What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
1945 Ratings

HubSpot Marketing Hub

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
1945 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    HubSpot Marketing Hub

    84%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    331 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    308 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.7
    87%
    697 Ratings
    N/A
    0 Ratings

    List management

    8.5
    85%
    363 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.5
    85%
    275 Ratings
    N/A
    0 Ratings

    Lead Management

    8.1

    HubSpot Marketing Hub

    81%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.4
    84%
    354 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.8
    78%
    325 Ratings
    N/A
    0 Ratings

    Data quality management

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.1
    81%
    299 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.0

    HubSpot Marketing Hub

    80%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.9
    79%
    305 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    251 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.3

    HubSpot Marketing Hub

    83%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.2
    82%
    341 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    331 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.2

    HubSpot Marketing Hub

    82%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    8.3
    83%
    365 Ratings
    N/A
    0 Ratings

    Standard reports

    8.3
    83%
    361 Ratings
    N/A
    0 Ratings

    Custom reports

    8.0
    80%
    324 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.7

    HubSpot Marketing Hub

    77%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    8.0
    80%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    280 Ratings
    N/A
    0 Ratings

    Customizability

    8.1
    81%
    302 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.6
    76%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.9
    69%
    98 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    7.1
    71%
    93 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • WordStream Advisor is rated higher in 2 areas: Likelihood to Recommend, Support Rating
    • HubSpot Marketing Hub and WordStream Advisor are tied in 1 area: Likelihood to Renew

    Likelihood to Recommend

    8.7

    HubSpot Marketing Hub

    87%
    652 Ratings
    9.1

    WordStream Advisor

    91%
    23 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    9.0

    WordStream Advisor

    90%
    3 Ratings

    Usability

    8.7

    HubSpot Marketing Hub

    87%
    106 Ratings

    WordStream Advisor

    N/A
    0 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    WordStream Advisor

    N/A
    0 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    WordStream Advisor

    N/A
    0 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    9.5

    WordStream Advisor

    95%
    9 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    WordStream Advisor

    N/A
    0 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    WordStream Advisor

    N/A
    0 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    WordStream Advisor

    N/A
    0 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    WordStream Advisor

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot Marketing Hub

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Arcoma L. Lambert | TrustRadius Reviewer

    WordStream Advisor

    Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
    Mark Rueckert | TrustRadius Reviewer

    Pros

    HubSpot Marketing Hub

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Joe Kevens | TrustRadius Reviewer

    WordStream Advisor

    • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
    • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
    • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
    Kaitlin Berg | TrustRadius Reviewer

    Cons

    HubSpot Marketing Hub

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Chris Gomez, SPHR | TrustRadius Reviewer

    WordStream Advisor

    • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
    • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
    • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
    Ben Rubenstein | TrustRadius Reviewer

    Pricing Details

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $50 per month

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8901
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details

    WordStream Advisor

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    WordStream Advisor Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.0
    Based on 371 answers
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Arun C Devan | TrustRadius Reviewer

    WordStream Advisor

    WordStream Advisor 9.0
    Based on 3 answers
    Affordable, useful, informative, easy to use, continually updating and staying current
    Amber Stanley-Kruth | TrustRadius Reviewer

    Usability

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.7
    Based on 106 answers
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Lauren Camacci | TrustRadius Reviewer

    WordStream Advisor

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 50 answers
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Joe Rando | TrustRadius Reviewer

    WordStream Advisor

    No score
    No answers yet
    No answers on this topic

    Performance

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.9
    Based on 34 answers
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Carah Counts | TrustRadius Reviewer

    WordStream Advisor

    No score
    No answers yet
    No answers on this topic

    Support Rating

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.5
    Based on 168 answers
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    David Pye | TrustRadius Reviewer

    WordStream Advisor

    WordStream Advisor 9.5
    Based on 9 answers
    I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 8 answers
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Carah Counts | TrustRadius Reviewer

    WordStream Advisor

    No score
    No answers yet
    No answers on this topic

    Online Training

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 26 answers
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Tom Smith | TrustRadius Reviewer

    WordStream Advisor

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 98 answers
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Andrew Driscoll | TrustRadius Reviewer

    WordStream Advisor

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    HubSpot Marketing Hub

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Roshni Rahman | TrustRadius Reviewer

    WordStream Advisor

    WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
    Dustin Hovey | TrustRadius Reviewer

    Scalability

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 7 answers
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Jessica McCann | TrustRadius Reviewer

    WordStream Advisor

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    HubSpot Marketing Hub

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Heather Robinette, MBA | TrustRadius Reviewer

    WordStream Advisor

    • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
    • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
    • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
    Anonymous | TrustRadius Reviewer

    Screenshots

    Add comparison