GoTo Webinar vs Zoom
GoTo Webinar
Based on 429 reviews and ratings
Zoom
Based on 4272 reviews and ratings
- Feature Set Ratings
- Attribute Ratings
- Likelihood to Recommend
- Pros
- Cons
- Pricing Details
- Likelihood to Renew
- Usability
- Reliability and Availability
- Performance
- Support Rating
- Implementation Rating
- Alternatives Considered
- Contract Terms and Pricing Model
- Scalability
- Professional Services
- Return on Investment
- Screenshots
Highlights
From LogMeIn, GoToWebinar is a webinar solution that helps teams plan, promote, and execute webinars. Zoom is a unified communications platform that includes web and video conferencing, team messaging, voice calls, conference room software, and webinar capabilities. However, Zoom’s core platform is primarily used to host video meetings. Zoom Video Webinar is a more appropriate product for the webinar use case.
Features
Both GoToWebinar and the Zoom platform offer users several webinar features including:
- customizable emails and webinar registration pages
- screen sharing
- interactive elements like polls and Q&A
- participant and panelist controls
- webinar recording
- reporting and analytics
- integrations with third-party marketing and sales software
- Ability to collect payments from attendees
However, each platform has a few unique features to consider as well.
GoToWebinar also offers users 24/7 phone support, unlimited cloud storage (even on their free plan), video sharing, ‘Webinar channel’/events landing page creation, and GoToStage which allows users to host recorded webinar content after the live event. In comparison, cloud storage is a paid add-on and is not built into the webinar solution. GoToWebinar users can host webinars with up to 3,000 participants. However, Zoom allows users to host webinars with up to 10,000 view-only attendees on their highest-priced plan.
Zoom’s webinar product allows webinar hosts to display up to 100 live video feeds at once and stream webinars across social media channels with Facebook Live, YouTube Live, and other integration services. It also offers virtual backgrounds, a pre-webinar session room, and whiteboard capabilities for panelists. Webinar attendees can also take advantage of Zoom’s hand raising feature.
However, as noted above, these are Zoom Video Webinar features and are not available through the Zoom Meetings product.
Limitations
Each platform has a few limitations to be aware of. For example, compared with Zoom’s webinar product, GoToWebinar hosts a relatively smaller number of attendees (3,000 vs. up to 10,000). For both products, webinar attendees first need to download the client application (either desktop or mobile) before being able to join the webinar. However, if the user is hosting a GoToWebinar in webcast mode, attendees can join as audio-only attendees via web browser.
GoToWebinar also does not offer group or private chatting within the webinar whereas Zoom Video Webinar does. One key thing to note: the core Zoom platform is better suited for online meetings and conferences—not webinars. So software buyers interested in using Zoom’s webinar component should consider Zoom Video Webinar instead.
Pricing
Both GoToWebinar and Zoom have subscription pricing plans billed either monthly or annually. GoToWebinar’s plans range from $49 per host per month for 100 participants to $399 per host per month for up to 3,000 participants. It also provides users with a free trial of the software.
On the other hand, Zoom has separate pricing for its core meetings platform and webinar solution. Zoom Meeting’s free version allows up to 100 meeting participants but has a meeting time limit of 40 mins.
Zoom Video Webinar does not offer a free version, and it’s mid-tier plans are more expensive than GoToWebinar’s plans for a smaller number of webinar attendees. For example, Zoom Video Webinar charges $340 per license per month for up to 1,000 participants while GoToMeeting lets users host webinars with up to 3,000 attendees for about $60 more.
However, Zoom Video Webinar can accommodate a much larger number of webinar participants than GoToWebinar; its highest-priced plan costs $6,490 per license per month but allows for up to 10,000 attendees.
Provided by the TrustRadius Research Team
Published on August 24, 2020
Feature Set Ratings
- GoTo Webinar ranks higher in 1 feature set: Online Events Security
- Zoom ranks higher in 2 feature sets: Performance & Compatibility of Online Events Software, Online Meetings / Events
- GoTo Webinar and Zoom are tied in 1 feature set: Online Events Collaboration
Reporting & Analytics
GoTo Webinar

Zoom
Dashboards

Data exportability

Performance & Compatibility of Online Events Software
GoTo Webinar

Zoom
High quality audio

Mobile support

High quality video

Low bandwidth requirements

Online Meetings / Events
GoTo Webinar

Zoom
Calendar integration

Record meetings / events

Slideshows

Event registration

Meeting initiation

Integrates with social media

Online Events Collaboration
GoTo Webinar

Zoom
Audience polling

Q&A

Live chat

Online Events Security
GoTo Webinar

Zoom
Participant roles & permissions

Confidential attendee list

User authentication

Online Events Marketing
GoTo Webinar

Zoom
Branding options

Integration to Marketing Automation

Screen Sharing
GoTo Webinar

Zoom
Desktop sharing

Whiteboards

Attribute Ratings
- GoTo Webinar is rated higher in 2 areas: Usability, Support Rating
- Zoom is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend
GoTo Webinar

Zoom
Likelihood to Renew
GoTo Webinar

Zoom
Usability
GoTo Webinar

Zoom
Availability
GoTo Webinar

Zoom
Performance
GoTo Webinar

Zoom
Support Rating
GoTo Webinar

Zoom
Implementation Rating
GoTo Webinar

Zoom
Contract Terms and Pricing Model
GoTo Webinar

Zoom
Product Scalability
GoTo Webinar

Zoom
Professional Services
GoTo Webinar

Zoom
Likelihood to Recommend
GoTo Webinar

Zoom
Pros
GoTo Webinar
- Unlimited number of webinars per month with no time limits
- Clear, user-friendly interface that allows our members to join our live webinars with very little technical assistance required
- Nice built-in tools for recording and editing video content
- Quick and responsive customer support by phone
Zoom
- The ease of hosting & joining meetings with a simple URL.
- The ability to screen-share and share control of screens seamlessly makes collaboration even better.
- Participants limit in a zoom meeting is way better than other collaboration tools.
- Ability to restrict unwanted users from joining the meeting even with the meeting password.
Cons
GoTo Webinar
- Ability to use breakout rooms from a presentation (like in GoToMeeting) but still have the functionality of a webinar presentation. This would be helpful after a big event, especially in replacing live events.
- Hand raising tends to feel a bit hokey - maybe more options for the audience to interact, like how Zoom has multiple options.

Zoom
- Sharing zoom complete information is not visible on the screen, and also a bit is confusing minimizing and maximizing.
- Every time someone enters the chat, a chat box appears on my screen, and some features are missing from this version.
- Automatic conference connection based on a schedule isn't an option, and neither is enhanced security measures.
Pricing Details
GoTo Webinar
General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Starting Price
GoTo Webinar Editions & Modules
Edition
Lite | $49/month1 |
---|---|
Standard | $99/month1 |
Pro | $199/month1 |
Enterprise | $399/month1 |
- per month per organizer
Additional Pricing Details
—Zoom
General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Starting Price
Zoom Editions & Modules
On-premise Edition
Virtual H.323/SIP Room Connector | $491 |
---|---|
Business | 19.991 |
- per month
SaaS Edition
Basic | Free1 |
---|---|
Pro | 14.992 |
Business | 19.992 |
Enterprise | 19.992 |
- Free
- per month/per license
Additional Pricing Details
Discounts available for each plan if you pay annually.Likelihood to Renew
GoTo Webinar
Zoom
Usability
GoTo Webinar
Zoom
Reliability and Availability
GoTo Webinar
Zoom
Performance
GoTo Webinar
Zoom
Support Rating
GoTo Webinar

Zoom
Implementation Rating
GoTo Webinar
Zoom
Alternatives Considered
GoTo Webinar

Zoom
Contract Terms and Pricing Model
GoTo Webinar
Zoom
Scalability
GoTo Webinar
Zoom
Professional Services
GoTo Webinar
Zoom
Return on Investment
GoTo Webinar
- We have been able to scale up webinars from 1 per month to 10 per month easily
- In a virtual world, we are able to drive more business
- We are able to generate 5x leads using webinars conducted on GoTo Webinar

Zoom
- It enables me to send and receive messages from my team members during video calls, handling online presentations.
- With the ability to quickly stop, mute, and even receive notifications when someone enters or exits the meeting room, I'm never obligated to show up while making a call.
- It is possible to record online meetings for future reference and more effective customer service. As we dealt with a lockdown, Zoom helped our business run smoothly.