Brandwatch

It is very appropriate for social media teams that develop a very professional and highly detailed work, who want to make their social media strategies profitable.It is not appropriate for companies that are not serious about social channels and do not want to invest in top tools.Social media teams are better with Brandwatch

For those looking for more granular and complex insights into social conversation and audience behaviour there is simply no better platform.

Brandwatch is a great listening tool. I have used other similar systems and now believe I have found the most comprehensive, easy-to-use tool to retrieve consumers messages, attitudes, and emotions.

It is well suited for large studies that have lots of time for analysis. Its features are very engaging in bringing out keyword associations and topical relations. It is not suited for small ad-hoc studies.

It is best suited for companies that have huge data because of the tool efficiency. Brandwatch can change the large data into graphs in minutes, and it takes very less loading time. The tool is used to creating Influencer analysis, campaign analysis, and consumer insight report in one click.
The tool is also user-friendly with an easy boolean logic feature. The tool is less appropriate for post scheduling.

The tool is very powerful and can serve just about any size of brand. You need to have a few people dedicated to using it though to make it powerful. Given the cost of it, you will want to make sure those people are engaged at least at a mid level in the company to know how to best search. It does not have a low cost, so it might not work for many smaller businesses.

Brandwatch Consumer Research is an excellent tool for better understanding your global audience while providing your teams the tools to deep-dive down to a specific list of individual users. The real value of the tool comes from its advanced customization options. With a little time and creativity, you can segment any data to suit almost any purpose, allowing you to create some truly deep reports and insights into the various user data you are looking into. If you are looking to dive into the nitty-gritty of your audience while maintaining the functionality to create easy to understand reports Brandwatch is a wonderful platform to look into.

Albeit a complex interface and very fiddly to get to an end result, the use of presentation graphics, the ability to filter properly and the options within the design and distribution of the boards means that Brandwatch is used at the highest level in our organisation. Alternatives to Brandwatch are used but it is the output that gives Brandwatch the edge.

Brandwatch is perfect for quick and reliable insights from both social media and the web. It can be really helpful in deep analysis as the robust analytics platforms decrease the time to slice and dice and dig deep into data.

When we are gathering data from our social platforms, we are able to use Brandwatch to help us in doing so. The sentiment it gives the company helps us to improve daily.

I think Brandwatch is good for analyzing online conversations around broad topics. However, I think for more niche topics there is a lot of clean-up that needs to be done in the mentions and data pulled.

It is well suited to supplement your social media efforts. It gives you the power to create social media campaigns with data that supports your ideas.

I think among the enterprise-level listening suites, Brandwatch is probably among the best. With that said, for the average marketer, it's still too confusing to set up and get going without the help of their support managers (as compared to something like Sprinklr). More often than not, our team would need to contact them to get the dashboards set up the way we needed as it was simply too difficult to do so on our own.

I think what it did well was at a high level being able to get the social listening metrics we needed (with a few caveats) and being able to alert us when there was a situation on social we needed to be made aware of (so we could get ahead of it). Where it really faltered was in the social channel post reporting as it wasn't able to gather some of the data our team required. As a result, we'd need to go into the native platforms to generate post performance metrics, which defeated the point of us having a tool like Brandwatch in the first place.

Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.

Brandwatch is great for any social listening reports or requests since they have a few options when you can create a query - either an automated query or you can manually do a boolean search. They pull results from blogs, news sites, forums, and all main social media platforms that are not affected as strongly by the API (i.e., Twitter).

Brandwatch is great for ongoing monitoring using defined categories. It's brilliant at segmenting and displaying data how you need it, especially when you know what data you need and how you need to see it. It's not the best when you don't quite know what you're looking for, and when time matters - there aren't many good tools for quickly applying filters or using AI to identify patterns, though that's getting better as they continue to merge Crimson Hexagon technology, so I'd continue to watch this space.

Crimson Hexagon is great for monitoring the conversation online about a product or brand for Twitter and earned media. Since Facebook (and, by virtue of shared ownership Instagram) are largely private networks with APIs that are closed, I do not trust 3rd party tools to report on Facebook and Instagram data.

In any large enterprise use case of listening to social media, Brandwatch Analytics is very well suited. For any small-medium enterprise trying to listen to social media, just for knowing your social media reach, I feel there exists cheaper tools and to save cost, Brandwatch might not be needed. Brands can upgrade to Brandwatch when they need enterprise level insights from social media mentions. Also, you might not want it if you just want PR tracking.

If you need to discover what topics may be trending in the social media space to identify what your target audiences want to hear from you, then Crimson Hexagon is a great tool. You can use the analytics widgets to drill down to specifics about what your audience is talking about, which enables you to develop content they want to consume.

Crimson Hexagon is ideal for social listening, crisis communications and share of voice studies versus competitor brands. Crimson Hexagon could improve in sentiment analysis as it often skews all commentary to "neutral" without much context.

Brandwatch is great for report building, capturing post-level data, and tracking hashtags on Twitter. However, an area of opportunity would be to develop widgets that can help analysts get to conversation themes quicker and more efficiently rather than digging through multiple widgets.

Crimson Hexagon is great for getting a sense of what's being said.

From my experience with multiple social listening tools, Brandwatch Analytics strikes a decent balance in measurement and analysis. Many other tools only address one of these needs. Measurement in the sense that they provide specific data points (likes, comments, shares, follower count, etc.), and analysis in the sense that you can custom define trends within your topic (with tags and categories), filter by dozens of different variables, and can drill down to explain the "why?".

I would recommend this tool to anyone working in the industry looking to improve their social listening insights.