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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
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What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
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Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Hotjar?
Hotjar Video
Intro to Hotjar
Hotjar Competitors
Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(76-100 of 101)Companies can't remove reviews or game the system. Here's why
September 21, 2018
Hotjar is a MUST-HAVE tool for UX testing
- We launched a video on the home page of our website and Hotjar helped show us that the video was not functioning correctly during user sessions.
- The ability to see the mobile user experience in action helps us drive too through mobile-targeted promotions.
August 27, 2018
Great insights for a very low price
- We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
- Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
June 12, 2018
Price + Features = Slam Dunk
- Hotjar has allowed us to streamline checkout flows for multiple clients, increasing conversion rates and driving more effective revenue.
- We've used Hotjar to identify website glitches, saving thousands of dollars in manual QA process while still efficiently finding problems.
June 11, 2018
An absolute hottie
- No Negative
- There isn't a qualitative ROI. The amount of information that can give you relevant business information is unbelievable. You can see who, where, when and what. Perfect for your business decisions.
- Hotjar is extremely valuable in understanding user flow through the experience, replacing the need to run focus groups. From an ROI perspective, it is high in helping us quickly improve designs based on hard user data rather than long internal debates and design sessions.
May 16, 2018
Hotjar - A Very Useful Little Tool
- User Testing Alternative - Instead of hiring UX testers, we can leverage our actual customers to determine how they use our website. This has helped frame website redesign discussions on several occasions.
- Landing Page Design - We've designed our landing pages based on user feedback from heatmaps we've gathered from Hotjar. Understanding where to place CTAs and other pieces based on user interaction has helped us streamline our landing page design.
- Device Usage - Part of the data provided by Hotjar includes which device a user is visiting from. This helps us understand how mobile users work differently than desktop users.
April 06, 2018
Certainly a HOT product
- It's hard to measure a direct ROI on website improvements. It's better to say that it's an improvement for the user experience, so people will be more likely to purchase or engage with your content.
- It had a postive impact on my visual presentations about website-performance. My manager was quite impressed with the data we could collect.
- Hotjar helps to identify issues that can't be picked up by data analyses.
- Hotjar supports our CRO department therefore has a positive impact on CvR.
- Hotjar is the cheapest way to learn more about users and it's much cheaper than running, for example, focus groups.
March 16, 2018
Great tool to track user behavior in your website
- It helped us notice some critical errors on our website and quickly fix them
- Session recordings helped us understand how people navigate on our website, so we made some improvements that resulted in more signups
March 09, 2018
Go from data to context in just minutes.
- Better performing websites. Lower bounce rates, increased time on site, etc.
- Saved money by requiring less dev cycles. In other words, the context creates less guesswork, meaning we more often get design right the first time.
- Lower cost per conversion in AdWords and other paid channels.
March 01, 2018
Hotjar is free and useful.
- Allows us to automate survey collection and analysis - all we do is look at the results and compare to the last quarter.
- Useful for analyzing where users are dropping off using recordings.
- Heatmaps allowed us to optimize our home page.
- Led to modifications to create better user experience
- Sometimes shows how users do not see a website the same way we do...it has led to many positive changes
- Overall, the ROI is extremely high as the product is relatively low cost, easy to use, and can show quick results in improved user experience, acquisition, and retention.
February 22, 2018
Very helpful visual analysis tool for websites
- It had a lot of positive impact and helped us to see how people use our website. The visual analysis like heatmaps helped a lot, also session recordings provided a lot of value. We fixed the issues based on those insights.
- It wasn't a negative impact, but to be honest we spent a lot of time watching user sessions. Would be great to have some kind of automated insights for this kind of analysis if possible.
October 11, 2017
Does exactly what it's supposed to do
- Not sure how I can answer this. It does what it says on the tin.
September 29, 2017
Hotjar - one of the best analysers of actual usage
- it clearly indicated issues in current page designs that were leading to wasted views and improperly placed content.
- helps in making design decisions objective and data-driven, saving time wasted in debating personal opinions of non-designers who hold a stake in redesign projects.
- individual setup means it can't be used as an automatic analyser of every new page, so you have to remember to create profiles manually.
September 27, 2017
Hotjar is best in class in several classes
- We've been able to solve problems we didn't know existed by viewing recorded user behavior
- It's given us a much more easy to digest understanding of how campaigns are driving traffic
August 23, 2017
Great tool to analyse your website
- Get ideas for conversion rate optimization
- Optimize the UX
March 29, 2017
HotJar is a valuable tool in a digital marketers toolset
- Positive: True data insights for site improvement rather than anecdotal feedback for internal stakeholders
- Negative: None I can think of. Price point doesn't demand an ROI audit.
January 03, 2017
Hotjar offers the right combination of tools
Score 10 out of 10
Vetted Review
Verified User
- Increased CTR on targeted web pages
- Longer session times
- Lower bounce rates
October 11, 2016
Hotjar - You Decide
- We did not use HotJar long enough to gather enough concrete data to make any conclusions. Due to it affecting the speed of our website, we took it down after a few weeks.
September 20, 2016
Powerful tool to provide extra value for your web clients
- Hotjar has been very valuable to us and our clients. It allows us to gain more insight and knowledge of a client's website and its users. In turn we have valuable research and insight on how to continue to improve and refine our clients' sites and continue to help grow their business's.
September 19, 2016
Hotjar is a nessesity when it comes to understanding your users behavior
- Gives us a base level of understanding of how our users behave so we know if people aren't as influenced by calls to action or forms and are instead acting upon other areas of the page. This helps us make decisions to change the page to help hit KPIs we've set for the business.
Score 10 out of 10
Vetted Review
Verified User
- We've used Hotjar to improve engagement by removing clearly confusing navigation paths or interface options.
- We've used Hotjar to improve conversion by fixing lead form issues that weren't obvious at first.
December 28, 2015
If you wonder about the utility of your website, this will exceed the limits of basic site analytics
- Hotjar showed in the clearest ways that we had more work to do on our website UI. It moved us from having abstract data points, and ideas about our UI informed by Google Analytics, to having specific action items for our team to speed up development of our E-commerce platform.
October 02, 2015
Hotjar provides an ideal suite of tools for startups
- Using data from Hotjar, I've been able to get feedback from hundreds of clients and interview dozens of people, which not only gives me much better insights into their environments but strengthens our relationships.
- We have almost doubled the conversion rate of our landing page based on Hotjar data.