Best Public Relations (PR) Tools56Public Relations software is used to manage the public relations process. It usually encompasses things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement.Agility PR Solutions1https://media.trustradius.com/product-logos/vV/iM/ZMXE3AEUBLLL-180x180.JPEGCustomScoop2https://media.trustradius.com/vendor-logos/Wn/hj/SMP067JQ3D3X-180x180.PNGAirPR3https://media.trustradius.com/vendor-logos/OC/K0/CNH5RC1TZCKX-180x180.PNG

Public Relations (PR) Tools

Best Public Relations (PR) Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Public Relations (PR) Tools Overview

What are PR tools?

PR tools are used to manage the public relations process. They usually encompass things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management.


Although some products serve multiple use cases, most PR tools are strongest in one of the following areas:

  • content creation, editing, and optimization

  • identifying and leveraging influencers, journalists, and other press contacts

  • media monitoring, including competitive intelligence

PR Tools Features & Capabilities

  • Media monitoring

  • Database of journalists and influencers

  • Tools for finding contact details

  • Tools for distributing and monitoring press releases

  • Tools to find curated lists of media opportunities

  • Media coverage reporting and monitoring

  • Support for coverage in multiple languages

  • Measurement and analytics dashboards

Pricing Information

PR software includes many single-function point products that can do, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.

Public Relations (PR) Products

Listings (51-53 of 53)

Agility PR Solutions is a media monitoring and analysis platform for public relations management, offered by Innodata. The product was originally PR Newswire Agility, which was divested to MediaMiser, a subsidiary of Innodata, then rebranded as Agility PR Solutions.

We don't have enough ratings and reviews to provide an overall score.

CustomScoop in New Hampshire offers their eponymous media monitoring and analytics for public relations.

We don't have enough ratings and reviews to provide an overall score.

AirPR in San Francisco offers their eponymous media analytics platform.

TrustRadius Top Rated for 2020

2020 Top Rated Public Relations (PR) Tools

There are plenty of options out there, but here's our shortlist of the best Public Relations (PR) Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.