101 Ratings
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Score 6.5 out of 100
220 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Keap

Keap is well suited for any size company and can suit a wide variety of purposes, from basic customer management to email campaigns, to landing pages, to a variety of integrations to address even the most creative of scenarios. I can't think of any scenario that Keap is not well suited to address.
Brian Del Terzo Credilife® | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Keap
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Keap
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Keap
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Keap
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Keap
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Keap
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
Keap
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Keap
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Keap
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Keap

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Keap
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Keap
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Keap
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Keap
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Keap

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Keap
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Keap
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Keap

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Keap
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Keap
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Keap

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Keap
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Keap
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
Keap
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Keap

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Keap
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Keap
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Keap
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Keap
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Keap
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Keap
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Keap

Sales Force Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
7.9
Customer data management / contact management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.5
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
7.9
Opportunity management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.3
Integration with email client (e.g., Outlook or Gmail)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
7.6
Quote & order management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
7.0
Interaction tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
7.9

Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.3
Lead management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.1
Email marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.5

CRM Project Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
7.9
Task management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.2
Billing and invoicing management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.8
Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
6.6

CRM Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
7.3
Pipeline visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
7.3

Customization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.3
Custom fields
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.8
Custom objects
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.6
API for custom integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
7.7

Platform

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
6.9
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
6.9

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.7
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.7

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Keap

  • The strongest part of Keap/Infusionsoft is the CRM side for contacts and companies. The contact view is very robust, with everything from basic data points to form submissions, campaigns past and present, purchases, tags, web site profile, opportunities, and tons of customization is available with custom fields. Every business needs custom fields for segmentation, lead management, and reporting. It is very robust here.
  • The email builder is very simple and quick to use. The drag and drop functionality with built-in templates makes it a breeze to set up any kind of email from a beautiful marketing blast to a simple automated sales follow-up. Tagging from email clicks is also great for triggering other actions or notifications to reps for follow up. Emails are mobile responsive, too, without any extra coding or fiddling.
  • This has my favorite campaign builder. Simply pick a goal that triggers actions and then build our sequences with very robust if/then conditional logic. You can build campaigns as simple as an opt-in form with notification or follow-up or a 30-touch account-based marketing campaign all on the same canvas which is so swift and easy to edit.
Bailey Witt, MBA | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Keap

  • I would like to see Infusionsoft's functions being sold a la carte; my business utilizes the marketing and CRM features exhaustively but does not touch the sales and transaction processing features. It would be nice to pay for only what we use.
  • There is a mobile Infusionsoft application available on phones, but building marketing campaigns is not an option here. It would be nice to be able to build campaigns, even rudimentary, from a cell device.
  • I adore Infusionsoft but would love for it to be made more affordable.
Maddy Braswell | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Keap

Keap 1.2
Based on 34 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Keap

Keap 5.3
Based on 11 answers
Buyer beware. Be prepared to invest many hours if you plan to manage this application yourself. This is true of any automation solution. Can you take classes and go to University again and become a great marketing automation expert yourself? Yes, probably. But should you be investing your highest and most productive use of time building out Infusionsoft. Not likely.Which means you need to plan on finding someone you can trust and that is the plain truth. There are many qualified consultants who have sufficient sales, marketing, business, content, life and Infusionsoft experience to help you get results. But far too many people decry this as an all in one solution that is easy to use. This will never be the case even though the product development team is constantly working to make it a better product and easier to use.We don't make our own paper clips for a reason. We outsource all the time. We have to make really informed decisions on the solutions we use and then commit to learning best practices for marketing regardless of the platform.Do not expect to pay someone less than $150-$250 per hour to really make this application sing. Or pay them for training or internal services and then kick yourself.
Clifford Jones | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Keap

Keap 8.8
Based on 5 answers
Craig Jacobson | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Keap

Keap 7.7
Based on 5 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Keap

Keap 2.0
Based on 8 answers
Again there is so much online support that users can find on Infusionsoft. From the corporate website and call center, to users groups located around the country, and ICCs who provide online resources, coaching and more, finding support for Infusionsoft is an easy task!
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Keap

Keap 9.5
Based on 5 answers
If you're willing to click and learn as you go, there are great resources for training including on page help and video.
Clifford Jones | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Keap

Keap 8.0
Based on 8 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Keap

I have compared Blue Orchid Marketing, which we left because it was not as robust. I also compared other products that were as robust but cost a LOT more than Infusionsoft! I also spoke with people using different products and this is bar far the simplest to use and to make life work faster and better with automation
Rachel Campbell | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Keap

Keap 2.0
Based on 1 answer
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Keap

  • We have many automated marketing funnels built in Infusionsoft for various campaigns and tasks. One campaign we've built, though, is solely responsible for just under $2 million in revenue in 2017. The campaign is completely automated. There is no input required from the marketing department. E-mails are sent automatically, fulfillment lists for products and direct mail marketing pieces are sent to fulfillment houses automatically, our telemarking dialer system is loaded automatically, text messages are sent automatically, and customer are automatically removed from sequences and put into other sequences based on their actions, such as purchasing a product or requesting to be removed from the marketing list.
Nicholas Kouvatsos | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
starting at $99*

* prerequisite for all new customers

Keap Editions & Modules

Edition
Keap Grow$791
Keap Pro$1491
Infusionsoft by Keap$1991
  1. per month
Additional Pricing Details
Pricing starts at $79. Visit our website to start a demo and learn more about our pricing and promotions at https://keap.com/pricing.

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Keap
7.9

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Keap
1.2

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Keap
5.3

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Keap
8.8

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Keap
7.7

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Keap
2.0

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
8.6

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Keap
9.5

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Keap
8.0

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Keap
2.0

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