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Top Rated
130 Ratings
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Top Rated
2413 Ratings

Khoros Marketing (Formerly Spredfast + Lithium)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Salesforce

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Top Rated
2413 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill | TrustRadius Reviewer

Salesforce

The Salesforce App is ideal for tracking status of opportunities, being able to access already entered contacts and their relevant information, keeping track of conversations and details for a refresher as well as mapping information. Due to the nature of sales and the many meetings to keep track of, I was entering "notes" from my meetings upon returning to my vehicle before heading to the next appointment, which was of extreme value. It allowed my to clear my thoughts before my next meeting.It is less appropriate for entering accounts, contacts and so forth. This is all easier executed with a regular computer in my experience.
Leslie Bradford | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Salesforce
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Salesforce
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Salesforce
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
5.6
Salesforce
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Salesforce

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Salesforce
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Salesforce
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Salesforce
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Salesforce
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Salesforce

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Salesforce
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Salesforce
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Salesforce
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Salesforce

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Salesforce
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Salesforce
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Salesforce
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Salesforce
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Salesforce

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Salesforce
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Salesforce
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Salesforce
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Salesforce
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Salesforce
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Salesforce
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
5.5
Salesforce
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
5.9
Salesforce

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Salesforce
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Salesforce
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Salesforce
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Salesforce

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Salesforce
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Salesforce
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Salesforce

Sales Force Automation

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.4
Customer data management / contact management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.9
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.3
Territory management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.1
Opportunity management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.3
Contract management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.3
Quote & order management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
7.9
Interaction tracking
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.7
Channel / partner relationship management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.0

Customer Service & Support

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.5
Case management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
9.0
Call center management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.4
Help desk management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.3

Marketing Automation

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.1
Lead management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.1
Email marketing
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.0

CRM Project Management

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
7.9
Task management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.4
Billing and invoicing management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
6.7
Reporting
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.7

CRM Reporting & Analytics

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.8
Forecasting
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.4
Pipeline visualization
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.9
Customizable reports
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
9.0

Customization

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.6
Custom fields
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.7
Custom objects
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.8
Scripting environment
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.4
API for custom integration
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.6

Security

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.9
Single sign-on capability
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.8
Role-based user permissions
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
9.0

Social CRM

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
7.9
Social data
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.0
Social engagement
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
7.8

Integrations with 3rd-party Software

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.4
Marketing automation
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.7
Compensation management
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
8.2

Platform

Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
7.7
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
Salesforce
7.7

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • I met our reps, Heather Buckingham and Mahshad Vakili Hall, in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad and the entire Spredfast team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Spredfast team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave Games, Seth Egert, Matt Flamman, Alex Levy, Nadia Khalid and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather Buckingham, for encouraging me to sign up for these sessions. Shout out to Martin La Rocca and Casey Mong for being amazing product coaches and Josh Briseno for his support too!
  • Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA | TrustRadius Reviewer

Salesforce

  • Salesforce nails the reporting suite. It's so robust and refined, that it makes my job 10 times more efficient.
  • Task and recurring meetings. I love logging in everyday and knowing exactly what I have lined up for the day, or at least an idea of it. This helps me organize my calendar.
  • Notes, emails, plugins. I love being able to take notes directly into the Account/Opportunity, and then in turn send emails directly to the client from there as well. Also, if i'm in my work email, and I email a client directly, I can then easily attach said email into my Salesforce account via one easy click.
John Hilburn | TrustRadius Reviewer

Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.
Nikki Harmon | TrustRadius Reviewer

Salesforce

  • It is a very intimidating platform to new users. It's not at all intuitive or user friendly and definitely requires some training and help.
  • No customer service. If you only pay for the basic license good luck figuring out problems as customer service just refers you to the community boards to search for it there.
John Cupoli | TrustRadius Reviewer

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams
Christina Hadly | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 48 answers
Cloud based and future looking - Salesforce has either set or kept pace with the latest in technology. At least two major feature releases a year allow an organization to keep up with the latest changes. Mobile and the release of their new analytics platform are just two examples of how Salesforce continues to innovate.
Benjamin Barniskis | TrustRadius Reviewer

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
Latasha Howard | TrustRadius Reviewer

Salesforce

Salesforce 7.5
Based on 36 answers
Salesforce is like a bucket of legos. Everyone gets the same bucket, but can build anything you want out of it. I've worked on Salesforce instances for: construction, non-profits, job training, music industries, medical insurance, medical billing, paid parking, and international medical diagnostic companies.
Kyle Dugger | TrustRadius Reviewer

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 9.8
Based on 27 answers
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
Rob Gottschalk | TrustRadius Reviewer

Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Spredfast has greatly improved the performance of their SaaS products the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.6
Based on 26 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan | TrustRadius Reviewer

Salesforce

Salesforce 5.9
Based on 32 answers
Since we do not pay for Premier Support, the agreed upon response times are still pretty good. It is a little ridiculous that you should need to pay tens of thousands of dollars for their best support options and training.
Brent Booth | TrustRadius Reviewer

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk | TrustRadius Reviewer

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 9.1
Based on 15 answers
The quality of Salesforce's standard online training is high, but limited by nature as to what it covers.
Here are some common online courses -
Getting Started: Navigating Salesforce
Getting Started: Using the Sales Cloud
Getting Started: Administering Salesforce
Getting Started with Reports and Dashboards
Social Media Goes to Work: Chatter
Securing your Salesforce Organization
Getting Started with Data.com
Getting Started with Force.com Pages (Visualforce)
Writing Secure Applications on Force.com
Rob Gottschalk | TrustRadius Reviewer

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.6
Based on 24 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users
Garrett Estrada | TrustRadius Reviewer

Salesforce

Salesforce 9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk | TrustRadius Reviewer

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

I was not involved in the selection process, but I know several other companies and products were evaluated. Spredfast was chosen because of the simplicity of use but yet technological sophistication of their product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Spredfast also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins | TrustRadius Reviewer

Salesforce

Salesforce is head and shoulders above any other CRM available on the market. It integrates with Gmail and almost any other third-party tool that your company plans to use, making it the most robust and integrated tool available.
Zach Ettelman | TrustRadius Reviewer

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Michele Arduengo | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos | TrustRadius Reviewer

Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart | TrustRadius Reviewer

Salesforce

  • Salesforce.com has contributed to a more efficient overall organization in particular lowering cycle times required by technology in the field and in finance.
  • Salesforce.com has played a large part in a formidable increase in our sales close rate.
  • Salesforce.com has dramatically increased our insight into our business.
Irene Chivily Von Toussaint | TrustRadius Reviewer

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Salesforce
8.4

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Salesforce
10.0

Usability

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Salesforce
7.5

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)
10.0
Salesforce
9.8

Performance

Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Salesforce
9.0

Support

Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Salesforce
5.9

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Salesforce
7.9

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Salesforce
9.1

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Salesforce
9.4

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Salesforce
10.0

Add comparison