Likelihood to Recommend Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
Read full review Pros A customer service rep can help us out with any campaign questions, any time during the work week. The platform has a very transparent platform that provides great detail about analytics of the ads. The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them. Read full review Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads Nice reporting tools within the interface, detailed reports can be made fairly easily Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time Read full review Cons Improved level of support during the technical setup process would really improve the onboarding process Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way. More granular reporting would help with back-end optimization and client recommendations Read full review Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated. We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.). It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking. Read full review Likelihood to Renew We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
Read full review Usability Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Read full review Usability itself is all right, I just wish it looked better.
Read full review Support Rating We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
Read full review Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
Read full review Implementation Rating Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
Read full review Alternatives Considered AdRoll is better than
Taboola in that the ad creation process. I like how the ads have better retargeting than
Taboola . Also, I can make the ads look more elegant and fit our brand more than
Taboola . Adroll's analytics are also better than
Taboola in my experience. Lastly, Tabool is relatively the same price as
Taboola .
Read full review Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
Read full review Return on Investment Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable. Read full review We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms. It does have an easy import from Google so you're not doubling efforts. The CPCs tend to be less expensive than Google - which is always good for business owners. Read full review ScreenShots