Best Public Relations (PR) Tools56Public Relations software is used to manage the public relations process. It usually encompasses things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement.pr.co1https://media.trustradius.com/vendor-logos/Kj/ht/7ZXGMAELWHHW-180x180.PNGPRmax2https://media.trustradius.com/vendor-logos/n9/P1/0IJPXC2HE0DA-180x180.JPEGProwly PR Software3https://media.trustradius.com/product-logos/gf/uK/8XLKRMMEW0EJ.JPEGWiztopic One4https://media.trustradius.com/vendor-logos/H5/3k/NDAZ1F0HTAA5-180x180.JPEG

Public Relations (PR) Tools

Best Public Relations (PR) Tools

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Public Relations (PR) Tools Overview

What are PR tools?

PR tools are used to manage the public relations process. They usually encompass things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management.


Although some products serve multiple use cases, most PR tools are strongest in one of the following areas:

  • content creation, editing, and optimization

  • identifying and leveraging influencers, journalists, and other press contacts

  • media monitoring, including competitive intelligence

PR Tools Features & Capabilities

  • Media monitoring

  • Database of journalists and influencers

  • Tools for finding contact details

  • Tools for distributing and monitoring press releases

  • Tools to find curated lists of media opportunities

  • Media coverage reporting and monitoring

  • Support for coverage in multiple languages

  • Measurement and analytics dashboards

Pricing Information

PR software includes many single-function point products that can do, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.

Public Relations (PR) Products

Listings (51-54 of 54)

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pr.co is a press release distribution platform from the company of the same name headquartered in the Netherlands.

We don't have enough ratings and reviews to provide an overall score.

PRmax is a public relations management platform from the UK company of the same name.

We don't have enough ratings and reviews to provide an overall score.

Prowly PR Software is built for all PRs, communication and marketing professionals. It comes with two separate modules: - The Brand Journal - an online brand newsroom / magazine template that can be set up in 30 minutes and requires no technical skills - Audience & Pitch - media contact list ...

We don't have enough ratings and reviews to provide an overall score.

Wiztopic headquartered in Paris with offices in New York offers the Wiztopic One public relations platform, a solution for corporate communication and public relations management. Its main purpose is to enhance media and influencers relationship and boost the visibility of a company’s corporate n...