy to find
- Shares documents with everyone so we are consistent when sending current materials
- Looks professional and easy to use
- Add a date for when the brochure was last updated and by whom
- Point out possible duplicates of brochures
September 21, 2021
Highspot solved all our Marketing Content & Sales Enablement Problems!
Highspot is being used as a sales enablement tool, and it has solved many issues at our company. Our Marketers upload current Marketing materials to Highspot, and our sales team uses this content (print, downloading, pitching). Prior to Highspot, our marketing materials [were] all over the place, and sales members never knew the right place to find it. Highspot is a One-Stop shop that makes it easy for everyone to use, and all materials are very searchable and easy to find. We love it.
- Organizes materials very well
- Extremely user friendly
- Makes searching for materials very easy - even using key-words that are in documents can be searched
- Their analytics are not very user friendly, not organized strategically, and downloading reports is not ideal
- Can't see the pitch analytics when you BCC people
- Would be nice if their "recommended content" can be chosen by the marketers, not by A.I.
September 14, 2021
Highspot Saved the Day for Our Sales Org!
Clearwater Analytics uses Highspot in Sales to keep the most up-to-date sales collateral, email pitches, and onboarding/training material. We use the targeted content feature to showcase collateral in Salesforce - and organize by market vertical. Highspot tells us which pieces of content command the most engagement, who opens our email pitches, how long they view the content, and what content isn't as impactful. We also enjoy the Analytics functionality to show us what content has not been updated within a certain timeframe, who updated the content last, and any duplicate content.
Highspot was very easy to implement and customize for our organization. The UI is appealing and easy to navigate.
Highspot was very easy to implement and customize for our organization. The UI is appealing and easy to navigate.
- Organize and display collateral
- Reporting analytics on content engagement
- Integration with other software such as Salesforce, Outreach, and LinkedIn Sales Navigator
- Customizing SmartPages with more formatting options like objects or text
- Too many duplicate columns of data in analytics
- Managing groups
September 11, 2021
Highspot is the only option for housing your content
It is used across the whole organization and helps us organize department-specific content ranging from client-facing to internal training materials.
- It allows you to create smart pages to neatly present the content to look and feel like a website, rather than a G Suite folder.
- Their global search does a great job of finding content, or keywords within content.
- Their usability around access permissions and how they separate access can be improved.
May 15, 2021
Highspot is a great tool for sales and marketing
Score 8 out of 10
Vetted Review
Verified User
Highspot is used by the sales and marketing teams and is primarily used as a sales toolkit. We store and maintain marketing materials, competitive intelligence, and sales plays. Sales plays are a good way to keep the sales team and SRDs up to date on the campaigns we are running, including the campaign details, 'what to say,' and 'what to show.'
- Easy to maintain and update marketing materials
- Sales plays allow us to keep sales up to speed on campaigns
- Create pitches
- Administration is not as intuitive as I would like
April 29, 2021
Great solution for keeping your date secure
We use Highspot across the entire organization. The Customer Success department leverages HighSpot to learn about new products and solutions. Within Highspot everything is organized based on departments and types of content. The search function is really helpful as I can quickly find materials for reference. Highspot is also a good source of presentation materials where we keep our default slides and designs to be used with customers.
- Keep materials organized.
- Easily share things across the organization.
- Able to access meetings that already happened.
- Search function is really helpful.
- Sometimes there are duplicates.
- Not easy to know which material is the most recent version.
- Sometimes if you don't use the exact search keyword, you get a different result.
Everybody within our Sales Org has a Highspot account (Sales, Marketing, CX, Legal). We utilize the platform in a variety of ways. The most common use is to house our Marketing documents, PowerPoint decks, key content for our sellers to utilize in their prospecting and presentations. We also utilize the platform to run our onboarding/training programs and our sales plays for our sellers. On Highspot, we also have our clients in an 'accounts' section that they can store important documents like presentations, proposals and contracts. Lastly, we recently upgraded and purchased the Highspot LMS that allows us to run new trainings and courses with our reps.
- From an admin perspective, the platform is very easy to navigate, build and launch new content and informational pages for our team.
- The search feature within the platform is very accurate and does a great job of curating the top content based off of what our reps are looking for.
- The ability for our reps to hit 'edit in word online' or 'edit in Excel online' is great because our reps don't have to download a doc, edit it and then re-upload into the system. Any changes they make are auto-saved and stored right in Highspot. They can then present straight from the platform.
- Depending on the number of 'spots' that each person has access to, it can slow down the platform. We found that issue last year and made changes/edits with the help of the Highspot support team and it's working very quickly again.
- The presentation out of Highspot could use a few upgrades to allow our reps to have notes like what PowerPoint offers.
February 15, 2020
Highspot = Sales Enablement Life Saver
Our sales org uses Highspot as a one-stop-shop of all of our' internal and external documents. It is especially helpful when I need to get an info sheet or some case study over to a customer. You can tag that document to an opportunity and track how often it is opened/read/shared. It's nice to bundle information, send it over, and then have the ability to track what is being done, if anything, with that information.
- Tracks resources that you send to a prospect.
- Easy place to upload and consume internal training's.
- Sometimes it is hard to tell whether a document is supposed to be internal or external facing.
- It would be nice to add a recently used doc link straight from your email, rather than having to go into Highspot.
December 20, 2019
Highspot delivers
It's being used by the entire organization to view company information. It is used to access files and presentations, and to share info with fellow employees and customers.
- Organization of files.
- File sharing.
- Relevance of file searching.
- Easier to find things.
December 20, 2019
Highspot - Yay or Nay?
Highspot is used by departments within MultiView to present sales collateral during sales presentations.
- Easy to upload and access content.
- I love that you can see when people are paying attention and when they access the presentation after the initial pitch.
- Sometimes I cannot see what slides are in my deck during a live pitch, so I'm flying blind as I'm presenting. I know my content well so I can manage it, but it makes it hard when you have to jump from slide to slide instead of just straight through the presentation.
December 18, 2019
One of the top Content Management solutions in the space
I used Highspot constantly to send high-quality collateral to prospects. It gave great feedback and analytics on how prospects were interacting with the collateral to give me an idea of which pieces were the most effective. It was also incredibly simple to use and the search feature was some of the most robust I've seen in a content tool. I wish we were still using the tool today.
- Searching.
- Content management.
- More analytics on the content that works.
- Tracking who had received what pieces of collateral.
Highspot is being used by our Sales and Marketing departments. We use this tool to share assets with the aforementioned teams, and to allow them to share them back with their partners or customers.
- Highspot makes it easy to share content both internally and externally.
- Highspot allows the tracking of your asset after it has been sent to your customer (pitching functionality).
- The tool is not designed for localized assets. Although we are able to host localized assets on the platform, there should be an option to switch from an English version to a localized version (e.g. French) more easily, for example with a drop-down menu.
December 17, 2019
Highspot Review
We use Highspot internally to share and delegate internal/customer-facing content. Having come from Google Drive, Highspot has changed the way we store and send out content. It's much more organized and efficient. The reporting/statistics that come with shared content, is also a plus. Especially when in sales as we are always looking to find content that warrants the most responses.
- Statistics on share/customer-facing content
- Simplistic UI
- The UI is simple/easy to navigate, but it could use facelift.
- Functionality points -- no improvement needed
December 17, 2019
Highspot - Collaboration Made Easy!
Highspot is currently being used by our entire organization for training, workflow processes, and materials that are internal/external. It is vital to our team when sharing externally as it can provide visibility into the specific material that may be shared and/or viewed.
- Searchable documents/materials by keyword and/or type as Google Drive is very disorganized
- Trend and track resources externally for sales enablement teams to see which materials are getting the most views or popularity
- Customizing customer/prospect portals via templates
- Adding video thumbnails within an email paragraph
October 30, 2019
Internal and external document sharing tool
We use Highspot all over the company to have a place where we can find documents about our products, use cases, sales guides, client-facing documents. It gives the associated metrics like the number of times a document is used or shared. You can also see if a document has been read by a prospect.
- It is very good for sharing information with customers and track if the client has already seen it.
- It works really great for being updated with the company information and always have the latest version of any document.
- Gives insightful metrics of both your client/prospect and your team.
- When you share the same link to many persons, you can not know who opened the document.
- They could give information about our other colleagues so we have a view of how others are using the best tools.
- With the same shareable link, you can be able to track the usage of many prospects/clients.
October 03, 2019
Highspot Review
Highspot is used as the place where we have access to all product information, we use cases and educational content. The most common uses are by vendors to find the content to send or content to educate us.
- Content Place
- create content links
- Analitycs
- Directory may be better
- A more easy interface
- recommended content may be important
October 03, 2019
Does what it should!
HighSpot is how we surface our internal and external documentation relating to our product. We've built sections for each department to house the information they need.
- Great visualization for your documents.
- Great customization to create spaces for your employees to find the content they need.
- Great keyword searching.
- Uploading and tagging documents are sometimes cumbersome.
- Side menus don't always show the things I want to see and don't allow for much customization.
August 30, 2019
Can't Imagine My Day-To-Day Without Highspot
Highspot is used internally to house our content marketing material, case studies, and internal documents that we use for reference. It is well organized so that different teams have their own material to look at, easily search for any documents in relation to what I need answers on, and to link and track documents that I send out internally to understand what my prospects are looking at the most.
- Highspot organizes internal content extremely well, making any company resources easy to find.
- Highspot has great analytics and insights on link tracking for the content you send out externally.
- Highspot is great for the integrations it has with SSO and gmail.
- Highspot can be a bit difficult to navigate at times due to how much material can be stored. At times it's just a bit overwhelming
- I find it a bit cumbersome to add additional content into Highspot.
- Pitching content is not as simple as it could be. Being able to add templated snippets would be useful.
August 23, 2019
Love Highspot
Being used across the whole organization as a central hub for all content and resources. Sales, Customer Success, Enablement, Pro Serve, Marketing and Product.
Highspot houses all internal and external content that is for internal knowledge and that can be shared to clients. It's also used for all new hires to access any archived and recent collateral that may be relevant across the different business functions.
Highspot is also used as the personal drive for all employees to save their decks or infosheets. Easy to access or share out to clients from within Highspot
Highspot houses all internal and external content that is for internal knowledge and that can be shared to clients. It's also used for all new hires to access any archived and recent collateral that may be relevant across the different business functions.
Highspot is also used as the personal drive for all employees to save their decks or infosheets. Easy to access or share out to clients from within Highspot
- Searchable Content + Collateral
- Organized info by department and provide transparency
- Allows you to share content externally and track views
- Solid reporting on which content is performing well
- More filters on searches
- More simplified view
June 07, 2019
Highspot is a great resource
Highspot is used in the Sales dept to organize sales materials/collateral & track the interest of leads. Other departments also use HighSpot as a place to share resources.
- Tracking Lead Engagement
- Sales Resource Database
- Product Knowledge
- Resource of Onboarding
- Somewhat confusing navigation
- Can feel a little cluttered
May 24, 2019
Highspot: a "must buy" for any sales team
Was adopted and utilized by the sales team as a whole. The ability to find, share, and track collateral was an incredible time saver.
- Track interactions with your documents.
- The ability to create and share custom pitches within just a few clicks.
- User-friendly
- Visuals.
- Expanded tracking abilities.