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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Learn from top reviewers

My review of Buffer

Rating: 4 out of 10
May 16, 2025
IncentivizedVetted ReviewVerified User
I used Buffer to help automatically schedule social media posts on Facebook, Twitter and Google Plus when Google Plus was still a thing. It was used by me for a sole proprieto...
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Lauren Rich, aPHR™
Account Manager - Social Media
Social Media Manager
Best sales talent
Buffer2 years of experience
Verified on LinkedIn

Great tool for managing social media posts

Rating: 9 out of 10
May 15, 2025
IncentivizedVetted ReviewVerified User
Buffer helps our company stay organized and on top of social posts. I am the only marketing employee, and I often forget to post social posts until it's too late. Buffer helps...
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Verified user
Team Lead
Buffer1 year of experience

End Social Media Stress

Rating: 8 out of 10
April 1, 2025
IncentivizedVetted ReviewVerified User
I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s ...
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Penelope (Crescibene) Hamilton
Director - Marketing
Director of Client Relations
AV Social Strategies
Buffer6 years of experience

Affordable and easy to use.

Rating: 7 out of 10
March 27, 2025
IncentivizedVetted ReviewVerified User
Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Buffer4 years of experience

A great tool to for high output

Rating: 8 out of 10
March 24, 2025
IncentivizedVetted ReviewVerified User
We used Buffer to schedule our social media posts. It does all the things you'd expect from a social media scheduler, and it also has some cool features that make it quicker a...
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James Crook
General Manager - Marketing
Business Coach at The Health Leader Co
The Health Leader Co.
Buffer2 years of experience
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Pricing

View all pricing

Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.2
Avg 8.1

Reporting/analytics

7.6
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.8
Avg 8.0
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Role-based user permissions & privileges highest, with a score of 9.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 66)

All in one place social media publishing tool

Rating: 9 out of 10
Incentivized
October 24, 2019
SH
Susan Hammiche
Marketing and Operations Manager
SYSUSA, Inc (Information Technology and Services, 11-50 employees)
Vetted Review
Verified User
Buffer
3 years of experience
View profile
Use Cases and Deployment Scope
Buffer is used as a scheduling tool to make posts on our social media channels such as Facebook, Twitter, and Instagram. It is used by the marketing department to keep track and stay organized in scheduling posts and review analytics for those posts. It simplifies the use of social media for our company.
Pros
  • Post the same content across different channels with a few clicks.
  • Scheduling posts ahead of time for the whole week for example.
  • Integration with many platforms makes it easy to review how posts have been performing.
  • Provides an app so you can everything on the go as well.
Cons
  • The Instagram scheduling still doesn't work for us and never has, it always gives an error.
  • The pricing structure is not clear and some features have hidden added costs.
  • Free version is now more limited than it was before.
Likelihood to Recommend
If the company has several social media channels like LinkedIn, Facebook, Twitter, Instagram, and Pinterest, this platform is ideal to schedule and publish posts rather than logging in to each of those and manually adding posts. While some social media channels let you schedulein advance, Buffer can do it for all of them when you prepare your posts. It is well suited to keep track of your social media. If teh company is not really active on social media and doesn't use any of those channels for advertising, it will not be very useful to have buffer.

Buffer is for everyone who ones an easy to use social media planning tool.

Rating: 8 out of 10
Incentivized
May 21, 2021
SM
Shorombo Mooij
Life Coach en Health Coach
Shorombo Mooij - Lifestyle Transformation Specialist (Health, Wellness and Fitness, 1-10 employees)
Vetted Review
Verified User
Buffer
3 years of experience
View profile
Use Cases and Deployment Scope
I use Buffer to schedule all my content over 5 different channels.
Pros
  • Simplicity in scheduling content.
  • Has great Chrome plugin to share directly from any website.
  • Has a great app which makes sharing from your phone super convenient.
Cons
  • I really miss a feature that allows to queue content so that I can schedule them later.
  • I would love a calendar view.
  • Copy post to other channels queues.
Likelihood to Recommend
If you are looking for an easy-to-use social media planner, Buffer is perfect. I found tools like Hootsuite had too many bells and whistles. I love the simplicity of Buffer and it just does the job well. I am not using it to monitor engagement so I can't say much about that.

Buffer as a top-level social media posting platform

Rating: 8 out of 10
Incentivized
November 28, 2018
EP
Emanuele Pagani
Creative Director
Kittyhawk (Telecommunications, 51-200 employees)
Vetted Review
Verified User
Buffer
1 year of experience
View profile
Use Cases and Deployment Scope
The marketing department uses Buffer to manage social posting and their scheduling across multiple platforms.
Pros
  • Social posting scheduling
  • Very great browser extension (Chrome and Safari) to help with sharing content from its address
  • Great post queue management
Cons
  • I would improve the analytics section, to have more data and suggestions for caption, content, posting time, etc.
Likelihood to Recommend
Buffer is perfect for small to medium-sized organizations, startups, and influencers to build a social posting queue, directly from their browser. Also very good if there are multiple managers.

Buffer is the Social Media Management Platform for Us

Rating: 9 out of 10
Incentivized
December 13, 2018
Verified User
Manager in Marketing
Higher Education Company, 201-500 employees
Vetted Review
Verified User
Buffer
3 years of experience
Use Cases and Deployment Scope
We use Buffer to manage our social media channels: Facebook, Twitter, Instagram. We plan out our content calendar of posts a month in advance, and we utilize Buffer to upload all that content and schedule various dates and time throughout the month to be posted. Our department posts content on all three channels and we have another department who posts content to two more Facebook and Twitter accounts. It allows us to collaborate on posts, review and approve content through various user permission levels. We can see all the posts scheduled on all our channels at a glance and see what days we have too much content or not enough. Working through Buffer allows managers/admin to oversee and approve everything that goes out on our social media channels so there are no surprises. It also allows us to review each channel's analytics to see how the content we are posting is performing.
Pros
  • The interface is easy to use. You can pick up how to navigate everything very quickly. We connected to several social media channels and can schedule and post with relative ease.
  • Their customer service has always been friendly and prompt with responses. They are honest and helpful.
  • Buffer offers a review process so we can look over posts before they go live and ensure all content has one consistent voice that best represents us.
  • It has been a huge lifesaver to manage all of our social media channels for various departments in one place. It's easy to use and oversee all the content going out on various social media channels. It makes it easy to manage all of your accounts in one place.
  • In addition to posting content, you can view analytics for your various channels to see how posts are performing and when they perform the best.
Cons
  • I wish the connection with Instagram was easier. You cannot schedules posts to go directly to the platform. You need to have the Buffer app in order to get a reminder on your phone to manually post at the designated time. I will say that Buffer makes it super easy to manually post from the app. They just copy the text, pull the image into IG and you paste the text and hit Share.
  • We've also encountered some issues between the app and Instagram reminders. Usually, when we add a new user and they download the app in order to post to Instagram, they do not receive the post notifications. It takes a bit of back and forth and usually everyone has to delete the app in order for this one person to receive notifications. Then we all re-download the app.
  • Another disadvantage to the app is that only certain access levels can post directly to Instagram. Some of our team members have the "Approval Required" access level. They can schedule posts for review, but cannot fully post. So if we want a team member with that access level to post to Instagram, they have to either log in through someone with "Full Posting Access" or we have to change their access level.
Likelihood to Recommend
It is a lifesaver when it comes to managing different social media channels for various departments in one place. The approval process is exactly what we're looking for. Buffer is great for larger groups of people who would like to manage multiple social media channels. If you don't plan to post often, have a number of people who will post or only want to focus on one channel, this may not be necessary for you. If your main channel focus is Instagram, I don't think Buffer is the best place for that.

Best software for posting on multiple platforms and their analysis

Rating: 9 out of 10
Incentivized
May 29, 2021
Verified User
Employee in Marketing
Real Estate Company, 5001-10,000 employees
Vetted Review
Verified User
Buffer
2 years of experience
Use Cases and Deployment Scope
As I am a part of the marketing team and I look after the digital presence of my company, Buffer has really helped me out with that. After designing the uploading part has become so easy, in a single go I can post on different platforms. As I use various platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest... this platform has really helped me to [keep] up with that.
Pros
  • Allows you to schedule you post on multiple platforms at once.
  • Not only just posting, you can also see the response of the posts on the multiple platforms on a single dashboard...which is actually one of my favourite features.
  • A single dashboard of response helps me a lot to analyse my digital strategies and to make what is actually working and whatnot.
  • Helps to check the engagement level of the posts through which we can analyse and set up new strategies for future perspective.
Cons
  • One [improvement] I would say is that I feel is that there is no research-oriented option like I cannot get to know the trending hashtag n other trending searches.
  • It is just for posting and sharing analysis of the post... [It] does not really help [by suggesting] what is trending which can actually help to boost the post organically.
Likelihood to Recommend
If you want to post the same post on multiple platforms, then I would genuinely recommend you to go for it because it will make your life easy. Using Buffer actually helps you in various ways, like you do not have to individually at every platform for posting, you can just use it to link your [accounts] to this software and post easily. Even you can also see the response of that post on multiple platforms in a single dashboard... This is the best advantage of this software. It is just I think you have to be well-[informed] about what you are posting and about present trends and hashtags because this software doesn't suggest anything to you but just shows the facts and figures of your posts.
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