What users are saying about
345 Ratings
135 Ratings
345 Ratings
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Score 7 out of 101
135 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

NetBase

I think that overall NetBase is one of the best tools on the market. There are certainly tools that look a bit better, but the core algorithms behind NetBase are some of the best on the market. Now its time to focus a bit on user experience.
Scott Reitzel profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
NetBase
WYSIWYG email editor
Act-On
8.1
NetBase
Dynamic content
Act-On
7.4
NetBase
Ability to test dynamic content
Act-On
7.0
NetBase
Landing pages
Act-On
7.1
NetBase
A/B testing
Act-On
6.8
NetBase
Mobile optimization
Act-On
6.6
NetBase
Email deliverability
Act-On
7.9
NetBase
List management
Act-On
6.7
NetBase
Triggered drip sequences
Act-On
9.0
NetBase

Lead Management

Act-On
7.4
NetBase
Lead nurturing
Act-On
7.1
NetBase
Lead scoring and grading
Act-On
7.7
NetBase
Data quality management
Act-On
7.9
NetBase
Automated sales alerts and tasks
Act-On
7.1
NetBase

Campaign Management

Act-On
7.8
NetBase
Calendaring
Act-On
6.8
NetBase
Event/webinar marketing
Act-On
8.7
NetBase

Social Media Marketing

Act-On
8.2
NetBase
Social sharing and campaigns
Act-On
8.2
NetBase
Social profile integration
Act-On
8.2
NetBase

Reporting & Analytics

Act-On
6.2
NetBase
Dashboards
Act-On
6.0
NetBase
Standard reports
Act-On
6.6
NetBase
Custom reports
Act-On
6.1
NetBase

Platform & Infrastructure

Act-On
7.4
NetBase
API
Act-On
8.9
NetBase
Role-based workflow & approvals
Act-On
7.2
NetBase
Customizability
Act-On
6.9
NetBase
Integration with Salesforce.com
Act-On
8.0
NetBase
Integration with Microsoft Dynamics CRM
Act-On
6.7
NetBase
Integration with SugarCRM
Act-On
7.0
NetBase

Listening/monitoring

Act-On
NetBase
8.0
Boolean keyword searches
Act-On
NetBase
8.1
Filtering out noise/spam
Act-On
NetBase
7.9
Sentiment analysis
Act-On
NetBase
8.8
Broad channel coverage
Act-On
NetBase
7.3

Publishing

Act-On
NetBase
8.0
Content planning and scheduling
Act-On
NetBase
8.5
Audience targeting
Act-On
NetBase
7.7
Content optimization
Act-On
NetBase
8.2
Workflow management
Act-On
NetBase
7.4

Engagement

Act-On
NetBase
8.7
Automated routing and prioritization
Act-On
NetBase
9.1
Customer interaction histories
Act-On
NetBase
8.7
Bulk actions
Act-On
NetBase
8.3

Marketing

Act-On
NetBase
8.2
Lead generation
Act-On
NetBase
8.1
Content marketing
Act-On
NetBase
9.0
Paid media management
Act-On
NetBase
7.5
Campaigns and promotions
Act-On
NetBase
8.2

Channel coverage/integration

Act-On
NetBase
7.8
Twitter
Act-On
NetBase
9.3
Facebook
Act-On
NetBase
7.5
LinkedIn
Act-On
NetBase
7.8
Google+
Act-On
NetBase
6.1
Instagram
Act-On
NetBase
8.6
Pinterest
Act-On
NetBase
7.1
YouTube
Act-On
NetBase
8.0

Reporting/analytics

Act-On
NetBase
8.7
Campaign success analytics
Act-On
NetBase
7.9
Real-time tracking
Act-On
NetBase
9.0
Competitor analysis
Act-On
NetBase
9.2

Account management

Act-On
NetBase
6.7
Role-based user permissions & privileges
Act-On
NetBase
8.1
Mobile access
Act-On
NetBase
5.4

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Netbase allows you to tune queries very well, allowing you to make real-time tweaks to get the most out of your search.
  • Netbase has decent visualization.
  • Netbase compiles comprehensive social data that feels complete.
Andrew Dolby profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • I wish someone would have sat next to us to set up topics. I really struggled learning how they work, and a side-by-side session would have helped
  • I'd love to be able to delete irrelevant posts on the post themselves or in the stream. Instead we have to filter out Exclude terms
  • I'd also love to be able to customize the colors to a client's brand standards.
Sarah Flagg profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
NetBase8.1
Based on 88 answers
I really love NetBase and plan to renew, however, if I find another tool that can offer me insights that would enhance our campaigns and save me time (like the items I previously discussed about Networked Insights), then I will switch platforms.
Becca James profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
NetBase9.0
Based on 13 answers
Great tool for insight mining! Still room for improvement on Hispanic.
Monica Rivera profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
NetBase9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
NetBase9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.
Scott Thompson profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
NetBase9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Alternatives Considered

I choose Act-On because of the price, simplicity and customer service reputation. After sitting through a few demos, I also felt Act-On had more to offer a small company like ours. Their niche is small to mid-size businesses, which made me feel like they understood our needs and challenges more than some of the bigger players in the industry.
Brandon Taylor profile photo
I selected NetBase because it fit our objectives and budget at the time. However, Networked Insights has taxonomy of 15k classifiers:
  • Who (male female, age, where, emotions)
  • General interests (sports, fashion)
And you can segment your audience: moms, millennials, sports enthusiasts, home buyers - which helps build personas better than NetBase. It also goes through the system, compares data to the general public and can tell you what the audience cares about? i.e. which apps, music, how to create content that will resonate with them. Another difference: show instantly what causes spike in engagement - so you don’t have to tediously sift through posts to understand what caused the spike like in NetBase
Becca James profile photo

Return on Investment

  • Greater lead generation
  • Increased employee efficiency
  • More relevant sales calls
  • Reduced marketing costs
Brandon Taylor profile photo
  • Quick insights which wouldn't have been achievable with other research.
Tara Watkins profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

NetBase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
NetBase Editions & Modules
NetBase
Additional Pricing Details