Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoTo Webinar
Score 8.3 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
Zoom
Score 8.2 out of 10
N/A
Zoom helps consolidate communications and collaboration in the boardroom, classroom, operating room, and everywhere. Zoom is an intelligent collaboration platform that makes connecting easier, more immersive, and more dynamic. Zoom technology facilitates collaboration through solutions like Zoom Team Chat, Phone, Meetings, omnichannel cloud Contact Center, smart recordings, and Whiteboard.
$5
per month per license
Pricing
GoTo WebinarZoom
Editions & Modules
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
Add-On Zoom Translated Captions
$5
per month per license
Add-On - Zoom Whiteboard
$24.90
per year
Pro
$149.90
per year per user
Business
$199.90
per year per user
Business Plus
$250.00
per year per user
Add-On - Conference Room Connector
$499
per year
Basic
Free
Enterprise
Custom
Add-On - Large Meetings
starting at $600
per year
Add-On - Cloud Storage
starting at $120
per year
Add-On Audio Conferencing
starting at $1200
per year
Add-On Zoom Phone Power Pack
Starting at $300
per year per user
Add-On - Zoom IQ for Sales
Contact Sales
Add-On - Quality of Service Subscription
Contact Sales
Offerings
Pricing Offerings
GoTo WebinarZoom
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GoTo WebinarZoom
Considered Both Products
GoTo Webinar
Zoom
Chose Zoom
I selected Zoom after being a user of it via other people's platforms and doing research on how it stacked up against other platforms like GoToWebinar, for example. Before I was even a user, I was impressed with its Acuity Scheduling integration and the way it automatically …
Chose Zoom
Zoom is cheaper and easy to use, while GoToWebinar charges you for different add-ons. Also using one platform is easier to implement for our IT department.
Chose Zoom
Zoom crushes them all. Better and more stable connections at prices that make sense for my business.
Chose Zoom
Zoom cannot be beaten for ubiquity - 100% of my clients and prospective clients are already familiar with Zoom. This is the #1 reason why I use Zoom. Additionally, Zoom integrates with AcuityScheduling, saving me a lot of time in creating meetings and adding them to the …
Chose Zoom
Zoom does what it's supposed to do and it does it really really well. I've had very little issues with Zoom. Once you get used to the format, the second time doing anything is intuitive. My guys like it because it works great on every platform and operating system. Zoom is my …
Chose Zoom
Zoom just has much better reliability and seamless multi-platform experience than all of the mentioned products. The only mentioned product that still exists for us is Slack.
Chose Zoom
Perfect. Hands down. Zoom suits all of our needs and I attended the conference to ensure we are using all of its functions to the best of our potential. If we aren't, which I realized now that we aren't, then I intend to heighten or user experience from the things I've learned …
Chose Zoom
Zoom performs consistently: my team and I don't have to worry about it failing. While the audio can be better, it's not any worse than GoToMeeting (it's better actually) or Skype for Business. It integrates well with our apps (Outlook) and the iOS app performs very nicely. The …
Chose Zoom

Zoom is hands-down the best option that I've used in this space:

  • The interface is well designed with the end-user in mind, resulting in a remarkably pain-free experience.
  • The call quality is 100%, I've never had a single dropped second of a call or any audio difficulties
Chose Zoom
Zoom appeared to be the most user friendly. We just needed something that works. Not really bells/whistles. You don't get to pick the skill proficiency of the attendees so we need something that was easy for even the most inexperienced/non technical users
Chose Zoom
Better audio and video quality. Tolerant to low bandwidth consumes fewer computer resources than other solutions. Computer audio connection is a better capability to connect on the go. iPhone and Android app local and cloud recording are the best you can do, you can use Skype, …
Chose Zoom
Zoom feels much more professional and reliable and easy to use when compared to UberConference.

It is certainly more affordable than GoToMeetings, which is attractive.
Chose Zoom
I've used a variety of different platforms for video conferencing and webinars. Zoom is consistently the best, best looking, easiest to use, with great video and audio. It even fails intelligently when things go wrong.
Chose Zoom
I've tried almost every webinar option out there. Zoom is far and away the easiest to use, most affordable, and has all the options you could want (including tools that keep participants engaged and interacting with what you are presenting). I will never go back to other …
Chose Zoom
The main difference and why Zoom has been the best fit for our team is the ability to pass the presenter role to anyone in attendance and they can share their screen without having to go through an elaborate download and re-entry process like essentially all their competitors. G…
Chose Zoom
ZOOM was cheaper and more efficient. The fact that their solutions are designed for video (rather than video being an added feature) makes them more personable. When we used GoToMeeting we seldom turned the video on. It was more voice and screen sharing.
Chose Zoom
Zoom is by far superior to the products listed above in these areas:
  • Ease of use
  • Technology performance
Chose Zoom
Zoom is more reliable, easier to use and more cost-effective than any of these solutions, even the free ones because if you can't make a solution work reliably, it doesn't matter that it's free.
Top Pros
Top Cons
TrustRadius Insights
GoTo WebinarZoom
Highlights

TrustRadius
Research Team Insight
Published

From LogMeIn, GoToWebinar is a webinar solution that helps teams plan, promote, and execute webinars. Zoom is a unified communications platform that includes web and video conferencing, team messaging, voice calls, conference room software, and webinar capabilities. However, Zoom’s core platform is primarily used to host video meetings. Zoom Video Webinar is a more appropriate product for the webinar use case. 

Features

Both GoToWebinar and the Zoom platform offer users several webinar features including: 

  • customizable emails and webinar registration pages
  • screen sharing
  • interactive elements like polls and Q&A
  • participant and panelist controls
  • webinar recording
  • reporting and analytics
  • integrations with third-party marketing and sales software 
  • Ability to collect payments from attendees

 However, each platform has a few unique features to consider as well. 

GoToWebinar also offers users 24/7 phone support, unlimited cloud storage (even on their free plan), video sharing, ‘Webinar channel’/events landing page creation, and GoToStage which allows users to host recorded webinar content after the live event. In comparison, cloud storage is a paid add-on and is not built into the webinar solution. GoToWebinar users can host webinars with up to 3,000 participants. However, Zoom allows users to host webinars with up to 10,000 view-only attendees on their highest-priced plan. 

Zoom’s webinar product allows webinar hosts to display up to 100 live video feeds at once and stream webinars across social media channels with Facebook Live, YouTube Live, and other integration services. It also offers virtual backgrounds, a pre-webinar session room, and whiteboard capabilities for panelists. Webinar attendees can also take advantage of Zoom’s hand raising feature. 

However, as noted above, these are Zoom Video Webinar features and are not available through the Zoom Meetings product. 

Limitations 

Each platform has a few limitations to be aware of. For example, compared with Zoom’s webinar product, GoToWebinar hosts a relatively smaller number of attendees (3,000 vs. up to 10,000). For both products, webinar attendees first need to download the client application (either desktop or mobile) before being able to join the webinar. However, if the user is hosting a GoToWebinar in webcast mode, attendees can join as audio-only attendees via web browser. 

GoToWebinar also does not offer group or private chatting within the webinar whereas Zoom Video Webinar does. One key thing to note: the core Zoom platform is better suited for online meetings and conferences—not webinars. So software buyers interested in using Zoom’s webinar component should consider Zoom Video Webinar instead. 

Pricing

Both GoToWebinar and Zoom have subscription pricing plans billed either monthly or annually. GoToWebinar’s plans range from $49 per host per month for 100 participants to $399 per host per month for up to 3,000 participants. It also provides users with a free trial of the software. 

On the other hand, Zoom has separate pricing for its core meetings platform and webinar solution. Zoom Meeting’s free version allows up to 100 meeting participants but has a meeting time limit of 40 mins. 

Zoom Video Webinar does not offer a free version, and it’s mid-tier plans are more expensive than GoToWebinar’s plans for a smaller number of webinar attendees. For example, Zoom Video Webinar charges $340 per license per month for up to 1,000 participants while GoToMeeting lets users host webinars with up to 3,000 attendees for about $60 more. 

However, Zoom Video Webinar can accommodate a much larger number of webinar participants than GoToWebinar; its highest-priced plan costs $6,490 per license per month but allows for up to 10,000 attendees. 

Features
GoTo WebinarZoom
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GoTo Webinar
8.6
139 Ratings
14% above category average
Zoom
-
Ratings
Dashboards8.8132 Ratings00 Ratings
Data exportability8.4128 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GoTo Webinar
7.9
154 Ratings
2% below category average
Zoom
7.2
712 Ratings
11% below category average
High quality audio8.6154 Ratings7.7706 Ratings
Mobile support8.4105 Ratings00 Ratings
High quality video00 Ratings7.6708 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GoTo Webinar
7.4
155 Ratings
10% below category average
Zoom
7.5
707 Ratings
6% below category average
Calendar integration9.0132 Ratings7.5630 Ratings
Record meetings / events8.9150 Ratings7.7662 Ratings
Slideshows7.9134 Ratings00 Ratings
Event registration8.6147 Ratings00 Ratings
Meeting initiation00 Ratings7.9689 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GoTo Webinar
8.4
198 Ratings
1% above category average
Zoom
7.3
616 Ratings
5% below category average
Audience polling8.5177 Ratings00 Ratings
Q&A8.6194 Ratings00 Ratings
Live chat00 Ratings7.4598 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GoTo Webinar
8.2
150 Ratings
2% below category average
Zoom
7.1
594 Ratings
6% below category average
Participant roles & permissions8.5147 Ratings6.9567 Ratings
Confidential attendee list8.1129 Ratings00 Ratings
User authentication00 Ratings6.7514 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
GoTo Webinar
7.9
120 Ratings
0% above category average
Zoom
-
Ratings
Branding options7.9116 Ratings00 Ratings
Integration to Marketing Automation7.8100 Ratings00 Ratings
Screen Sharing
Comparison of Screen Sharing features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom
7.5
702 Ratings
6% below category average
Desktop sharing00 Ratings8.1701 Ratings
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom
5.9
18 Ratings
32% below category average
Hosted PBX00 Ratings5.310 Ratings
Multi-level Interactive Voice Response (IVR)00 Ratings5.612 Ratings
Directory of employee names00 Ratings6.714 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom
6.7
21 Ratings
20% below category average
Answering rules00 Ratings6.511 Ratings
Call recording00 Ratings8.118 Ratings
Call park00 Ratings5.811 Ratings
Call screening00 Ratings6.511 Ratings
Message alerts00 Ratings6.315 Ratings
Business SMS/External Messaging00 Ratings6.87 Ratings
Voicemail Transcription00 Ratings7.111 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom
7.4
21 Ratings
15% below category average
Mobile app for iOS00 Ratings8.119 Ratings
Mobile app for Android00 Ratings6.814 Ratings
Unified Communications Platform and Collaboration
Comparison of Unified Communications Platform and Collaboration features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom
5.5
13 Ratings
30% below category average
Centralized communications management00 Ratings4.910 Ratings
Team messaging00 Ratings5.311 Ratings
Team document sharing00 Ratings6.711 Ratings
Call and meeting analytics00 Ratings5.011 Ratings
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User Ratings
GoTo WebinarZoom
Likelihood to Recommend
8.4
(209 ratings)
7.0
(732 ratings)
Likelihood to Renew
5.5
(4 ratings)
4.2
(16 ratings)
Usability
8.7
(205 ratings)
6.8
(39 ratings)
Availability
9.0
(1 ratings)
10.0
(1 ratings)
Performance
7.0
(1 ratings)
9.0
(2 ratings)
Support Rating
9.2
(2 ratings)
4.3
(39 ratings)
Implementation Rating
6.0
(3 ratings)
9.6
(7 ratings)
Configurability
3.0
(1 ratings)
7.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(13 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
5.0
(1 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
9.2
(8 ratings)
Vendor post-sale
6.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
GoTo WebinarZoom
Likelihood to Recommend
GoTo (formerly LogMeIn)
It's highly suitable for hosting large-scale virtual events like industry conferences, product launches, and training sessions where engaging a dispersed audience is crucial. The platform's interactive features such as polls, Q&A, and surveys make it ideal for enhancing audience participation and feedback collection. Moreover, it's excellent for businesses conducting regular webinars for lead generation, sales presentations, or educational purposes. Its analytics help in assessing attendee engagement and refining content strategies. However, it might be less appropriate for smaller, more intimate meetings where real-time collaboration and video conferencing take precedence over one-to-many presentations. In such cases, simpler and more direct communication tools might be preferred. Additionally, if a company requires highly specialised integrations or customisation options beyond what GoToWebinar offers, they might find limitations within the platform. Lastly, for organisations with stringent security needs or those operating in highly regulated industries, they might need to ensure that GoToWebinar's security measures align with their specific compliance requirements before use.
Read full review
Zoom
I think Zoom runs circles around Teams! I just wish starting meetings was easier - anyone with a link should be able to start the meeting the way you can in Teams. It would also be great to be able to see participants when you are sharing your screen.
Read full review
Pros
GoTo (formerly LogMeIn)
  • It is reliable when sharing content for webinars.
  • It allows nice interaction with the attendees by having different features such as polls, chat, open mic or cam.
  • It is user friendly and intuitive, which makes it so easy to use and understand.
Read full review
Zoom
  • I love how easy it is to set the focus on the presenter. It is annoying when people don't spotlight themselves as a presenter, so you get to see the whole gallery of attendees in smaller, two-inch windows.
  • I like the capability of having break-out rooms. Even though I don't use them very often, it is nice to have them available if the right situation presents itself for smaller group chats.
  • The recording quality is better than I have experienced with other products (Microsoft Teams, WebEx, etc.), and the fact that it is already an MP4, so I don't have to convert it for publishing on our intranet is huge to me.
Read full review
Cons
GoTo (formerly LogMeIn)
  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
Read full review
Zoom
  • Sharing zoom complete information is not visible on the screen, and also a bit is confusing minimizing and maximizing.
  • Every time someone enters the chat, a chat box appears on my screen, and some features are missing from this version.
  • Automatic conference connection based on a schedule isn't an option, and neither is enhanced security measures.
Read full review
Likelihood to Renew
GoTo (formerly LogMeIn)
Our largest issue with GoTo have been the limitations on recording and using recordings to host a webinar, and the biggest of those is the ability to record. We have had most of our webinars recorded successfully, but when it failed to save, it failed in a big way. Their customer service team was there to help, but they were unable to truly fix the problem. There are, of course, other providers, but as we are still seeing where hosted webinars fit in our marketing strategy, cost is an important factor. Since our company already uses GoToMeeting, it makes more sense for us to stay with the entire suite of products, especially while we are testing the strategy as a whole.
Read full review
Zoom
We're sticking with Zoom for the foreseeable future--given its compelling feature set, ease of use, and advanced technology, there's just no other competition to be excited about. Plus it's a Gartner-recognized industry leader, so it's a rather easy choice.
Read full review
Usability
GoTo (formerly LogMeIn)
Mostly about the platform's intuitive interface. It makes it easy to navigate and use. Clear menus, well-organized controls, and a straightforward layout contribute to a positive user experience. The reliability of the platform in terms of connection stability, audio quality, and video clarity contributes to overall usability. A dependable connection ensures a smooth experience for both hosts and participants.
Read full review
Zoom
Zoom is made for the non tech office. It has features that can be made to do what you need to run things on a day to day basis. Immediately we we able to get meetings going with remote employees. The ability to be able to add smartphone connected people was a big plus. Zoom met our needs at the time.
Read full review
Reliability and Availability
GoTo (formerly LogMeIn)
No answers on this topic
Zoom
There have been less than a handful of outages during our two years with Zoom, and whenever there was one, an email informing us of the outage went out immediately, and they had the issue resolved shortly thereafter.
Read full review
Performance
GoTo (formerly LogMeIn)
No answers on this topic
Zoom
Zoom has among the best performance of any video conference platform, as I've mentioned several times. Besides that, their Chat platform works great, and their back end always runs smooth. It's unfortunate that reporting can now only be done by one month at a time, but nonetheless, it only takes a second to run any kind of Zoom report, whether it's an attendee report, Poll results, a user report, a list of meetings from the past month, etc.
Read full review
Support Rating
GoTo (formerly LogMeIn)
I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
Read full review
Zoom
As I've written before, Zoom makes us feel like we matter and that we're a client rather than a customer. They want us to succeed and they put in the time to make sure that we do. I feel like they're more of a business partner rather than simply a vendor or supplier. They spent a lot of time onboarding with us, giving us demos, helping us get set up, and then giving us follow-up to be sure it's going well.
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Implementation Rating
GoTo (formerly LogMeIn)
I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
Read full review
Zoom
If you receive any pushback from higher ups, point to any of the various positive reviews like this one. Or show Zoom's excellent Gartner report, or articles describing Zoom's partnership with Sequoia capital. It's not difficult to show how Zoom is a trustworthy industry leader with best-in-class technology.
Read full review
Alternatives Considered
GoTo (formerly LogMeIn)
Zoom caters to a much higher attendee count. GoTo Webinar has more intuitive, user-friendly tools that most people can pick up on their own. Zoom is more tailored and customizable to suit your specific needs. GoTo Webinar is significantly cheaper with fewer add-ons....
Read full review
Zoom
Zoom cannot be beaten for ubiquity - 100% of my clients and prospective clients are already familiar with Zoom. This is the #1 reason why I use Zoom. Additionally, Zoom integrates with AcuityScheduling, saving me a lot of time in creating meetings and adding them to the calendar. Zoom is disappointing in terms of video quality, interactivity features, and privacy. In cases where I need to use the recording of webinars for digital products, I will always use Crowdcast, and in cases where privacy is essential, I will use JitsiMeet.
Read full review
Contract Terms and Pricing Model
GoTo (formerly LogMeIn)
No answers on this topic
Zoom
The billing and price model is really fair for so many functions that they offer, our remote work requires each of the features that Zoom offers, so accepting payment for a tool like this is the least we can do. I like that billing arrives on time and that they offer opportunities and payment times.
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Scalability
GoTo (formerly LogMeIn)
It's inexpensive enough that you can set up multiple accounts if needed
Read full review
Zoom
Because the Basic licenses are completely free, and because it's very easy to configure and install Zoom, and because anyone can join Zoom from a link without needing an account, scaling is a Breeze. There are absolutely no roadblocks. My company keeps adding more Zoom Pro license every week since it's so in demand. We were able to convert users from several different platforms onto Zoom with no trouble at all.
Read full review
Professional Services
GoTo (formerly LogMeIn)
No answers on this topic
Zoom
Zoom is perfect for our business. We use it to video chat with prospective clients. The name recognition alone gives us credibility and it is very easy to screen share and send content out.
Read full review
Return on Investment
GoTo (formerly LogMeIn)
  • GoTo Webinar has been an excellent way to stay relevant and to get current topics/information to our target audience.
  • We usually get 100-200 attendees per session in a niche market, many are international attendees
  • The ability to get specific data from the audience via custom registration questions allows us to really focus on what they want to see.
Read full review
Zoom
  • It enables me to send and receive messages from my team members during video calls, handling online presentations.
  • With the ability to quickly stop, mute, and even receive notifications when someone enters or exits the meeting room, I'm never obligated to show up while making a call.
  • It is possible to record online meetings for future reference and more effective customer service. As we dealt with a lockdown, Zoom helped our business run smoothly.
Read full review
ScreenShots

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience