What users are saying about

6sense

5 Ratings

TrendKite

124 Ratings

6sense

5 Ratings
Score 8.3 out of 101

TrendKite

124 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.

TrendKite

TrendKite is very well suited to monitor media voice over time (from days to weeks to years). It quickly shows the users the value of a specific brand, product, topic or pitch. It helps a PR firm easily measure the value that they are bringing to their clients -- a very difficult thing to do. It is not as well suited as a media contact base, compared to some of its competitors. It may not be as appropriate for tracking mentions from smaller outlets, as they may not be covered by the TrendKite base.

Pros

  • Stores and organizes information by product, department, etc., to make it easier for our website to function.
  • Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
  • Help us drive revenue against competitors such as Amazon and Wal-Mart.
  • Sharing all of the information company-wide, whether as an alert, or end of the quarter data is super simple and easy to use and being able to share across email and slack is a great integration.
  • Setting up alerts, dashboards, and searches are very user-friendly, especially when you have a customer success team that is as amazing as ours!!
  • Having a database of all articles, and being able to see visual representations of the success of articles in the news about our company without spending hours of time creating it, makes my job super simple.

Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
  • Trendkite's platform can be a bit slow and finicky at times. Some of its features are difficult to use on a small laptop screen.
  • Trendkite does still miss some media mentions, including those in major publications.
  • Trendkite's radio capturing technology does not seem to be functioning properly. I have difficulty locating the mention of Wesleyan within the audio clip.
  • I wish it was possible to see how many readers a particular article has, rather than an average of monthly visitors to a general website.
  • Some of the new features introduced by Trendkite (eg. SEO impact, total coverage vs. total web traffic) are not easy to understand, or I don't feel they relate important or usable information.

Likelihood to Renew

No score
No answers yet
No answers on this topic
TrendKite8.2
Based on 4 answers
Will depend much on pricing and my client demand.

Usability

No score
No answers yet
No answers on this topic
TrendKite7.8
Based on 45 answers
The UI is the best that I've experienced, and I can only imagine that it will continue to get better as the company grows.

Support

No score
No answers yet
No answers on this topic
TrendKite9.6
Based on 83 answers
TrendKite's customer support is one of its best features! I love how quickly I can get a response by using the chat feature right on the TrendKite site. Support staff is almost always able to answer my questions immediately, or promises to report back problems or requests. They seem to be very responsive to customer feedback and are always looking to improve their product.

Implementation

No score
No answers yet
No answers on this topic
TrendKite9.1
Based on 2 answers
It was very easy and intuitive.

Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
Each of the above platforms had strengths and weaknesses in their own right, but each one had one or more critical components that others did not (including good customer service). TrendKite seems to have more of what I need in terms of measuring various metrics combined with functionality in one easy-to-use platform, than any other.

Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
  • Better tracking of PR results

Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

6sense More Information

TrendKite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TrendKite More Information