What users are saying about
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Top Rated
1991 Ratings
16 Ratings

HubSpot Marketing Hub

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Top Rated
1991 Ratings
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Score 8.6 out of 100
16 Ratings
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Score 5.3 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.3

HubSpot Marketing Hub

83%
5.8

Wishpond

58%
HubSpot Marketing Hub ranks higher in 9/9 features

WYSIWYG email editor

8.2
82%
331 Ratings
7.2
72%
5 Ratings

Dynamic content

8.0
80%
331 Ratings
3.8
38%
7 Ratings

Ability to test dynamic content

8.2
82%
308 Ratings
5.0
50%
7 Ratings

Landing pages

8.0
80%
361 Ratings
6.3
63%
7 Ratings

A/B testing

8.4
84%
285 Ratings
5.3
53%
8 Ratings

Mobile optimization

8.5
85%
352 Ratings
6.6
66%
7 Ratings

Email deliverability reporting

8.5
85%
697 Ratings
6.6
66%
9 Ratings

List management

8.3
83%
363 Ratings
6.0
60%
8 Ratings

Triggered drip sequences

8.3
83%
275 Ratings
5.5
55%
7 Ratings

Lead Management

8.0

HubSpot Marketing Hub

80%
5.2

Wishpond

52%
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

8.2
82%
354 Ratings
5.2
52%
7 Ratings

Lead scoring and grading

7.6
76%
324 Ratings
5.7
57%
8 Ratings

Data quality management

8.1
81%
330 Ratings
5.5
55%
6 Ratings

Automated sales alerts and tasks

8.0
80%
298 Ratings
4.4
44%
5 Ratings

Campaign Management

7.9

HubSpot Marketing Hub

79%

Wishpond

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

7.8
78%
304 Ratings
N/A
0 Ratings

Event/webinar marketing

8.1
81%
250 Ratings
N/A
0 Ratings

Social Media Marketing

8.2

HubSpot Marketing Hub

82%
6.0

Wishpond

60%
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.1
81%
340 Ratings
6.0
60%
8 Ratings

Social profile integration

8.3
83%
330 Ratings
N/A
0 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%
4.7

Wishpond

47%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

7.9
79%
365 Ratings
N/A
0 Ratings

Standard reports

8.0
80%
361 Ratings
4.7
47%
7 Ratings

Custom reports

7.7
77%
324 Ratings
N/A
0 Ratings

Platform & Infrastructure

7.5

HubSpot Marketing Hub

75%
5.8

Wishpond

58%
HubSpot Marketing Hub ranks higher in 6/6 features

API

7.9
79%
252 Ratings
5.4
54%
6 Ratings

Role-based workflow & approvals

8.4
84%
280 Ratings
5.4
54%
5 Ratings

Customizability

7.8
78%
302 Ratings
5.8
58%
6 Ratings

Integration with Salesforce.com

7.4
74%
228 Ratings
6.4
64%
2 Ratings

Integration with Microsoft Dynamics CRM

6.6
66%
97 Ratings
N/A
0 Ratings

Integration with SugarCRM

6.9
69%
92 Ratings
N/A
0 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 3 areas: Likelihood to Recommend, Support Rating, Vendor post-sale
  • Wishpond is rated higher in 1 area: Vendor pre-sale

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
652 Ratings
4.5

Wishpond

45%
8 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings

Wishpond

N/A
0 Ratings

Usability

8.8

HubSpot Marketing Hub

88%
106 Ratings

Wishpond

N/A
0 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings

Wishpond

N/A
0 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings

Wishpond

N/A
0 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings
1.0

Wishpond

10%
1 Rating

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings

Wishpond

N/A
0 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings

Wishpond

N/A
0 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings

Wishpond

N/A
0 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings

Wishpond

N/A
0 Ratings

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings

Wishpond

N/A
0 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings

Wishpond

N/A
0 Ratings

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings
1.0

Wishpond

10%
1 Rating

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings
10.0

Wishpond

100%
1 Rating

Likelihood to Recommend

HubSpot

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Read full review

Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Read full review

Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Wishpond

  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
Read full review

Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Wishpond

  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
Read full review

Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Wishpond

Starting Price

$69 per month

Editions & Modules

Wishpond editions and modules pricing
EditionModules
Basic$691
Pro$1192
Growth$1993

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Yearly plans are 36% off.

Likelihood to Renew

HubSpot

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review

Wishpond

No answers on this topic

Usability

HubSpot

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review

Wishpond

No answers on this topic

Reliability and Availability

HubSpot

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Wishpond

No answers on this topic

Performance

HubSpot

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Wishpond

No answers on this topic

Support Rating

HubSpot

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Wishpond

There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
Read full review

In-Person Training

HubSpot

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review

Wishpond

No answers on this topic

Online Training

HubSpot

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review

Wishpond

No answers on this topic

Implementation Rating

HubSpot

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Wishpond

No answers on this topic

Alternatives Considered

HubSpot

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
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Wishpond

We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
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Scalability

HubSpot

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Wishpond

No answers on this topic

Return on Investment

HubSpot

  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Wishpond

  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
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