TrustRadius, Easy, and Powerful Optimization Tool - for Testing Addicts without a Tech TeamI use Visual Website Optimizer to increase traffic, sales and leads for our clients, as well as our own website. It allowed us to easily test hypothesis and share these with clients. The graphic representation makes it easy for clients to buy into our ideas. If we disagree, we put it to the test. I prefer Visual Website Optimizer over other tools, because of: 1) ease of use, 2) flexible editing tool, without the need for coding, and 3) flexible and customizable tracking methods.,Rules based, allowing advanced segmentation Very easy to create new tests, or modify testing content Very flexible in ways to conduct and measure your test,Push notifications to mobile devices Tie-in business results with back office (e.g. uplift on revenue, conversion attribution for long sales channels, etc.),10,Greater insights in visitor behaviour Speed up testing cycle Significantly increase results across all channels Better interaction with agency clients, due to being able to provide hard data on hypothesis Adapt pages and tests to better fit segmented target audiences (e.g. by geographic region, channel, brand, etc.),Adobe Test and Target,10,10Cost Effective, Feature Rich, Website a/b/n/MVT Testing Leads to Increased Performance and User ExperiencesAMD has used VWO across multiple web properties by various teams within the organization globally. The platform provides a very easy to use A/B/n/MVT testing platform which is hosted on a content delivery network (CDN) for reliability and performance and can be used by almost anyone. It also provides the ability to display personalized content using various methods.,Easy to use Great support, fast and accurate Easy to implement Performance,New features - though they tend to release updates frequently User workflow - to provide approval process with limited permissions for various users,10,increased efficiency in creating tests increased efficiency in analyzing results improved users experiences as a result,,10,Implemented in-house,Yes,Change management was minimal,Customizing the provided javascript to be launched from within another javascript file,10,10,Yes,Everytime.Is Visual Website Optimizer Right for You?Visual Website Optimizer allows you to create several types of tests easily. The menus are very easy to navigate and it walks you though the process of creating tests. It is very easy to see your currently running tests and see how each one of your tests are performing.,During test setup some of the goals don't always work properly. The difference between an A/B test and a Split URL test are not well defined. The online documentation is hit or miss. Sometimes it is very helpful and other times it is extremely difficult to find out what you are trying to do.,We have increased conversion rate on several lead generating sites. It has helped us streamline our sites.,8,8,7,No,The A/B Testing tool is super easy to use. In an A/B Test it is very easy to edit your different test variations even if you don't have web development experience. It is very easy to see running tests and their result. Visual Website Optimizer takes a lot of the guess work out and tells you when you have a winning variation.,The Split URL Testing is not as easy to set up as you would expect. The online support docs can sometimes be confusing and offer little information.,8
133 Ratings
Score 7.5 out of 101
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VWO Reviews

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133 Ratings
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Score 7.5 out of 101
TrustRadius Top Rated for 2019
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December 14, 2013

VWO Review: "Is Visual Website Optimizer Right for You?"

Score 8 out of 10
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While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

VWO Features

Has featureA/B Testing
Has featureMultivariate Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Video

VWO Integrations

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics,, Adobe Test & Target


Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit

VWO Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No