Triblio ABM/ABX Platform

Triblio ABM/ABX Platform

Customer Verified
Top Rated
Score 8.4 out of 10
Top Rated
Triblio ABM/ABX Platform

Overview

What is Triblio ABM/ABX Platform?

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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Recent Reviews

Great Product

8 out of 10
April 28, 2022
Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer …
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Verified User
Strategist
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Display advertising (10)
    8.5
    85%
  • Ad campaign creation (10)
    8.1
    81%

Reviewer Pros & Cons

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Ananya Patra | TrustRadius Reviewer
Ananya Patra
Digital Media Manager
Esper (Computer Software, 51-200 employees)
Verified User
Vice-President in Marketing
Computer Software Company, 51-200 employees

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Pricing

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Triblio ABM/ABX Platform

Triblio ABM/ABX Platform

N/A
Unavailable

What is Triblio ABM/ABX Platform?

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

12 people want pricing too

Alternatives Pricing

Act-On

Act-On

$900
per month (starts at 2,500 active contacts)
What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.6Avg 7.9

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7Avg 8.1

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.3Avg 8.0

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

8.2Avg 8.4
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Product Details

What is Triblio ABM/ABX Platform?

Triblio's Account-Based Marketing (ABM) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.


Triblio ABM/ABX Platform Features

  • Supported: Account Based Orchestration
  • Supported: Account Based Advertising
  • Supported: Web Personalization

Triblio ABM/ABX Platform Integrations

Triblio ABM/ABX Platform Competitors

Triblio ABM/ABX Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

6sense and Terminus ABM Platform are common alternatives for Triblio ABM/ABX Platform.

Reviewers rate Display advertising highest, with a score of 8.5.

The most common users of Triblio ABM/ABX Platform are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

 (70)

Attribute Ratings

Reviews

(1-4 of 4)
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December 21, 2022

Triblio is the best ABM Platform

Verified User
Manager in Marketing
Information Technology & Services Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Triblio to advertise to our target and key accounts. We do this in a number of ways through display ads, web personalization, and overlays on our website. We also have a daily sales notification email set up so we can see companies visiting the key pages on our website. This along with intent data provides sales with invaluable information to reach out to known and unknown contacts at these accounts.
Pros and Cons
  • Targeting - there are several ways to target key accounts such as email address, job title, and job function.
  • Overlays - we can show different popups on the website to different audiences to further engage and interact with them. They are similar in appearance to our display ads to help with brand recognition and awareness.
  • HubSpot Integration - Triblio has the best HubSpot integration out of all the ABM providers. It is two-way, simple to set up, easy to use, and automated.
  • Reports - Triblio has awesome reports but currently, they are split between sales notification emails and orchestration emails. It would be great to have these combined to reduce the number of emails sent to sales and to have all the information in one email.
Likelihood to Recommend
I have selected Triblio whilst working at 2 different companies. They always come out on top and ahead of competitors based on the features they offer, the fact they are continually improving and adding new features, and the team is awesome to work with. The new orchestration canvas tool is amazing and just makes Triblio even better.
Return on Investment
  • Increased website engagement from net new accounts e.g. intent audiences.
  • We've seen clear ROI as a result of Triblio activities.
Support Rating
10
The customer success team at Triblio is awesome. Big shout out to Molly who is super helpful. We have weekly calls and she is super helpful and walks me through anything I don't understand or need help with. She was a big part of the reason I went with Triblio when I moved companies.
Exceptional Examples of Triblio ABM/ABX Platform Support
Our CSM Molly constantly goes above and beyond to help me out. I oversee our ABM program myself and she is honestly like having an extra member on my team. I was having a technical issue with some overlays and she wasn't able to fix it herself but she quickly pulled in someone who was able to fix it. The speed and willingness of several people meant the issue was fixed really quickly.
Alternatives Considered
Triblio has the best HubSpot integration and their overall features and platform were best suited to us.
Other Software Used
Users and Roles
1
Marketing
Support Headcount Required
1
Business Processes Supported
  • Website Visitors
  • Targeted Ads
  • Multi Channel Marketing
Likelihood to Renew
10
December 14, 2022

Well-rounded ABM engine to replace multiple platforms

Steven Tsao | TrustRadius Reviewer
Steven Tsao
Demand Generation Leader
Treasure Data (Information Technology and Services, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Triblio to track known and unknown web visitor engagements, as well as serve ABM ads to target accounts based on their categorization and their digital behavior to determine the right message. Triblio is also syncing to SFDC in real-time to update engagement and lead score on the account object.
Pros and Cons
  • ABM Ad Serving.
  • Account and Contact level based engagement tracking.
  • Analytics and reporting of ABM activities.
  • Some reporting or analysis need backend support (doesn't come standard).
  • Support personnel training to better assist customer needs.
  • User friendliness of the platform UI.
Likelihood to Recommend
Triblio is an excellent ABM engine if your organization is account-based focused, and wants to be able to react to the behaviors of the target accounts with appropriate messaging and guiding them through the buyers' journey. If your organization is not quite mature enough to have an account-based strategy, then Triblio is not right for you.
Triblio ABM/ABX Platform Feature Ratings
ABM Integrations
N/A
N/A
Intent Data
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Engagement
N/A
N/A
Ad Campaigns (2)
85%
8.5
Ad campaign creation
80%
8.0
Display advertising
90%
9.0
Return on Investment
  • Target account engagement lift.
  • Visibility into target account engagements across Triblio properties.
  • Larger revenue opportunities with target accounts.
Support Rating
6
The support team can be better trained to provide the best support possible. Of course, there are differences in personnel and some may be more experienced than others, but the level of support for my organization can be improved. This includes areas in the technical knowledge, to the next best action recommendations, as well as reporting and analytics.
Exceptional Examples of Triblio ABM/ABX Platform Support
When I have internal ABM updates, I ask for metrics and campaign dashboards, and the support team jumps into action and provides the data that assists with the meeting. The support team is certainly helpful, friendly, and try their best to support their accounts. Their executive team can also be helpful to be in meetings to support your ABM initiatives in best practices and benchmarking.
Alternatives Considered
Triblio stacked up very well against their competitors. The pricing is in the ballpark as other solutions, but their ability to cross platforms and expand beyond just one area of specialty is why we chose them. Other solutions may excel in one area, but Triblio performs well all across the spectrum.
Other Software Used
Users and Roles
10
Marketing Operations
Campaigns
Analytics and Reporting
Support Headcount Required
2
Currently, we have a campaigns resource dedicated to monitoring and optimizing Triblio campaigns. In addition, to create the ads and update the messaging, we have a design resource dedicated to create and size the creative banner designs for display.
Business Processes Supported
  • Ad serving
  • Account Based Targeting
  • Intent signals
Innovative Uses
  • Company profile append
  • Account specific SmartPage
  • Spiking Account identification and notification
Future Planned Uses
  • Contextual advertising
  • Messaging sequencing
  • Overall ad orchestration across channels and sales stage
Likelihood to Renew
9
So far, Triblio has suit our needs at the current stage of growth. Until we need a more scalable ABM platform, we will stick with Triblio for the time being.
Products Replaced
Yes
Kwanzoo
Key Differentiators
  • Product Features
  • Product Usability
The most important factor for me is the ability for the platform to have the managed service to support my every campaign need. So far, Triblio's managed services team has been able to provide me with that level of support.
Evaluation Lessons Learned
Not one thing.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
Implementation Issues
  • API Integrations
  • Porting all the current ABM campaigns over
  • Real-time audience sync
Implementation Rating
9
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
Training Types Used
  • Online Training
Online Training
10
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
Premium Support
I purchased managed services, which kind of gets us premium support in an indirect way. Our account director is able to get our issues resolved by working directly with the support team, so we get streamlined resolutions.
Support is key for any software or SaaS solutions, and having an inside person working on your issues can help you with a peace of mind.
Bug Resolution
Yes
It was resolved eventually. I guess my bug was too significant for a simple code change, and it had to wait until the next product release to be fixed.
But the good news is that whatever issues we bring up, they will always get resolved by the Triblio team, sooner or later.
Usability
9
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
Easy Tasks
  • Audience segment creation
  • Campaign creation
  • Analytics of any sort
Difficult Tasks
  • API integrations
  • Ad group search
  • SmartPage set up and edit
Mobile Interface Availability and Impressions
No
Scalability
9
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
Reliability and Availability
10
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely.
Performance
10
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations.
Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed.
Systems Integrated With
  • Marketo
  • SFDC
SFDC integration was to pull audiences based on fields filtered and feed campaign results to our SFDC instance. Marketo integration was also to pull Smart audiences fields into Triblio to activate campaigns. The integrations were relatively easy to implement.
Future Integration Plans
  • Treasure Data CDP
Not at the current moment.
Types of Integration
  • API (e.g. SOAP or REST)
No
Ease of Integration
10
Triblio provides clear documentation on the integration requirements, and will hand-hold you throughout the way to make sure things are working properly. Their support team is always available even post-integration for any questions or issues that may arise.
Integration Lessons Learned
Understand the integration requirements beforehand, and have a dedicated team to work on the integration to hammer everything out in one sitting. If you have a part-time integration team, they will not know what's going on and it will take much more resources to get integrations completed.
Pre-Sale Experience
10
We were selecting among the top ABM platforms during the selection process, and Triblio was the easiest and most willing to cooperate with our operations team. Even after selection has been finalized, the Triblio team was still very open and willing to work with us on any issues.
Post-Sale Experience
10
As indicated earlier, even post sale coordination has been great. I meet weekly with our account directors and we exchange ideas on how to make our ABM efforts better. Triblio lived up to their pre-sales expectations even in the post-sales stages.
In addition, whenever we need to train a new team or new hires, the Triblio team is always happy to jump on these meetings as well.
Key Negotiation Points
I don't think we received any special treatments in terms of our contract negotiations. We didn't select them based on the contract alone, but Triblio was neither the cheapest nor the most expensive solutions we looked at. We put more emphasis on support, analytics, integration, and other requirements that were more important to us.
Dealing with Triblio
List out the top requirements that your team are looking for, and let the vendors provide their answers to the requirement questions. Ultimately, select the top vendor who has answered your questions to the best of your liking, and stick to those requirements when selecting options or packages with the vendor that best fits your needs. There are always upgrades or promotions available, but only select them if you are planning to utilize them.
December 09, 2022

ABM Made Easy!

Chris Petersen | TrustRadius Reviewer
Chris Petersen
Sales Operations Manager
FRONTLINE Selling (Outsourcing/Offshoring, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Triblio has been a huge factor in us increasing our brand awareness. Additionally, it has allowed us to prioritize and clean up our sales universe and implement a rifle-shot strategy for accounts to target for our BDR team based on engagement levels and their proprietary SMART Scores.
Pros and Cons
  • Brand awareness.
  • Account penetration.
  • Sales strategy.
  • Orchestration (new feature) is a bit confusing.
  • Lots of options available for data, it might help consolidating into a single report.
Likelihood to Recommend
It is a great tool for brand awareness, "air coverage" and intent data. Having third-party data for intent is huge for us to get in front of folks that may be considering our competitors or searching for our services.
Triblio ABM/ABX Platform Feature Ratings
ABM Integrations
N/A
N/A
Intent Data
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Engagement
N/A
N/A
Ad Campaigns (2)
100%
10.0
Ad campaign creation
100%
10.0
Display advertising
100%
10.0
Return on Investment
  • Increased website engagement.
  • Brand recognition.
  • Easier account penetration.
Support Rating
9
The platform has functioned without issue for us thus far, and our Client Success Manager has been hugely helpful whenever we have questions.
Exceptional Examples of Triblio ABM/ABX Platform Support
Jamal H. has a weekly call scheduled with us, and always comes to the call well prepared with good insight and suggestions to improve our engagement.
Alternatives Considered
Far better support, easier UI/UX, and much more strategy involved in our weekly discussions whereas Terminus largely integrated us and then left us to fend for ourselves.
Other Software Used
Users and Roles
4
Client Success, Client Onboarding
Support Headcount Required
1
Director of Client Success who handles our onboarding and implementation of new clients
Business Processes Supported
  • Account Prioritization for Outreach
  • Brand Awareness
  • Inbound leads
Innovative Uses
  • We can use it to prioritize account lists sent by our clients by engagement levels
  • Intent data uncovers new accounts to target
Future Planned Uses
  • LinkedIn Retargeting
  • Brand awareness with a new website launch
Likelihood to Renew
10
Very satisfied with the ease of use of the interface, the customer support, and the results thus far for both us and our clients.
Products Replaced
Yes
Terminus, lack of customer support and a clunky interface
Key Differentiators
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
We wanted something easy to use and solid customer support as ABM was a brand new initiative for us and we needed our hands held.
Evaluation Lessons Learned
Very happy with Triblio so just wish we found them before we wasted a year prior.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
Implementation Issues
  • Legwork of identifying Bombora and Neon key phrases
Implementation Rating
9
Took less than 30 days, even with some internal delays of gathering information and insights. Very straight forward and much smoother process than our previous ABM vendor.
Premium Support
No, we have someone who is managing the program so felt that, plus the support of Triblio, is sufficient.
Bug Resolution
No
Usability
9
User friendly interface and a lot of support during implementation to ensure we understood everything.
Easy Tasks
  • Metrics
  • Adding creative
  • Budget estimator
Difficult Tasks
  • TUX just because it is new and I am still figuring it out.
June 25, 2020

Flexible and Effective ABM Tool Ideal for Medium-Sized Businesses

Erik Kielisch | TrustRadius Reviewer
Erik Kielisch
Marketing & SEO Manager
Skyline Technologies, Inc. (Information Technology & Services, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Our Commercial Team (specifically Marketing) uses Triblio to build brand awareness at our target accounts, accelerate geographic expansion, and improve sales velocity.
Pros and Cons
  • Cookie + IP tracking.
  • Targeting.
  • Reach.
  • Personalization.
  • Account tracking.
  • Customer service.
  • Analytics.
  • User experience.
Likelihood to Recommend
Triblio has been very useful for building brand awareness and engagement at our target accounts. It's also great for 1:1 campaigns - including wake-the-dead ABM campaigns. It's less useful for direct lead gen like content downloads.
Return on Investment
  • Increased brand awareness.
  • Improved sales velocity.
  • Good ROI.
  • Clarity into what content matters to our target accounts.
  • Increased engagement from target accounts.
Alternatives Considered
Triblio was the easiest to work with of the vendors I researched. Since this was our first dip into ABM, I wanted to make sure I chose a vendor that saw me more of a partner than a customer. From day one, Triblio has been very flexible to help me make the most of the tool. I also appreciated how they quickly connected me with a customer of theirs that I could talk to about the tool. While Terminus' platform was within a similar price point as Triblio, appears to be more user-friendly, and has an attractive analytics solution, they never connected me with a customer, despite my requests, and that didn’t sit well with me. Demandbase appears to be the Cadillac of ABM tools with its extensive suite of tools. However, they were too expensive.
Support Rating
10
I have a scheduled check-in every week with an account rep. In the first several months of using Triblio, our meetings often ran the full 30 minutes. Now, they’re usually 5-10 minutes long because I’m more comfortable with the platform. If I ever have an issue or question outside of that weekly check-in, they usually respond with a resolution within 24 hours.
Other Software Used
Users and Roles
1
Marketing Manager
Support Headcount Required
2
Marketing Specialist:
  • Identify target accounts.
  • Write copy for the campaign landing page and ads.
  • Create landing page.
  • Create ads.
    • Preferably create multiple variants to test against each other to optimize impact.
  • Monitor budget.
  • Inform sales team of opportunities and account activity.
  • Track account scores.
Business Processes Supported
  • Increased brand awareness from target accounts.
  • Accelerated sales velocity.
  • Rescue dead or languishing deals.
Innovative Uses
  • Pairing with intent data to identify and open new opportunities in near-real time.
  • Saving dead or languishing deals.
  • Close support with sales to make their jobs easier.
Future Planned Uses
  • Supporting content syndication campaigns.
  • Promoting live events.
  • Replace PR services.
Likelihood to Renew
9
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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