HubSpot Marketing Hub vs. WordStream

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
WordStream
Score 6.9 out of 10
N/A
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
Pricing
HubSpot Marketing HubWordStream
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Marketing HubWordStream
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubWordStream
Considered Both Products
HubSpot Marketing Hub
WordStream
Chose WordStream
None. We hadn't really considered a software like WordStream to assist with our pay-per-click advertising campaigns until we were introduced to WordStream. Now, we have no reason to look anywhere else. It's been one of the best software investments that we've made over the last …
Chose WordStream
Both HubSpot and Salesforce are not exactly related to what WordSteam does - but very useful for our business.
Top Pros
Top Cons
Features
HubSpot Marketing HubWordStream
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.0
369 Ratings
10% below category average
WordStream
-
Ratings
WYSIWYG email editor8.5332 Ratings00 Ratings
Dynamic content6.0333 Ratings00 Ratings
Ability to test dynamic content7.6309 Ratings00 Ratings
Landing pages6.2362 Ratings00 Ratings
A/B testing8.0286 Ratings00 Ratings
Mobile optimization6.3355 Ratings00 Ratings
Email deliverability reporting5.9363 Ratings00 Ratings
List management8.1364 Ratings00 Ratings
Triggered drip sequences6.3276 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.0
360 Ratings
10% below category average
WordStream
-
Ratings
Lead nurturing automation6.3356 Ratings00 Ratings
Lead scoring and grading7.9324 Ratings00 Ratings
Data quality management7.6330 Ratings00 Ratings
Automated sales alerts and tasks6.2299 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.2
320 Ratings
20% below category average
WordStream
-
Ratings
Calendaring6.3305 Ratings00 Ratings
Event/webinar marketing6.0251 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.3
346 Ratings
18% below category average
WordStream
-
Ratings
Social sharing and campaigns6.2342 Ratings00 Ratings
Social profile integration6.3331 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
WordStream
-
Ratings
Dashboards7.9366 Ratings00 Ratings
Standard reports8.1362 Ratings00 Ratings
Custom reports7.0324 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
WordStream
-
Ratings
API7.5251 Ratings00 Ratings
Role-based workflow & approvals7.1280 Ratings00 Ratings
Customizability5.8303 Ratings00 Ratings
Integration with Salesforce.com7.9228 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.996 Ratings00 Ratings
Integration with SugarCRM7.790 Ratings00 Ratings
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HubSpot Marketing HubWordStream
Small Businesses
Vbout
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Score 9.7 out of 10
Serpstat
Serpstat
Score 9.3 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
HubSpot Marketing HubWordStream
Likelihood to Recommend
7.4
(654 ratings)
9.1
(23 ratings)
Likelihood to Renew
9.0
(371 ratings)
9.0
(3 ratings)
Usability
9.0
(106 ratings)
-
(0 ratings)
Availability
9.1
(25 ratings)
-
(0 ratings)
Performance
8.9
(17 ratings)
-
(0 ratings)
Support Rating
8.4
(88 ratings)
9.6
(5 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
-
(0 ratings)
Implementation Rating
7.3
(48 ratings)
-
(0 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubWordStream
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Gannett
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Gannett
  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Gannett
  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Gannett
Affordable, useful, informative, easy to use, continually updating and staying current
Read full review
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Gannett
No answers on this topic
Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Gannett
No answers on this topic
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Gannett
No answers on this topic
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Gannett
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Gannett
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Gannett
No answers on this topic
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Gannett
No answers on this topic
Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Gannett
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Gannett
No answers on this topic
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Gannett
  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.