Mailchimp does not monkey around
Updated January 07, 2020

Mailchimp does not monkey around

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

We use mailchimp for our own email marketing as well as for client campaigns. We have lists integrated into our contact and signup forms, so it's easy to keep everything up to date.
  • WYSIWYG editor makes creating templates quick and painless, even for the most inexperienced user.
  • Setting up the campaign details such as sender, from name, pre-header, etc., are super simple.
  • Great reporting and list maintenance.
  • It would be great to have an intelligent HTML editor, for experienced HTML gurus. Something akin to litmus or Email on Acid.
  • Mobile app should have campaign editing capabilities. It does well to provide reports, but I would really like the ability to fix a typo or change some content, and launch the campaigns from mobile.
  • With mailchimp we can add a high value service for very little overhead cost. It provides a great ROI for our team and our clients.
Emma might be better if you need personal account management, custom made emails, etc. Mailchimp works great for a DIY team or project with less complex needs. Not a fan of Mad Mimi.
Very intuitive interfaces. Simple to use for a novice, yet allows options for more advanced teams as well.
For the most part, we are utilizing MailChimp solely for email marketing and reporting purposes.
A recent custom integration with a healthcare CRM was a big step forward for one of our clients. We continue to learn the value of segmenting our audiences.
Great for SMBs and agencies looking to increase brand awareness and conversions.

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Dashboards
9
Standard reports
9
Custom reports
Not Rated

Using Mailchimp

4 - President, Acct Exec, Digital Specialist
3 - MailChimp support can be managed easily whether an industry veteran or newcomer. User-friendly interfaces and step by step guides keep it simple for all users.
  • Automated Email Marketing Campaigns
  • Company Newsletters
  • Syncing MailChimp with a client CRM has allowed for automated messages to trigger when lead status changes in the CRM.
  • We have considered landing pages
We can't beat the value for the service offered.

Evaluating Mailchimp and Competitors

Yes - We have used Constant Contact and Mad Mimi in the recent past. MailChimp provides a better service on all accounts; from design and deliverability to reporting and analytics.
  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
Product features and usability were our driving factors. We didn't want email to be a time consuming task, and needed to keep a platform that our clients could eventually manage as well.
Truthfully, I am happy with how the process has worked for us.

Mailchimp Implementation

Once again, MailChimp has provided a smooth platform from implementation to automation.
Change management was minimal
  • List migration
  • Automation setup

Mailchimp Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - Has not been necessary with the level of knowledge on our team.
We haven't really needed much support from the MailChimp team. The interfaces and online knowledge bases have been instrumental in our MailChimp success.

Using Mailchimp

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Email Design
  • List setup
  • Custom email templates
  • uploading html

Mailchimp Reliability

I see no issues with scaling our abilities with MailChimp.
I can't recall any downtime or system issues whatsoever.
Never had an issue with load time.