What users are saying about
407 Ratings
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Score 8.3 out of 100
36 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.7

    Act-On

    87%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 9/9 features

    WYSIWYG email editor

    9.2
    92%
    112 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    92 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.4
    84%
    92 Ratings
    N/A
    0 Ratings

    Landing pages

    8.8
    88%
    108 Ratings
    N/A
    0 Ratings

    A/B testing

    9.0
    90%
    95 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.8
    88%
    103 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.6
    86%
    220 Ratings
    N/A
    0 Ratings

    List management

    8.8
    88%
    111 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.2
    82%
    87 Ratings
    N/A
    0 Ratings

    Lead Management

    9.1

    Act-On

    91%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 4/4 features

    Lead nurturing

    9.2
    92%
    104 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    9.2
    92%
    104 Ratings
    N/A
    0 Ratings

    Data quality management

    9.0
    90%
    102 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.0
    90%
    95 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    Act-On

    79%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Calendaring

    6.8
    68%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    9.0
    90%
    76 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    9.0

    Act-On

    90%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 2/2 features

    Social sharing and campaigns

    9.0
    90%
    69 Ratings
    N/A
    0 Ratings

    Social profile integration

    9.0
    90%
    63 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.8

    Act-On

    88%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    109 Ratings
    N/A
    0 Ratings

    Standard reports

    8.6
    86%
    112 Ratings
    N/A
    0 Ratings

    Custom reports

    9.2
    92%
    84 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    Act-On

    88%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    Act-On Software ranks higher in 6/6 features

    API

    8.8
    88%
    67 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.8
    88%
    71 Ratings
    N/A
    0 Ratings

    Customizability

    9.2
    92%
    89 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.0
    90%
    65 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    36 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.0
    80%
    29 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Act-On Software is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    9.2

    Act-On

    92%
    219 Ratings
    7.8

    Microsoft Dynamics 365 Marketing

    78%
    5 Ratings

    Likelihood to Renew

    8.9

    Act-On

    89%
    112 Ratings
    1.0

    Microsoft Dynamics 365 Marketing

    10%
    1 Rating

    Usability

    9.1

    Act-On

    91%
    32 Ratings
    5.9

    Microsoft Dynamics 365 Marketing

    59%
    2 Ratings

    Availability

    9.1

    Act-On

    91%
    28 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Performance

    8.2

    Act-On

    82%
    26 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Support Rating

    7.3

    Act-On

    73%
    78 Ratings
    6.1

    Microsoft Dynamics 365 Marketing

    61%
    4 Ratings

    In-Person Training

    8.7

    Act-On

    87%
    4 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Online Training

    9.3

    Act-On

    93%
    16 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Implementation Rating

    8.6

    Act-On

    86%
    44 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Configurability

    9.1

    Act-On

    91%
    2 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Ease of integration

    6.4

    Act-On

    64%
    4 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Product Scalability

    9.1

    Act-On

    91%
    1 Rating

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Vendor post-sale

    8.2

    Act-On

    82%
    4 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    Act-On

    91%
    4 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Likelihood to Recommend

    Act-On

    Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
    Read full review

    Microsoft

    Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
    Read full review

    Pros

    Act-On

    • Establishes a simple but very decisive way of how to perform specialized marketing work.
    • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
    • The support is solid; it takes all the suggestions and doubts I have regarding the software.
    Read full review

    Microsoft

    • Customer data management
    • Lead management
    • Campaign strategy design
    Read full review

    Cons

    Act-On

    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Read full review

    Microsoft

    • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
    • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
    • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
    Read full review

    Pricing Details

    Act-On

    Starting Price

    $900 per month (starts at 2,500 active contacts)

    Editions & Modules

    Act-On editions and modules pricing
    EditionModules
    Professional$9001
    Enterprise$2,0002

    Footnotes

    1. per month (starts at 2,500 active contacts)
    2. per month ( starts at 2,500 active contacts)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

    Microsoft Dynamics 365 Marketing

    Starting Price

    $1,200 per month

    Editions & Modules

    Microsoft Dynamics 365 Marketing editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Act-On

      It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
      Read full review

      Microsoft

      I wouldn't even think of renewing our use of Marketing 365. It's worthless
      Read full review

      Usability

      Act-On

      It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
      Read full review

      Microsoft

      Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
      Read full review

      Reliability and Availability

      Act-On

      I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
      Read full review

      Microsoft

      No answers on this topic

      Performance

      Act-On

      Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
      Read full review

      Microsoft

      No answers on this topic

      Support Rating

      Act-On

      Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
      Read full review

      Microsoft

      Very reliable
      Read full review

      In-Person Training

      Act-On

      Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
      Read full review

      Microsoft

      No answers on this topic

      Online Training

      Act-On

      Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
      Read full review

      Microsoft

      No answers on this topic

      Implementation Rating

      Act-On

      What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
      Read full review

      Microsoft

      No answers on this topic

      Alternatives Considered

      Act-On

      Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
      Read full review

      Microsoft

      While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
      Read full review

      Scalability

      Act-On

      Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
      Read full review

      Microsoft

      No answers on this topic

      Return on Investment

      Act-On

      • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
      Read full review

      Microsoft

      • It has improved ROI for the organization replacing the old marketing tools being used earlier.
      • Made the organization cloud ready earlier the organization was using on-Prem based solution.
      Read full review

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