What users are saying about
342 Ratings
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Really Simple Systems

RSS adapted to our need to differentiate between customer/market segments. Provides room to record history.
Jay Rau profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Really Simple Systems
WYSIWYG email editor
Act-On
7.9
Really Simple Systems
Dynamic content
Act-On
7.1
Really Simple Systems
Ability to test dynamic content
Act-On
6.7
Really Simple Systems
Landing pages
Act-On
7.0
Really Simple Systems
A/B testing
Act-On
6.9
Really Simple Systems
Mobile optimization
Act-On
6.8
Really Simple Systems
Email deliverability
Act-On
7.8
Really Simple Systems
List management
Act-On
6.4
Really Simple Systems
Triggered drip sequences
Act-On
9.2
Really Simple Systems

Lead Management

Act-On
7.3
Really Simple Systems
Lead nurturing
Act-On
7.0
Really Simple Systems
Lead scoring and grading
Act-On
7.4
Really Simple Systems
Data quality management
Act-On
7.9
Really Simple Systems
Automated sales alerts and tasks
Act-On
6.7
Really Simple Systems

Campaign Management

Act-On
7.6
Really Simple Systems
Calendaring
Act-On
6.8
Really Simple Systems
Event/webinar marketing
Act-On
8.5
Really Simple Systems

Social Media Marketing

Act-On
7.9
Really Simple Systems
Social sharing and campaigns
Act-On
7.9
Really Simple Systems
Social profile integration
Act-On
7.9
Really Simple Systems

Reporting & Analytics

Act-On
5.7
Really Simple Systems
Dashboards
Act-On
5.5
Really Simple Systems
Standard reports
Act-On
6.0
Really Simple Systems
Custom reports
Act-On
5.7
Really Simple Systems

Platform & Infrastructure

Act-On
7.3
Really Simple Systems
API
Act-On
9.2
Really Simple Systems
Role-based workflow & approvals
Act-On
6.8
Really Simple Systems
Customizability
Act-On
6.7
Really Simple Systems
Integration with Salesforce.com
Act-On
8.0
Really Simple Systems
Integration with Microsoft Dynamics CRM
Act-On
6.1
Really Simple Systems
Integration with SugarCRM
Act-On
7.0
Really Simple Systems

Sales Force Automation

Act-On
Really Simple Systems
7.5
Customer data management / contact management
Act-On
Really Simple Systems
7.9
Workflow management
Act-On
Really Simple Systems
10.0
Opportunity management
Act-On
Really Simple Systems
7.5
Integration with email client (e.g., Outlook or Gmail)
Act-On
Really Simple Systems
5.3
Interaction tracking
Act-On
Really Simple Systems
7.1

Customer Service & Support

Act-On
Really Simple Systems
8.4
Case management
Act-On
Really Simple Systems
8.3
Help desk management
Act-On
Really Simple Systems
8.5

Marketing Automation

Act-On
Really Simple Systems
6.9
Lead management
Act-On
Really Simple Systems
6.9
Email marketing
Act-On
Really Simple Systems
6.8

CRM Project Management

Act-On
Really Simple Systems
7.4
Task management
Act-On
Really Simple Systems
7.9
Reporting
Act-On
Really Simple Systems
6.8

CRM Reporting & Analytics

Act-On
Really Simple Systems
7.5
Forecasting
Act-On
Really Simple Systems
7.1
Pipeline visualization
Act-On
Really Simple Systems
7.9
Customizable reports
Act-On
Really Simple Systems
7.6

Customization

Act-On
Really Simple Systems
8.0
Custom fields
Act-On
Really Simple Systems
8.2
Custom objects
Act-On
Really Simple Systems
8.3
API for custom integration
Act-On
Really Simple Systems
7.4

Platform

Act-On
Really Simple Systems
7.7
Mobile access
Act-On
Really Simple Systems
7.7

Security

Act-On
Really Simple Systems
7.9
Role-based user permissions
Act-On
Really Simple Systems
7.9

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • You the user are totally in control of the system so even now if we want to generate a new report or record a different set of info we can change and not wait for a call centre to come back to us in many weeks time.
  • The help and support desk is EXCELLENT. When I email them I get an answer normally within one hour. They are spot on with the help but also with their advice about the best way to achieve what we are trying to achieve.
  • The ability to change and produce reports that we as a business want and not simply having to work around a set of templates.
Henry McDonald FCMI profile photo

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • Entering the correct criteria to run a report can be tricky.
  • Adding contacts to the database can be a slow process as there are so many fields to fill in.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
We were limited in terms of budget and our IT department wanted the data hosted in the UK. RSS fit with all of our requirements. We looked very closely at Kinetix as this also has an integrated event booking system which would have been ideal for us but it was too expensive.
Freya Vaughan  profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • It has been a very positive impact on my business utilizing Really Simple Systems - thanks to tracking the sales process, tasks and opportunities has helped overall sales.
Susan Deutsch profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Really Simple Systems

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Really Simple Systems Editions & Modules
Really Simple Systems
Edition
Starter
$151
Professional
$332
Enterprise
$503
Free CRM
$04
1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.