Best Public Relations (PR) Tools56Public Relations software is used to manage the public relations process. It usually encompasses things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement.CustomScoop1https://media.trustradius.com/vendor-logos/Wn/hj/SMP067JQ3D3X-180x180.PNGAirPR2https://media.trustradius.com/vendor-logos/OC/K0/CNH5RC1TZCKX-180x180.PNGAgility PR Solutions3https://media.trustradius.com/product-logos/vV/iM/ZMXE3AEUBLLL-180x180.JPEGFree-press-release.com4https://media.trustradius.com/vendor-logos/IK/Ow/HRUZHF541NFC-180x180.PNG

Public Relations (PR) Tools

Best Public Relations (PR) Tools

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Public Relations (PR) Tools Overview

What are PR tools?

PR tools are used to manage the public relations process. They usually encompass things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management.


Although some products serve multiple use cases, most PR tools are strongest in one of the following areas:

  • content creation, editing, and optimization

  • identifying and leveraging influencers, journalists, and other press contacts

  • media monitoring, including competitive intelligence

PR Tools Features & Capabilities

  • Media monitoring

  • Database of journalists and influencers

  • Tools for finding contact details

  • Tools for distributing and monitoring press releases

  • Tools to find curated lists of media opportunities

  • Media coverage reporting and monitoring

  • Support for coverage in multiple languages

  • Measurement and analytics dashboards

Pricing Information

PR software includes many single-function point products that can do, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.

Public Relations (PR) Products

Listings (51-54 of 54)

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CustomScoop in New Hampshire offers their eponymous media monitoring and analytics for public relations.

We don't have enough ratings and reviews to provide an overall score.

AirPR in San Francisco offers their eponymous media analytics platform.

We don't have enough ratings and reviews to provide an overall score.

Agility PR Solutions is a media monitoring and analysis platform for public relations management, offered by Innodata. The product was originally PR Newswire Agility, which was divested to MediaMiser, a subsidiary of Innodata, then rebranded as Agility PR Solutions.