ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Constant Contact Lead Gen & CRM
Score 8.7 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
Pricing
ActiveCampaign
Constant Contact Lead Gen & CRM
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
Lead Gen & CRM
Starting at $449
per month
Offerings
Pricing Offerings
ActiveCampaign
Constant Contact Lead Gen & CRM
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Required
Additional Details
No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business.
ActiveCampaign services included in all plan tiers:
ActiveTraining
Community access
Contact migration
Customer enablement workshops
Video tutorials
Chat and ticket support
Knowledge base & help guides
With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy …
ActiveCampaign far exceeds SharpSpring in almost every way. It has a much cleaner interface and is much easier to use. SharpSpring was very glitchy for us, especially the email creator/editor. SharpSpring also costs more than double that of ActiveCampaign. And SharpSpring's …
ActiveCampaign is much more affordable and has just the right amount of features for my business size and stage. It is well supported and widely used so getting help is not a struggle.
ActiveCampaign is one of the most robust marketing automation platforms available today and allows us to integrate with virtually all other marketing tools in our tech stack. When vetting a marketing automation software to support our clients, we did not like that other larger …
ActiveCampaign really focuses on making the fundamental marketing automation functionality easy to use. It doesn't have as many enterprise features or customization, but that is clearly intentional. For small to mid-sized businesses, those enterprise features get in the way …
We use multiple "marketing automation" products, and each one has its pluses and minuses. For us, ActiveCampaign is perfect for smaller companies who want to start with marketing automation. Or want to have a good base. The other tools have a lot more options and …
ActiveCampaign is the budget option, no doubt. There isn't a single other tool even near it in price that offers anywhere near the level of tools that ActiveCampaign offers.
However, just because it's really inexpensive, don't let that lead you to think its a "cheap" tool. They …
SharpSpring is better than ActiveCampaign and MailChimp, but not as good as Hatchbuck and HubSpot. If you're ok with investing more into a CRM and a centralized platform, go with HubSpot. If looking you're looking to spend less but still have a reliable, user-friendly tool that …
SharpSpring has much better sales management and reporting functionality over ActiveCampaign which makes it a much better choice for my business and my clients. From a pricing perspective, when you start to add more contacts and send more emails the costs becomes equivalent so …
We use SharpSpring, ActiveCampaign, Omnisend, and Klaviyo for different clients. If you're looking for a solution that works well with ecommerce, I would go with Omnisend or Klaviyo. If you are looking for something for other types of businesses SharpSpring and ActiveCampaign …
ActiveCampaign is a solid email marketing platform that includes many automation features. Sharpspring is more of a fully featured marketing automation as opposed to an email marketing platform with automation features. We chose to move to Sharpspring as it included …
HubSpot and Act-On have about the same capabilities. HubSpot has a much more expensive price model and Act-On is less expensive than HubSpot but even though more expensive. The user interface is not as clear as in SharpSpring and SharpSpring has a better integration with CRM. Ac…
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and …
SharpSpring is the best All in One CRM. It's not just a CRM for email management and that's what's important to us! The support is better in SharpSpring and it's getting more and more effective!
SharpSpring was the most cost effective of the solutions we evaluated. They were also the only one who offered a white label solution that we could offer to our clients
The price/quality relationship is really good! It has a lot of features that are charged separately or are more expensive in other platforms and the prices are easier to predict than other ones, where multiple variables can change the price and make it really hard to predict …
The Hubspot sales strategy is based on hardsales. And a way of low starting price (free crm) but a large price if you realy want to use it. Most people are not able to aline all teams in a company before starting with marketing and sales automation. So the software is only what …
Verified User
C-Level Executive
Chose Constant Contact Lead Gen & CRM
There are 2 tiers of marketing automation software. Highly customizable, feature rich enterprise applications, and out of the box simpler solutions for smaller businesses. SharpSpring is unique in that is offers enterprise feature sets at the small business price point.
SharpSpring's customer service blows the competition out of the water. They are an integral part of your success with SharpSpring. I've never had such great customer success teams that are always going out of their way to make sure the solution they provide is the right one.
SharpSpring has by far the best features for the money. Having used several platforms costing significantly more money, I will go with SharpSpring every day of the week and twice on Sunday.
We use Salesforce and I would still go with SharpSpring over Pardot for cross-platform …
I've worked with HubSpot, Adobe, Marketo, Pardot and a myriad of other digital marketing tools. I've used tools that cost 1-2 million a year, spent months on integrations. I've honestly never found a tool that is so capable, so easy to implement, and does not require 6 figures …
For me it is all about the level of support provided and the services that help us to get where we need to be. Without the stellar support, it does not matter what they have to offer. This is the best customer focused agency I have ever dealt with in the nearly 30 years of …
When we started to search for a total Marketing Automation platform in 2016 we were afraid of the expensive prices for a limited license to users. We tried different platforms very well known like HubSpot, but as we needed characteristics the price started to be a problem …
SharpSpring promises all but nothing complete. They build a software that you have to hire them to do all the things it should do. They have 3 levels of Certification: Silver, Gold and Platinum. I am Gold and the implementation of the software requires coding knowledge. The …
Overall, I have tested more applications. If there is one thing that sticks out with SharpSpring, it is price and the quality you get for the price. If you buy SharpSpring, you get everything you can see, no add-ons afterward or limits. (Well 100,000 leads and 25,000 emails …
Better at maintaining clients and using as a Marketing Agency. A few more features with a little less customization in some areas like workflow builders. However, the API is way better in my opinion and has a native Salesforce Integration. The CRM is less than agile, but the …
I selected SharpSpring due to the value. While most of the products I evaluated and/or have used have much of the same functionality, you often have to purchase a bigger package or more user licenses to allow the entire team to have the functionality. As well, the limits on the …
Before making the decision to buy ShaprSpring we made a comparative chart among many solutions, but these did not have much difference with respect to SharpSpring. It had very similar characteristics but the cost was lower for SharpSpring. First we called HubSpot to ask for …
♠ Marketing Advisor to Small Business ♠ Speaker ♠ Author of "Amplify Your Business"
Chose Constant Contact Lead Gen & CRM
SharpSpring provides a more sophisticated approach than some of the other systems that we've used. It is worth mentioning that every tool changes very regular these days and I realize some of the tools I've used previously have evolved since I last used them so a comparison may …
In terms of functionality, SharpSpring and Active campaign are very similar; However, our company chose to make the switch to SharpSpring because of its very affordable price point, the quality of the product, and the unmatched quality of the SharpSpring support staff.
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
The landing page builder is a bit hard to use. Doesn’t have much flexibility.
Sometimes confusing between types of workflows to use. Opportunity versus visual.
If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Streamlined Processes - sales and marketing are now all in the same place.
Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.