What users are saying about
Top Rated
293 Ratings
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23 Ratings
Top Rated
293 Ratings
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Score 8.3 out of 100

Yext

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23 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

Yext

Yext is very well suited for a larger, multi-location business. As your organization grows it becomes more and more challenging to manually manage your online listings across the web. With Yext you simply add your location information and the sites they work with are automatically updated. For smaller businesses with only a few locations, it would be much more cost-effective to create and manage these listings yourself instead of paying a monthly fee.
Megan Sullivan | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
Yext
6.5
Keyword analysis
Moz
9.1
Yext
7.2
Backlink management
Moz
6.9
Yext
6.9
SERP ranking tracking
Moz
8.4
Yext
7.2
Page grader
Moz
8.8
Yext
7.0
Competitive analysis
Moz
8.0
Yext
6.7
Site audit / diagnostics
Moz
7.1
Yext
5.6
Site recommendations
Moz
7.1
Yext
5.5
Task management
Moz
5.0
Yext
6.0

SEO Channels

Moz
7.8
Yext
7.5
Local SEO
Moz
7.7
Yext
8.5
Social SEO
Moz
7.1
Yext
6.6
Mobile SEO
Moz
7.5
Yext
7.6
Global SEO
Moz
8.9
Yext
7.1

SEO Platform & Account Management

Moz
8.2
Yext
6.6
Multi-domain support
Moz
8.6
Yext
6.3
Integration with web analytics tools
Moz
7.9
Yext
7.0

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

Yext

  • Making sure our location data is correctly being understood by Google.
  • Taking into account best design principles for our pages layout.
  • Staying on top of Google best practices so we don't have to.
  • Building a very robust place for us to store all our location information.
  • Solid integrations with some of our other key partners, for example Olo, Punchh.
  • Being a very good partner for us, our Client Success Manager is exceptional.
Will Hanrahan | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

Yext

  • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
  • Annual contracts limit flexibility for smaller companies
  • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Yext

No score
No answers yet
No answers on this topic

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

Yext

No score
No answers yet
No answers on this topic

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Yext

No score
No answers yet
No answers on this topic

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

Yext

Yext 7.7
Based on 16 answers
We are a larger company with 26 locations, so we may receive additional attention. But they are always quick to answer our calls or emails. I rarely need support as the software delivers as promised. I will say their staff thus far has been very knowledgable about Yext and some lesser-known features. For us, they really understand our needs and why I'd be asking for certain solutions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

Yext

We didn't know about BirdEye until after working with Yext. Definitely excited to work with them and see how their solution stacks up. It seems to be Yext but much more robust and hopefully actually functional. The bedside manner at Yext was the most unprofessional I have ever seen in my entire career.
Anonymous | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

Yext

  • Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
  • Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
  • Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.
Megan Sullivan | TrustRadius Reviewer

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yext

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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