TrustRadius Insights
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
Starting at $800 10k mentions
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What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
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Reviewer Pros & Cons
Pricing
Pro
$800
Cloud
10k mentions
Enterprise
3000+
Cloud
Unlimited mentions or Queries
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Take your Brandwatch data anywhere: The power of the API
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Brandwatch is... More Simple to Use
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Brandwatch has... More Filters
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Social Media: Measurement and Reporting
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Brandwatch has... More Data Quality
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Brandwatch Experts: 1. Sentiment Analysis
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
Brandwatch Features
- Supported: Proprietary listening technology providing quality data coverage
- Supported: The most advanced, customizable charting and analysis functionality available
- Supported: Unlimited users and a range of distrubution, sharing and permissions options
- Supported: Flexible dashboards with over 25 different components
- Supported: 30+ fully-supported languages, including Topics and sentiment extraction
- Supported: Sophisticated demographic and theme analysis
- Supported: Owned Twitter and Facebook channel tools
- Supported: Automated, intelligent and custom alerting features
- Supported: Bulk processing and automation of categorization and tagging
Brandwatch Screenshots
Brandwatch Video
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Brandwatch Integrations
Brandwatch Competitors
Brandwatch Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Social Analytics & Insight highest, with a score of 8.1.
The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).
Brandwatch Customer Size Distribution
| Consumers | 1% |
|---|---|
| Small Businesses (1-50 employees) | 9% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(150)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.
Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.
Users frequently recommend Brandwatch for the following reasons:
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Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.
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Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.
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Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.
Attribute Ratings
Reviews
(1-15 of 15)Companies can't remove reviews or game the system. Here's why
November 10, 2021
Very pleased with Brandwatch
In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our projects. We currently have a query running capturing information about our academic competitors. In our class sessions students present weekly findings and discuss the results of the week.
In a research environment, I use Brandwatch to collect textual data I use in academic publications. I use the basic Dashboards offered in Brandwatch and then extract the textual data for use in SAS Text Miner. I have had excellent success with this combination of software tools.
In a research environment, I use Brandwatch to collect textual data I use in academic publications. I use the basic Dashboards offered in Brandwatch and then extract the textual data for use in SAS Text Miner. I have had excellent success with this combination of software tools.
- Filters textual data
- provides excellent options in terms of dashboards
- very efficient and timely data downloads
- quick response from the support team
- I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
- I would like to see a more comprehensive historical data pull
November 06, 2021
Crimson Hexagon User's Review
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and sentiment around keywords and topics of interest.
We typically use the tool to identify sentiment and related keywords associated with a brand during and after campaigns that are run.
- Crimson is a pioneer in applying the supervised machine learning algorithms for sentiment classification. Hence the sentiment engine is robust.
- I personally like the topic wheels that show the overarching topics and sub topics in an easy to understand wheel representation.
- I also like the word associations network graph that it provides for top keywords. Very informative and engaging graph.
- Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
- I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
- Data sources need to be expanded from the current offering.
The Brandwatch tool is used to generate consumer insights using the social data for clients, as a service company we provide listening service to clients using the Brandwatch tool. The tool is majorly used by the research and HR department for the client as well and employee hiring purposes. The features and UI helps us to understand the consumer behaviors and provide the same insight to clients.
- It helps to create Consumer Insight report
- It helps to create Influencer Analysis report
- It helps to create Campaign Analysis report and see the performance of the campaign
- Image recognition features
- Speech Analysis features
- Attractive wordcloud
December 23, 2019
Comprehensive and very attractive reporting...maybe too fiddly.
Currently used as the main reporting tool for board and senior leaders on understanding social media commentary and exposure the business has. Helping to support some UR and thematic research, Brandwatch helps to steer high level product design strategies and communications direction when talking about overall brand, overall user propensity to purchase.
- Very detailed in its thematic and keyword based searches.
- The ability to crease multiple levels to predefined filtering allows for cleaner results.
- Too comprehensive means it is more of a reporting tool than an investigations tool.
- The filtering defaults are often misused to predefine keyword filtering... how can we be sure users always use the same keywords.
October 15, 2019
Wouldn't recommend it
Across our company, it was mostly used in marketing and social care (who was responsible for the brand listening within our organization).
The main uses for Brandwatch within our company were as follows:
The main uses for Brandwatch within our company were as follows:
- Monthly social channel performance reporting.
- Brand protection.
- Campaign reporting (mainly hashtag tracking).
- Announcement reporting.
- Social listening.
- Campaign reporting.
- Manipulation of the data (visually).
- The learning curve is steep.
- Price tag.
- Wasn't able to pull all the metrics our organization needed.
February 01, 2019
A powerful platform with unique functionality for media buying
Falcon.io provides many similar functionalities as every other social media management platform. As an agency that services many clients, we are always looking for new tools that can enable us to offer unique services and features to them. We found one such feature within Falcon.io that allowed us to extract unique target audience sets from our listening query results. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook that managed to achieve some of the best CPC and CPM post rates we've seen compared to our regular targeted ads.
- Very nice UX: The interface is quite easy and intuitive
- Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
- Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
- Some of our measurement metrics are predefined, and you would need to extract the raw data and calculate new or other metrics such as engagement rates (based on reach)
- Can be quite pricy, especially compared to other cheaper solutions that can provide some of the basic functionalities for fraction of the price
December 20, 2018
Union Metrics - An affordable way to report on Twitter trends
Union Metrics has proved to be a valuable tool to pull snapshot reports of activity related to our company on Twitter, being able to gather data to allow us to see the number of Tweets, potential impressions, sentiment, retweets (RT's), and the top Tweets related to a given subject. While the tool does allow basic information for your owned Instagram and Facebook pages, we use it almost exclusively to report on Twitter.
- The ability to pull quick and graphically pleasing reports to distribute to your team to gauge the impact of a particular topic on Twitter.
- The ability to track a number of keywords on Twitter over an extended period of a time.
- An easy way to find the top contributors related to specific topics.
- While this may be down to limitations with the API, it would be great to determine an accurate number for impressions generated by Tweets related to specific subjects, rather than a total potential number.
- Sentiment analysis could be improved to get a more accurate read, however this is a limitation with almost all social listening platforms.
- It would be great if it were possible to track a number of public Facebook pages in a similar manner as to what is available on Twitter.
Falcon is being used by our organic social team to consolidate scheduling and community management. It's a very robust tool that allows us to organize social effort across multiple stakeholders.
- Bulk upload for FB and TW. We post 4-5 times per day, per channel in some cases.
- Scheduling. Very convenient to see everything aggregated into a calendar view.
- Community management. Engage is probably one of the strongest modules. It aggregates everything from all channels.
- Better support for Instagram community management. We'd like to be able to reply directly to comments.
- Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
- Platform speed. Occasional lag, especially in Engage.
November 29, 2017
Crimson Hexagon - The Best Social Analytics Tool
Cerner uses Crimson Hexagon to monitor brand mentions in the social media space. It is used to monitor share of voice against key competitors, sentiment of social media coverage, trending topics within the health care information technology space, and more. It was used to generate key reports that went up to senior level executives, including the President of the company.
- Drills down to specifics of what is being discussed on social media
- Very robust set of analytics tools
- Topic wheels are extremely useful for identifying trending topics
- It is a very costly tool
- The pricing packages are not the most intuitive to understand when going through the contract process
- The user interface could be improved to allow for more efficient usage
November 29, 2017
Helpful for Social Listening Insights and Share of Voice Analysis
Crimson Hexagon allows users to save all relevant data visualizations and metrics into a shared workspace that can be quickly transformed into a holistic report.
- Solid visualizations and reporting capabilities
- Shared workspaces to collaborate on social listening reports
- Share of voice studies among brands' competitive sets
- Word clouds and topic waves are often difficult to generate if there isn't enough conversation volume
- Visuals for share of voice comparisons are often hard to interpret
March 10, 2017
Crimson Hexagon captures the sentiments like no other.
Crimson Hexagon lets us see what people are saying about things in their own words. This allows the opportunity to assess them in ways that other records just don't. A real insight into real people.
- Boolean queries let you fully customize.
- Multi-language analytics.
- The geography description is very vague.
November 20, 2015
Brandwatch Review from Large Company
Brandwatch Analytics was used only by the marketing department and addressed monitoring volume and sentiment on social channels.
- Very clickable - easy to navigate
- Easy to compile dashboards
- Customize queries
- Query building too complicated
- Didn't pull in enough data
- Hard to measure sentiment
Score 10 out of 10
Vetted Review
Verified User
We use Brandwatch as a discovery and measurement tool within projects and classes dealing with social analysis at Carnegie Mellon University. Students and faculty use Brandwatch to asses how market segments are engaged with brands, political and societal trends across the social space, and how communities engage and respond with organizations. We view Brandwatch as a critical piece in student development and learning and couldn't be happier in partnering with them..
- Powerful querying capabilities with the ability to filter based on several factors
- Data visualization for easy trend spotting and benchmarking capability
- Sentiment mapping to identify how brands and content are perceived across channels
- Easy to understand and use interface
- Great customer support and accessible online help resources
- Industry specific content and examples
- Integration into structured CRM applications
Score 10 out of 10
Vetted Review
Verified User
One of the main problems I've been able to solve with the help of Brandwatch is correlation - so what you had spike in mentions last week? What caused it? So what you had a lot of mentions from a particular forum, more than usual? What caused that? Thanks to annotation and the ability to plot various metrics on the flexible Brandwatch graphs, I can easily identify what correlates and what causes spikes and/or dips, even before I export the data to Excel for a deep-dive. In fact, one of the benefits of Brandwatch is that, while I can keep some of the dashboards with basic and self-explanatory graphs based on the audience, I can also keep my "super dashboards" with all the metrics and widgets I need, and I can do all of my deep dives right from the dashboard. This leads me to the next problem I was able to solve thanks to Brandwatch - showing my various stakeholders that social listening (and social analytics in general) isn't daunting, it isn't boring, and just because it's often portrayed in an Excel spreadsheet it doesn't mean it's too scary for the business to appreciate. Brandwatch is so customisable and flexible that it's manager-friendly, analyst-friendly, data geek-friendly etc.
- Brandwatch is very flexible, customisable, it's great for beginners and it appeases the advanced users who are always looking for more and more data
- Brandwatch is the tool with the highest number of supported Boolean queries - something to keep in mind if you want to build really flexible and accurate social listening queries.
- Brandwatch is open - with open APIs, you can integrate it with other applications that you may already have (e.g. Hootsuite, so you can monitor mentions and engage with them).
- Brandwatch isn't stagnant - the platform is constantly updated, every 2 weeks, so I'm reassured that I'm with a solution that moves at the pace of digital marketing.
- I've used Brandwatch for quite a while, and I have to say that I'm thoroughly satisfied with it. However, if I have to point out a "weakness", I'd say the lack of an app. It would be great to have a view of mentions and analytics on-the-go, via an app. Having said that, it's not a big deal-breaker - I've tried using Brandwatch on my phone and a few more times on my tablet and it works just fine.
July 21, 2014
A True Review - Brandwatch
As a graduate student at Carnegie Mellon University, I used Brandwatch for my project with Expedia Inc. The target was to recognize customer behavior on various social media platforms before and after using services from Expedia and compare it with competitors. Brandwatch also helped in generating a statistical result that was used to devise future strategies.
- Twitter Integration
- Statistical Summary and sentiments
- Removal of certain keywords from search queries
- Some results are fuzzy
- Most sentiments are considered neutral. There should be a clear distinction between positive and negative
- Integration with other social media especially picture oriented like Instagram