Great overall marketing tool
October 13, 2023
Great overall marketing tool
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We use it to market to warm leads and also to try and upsell high tier plans to our existing users. We also use it run targeted campaigns for leads from events and trade shows and partner organisations. It is also used to inform specific user groups about important changes and feature releases.
- Great integrations
- Easy to use templating features
- It allows to do segmentation based on our needs
- I would like to have more audiences
- Phone support for standard plan
- Allow to use our subdomain without buying from mail chimp
- Increased user awareness of product changes, which in turn has increased product usage
- Increased ARR for existing customers because of upsell.
Mailchimp is similar offering but ability to send transactional email from Brevo/sendinblue is definitely a step up. We have been with mail chimp for quite some time and mostly the familiarity of our users with Mailchimp is the reason for us to still use it. We will be comparing other similar products to see if we can get something with better value.
It has allowed to market to new and using users and also run bespoke campaigns. This has allowed us to increase our revenue. As we also use this to communicate with our customers, it has allowed us to increase user engagement. All in all, we think it has been an asset.
Most successful thing for us has been the ability to segment and target users and see what works and what doesn’t. It has taught us how to use segmentation to our advantage. Another key thing it has taught us is that you can get more revenue from existing users by just making sure that are across all the great features of higher tiers of the product.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes
Mailchimp Feature Ratings
Ecommerce User Experience
- Segmentation
- Campaign templates
- Email marketing
We have been to use segmentation to target audiences better
Marketing Professional User Experience
- Email marketing
- Integrations
- Canva
- Jotform
Using Mailchimp
3 - Customer service Sales Technology
1 - IT support
- Providing feature updates
- Targeted feature focus with upsell option
- Upsell through targeted feature focus
- Transactional emails
Evaluating Mailchimp and Competitors
- Scalability
- Ease of Use
Will look at transactional email and custom subdomain ease
Mailchimp Implementation
- Implemented in-house
Change management was minimal
- Initial setup
Mailchimp Training
Mailchimp Support
| Pros | Cons |
|---|---|
Knowledgeable team | Support doesn't seem to care |
No, cost
Using Mailchimp
| Pros | Cons |
|---|---|
Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Compose
- Schedule
- Initial setup
Mailchimp Reliability
Integrating Mailchimp
- Google analytics