Streamlined reviews and proofing; stellar account support
My team uses Litmus to proof our emails prior to launch. We appreciate being able to review the numerous platform and device combinations …
Starting at $99 per month
View PricingOverview
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Recent Reviews
How Litmus Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Mobile optimization (288)9.292%
- Email Previews (283)9.191%
- Spam Testing (211)8.181%
- URL Validation (209)7.777%
Reviewer Pros & Cons
Video Reviews
1 video
Litmus Review: Litmus Provides Tracking To Allow Companies To Survey The Success Of Campaigns
03:48
Pricing
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.litmus.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Return to navigation
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
Litmus Videos
Litmus Competitors
Litmus Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Litmus starts at $99.
Reviewers rate Mobile optimization highest, with a score of 9.2.
The most common users of Litmus are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews and Ratings
(490)Attribute Ratings
Reviews
(26-50 of 308)Companies can't remove reviews or game the system. Here's why
October 09, 2023
Litmus Review
Primarily integrated into a quick review of emails by the creative team in SFMC integration. Use it to test one-off designs. Use it for high-level analytics when troubleshooting performance or inbox placement.
- When there is organizational bandwidth, does give a comprehensive view of real-time inbox visuals. Issue is the organization only proofs within their eco-system. :/ 2) Quick way to adjust and correct code on the fly and to see real-time results. 3) Easy to insert analytics code into emails according to ESPs.
- Not really Litmus' issue, however adoption is a problem. That's more of an organizational issue, I imagine. However, Creative doesn't like using it. They're not coders and they resist additional steps. 2) Analytics reporting -- 3) Really want to be able to have an accureate report on opens and clicks with all proof of delivery/bot activity removed. No platform seems to be able to deliver this accurately. Not just a Litmus issue.
October 09, 2023
Litmus Review
Amending existing html templates
- Nice layout easy proof/comments/sharing feature easy code editing
- No auto-save - always forget to press save after every edit bugs if open in more than one tab - shows an old version (very confusing) subject line and pre-header aren't correct in proof mode
October 09, 2023
Litmus Review
Our ESP doesn't have anyway to account for the inflated opens from ISP privacy policies such as Apple MPP. We use Litmus to help adjust those impacted engagement rates to get a more accurate picture of engagement. The rendering features help make sure that the email renders appropriately no matter what ISP the end user is using.
- Email renderings - reliable and accurate renderings that are customizable to the platforms your subscribers use most. 2. Adjusted open tracking - Gives a better idea of how many real opens your email(s) have. 3. Proofing - Allowing feedback tracking and comments in one place, completely organized.
- Put proofing back into all subscription levels of Litmus. Many email teams are small enough already and taking this out for lower level subscriptions just puts more burden and handicaps back on those small teams. Super disappointing when this happened. 2. Name analytics tracking name the same as the email name or at least provide the option to link. It seems like a small thing but when you have to copy and past the name of the email into the name of the analytics for the same email, it's redundant and the time adds up. 3. Email builder is clunky and hard to use for teams who don't have coders employed. This is a huge miss to help teams be more agile and find more value in the platform.
October 09, 2023
Litmus Review
We use Litmus mainly to test new emails for marketing campaigns. Main issues we adress is the reputation and the correct rendering of the email in various ESPs and devices.
- Great variety of ESPs and their versions to render emails Strong preview and QA feature which allows to quickly identify bigger issues Up to date content and plenty of tutorials with everything email Best in class
- Expensive for the number of previews it includes UI can be confusing Limited templates
October 05, 2023
Litmus Enhances the Email Marketing Experience
I used Litmus at my previous company and was excited to use it again. We added Litmus to help address email email layout and design as well as deliverability issues and troubleshooting breaks in code. Litmus helps our email marketing team design, review, test, and analyze emails much more quickly than we were before.
- The Litmus email preview tool Litmus is crucial as it quickly lets us find out how emails look across all the popular email clients. It's helped us address issues with light and dark mode, as well as spotting broken links and email design flaws.
- Litmus analytics has given us an additional layer of data to assess how our emails are performing. Insights into engagement like whether emails are being read or skimmed and what devices clients use to open our emails, isn't provided by our email automation provider.
- The Litmus integration lets us see how emails will look across desktop and mobile email clients without leaving our email automation tool.
- I'd like to see the analytics tool made more robust and easier to use.
- Litmus should put out more how-to video content. The newsletter is great and offers tons of helpful tips and tricks, but videos are helpful when needing to follow step-by-step instructions.
October 05, 2023
Huge Fan
We use Litmus as a testing tool to make sure an email is rendering across all platforms correctly as well as part of our QA process using the Proof feature which allows our editorial team to view and suggest edits. I am also an avid reader of the Litmus newsletter and they are the first place I check when I need advice on all things email. Previously, at another company we used Litmus as a repository as well as a way to build emails with their builder tool.
- One-stop review
- Providing helpful and interesting content
- Design Library
- WYSIWYG feature
October 05, 2023
Litmus Makes Us Better
My company uses Litmus primarily for rendering testing and QA to ensure we deliver emails that display well and are accessible to all of our customers. In addition to the email client previews, we rely heavily on the accessibility testing, image blocking features, link checking, alt tag preview and loading speed tests.
As a developer, I find the real time builder previews and email version control invaluable.
As a developer, I find the real time builder previews and email version control invaluable.
- Rendering tests
- Accessibility testing
- Version tracking
- How-to articles
- Email developer community
- Retain previous renders rather than charging each time I want to load the same code to view it again
- Provide code from "how-to" developer sessions at Litmus Live. For example, Progress Bar That Tracks
October 05, 2023
A great product to make sure you don't have broken mails
Within our CRM Team, we use Litmus on a daily basis to check how our emails will look on several email clients.<br>It is a must-have for our team as we want to ensure our @ base receives the best-looking and functioning emails, without any broken images or design.<br>It allows us to check for the most used email clients but also for more tricky or rarer devices.<br>I would recommend litmus to any CRM Team that want to be better at their job!
- Easy to use
- Exhaustive email client list
- Great recommendations
- Really good and practical article about HTML email
- Remove preview limits!
- Do more bootcamp
- Make review group for several email client
September 29, 2023
Litmus Review
The main problem that Litmus addresses is cutting down significantly on QA time for all our Email Content.
- Litmus provides a full remit of email service providers to show you exactly how your email is going to render on all of them, across mobile, desktop and web applications. Litmus also provides an area to build and test your own code and assess the feasibility of it should you wish to build your emails from scratch. Litmus also provides you with an easy to set-up tracking pixel to analyse your emails to see how your subscribers are reading your email, as well as assessing things like dark vs light mode comparison of your subscribers.
- Litmus could do a better job at onboarding users to their platform. I feel a lot of the features are unusable to me as a first-time user. I feel I would probably use a lot of the features if I was onboarded on how to use them. I also feel that Litmus expects users to be coding emails from scratch, whereas a lot of the time companies use Engineering Team or IT Personnel to code emails on behalf of email designers/email marketers/marketers in general and as a result I feel we should be provided with places to upskill, or provided some forum to troubleshoot your way through.
September 29, 2023
Litmus Review
We think Litmus should include a heat mapping feature.
- Email client rendering 2. Easy to use platform 3. Engagement reports
- Heat mapping feature, loading times for previews
September 29, 2023
Litmus Review
I use for email template testings on different devices and browsers
- Detailed testing - Suggestions - Test results share option which I can directly share with my clients
September 29, 2023
Litmus Review
We use Litmus mostly for the email previews. We send a lot of emails and it's critical to us that they render as we intended.
- Litmus does a great job at very quick email previews of many combinations of ESPs 2. Litmus is great at helping us gain insight into the email devices that our users open the emails with 3. Litmus helped us use their premade templates to create our own and break them into modules.
- Litmus could offer cheaper plans for folks who just want to render test. 2. Litmus could offer more hands-on practical coding advice with Litmus Live 3. Litmus template are is a little clunky in how it saves.
September 29, 2023
Litmus Review
We use litmus for testing HTMLs and previewing our emails in all operative systems and devices
- Allows you to edit HTML with a dynamic preview Helps identify errors in code super fast Allows to preview in all the servers and devices we need
- Bring in some predictive AI for HTML Example images we can use in the code Detection of errors in coding
September 28, 2023
A great solution that outmatches others - highly recommend
Our marketing team uses Litmus to test html email rendering, make code adjustments, and optimize how are emails are coded, to be responsive and render across different devices and service providers. I have used the testing and building functions to test how emails are working, as well as the collaboration function to share feedback with other coders and designers. Our team uses the service across a number of our regular email campaigns prior to a campaign launch. We find it very reliable and works very well and quickly prior to our live campaigns sending out.
- It allows you to see email previews and rendering across devices on one screen
- It easily integrates with email automations tools that we use, which makes the email testing process run smoother and quicker
- It provides a good amount of detail when any technical issues arise in html codes and provides recommendations for fixes
- The folder structure and being able to locate email tests that I've worked on before can be a tedious process
- Being able to customize what devices you would like to preview an email off of for each individual test can be time consuming
- Some of the analytics tools available like Avg. Open Rate can not always be reflecting accurately depending on the UI set up
September 28, 2023
Great email testing tool
We use Litmus as we frequently create and send out emails so we need to make sure that the emails work on all email clients.
- It provides previews for different clients without a delay
- It provides details about recommendations to be made to the email
- It would be nice for some more commonly used email clients to be added to the list of previews as some that we work with are not available.
September 28, 2023
Litmus, a great way to easily test across platforms
Test and build HTML. Specially email design
- Displaying different platforms for testing
- Easy builder
- Collaboration
- Accessibility
September 27, 2023
Litmus Review
We use Litmus for our HTML email coding verification and we are able to solve that through Litmus.
- Litmus has great UI that's easy to navigate through. 2. It includes a comprehensive email clients to test the email code and QA. 3.
- It includes a comprehensive email clients to test the email code and QA. 3.
- The loading of "Previews & QA" takes too much time.
- As mentioned above, an AI code correction of the HTML issues would be great.
- The "Home" page is always set to "All Emails" instead of "My Emails". It would be great if we default it to "My Emails" instead of all.
September 27, 2023
Litmus Review
We use it to build and test Salesforce EDM templates as well as periodically check them against new developments such as dark mode.
- Quick and easy preview of emails across platforms
- Easy to share results across team Builder mode invaluable in speeding up dev time
- Litmus goes through previews too quickly, doing full sets in builder when you need to focus on just one platform
- Litmus could offer preview for web browsers
- Litmus plug in for Salesforce should be supported on all plans
September 27, 2023
Litmus Review
Currently we use Litmus to check how our emails are displayed on different devices. We also use it with specific campaigns where we have HTML emails and we need to create several versions. Last, we use it to QA emails in different locales. We create previews so our stakeholders can preview and comment the emails.
- Litmus is solid in terms of email in general. Their tools make it very easy to design and preview emails. I find beneficial the possibility to share and comment on the emails with the stakeholders as this speeds up our processes.
- N/A
September 27, 2023
Litmus Review
Litmus addresses the quirkiness of email coding. As a developer, I am able to make certain designs work in code and test them through Litmus to ensure the end product is great for the final user.
- -Email preview testing (I wouldn't feel comfortable without being able to test my emails in one spot in multiple email clients)
- -Excited to try out the new personalization options as well as countdown timers (I'm really looking forward to these new features. They seem very intuitive and simple to implement into our current emails)
- -Tracking data from specific emails (The information Litmus has provided as far as dark mode and email client usage is really going to help focus our marketing efforts in a specific direction to reach the greatest number of users.)
- -Litmus Live is fantastic!
- -The builder function is great as it allows me to test new lines of code in real-time, but there seem to be a few bugs with The builder. When my team has used it in The past, we have become more frustrated with it.
- -I wonder if it would be possible to adjust The tracking to be specific but also general. At this point, I have had to create individual tracking codes per each individual Email I want to send. When we are sending out a large number each week, this can be cumbersome. So, I wonder if there would be a way to have a generic tracking code that could go in each Email but be specific once we upload The file into Litmus.
- -On tracking, can we get averages for a group of emails instead of just all the emails?
September 25, 2023
Good for corporate users.
We use litmus to QA an email visually across multiple email clients. We also use the litmus builder to collaborate on emails.
- QA across multiple email clients.
- Send proofs to gather comments.
- Accept emails sent to it.
- The visual builder is glitchy and doesnt save changes sometimes.
- The code editor has low contrast and is uncomfortable to code in
- The control+f sucks and half of the time the result is underneath the control+f overlay
September 25, 2023
Great for team-wide QA
I use Litmus to QA any of my messaging going out to my user segments. It is a great tool to get varying perspectives on what my campaigns look like in different browsers or even to those with color-blindness. The link preview tool is an easy way to make sure your content is sending to the right place; or if it lets you know a link is broken. Litmus makes it very simple to get one last check on any outgoing messaging I have.
- Message previews
- Accessibility ratings
- Recommendations
- Sharing a public preview isn't intuitive
- UI is complex
- Link checks aren't always accurate
September 25, 2023
great
We use it for HTML especially emails for clients. We love it because we can test it in different browsers, mails, phones, etc. and change what seems to be broken. I love it because as we change the code we can see how it changes the look of it in real time.
- Reflect code changes
- Test different browsers
- Great tool
- Could make more friendly the testing tool for different browsers but in general great tool
September 25, 2023
Our email reviews are so much easier now!
We find the Collaboration and Analyze tools the most helpful. Before Litmus, we would have to copy/paste our emails in a Word document to circulate across internal departments. The Collaboration feature in Litmus helps us streamline the email review process and has improved workflow. The Analytics feature helps us understand how long people are reading, glancing, or skimming our emails. With iOS privacy update, we don't look at Open Rates anymore. The Analytics feature in Litmus helps us understand if people are finding our content helpful.
- UX
- Innovation
- Expand the reporting features
- If something isn't rendering correctly in one of the ESPs, recommending a solution to what needs to be fixed.
September 07, 2023
Litmus is Timesaving
We need to create designs for email surveys, so we use Litmus for previews and constructing emails to ensure it renders them correctly across all platforms.
- Preview emails
- HTML design
- Testing
- Upgrade the interface of the previews of HTML