What users are saying about
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Top Rated
689 Ratings
403 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
403 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Optimizely
WYSIWYG email editor
ActiveCampaign
8.1
Optimizely
Dynamic content
ActiveCampaign
8.5
Optimizely
Ability to test dynamic content
ActiveCampaign
8.0
Optimizely
Landing pages
ActiveCampaign
7.1
Optimizely
A/B testing
ActiveCampaign
8.7
Optimizely
Mobile optimization
ActiveCampaign
8.2
Optimizely
Email deliverability reporting
ActiveCampaign
8.9
Optimizely
List management
ActiveCampaign
8.8
Optimizely
Triggered drip sequences
ActiveCampaign
9.1
Optimizely

Lead Management

ActiveCampaign
8.5
Optimizely
Lead nurturing
ActiveCampaign
8.8
Optimizely
Lead scoring and grading
ActiveCampaign
8.4
Optimizely
Data quality management
ActiveCampaign
8.2
Optimizely
Automated sales alerts and tasks
ActiveCampaign
8.6
Optimizely

Campaign Management

ActiveCampaign
7.9
Optimizely
Calendaring
ActiveCampaign
7.7
Optimizely
Event/webinar marketing
ActiveCampaign
8.1
Optimizely

Social Media Marketing

ActiveCampaign
8.3
Optimizely
Social sharing and campaigns
ActiveCampaign
8.4
Optimizely
Social profile integration
ActiveCampaign
8.1
Optimizely

Reporting & Analytics

ActiveCampaign
8.5
Optimizely
Dashboards
ActiveCampaign
8.5
Optimizely
Standard reports
ActiveCampaign
8.6
Optimizely
Custom reports
ActiveCampaign
8.3
Optimizely

Platform & Infrastructure

ActiveCampaign
8.7
Optimizely
API
ActiveCampaign
8.7
Optimizely
Role-based workflow & approvals
ActiveCampaign
8.4
Optimizely
Customizability
ActiveCampaign
8.6
Optimizely
Integration with Salesforce.com
ActiveCampaign
8.6
Optimizely
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Optimizely
Integration with SugarCRM
ActiveCampaign
8.8
Optimizely

Testing and Experimentation

ActiveCampaign
Optimizely
7.1
a/b experiment testing
ActiveCampaign
Optimizely
8.0
Split URL testing
ActiveCampaign
Optimizely
7.9
Multivariate testing
ActiveCampaign
Optimizely
6.8
Multi-page/funnel testing
ActiveCampaign
Optimizely
6.2
Cross-browser testing
ActiveCampaign
Optimizely
7.2
Mobile app testing
ActiveCampaign
Optimizely
7.0
Test significance
ActiveCampaign
Optimizely
7.1
Visual / WYSIWYG editor
ActiveCampaign
Optimizely
7.0
Advanced code editor
ActiveCampaign
Optimizely
6.7
Page surveys
ActiveCampaign
Optimizely
7.2
Visitor recordings
ActiveCampaign
Optimizely
8.0
Preview mode
ActiveCampaign
Optimizely
7.1
Test duration calculator
ActiveCampaign
Optimizely
7.4
Experiment scheduler
ActiveCampaign
Optimizely
8.2
Experiment workflow and approval
ActiveCampaign
Optimizely
7.1
Dynamic experiment activation
ActiveCampaign
Optimizely
6.8
Client-side tests
ActiveCampaign
Optimizely
7.2
Server-side tests
ActiveCampaign
Optimizely
6.5
Mutually exclusive tests
ActiveCampaign
Optimizely
5.7

Audience Segmentation & Targeting

ActiveCampaign
Optimizely
7.2
Standard visitor segmentation
ActiveCampaign
Optimizely
7.8
Behavioral visitor segmentation
ActiveCampaign
Optimizely
6.7
Traffic allocation control
ActiveCampaign
Optimizely
8.0
Website personalization
ActiveCampaign
Optimizely
6.3

Results and Analysis

ActiveCampaign
Optimizely
7.3
Heatmap tool
ActiveCampaign
Optimizely
7.9
Click analytics
ActiveCampaign
Optimizely
7.1
Scroll maps
ActiveCampaign
Optimizely
8.0
Form fill analysis
ActiveCampaign
Optimizely
6.6
Conversion tracking
ActiveCampaign
Optimizely
7.8
Goal tracking
ActiveCampaign
Optimizely
7.5
Test reporting
ActiveCampaign
Optimizely
7.5
Results segmentation
ActiveCampaign
Optimizely
6.7
CSV export
ActiveCampaign
Optimizely
6.9
Experiments results dashboard
ActiveCampaign
Optimizely
6.9

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Optimizely

  • Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
  • Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Optimizely

Optimizely 8.0
Based on 57 answers
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
Ashley Smith | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 10 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Optimizely

Optimizely 6.0
Based on 10 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 28 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 3.0
Based on 1 answer
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Optimizely

Optimizely 8.0
Based on 22 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Optimizely

Optimizely 7.4
Based on 50 answers
It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.
Katie Goh | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Optimizely

  • Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Optimizely
8.1

Likelihood to Renew

ActiveCampaign
9.1
Optimizely
9.0

Usability

ActiveCampaign
8.1
Optimizely
8.0

Reliability and Availability

ActiveCampaign
9.1
Optimizely
9.0

Performance

ActiveCampaign
8.6
Optimizely
6.0

Support Rating

ActiveCampaign
6.6
Optimizely
9.1

In-Person Training

ActiveCampaign
7.3
Optimizely

Online Training

ActiveCampaign
Optimizely
3.0

Implementation Rating

ActiveCampaign
8.5
Optimizely
8.0

Scalability

ActiveCampaign
8.8
Optimizely
7.4

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