What users are saying about
Top Rated
93 Ratings

Spredfast

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Top Rated
106 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Spredfast

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Top Rated
106 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Spredfast

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Spredfast
WYSIWYG email editor
Adobe Campaign
7.5
Spredfast
Dynamic content
Adobe Campaign
8.1
Spredfast
Ability to test dynamic content
Adobe Campaign
8.4
Spredfast
Landing pages
Adobe Campaign
7.7
Spredfast
A/B testing
Adobe Campaign
6.9
Spredfast
Mobile optimization
Adobe Campaign
7.7
Spredfast
Email deliverability
Adobe Campaign
8.7
Spredfast
List management
Adobe Campaign
8.4
Spredfast
Triggered drip sequences
Adobe Campaign
7.5
Spredfast

Lead Management

Adobe Campaign
6.8
Spredfast
Lead nurturing
Adobe Campaign
7.4
Spredfast
Lead scoring and grading
Adobe Campaign
7.2
Spredfast
Data quality management
Adobe Campaign
6.5
Spredfast
Automated sales alerts and tasks
Adobe Campaign
6.2
Spredfast

Campaign Management

Adobe Campaign
7.4
Spredfast
Calendaring
Adobe Campaign
7.5
Spredfast
Event/webinar marketing
Adobe Campaign
7.3
Spredfast

Social Media Marketing

Adobe Campaign
8.0
Spredfast
Social sharing and campaigns
Adobe Campaign
8.1
Spredfast
Social profile integration
Adobe Campaign
7.8
Spredfast

Reporting & Analytics

Adobe Campaign
8.0
Spredfast
Dashboards
Adobe Campaign
8.4
Spredfast
Standard reports
Adobe Campaign
8.3
Spredfast
Custom reports
Adobe Campaign
7.2
Spredfast

Platform & Infrastructure

Adobe Campaign
7.6
Spredfast
API
Adobe Campaign
8.0
Spredfast
Role-based workflow & approvals
Adobe Campaign
8.4
Spredfast
Customizability
Adobe Campaign
8.1
Spredfast
Integration with Salesforce.com
Adobe Campaign
7.5
Spredfast
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Spredfast
Integration with SugarCRM
Adobe Campaign
6.3
Spredfast

Listening/monitoring

Adobe Campaign
Spredfast
7.5
Boolean keyword searches
Adobe Campaign
Spredfast
8.6
Filtering out noise/spam
Adobe Campaign
Spredfast
7.3
Sentiment analysis
Adobe Campaign
Spredfast
6.4
Broad channel coverage
Adobe Campaign
Spredfast
7.9

Publishing

Adobe Campaign
Spredfast
7.6
Content planning and scheduling
Adobe Campaign
Spredfast
8.7
Audience targeting
Adobe Campaign
Spredfast
7.8
Content optimization
Adobe Campaign
Spredfast
5.0
Workflow management
Adobe Campaign
Spredfast
9.0

Engagement

Adobe Campaign
Spredfast
8.0
Automated routing and prioritization
Adobe Campaign
Spredfast
8.1
Customer interaction histories
Adobe Campaign
Spredfast
8.0
Bulk actions
Adobe Campaign
Spredfast
7.8

Marketing

Adobe Campaign
Spredfast
7.4
Lead generation
Adobe Campaign
Spredfast
6.5
Content marketing
Adobe Campaign
Spredfast
8.1
Paid media management
Adobe Campaign
Spredfast
7.1
Campaigns and promotions
Adobe Campaign
Spredfast
8.0

Channel coverage/integration

Adobe Campaign
Spredfast
8.0
Twitter
Adobe Campaign
Spredfast
9.6
Facebook
Adobe Campaign
Spredfast
9.4
LinkedIn
Adobe Campaign
Spredfast
7.5
Google+
Adobe Campaign
Spredfast
7.7
Instagram
Adobe Campaign
Spredfast
7.9
Pinterest
Adobe Campaign
Spredfast
6.7
YouTube
Adobe Campaign
Spredfast
7.4

Reporting/analytics

Adobe Campaign
Spredfast
8.1
Campaign success analytics
Adobe Campaign
Spredfast
8.0
Real-time tracking
Adobe Campaign
Spredfast
8.4
Competitor analysis
Adobe Campaign
Spredfast
7.9

Account management

Adobe Campaign
Spredfast
7.6
Role-based user permissions & privileges
Adobe Campaign
Spredfast
8.3
Mobile access
Adobe Campaign
Spredfast
7.0

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.
Joe Hill profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • I'd like to see some user experience tactical function improvements implemented on a quicker timeline - things like having an option to choose a new user to mirror or offering more saved data exports. That said, we have a great technical account manager and information architect who take care of us quickly and seamlessly.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Spredfast8.2
Based on 31 answers
At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams
Christina Hadly profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Spredfast8.0
Based on 24 answers
As I said earlier, I think the interface is intuitive and pretty easy to use/learn.
Nikki Harmon profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Spredfast10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Spredfast8.9
Based on 26 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Spredfast8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Spredfast9.0
Based on 24 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users
Garrett Estrada profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
All tools were piloted in an controlled environment Spredfast ticked all the boxes.
Richard Reeves profile photo

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 18 answers
The tool can be scaled to any level from what we have seen so far we see no concerns in adding more channels or teams without complications.
Richard Reeves profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiency
Michele Arduengo profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information