What users are saying about
Top Rated
375 Ratings
Top Rated
375 Ratings
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Score 7.4 out of 100
24 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Really Simple Systems

[It's well suited for] connecting opportunities to multiple accounts/contacts. For example, I have opportunities that are related to customers and "influencers" alike. There is a cross-pollination that should easily occur. There are multiple parties to an opportunity that must be related.Also, easy porting of contact and phone information to tasks.
Carlos Lemos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Really Simple Systems
WYSIWYG email editor
Act-On
7.4
Really Simple Systems
Dynamic content
Act-On
7.0
Really Simple Systems
Ability to test dynamic content
Act-On
7.1
Really Simple Systems
Landing pages
Act-On
7.6
Really Simple Systems
A/B testing
Act-On
7.3
Really Simple Systems
Mobile optimization
Act-On
8.2
Really Simple Systems
Email deliverability reporting
Act-On
8.1
Really Simple Systems
List management
Act-On
8.5
Really Simple Systems
Triggered drip sequences
Act-On
8.2
Really Simple Systems

Lead Management

Act-On
7.8
Really Simple Systems
Lead nurturing
Act-On
8.3
Really Simple Systems
Lead scoring and grading
Act-On
8.1
Really Simple Systems
Data quality management
Act-On
7.1
Really Simple Systems
Automated sales alerts and tasks
Act-On
7.5
Really Simple Systems

Campaign Management

Act-On
7.5
Really Simple Systems
Calendaring
Act-On
6.8
Really Simple Systems
Event/webinar marketing
Act-On
8.2
Really Simple Systems

Social Media Marketing

Act-On
6.1
Really Simple Systems
Social sharing and campaigns
Act-On
6.4
Really Simple Systems
Social profile integration
Act-On
5.9
Really Simple Systems

Reporting & Analytics

Act-On
7.0
Really Simple Systems
Dashboards
Act-On
7.2
Really Simple Systems
Standard reports
Act-On
7.5
Really Simple Systems
Custom reports
Act-On
6.3
Really Simple Systems

Platform & Infrastructure

Act-On
7.9
Really Simple Systems
API
Act-On
6.9
Really Simple Systems
Role-based workflow & approvals
Act-On
7.6
Really Simple Systems
Customizability
Act-On
7.1
Really Simple Systems
Integration with Salesforce.com
Act-On
8.3
Really Simple Systems
Integration with Microsoft Dynamics CRM
Act-On
8.4
Really Simple Systems
Integration with SugarCRM
Act-On
8.8
Really Simple Systems

Sales Force Automation

Act-On
Really Simple Systems
7.6
Customer data management / contact management
Act-On
Really Simple Systems
8.1
Workflow management
Act-On
Really Simple Systems
10.0
Opportunity management
Act-On
Really Simple Systems
7.4
Integration with email client (e.g., Outlook or Gmail)
Act-On
Really Simple Systems
5.1
Interaction tracking
Act-On
Really Simple Systems
7.3

Customer Service & Support

Act-On
Really Simple Systems
8.4
Case management
Act-On
Really Simple Systems
8.3
Help desk management
Act-On
Really Simple Systems
8.5

Marketing Automation

Act-On
Really Simple Systems
6.7
Lead management
Act-On
Really Simple Systems
6.8
Email marketing
Act-On
Really Simple Systems
6.7

CRM Project Management

Act-On
Really Simple Systems
7.6
Task management
Act-On
Really Simple Systems
8.1
Reporting
Act-On
Really Simple Systems
7.1

CRM Reporting & Analytics

Act-On
Really Simple Systems
7.7
Forecasting
Act-On
Really Simple Systems
7.3
Pipeline visualization
Act-On
Really Simple Systems
8.0
Customizable reports
Act-On
Really Simple Systems
7.9

Customization

Act-On
Really Simple Systems
8.2
Custom fields
Act-On
Really Simple Systems
8.3
Custom objects
Act-On
Really Simple Systems
8.5
API for custom integration
Act-On
Really Simple Systems
7.6

Platform

Act-On
Really Simple Systems
7.6
Mobile access
Act-On
Really Simple Systems
7.6

Security

Act-On
Really Simple Systems
7.9
Role-based user permissions
Act-On
Really Simple Systems
7.9

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Really Simple Systems

  • Customer Service is EXCELLENT! Fast response time, professional, and helpful.
  • Platform is very intuitive and love the FREE WEBINARS they offer. Really Simple Systems gave us some ideas of how to use their product that we hadn't thought of ourselves.
  • Very reasonably priced even at the Enterprise level, which we have chosen for our company.
Niki Dealey | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Really Simple Systems

  • Wish I could sort by tags a bit easier. I manage this by using their Reports feature. But I would like to assign the same task to a list of prospects with the same tag, and the only way I can do that is to either add the task one-by-one or export a report with all the accounts with that tag, add the task in excel, and then import it. Not ideal.
Alison Meredith | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Really Simple Systems

RSS was just significantly cheaper, I was able to manage everything myself, and I didn't get bogged down with an implementation team. I spent probably 5% of what I would have spent on these larger systems. I also really like the fact that I am not "tied" to RSS, and can switch to a more expensive, tailored CRM when the time is right.
Anonymous | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Really Simple Systems

  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
Freya Vaughan  | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Really Simple Systems

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Really Simple Systems Editions & Modules

Edition
Starter$151
Professional$332
Enterprise$503
Free CRM$04
  1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
  2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
  3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
  4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.

Rating Summary

Likelihood to Recommend

Act-On
7.8
Really Simple Systems
8.0

Likelihood to Renew

Act-On
8.9
Really Simple Systems

Usability

Act-On
9.1
Really Simple Systems

Reliability and Availability

Act-On
9.1
Really Simple Systems

Performance

Act-On
8.2
Really Simple Systems

Support Rating

Act-On
7.3
Really Simple Systems

In-Person Training

Act-On
8.7
Really Simple Systems

Online Training

Act-On
9.3
Really Simple Systems

Implementation Rating

Act-On
8.6
Really Simple Systems

Scalability

Act-On
9.1
Really Simple Systems

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