What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Spredfast

Top Rated
104 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Spredfast

Top Rated
104 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Spredfast

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Spredfast
WYSIWYG email editor
Adobe Campaign
7.3
Spredfast
Dynamic content
Adobe Campaign
7.9
Spredfast
Ability to test dynamic content
Adobe Campaign
8.2
Spredfast
Landing pages
Adobe Campaign
7.9
Spredfast
A/B testing
Adobe Campaign
6.9
Spredfast
Mobile optimization
Adobe Campaign
8.4
Spredfast
Email deliverability
Adobe Campaign
8.6
Spredfast
List management
Adobe Campaign
8.2
Spredfast
Triggered drip sequences
Adobe Campaign
7.5
Spredfast

Lead Management

Adobe Campaign
6.9
Spredfast
Lead nurturing
Adobe Campaign
7.5
Spredfast
Lead scoring and grading
Adobe Campaign
7.2
Spredfast
Data quality management
Adobe Campaign
6.6
Spredfast
Automated sales alerts and tasks
Adobe Campaign
6.3
Spredfast

Campaign Management

Adobe Campaign
7.4
Spredfast
Calendaring
Adobe Campaign
7.5
Spredfast
Event/webinar marketing
Adobe Campaign
7.3
Spredfast

Social Media Marketing

Adobe Campaign
8.1
Spredfast
Social sharing and campaigns
Adobe Campaign
8.2
Spredfast
Social profile integration
Adobe Campaign
7.9
Spredfast

Reporting & Analytics

Adobe Campaign
7.7
Spredfast
Dashboards
Adobe Campaign
8.3
Spredfast
Standard reports
Adobe Campaign
8.1
Spredfast
Custom reports
Adobe Campaign
6.8
Spredfast

Platform & Infrastructure

Adobe Campaign
7.6
Spredfast
API
Adobe Campaign
8.1
Spredfast
Role-based workflow & approvals
Adobe Campaign
8.5
Spredfast
Customizability
Adobe Campaign
8.0
Spredfast
Integration with Salesforce.com
Adobe Campaign
7.9
Spredfast
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Spredfast
Integration with SugarCRM
Adobe Campaign
6.3
Spredfast

Listening/monitoring

Adobe Campaign
Spredfast
7.6
Boolean keyword searches
Adobe Campaign
Spredfast
8.5
Filtering out noise/spam
Adobe Campaign
Spredfast
8.0
Sentiment analysis
Adobe Campaign
Spredfast
6.1
Broad channel coverage
Adobe Campaign
Spredfast
7.7

Publishing

Adobe Campaign
Spredfast
7.6
Content planning and scheduling
Adobe Campaign
Spredfast
8.5
Audience targeting
Adobe Campaign
Spredfast
7.8
Content optimization
Adobe Campaign
Spredfast
5.1
Workflow management
Adobe Campaign
Spredfast
9.0

Engagement

Adobe Campaign
Spredfast
8.0
Automated routing and prioritization
Adobe Campaign
Spredfast
8.2
Customer interaction histories
Adobe Campaign
Spredfast
8.1
Bulk actions
Adobe Campaign
Spredfast
7.8

Marketing

Adobe Campaign
Spredfast
7.5
Lead generation
Adobe Campaign
Spredfast
6.5
Content marketing
Adobe Campaign
Spredfast
8.0
Paid media management
Adobe Campaign
Spredfast
7.1
Campaigns and promotions
Adobe Campaign
Spredfast
8.2

Channel coverage/integration

Adobe Campaign
Spredfast
7.9
Twitter
Adobe Campaign
Spredfast
9.5
Facebook
Adobe Campaign
Spredfast
9.2
LinkedIn
Adobe Campaign
Spredfast
7.4
Google+
Adobe Campaign
Spredfast
7.6
Instagram
Adobe Campaign
Spredfast
8.1
Pinterest
Adobe Campaign
Spredfast
6.6
YouTube
Adobe Campaign
Spredfast
7.0

Reporting/analytics

Adobe Campaign
Spredfast
7.9
Campaign success analytics
Adobe Campaign
Spredfast
7.7
Real-time tracking
Adobe Campaign
Spredfast
8.1
Competitor analysis
Adobe Campaign
Spredfast
8.0

Account management

Adobe Campaign
Spredfast
7.9
Role-based user permissions & privileges
Adobe Campaign
Spredfast
8.8
Mobile access
Adobe Campaign
Spredfast
7.0

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.
Joe Hill profile photo

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • I'd like to see some user experience tactical function improvements implemented on a quicker timeline - things like having an option to choose a new user to mirror or offering more saved data exports. That said, we have a great technical account manager and information architect who take care of us quickly and seamlessly.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Spredfast8.2
Based on 31 answers
There are still plenty of things I would like Spredfast to do for us as a company. I have listed quite a few of these things.
Kristen Kaweck profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Spredfast8.1
Based on 23 answers
As I said earlier, I think the interface is intuitive and pretty easy to use/learn.
Nikki Harmon profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Spredfast10.0
Based on 11 answers
The plat form can be accessed easily at any time on both desktop and mobile devices
Garrett Estrada profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Spredfast9.8
Based on 25 answers
The coaching team is fantastic! Customer service, when we have issues, could be a little faster but they have been able to help.
Nikki Harmon profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Spredfast8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Spredfast9.4
Based on 23 answers
No, I think they did a great job with on-boarding us to Experiences and we've been very happy with the individual coaching/training sessions we've had with Nicole at Spredfast.
Nikki Harmon profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Chelsia Johnson profile photo

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 17 answers
While I don't manage a huge social team, I've talked to peers at big, consumer organizations that rely on the tool daily
No photo available

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiency
Michele Arduengo profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information