Act-On vs Microsoft Dynamics 365 Marketing | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 393 reviews and ratings

Score 7.6 out of 10

Based on 34 reviews and ratings

Feature Rating Comparison

Act-On

Microsoft Dynamics 365 Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Act-On

Microsoft Dynamics 365 Marketing

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Act-On

Microsoft Dynamics 365 Marketing

Calendaring

Event/webinar marketing

Act-On

Microsoft Dynamics 365 Marketing

Social sharing and campaigns

Social profile integration

Act-On

Microsoft Dynamics 365 Marketing

Dashboards

Standard reports

Custom reports

Act-On

Microsoft Dynamics 365 Marketing

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Establishes a simple but very decisive way of how to perform specialized marketing work.
It includes the monitoring of advertising networks or account management on digital platforms and social networks.
The support is solid; it takes all the suggestions and doubts I have regarding the software.

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Director of People Ops

Marcus Thomas LLCMarketing & Advertising, 51-200 employees

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Segmentation
Lead Scoring

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Verified User

Manager in Marketing

Construction Company, 51-200 employees

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Cons

The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

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Verified User

Administrative Assistant in Marketing

Computer Software Company, 11-50 employees

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Creating/Managing marketing lists - specifically copying them (dynamic)
The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.

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Kimberly Yolitz

Digital Content & Creative Marketing Manager

Minnesota Chamber of CommerceGovernment Relations, 11-50 employees

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Likelihood to Renew

Act-On 8.9

Based on 112 answers

It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us

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Marketing Manager

AnachronComputer Software, 51-200 employees

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Microsoft Dynamics 365 Marketing 1.0

Based on 1 answer

I wouldn't even think of renewing our use of Marketing 365. It's worthless

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Verified User

Manager in Marketing

Construction Company, 51-200 employees

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Usability

Act-On 9.1

Based on 32 answers

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.

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CRM & Marketing Automation Lead

Driven®Information Technology and Services, 1-10 employees

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Microsoft Dynamics 365 Marketing 5.6

Based on 2 answers

Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

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Verified User

Professional in Professional Services

Computer Software Company, 1-10 employees

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Reliability and Availability

Act-On 9.1

Based on 28 answers

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.

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Eric Kinaitis, MBA

Editor / Director of Content Marketing

American Endowment FoundationFinancial Services, 11-50 employees

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No score

No answers yet

No answers on this topic

Performance

Act-On 8.2

Based on 26 answers

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

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Verified User

Director in Marketing

Security and Investigations Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

Act-On 7.3

Based on 78 answers

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators

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Harold Klaassen

Managing Consultant

HakaperoMarketing and Advertising, 1-10 employees

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Microsoft Dynamics 365 Marketing 6.4

Based on 4 answers

Very reliable

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Verified User

C-Level Executive in Corporate

Computer Software Company, 1-10 employees

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In-Person Training

Act-On 8.7

Based on 4 answers

Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

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Verified User

Director in Marketing

Management Consulting Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Online Training

Act-On 9.3

Based on 16 answers

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.

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Tradeshow & Event Specialist

Quanex Building Products Corporation1001-5000 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Act-On 8.6

Based on 44 answers

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective

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Joined Fuzzy Logix in Nov. 2011

........Information Technology and Services, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.

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Sr. Project Manager

Big PresenceMarketing and Advertising, 11-50 employees

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While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

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Kimberly Yolitz

Digital Content & Creative Marketing Manager

Minnesota Chamber of CommerceGovernment Relations, 11-50 employees

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Scalability

Act-On 9.1

Based on 1 answer

Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

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Verified User

Director in Marketing

Security and Investigations Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.

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Danielle Armour

Development Manager- Corporate Partnerships

Young Survival CoalitionNon-Profit Organization Management, 11-50 employees

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It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first

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Verified User

C-Level Executive in Corporate

Computer Software Company, 1-10 employees

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Screenshots

See All (6) Act-On Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Act-On Editions & Modules

Edition

Professional	$900¹
Enterprise	$2,000²

per month (starts at 2,500 active contacts)
per month ( starts at 2,500 active contacts)

Additional Pricing Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Microsoft Dynamics 365 Marketing Editions & Modules

—

Additional Pricing Details

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Rating Summary

Act-On

Microsoft Dynamics 365 Marketing

Act-On

Microsoft Dynamics 365 Marketing

Act-On

Microsoft Dynamics 365 Marketing

Act-On

Microsoft Dynamics 365 Marketing

Act-On

Microsoft Dynamics 365 Marketing

Act-On

Microsoft Dynamics 365 Marketing

Act-On

Microsoft Dynamics 365 Marketing

Act-On

Microsoft Dynamics 365 Marketing

Act-On

Microsoft Dynamics 365 Marketing

Act-On

Microsoft Dynamics 365 Marketing

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