Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
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Optimizely Web Experimentation
Score 8.6 out of 10
N/A
Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
Cheaper than all of the alternatives. Hotjar does have a basic free tier, but the cost of entry for Lucky Orange isn't prohibitive. Decibel Insight and ClickTale are arguably better, but cost many times more. They also focus more on the session recordings and not chat etc. Good …
Due to its price structure lick your ages best for smaller businesses it’s actually rather affordable. It also works best on WordPress Squarespace or Shopify websites. I would recommend that someone be in charge of managing the interface and be responsible for watching user behavior videos or you will lose out on Valuable insights. This product doesn’t want itself all that well two single page apps or websites with lots of website visitors one thing I wish that they would’ve let us do is only capture videos if a user did a specific action. Another issue is that the videos only were saved for 30 days.
I have found Optimizely has been really useful to run some quick experiments to validate the approach to changes to the website, exploring multiple options simultaneously to save time and effort prior to making more permanent changes with our development team. The biggest challenge has been ensure ideas from the wider business have all the necessary criteria to make them a worthwhile experiment. Encouraging stakeholders to create a proper hypothesis for each experiment has helped focus the minds on the outcomes we're expecting. This also makes the analysis easier once we've concluded a test
The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
Establishing it is so simple that even a non-technical person can do it perfectly.
It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
Aggregated data for a particular page type or directory is clunky and requires multiple steps.
Heatmap access requires direct input of targeted pages - having quick links would be easier.
Lucky Orange's code snippet can result in a site's security settings blocking the real-time heatmaps, requiring you to disable your security settings, remove site code, or manually debug your site code to view your heatmap overlays.
The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.
I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Pricing is another great feature from Lucky Orange. Even though they have increased it over time, they remain highly competitive and are still one of the only companies, if not the only one, that offers the combination of features that they have available on their site. So their overall value is going to be nearly impossible to beat. Besides their amazing value, the actual features that they include are very useful and not all companies included all of the features that they offered. For the pricing and the features, nobody else came close.
None of them have a best in class stats engine and live within an ecosystem of marketing technology products the way that Optimizely does, so the scalability of using any one of those tools is limited as compared to using Optimizely Web Experimentation.
It's incredibly flexible and adapts well to organizations of all sizes, whether you’re running a single site or managing multiple departments and platforms. The ability to deploy experiments seamlessly across different environments is a huge plus, especially for growing businesses. While it’s highly scalable, the last point would depend on the right team leveraging its full potential.
We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
