Brandwatch

Brandwatch

About TrustRadius Scoring
Score 8.6 out of 100
Brandwatch

Overview

Recent Reviews

Very pleased with Brandwatch

10
November 10, 2021
In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our …

Crimson Hexagon User's Review

7
November 06, 2021
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and …
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Good For Top Level Social Listening

6
October 30, 2019
We currently use Brandwatch for competitive analysis and market research for new business pitches. It is mainly used by our digital …
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A great supplementary social listening tool!

8
October 16, 2019
We are using it as a social media listening tool to hone in on conversations, overlapping consumer interests, and social performance …
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Wouldn't recommend it

5
October 15, 2019
Across our company, it was mostly used in marketing and social care (who was responsible for the brand listening within our organization).

Brandwatch Listening Review

9
September 10, 2019
Brandwatch is being used by myself and our clients' in house community management and analytics team. I use Brandwatch mainly for social …

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Brandwatch Video

Brandwatch Integrations

Brandwatch Competitors

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%

Brandwatch Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Brandwatch's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.1.

Who uses Brandwatch?

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 51)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
It is very appropriate for social media teams that develop a very professional and highly detailed work, who want to make their social media strategies profitable.It is not appropriate for companies that are not serious about social channels and do not want to invest in top tools.Social media teams are better with Brandwatch
Ravindra Sahu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is best suited for companies that have huge data because of the tool efficiency. Brandwatch can change the large data into graphs in minutes, and it takes very less loading time. The tool is used to creating Influencer analysis, campaign analysis, and consumer insight report in one click.
The tool is also user-friendly with an easy boolean logic feature. The tool is less appropriate for post scheduling.
James Arnold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The tool is very powerful and can serve just about any size of brand. You need to have a few people dedicated to using it though to make it powerful. Given the cost of it, you will want to make sure those people are engaged at least at a mid level in the company to know how to best search. It does not have a low cost, so it might not work for many smaller businesses.
Gavin Bigelow | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Brandwatch Consumer Research is an excellent tool for better understanding your global audience while providing your teams the tools to deep-dive down to a specific list of individual users. The real value of the tool comes from its advanced customization options. With a little time and creativity, you can segment any data to suit almost any purpose, allowing you to create some truly deep reports and insights into the various user data you are looking into. If you are looking to dive into the nitty-gritty of your audience while maintaining the functionality to create easy to understand reports Brandwatch is a wonderful platform to look into.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Albeit a complex interface and very fiddly to get to an end result, the use of presentation graphics, the ability to filter properly and the options within the design and distribution of the boards means that Brandwatch is used at the highest level in our organisation. Alternatives to Brandwatch are used but it is the output that gives Brandwatch the edge.
Youssef Shalaby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Brandwatch is perfect for quick and reliable insights from both social media and the web. It can be really helpful in deep analysis as the robust analytics platforms decrease the time to slice and dice and dig deep into data.
October 15, 2019

Wouldn't recommend it

Kenji Onozawa | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
I think among the enterprise-level listening suites, Brandwatch is probably among the best. With that said, for the average marketer, it's still too confusing to set up and get going without the help of their support managers (as compared to something like Sprinklr). More often than not, our team would need to contact them to get the dashboards set up the way we needed as it was simply too difficult to do so on our own.

I think what it did well was at a high level being able to get the social listening metrics we needed (with a few caveats) and being able to alert us when there was a situation on social we needed to be made aware of (so we could get ahead of it). Where it really faltered was in the social channel post reporting as it wasn't able to gather some of the data our team required. As a result, we'd need to go into the native platforms to generate post performance metrics, which defeated the point of us having a tool like Brandwatch in the first place.
Tegan Jenner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
September 10, 2019

Brandwatch Listening Review

Kelcey Zacarese | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Brandwatch is great for any social listening reports or requests since they have a few options when you can create a query - either an automated query or you can manually do a boolean search. They pull results from blogs, news sites, forums, and all main social media platforms that are not affected as strongly by the API (i.e., Twitter).
Score 6 out of 10
Vetted Review
Verified User
Review Source
Brandwatch is great for ongoing monitoring using defined categories. It's brilliant at segmenting and displaying data how you need it, especially when you know what data you need and how you need to see it. It's not the best when you don't quite know what you're looking for, and when time matters - there aren't many good tools for quickly applying filters or using AI to identify patterns, though that's getting better as they continue to merge Crimson Hexagon technology, so I'd continue to watch this space.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Crimson Hexagon is great for monitoring the conversation online about a product or brand for Twitter and earned media. Since Facebook (and, by virtue of shared ownership Instagram) are largely private networks with APIs that are closed, I do not trust 3rd party tools to report on Facebook and Instagram data.
Ravinshu Saneja | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
In any large enterprise use case of listening to social media, Brandwatch Analytics is very well suited. For any small-medium enterprise trying to listen to social media, just for knowing your social media reach, I feel there exists cheaper tools and to save cost, Brandwatch might not be needed. Brands can upgrade to Brandwatch when they need enterprise level insights from social media mentions. Also, you might not want it if you just want PR tracking.
Jarad Matula, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Brandwatch is a great tool for social listening, especially if you already have experience with query building (using Boolean logic, are familiar with Operators, etc.), but sometimes things feel like they're harder than they need to be. Considering it's one of the most expensive products in its category, I would expect more features and functionality right out of the box, and to be far less DIY. And the product keeps adding new features all the time, so I think they're on the right track and only getting better, but still have some gaps.

If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon.

Jimmy Mack | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
If you need to discover what topics may be trending in the social media space to identify what your target audiences want to hear from you, then Crimson Hexagon is a great tool. You can use the analytics widgets to drill down to specifics about what your audience is talking about, which enables you to develop content they want to consume.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Crimson Hexagon is ideal for social listening, crisis communications and share of voice studies versus competitor brands. Crimson Hexagon could improve in sentiment analysis as it often skews all commentary to "neutral" without much context.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Brandwatch is great for report building, capturing post-level data, and tracking hashtags on Twitter. However, an area of opportunity would be to develop widgets that can help analysts get to conversation themes quicker and more efficiently rather than digging through multiple widgets.
Score 8 out of 10
Vetted Review
Verified User
Review Source
From my experience with multiple social listening tools, Brandwatch Analytics strikes a decent balance in measurement and analysis. Many other tools only address one of these needs. Measurement in the sense that they provide specific data points (likes, comments, shares, follower count, etc.), and analysis in the sense that you can custom define trends within your topic (with tags and categories), filter by dozens of different variables, and can drill down to explain the "why?".