Constant Contact Review
We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting …
Starting at $12 per month
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What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…
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Popular Features
- Email deliverability reporting (112)9.090%
- List management (114)8.383%
- Standard reports (111)8.383%
- Dynamic content (100)7.979%
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Pricing
Lite
Starting at $12.00
Cloud
per month
Standard
Starting at $35.00
Cloud
per month
Lead Gen & CRM
Starting at $449.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $12 per month
Product Demos
Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman
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For Retail: How to Drive Online Marketing Results with Constant Contact
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How to Sync your kvCore Contacts with Constant Contact
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Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads
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How to Run Goal-Based Fundraising Campaigns | Constant Contact
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Autoresponder set-up with Constant Contact DEMO
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What is Constant Contact?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Spelling and Grammar Check
- Supported: Email Previews
Constant Contact Screenshots
Constant Contact Videos
An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.
Constant Contact Integrations
Constant Contact Competitors
Constant Contact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Constant Contact Downloadables
Frequently Asked Questions
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
Constant Contact starts at $12.
Reviewers rate Email Previews highest, with a score of 9.1.
The most common users of Constant Contact are from Small Businesses (1-50 employees).
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- Business Problems Solved
- Recommendations
Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.
Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.
Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.
Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.
Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.
Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.
Attribute Ratings
Reviews
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November 25, 2019
Increase customer conversion with Constant Contact
We use it to follow up with customers who haven't yet completed our application process.
- Contact management.
- Campaign management.
- I would like to see the ability to create templates via API.
October 15, 2019
Good features can't overcome poor support
We used Constant Contact for over 5 years to create, manage and publish our organizational e-newsletter. It was a great tool for this purpose being both highly customizable and very easy to use. Overall, it was a fantastic resource for us for this purpose and I would highly recommend its use based on features and functionality.
- Highly customizable templates.
- Easy to use interface.
- Easy to manage contact database.
- Poor billing policies. If I prepay for a year of service rather than opt to pay by the month, then my contract should last for 12 months. Constant Contact would notoriously say that their rates had gone up midway through a contract year and I would have to renew months earlier than what I should have.
October 03, 2019
Great Way to Contact!
We have several clients who use Constant Contact to tie into their websites. It allows us to collect information for newsletters, notifications, etc. When we are nearing the end of a development project we will install a Constant Contact plugin which allows our clients to easily choose which lists they want the information to go to. Constant Contact is a great alternative for more complex coding.
- Constant Contact allows you to track the Analytics of the newsletters that you send out.
- Constant Contact has a great plugin that works well with WordPress and other CRMs.
- Constant Contact allows you to edit the style and formatting of your newsletter more than most other mass email sending services.
- I have not seen the ability to upload HTML to a Constant Contact newsletter form.
- I like that Constant Contact auto-saves my changes but I would also love to be able to see a save button to reassure myself.
August 13, 2019
Simple, effective product to use for small email campaigns
We use Constant Contact for email campaigns for several different clients. It works well for that. The built-in design options are somewhat limited, but will get the job done. They also allow for HTML input which does give more flexibility. Overall I would recommend the product, especially for someone with little knowledge of email campaigns.
- Simple to use.
- Template system
- Reporting of effectiveness
- Limited templates.
- Somewhat high cost.
- Limited automation
July 05, 2019
Great for Email Campaigns of Any Kind
The Development and Marketing teams at my organization use Constant Contact primarily for our mass-email communications to our constituents, most notably for our monthly newsletter. It allows us to easily design and send professional emails to large lists of people. It is fantastic to organize your contact list by different parameters, so the right people are receiving the right emails. Constant Contact also offers other functions which are exciting to see, although we don't currently use them all. It's easy to share your emails on Facebook, LinkedIn, Twitter, etc. so you can use the communications across different channels.
- Segmenting your contact list is easy.
- You can see contact-specific results from your email campaigns: who opened the email, who didn't, and who clicked on a link in the email, etc.
- Results of your campaign are automatically charted so you can track your success.
- User-friendly.
- The graphic design capabilities when building an email have room for improvement. "Drag and drop" an image block into your template is not always as easy as you'd like it to be.
- Mobile-responsiveness is a great feature but could be improved. What looks great on a desktop does not look as great on mobile, and vice versa.
June 27, 2019
Constantly in Contact
We use Constant Contact to send out our monthly newsletter that includes introductions to new items and our sales. We also point out FB posts that include recipes and studies about nutrition.
- Easy to use
- Templates include spots for images and words while including enough white space to fit it all in.
- Professional templates make my clients think I am a graphic artist - but I'm not.
- Marketing
- I can't think of anything that needs improvement.
June 19, 2019
Constant Contact checks most of the boxes!
Constant Contact is great for small businesses to do email marketing. There are CRMs/Email software for certain industries. Constant Contact can cater to any industry and gives you the flexibility to create responsive, exciting emails. The analytics are pretty robust as well compared to other software I have used for email campaigns.
- Great reporting within the system
- Flexible design
- Can sort out lists very specifically
- Easy to use
- Spam filters work great, and checking for broken addresses
- Pricing is a tad high
- The templates aren't truly that flexible
- Some CRMs offer email campaigns that are industry specific
- No built out content for industries
Constant Contact is being used by the Marketing department to send out emails to different customer segments. One of the main segments is our distributor partners (channel). Another main segment is our end users. And lastly, we also use OEM companies as a segment.
Since we are able to have different lists targeting different audiences, we can customize the message easily. We can use a template with most of the same information, but then copy the template and make a few edits so it works for other audiences. This saves us time.
Since we are able to have different lists targeting different audiences, we can customize the message easily. We can use a template with most of the same information, but then copy the template and make a few edits so it works for other audiences. This saves us time.
- Segmentation of lists.
- Creation of content.
- Reporting and analysis.
- Re-sending email message to those who haven't opened yet.
- Social media sharing.
- Pricing for different numbers of emails. The break is at 5,001 and I wish that the breaks would be smaller so that our pricing doesn't jump drastically with the addition of only one or two email addresses.
- The copy editor is a little stiff. It would be nice to see more flexibility and more fonts to choose from.
- A discount for multiple accounts would be nice.
May 24, 2019
Great Bank For Your Buck!
Constant Contact is one of several different email management tools that we have attempted to use in our company. One of the main advantages that we see in Constant Contact compared to other products that are out there is the fact that it is so cost effective. This is especially true when you consider all of the functionality and capabilities that it offers for such a small monthly cost.
- Inexpensive.
- Very capable for the price.
- Easy to use.
- Needs more features.
- Almost too simple.
May 06, 2019
Improve your Communication with Constant Contact
Our communications team uses Constant Contact for all of our email marketing. We also use it to create our monthly newsletter. In the past, we have also occasionally used it for event registrations and surveying our member and donors. The software helps us create and plan more effective marketing campaigns, while also allowing us to properly gauge who is engaging and interacting with our email marketing.
- We are a huge fan of the numerous templates that may be used for designing emails.
- Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
- The metrics and data gathered from email campaigns is very detailed and helpful.
- For a small nonprofit, the price is a little steep for us, especially when compared to similar software programs.
- Constant Contact is pretty strict on showing proof of how people signed up to be on your contact list.
- It's a little challenging to place images that are not in a standard size or that do not easily fit into a pre-designed template.
December 07, 2018
"Great platform to develop and send email marketing campaigns
I like that constant contact makes it easy to send emails and schedule them. They have basic layouts for you if you don't have a graphic designer, or you can input your own email designs and go from there. Plus, scheduling them is super easy as well.
- The name says it best. Constant Contact facilitates you constantly promoting your brand with contact with your current and prospective clients. As a consultant, the metrics and reports allow us to show our clients the success of their email campaigns and how they can improve processes.
- Constant Contact is great, this system allows us to create very effective email marketing campaigns to increase sales and reach many potential customers.
- Its interface is very nice and intuitive, which allows us to quickly learn to use this system. Creating a campaign is very easy because the system has a great variety of templates and we can choose the one that best suits our idea and edit it easily.
- I like the simplicity with which we can segment our contacts, constant contact allows us to create different lists of contacts that we can easily select for sending email marketing campaigns.
- This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
- I really don't have any dislikes with the software now that I am familiar with the product.
December 01, 2018
A good way to stay in Constant Contact
My business uses Constant Contact to send email blasts to our mailing list. These range from monthly newsletter to marketing offers. It is a way for us to remain in, well, constant contact with our clients.
- Simple emails
- Build-a-block design
- Forms
- Clunky functionality
- Limited design options
November 15, 2018
Adequate!
As a business, we promote and host clinics for sports and fitness professionals.
We use Constant Contact for two purposes to support that.
Constant Contact is the tool we use to send our pre- and post-clinic communication. It's the platform for having a one-to-many relationship with our customers - directions, reminders, notes, and follow-up.
We also use Constant Contact as a tool to continue engaging with people who have both made purchases and those who are interested in what we're doing but have not yet chosen to make a purchase. That's mostly in our monthly newsletter, but is becoming more important for segmented communication.
We use Constant Contact for two purposes to support that.
Constant Contact is the tool we use to send our pre- and post-clinic communication. It's the platform for having a one-to-many relationship with our customers - directions, reminders, notes, and follow-up.
We also use Constant Contact as a tool to continue engaging with people who have both made purchases and those who are interested in what we're doing but have not yet chosen to make a purchase. That's mostly in our monthly newsletter, but is becoming more important for segmented communication.
- Ease of use. It's simple to use though that comes with some limitations in what we can do easily (like the photo interface - which I find cumbersome and will get to that later). Our SOP for sending clinic emails is really, really short - which means there's less that can go wrong.
- Functionality. Frankly, it does exactly what we need it to do. We send the same email a lot - we have bout 4 emails that we send and we send them a lot. CC makes that really straightforward.
- Ubiquity. Everyone pretty much knows how to use it - we could bring in another user really simply and without any real training.
- User Interface. The interface feels dated - there are a lot of clicks to get from point A to point B, and those often feel like unnecessary extra steps in a world where I'm used to not hitting the 'save' button.
- Inserting photos. The photo library really feels like it's out of 2004. It should be totally simple and transparent to drop a new photo into a newsletter rather than uploading it to a library, then editing it in that library, THEN importing it into a newsletter.
- The myriad of in-app communication. It gets in the way of using it. I know that the holidays are coming - if I wanted to email people about them, I would. I don't need a pop-up reminder showing up at a random point in my use of the application. I get the same feeling about the upsells, but at least that I understand.
I use it to communicate with my clients on a weekly basis. I am able to send to different groups with a simple click on a button. Many groups have been created to ensure I am sending the right message to the right group. I can schedule at any time, even when I am sleeping :) There are monthly updates, and sometimes weekly, and Constant Contact allows me to communicate with everyone easily.
- Setting up groups
- Creating templates branded with the company's website - AWESOME!
- Support is outstanding!
- Easy to use, drag and drop.
- A live map of when and where people are opening the emails
November 06, 2018
Constant Contact is a great starting point to email marketing
I have used Constant Contact off and on for a number of years, both for our company and on behalf of our clients. It used to be the de facto option in email marketing, but in recent years I feel it has fallen behind compared to more sophisticated options in the marketplace.
- Easy to import lists
- Templates are a great start for beginners
- List management is easy
- If you know how to code, it lacks intuitiveness
- Templates are cookie cutter
- Lack of additional automation features (or at least, there used to be)
August 29, 2018
Great for small companies looking to market
We used Constant Contact for our email marketing, prior to integrating everything over to HubSpot. Between event invites, announcements and just basic company newsletters, we used Constant Contact for all aspects of email communication - both inside and outside of our company. We found it simple to narrow down our senders lists, and it became extremely helpful when selecting smaller groups of recipients.
- Customization of all emails.
- Simple list designations for recipients.
- Easy to learn and use. The clean layout made it easy to educate interns so that they could assist with email marketing.
- As our company continued to grow, we found it difficult for Constant Contact to handle the size of our database. With about 25,000+ contacts across all companies, we experienced a very high rate of bounce backs. These issues began to flag us in the system.
- We also were finding it difficult to sync with our CRM system. With so many contacts in an ever changing industry, it became a lot of work to constantly have to manually edit the information in the system.
- Seeing as our portfolio of companies are so diverse, we wanted to be able to accurately (and cleanly) track all campaigns we were hosting. It made it a little difficult within Constant Contact.
We used it for our weekly e-blast, stand-alone blasts, and targeted email communications. It was used organization-wide, including the preschool, religious school and synagogue.
- Nice and easy to use templates
- Target segmentation
- Brand management
- Would be nice to create a single email with each box coded to a specific target audience and recipient only receives the compiled boxes that are uniquely relevant and coded to them.
- It is buggy at times and formatting can be tricky to fix without CSS or HTML
Score 7 out of 10
Vetted Review
Verified User
We used Constant Contact for our email marketing campaigns for a variety of trade shows and events for the following industries: foodservice and restaurant; Halloween and party; Indian gaming; gift and souvenir; auto; consumer shows; and more. We also used it for our internal employee and company newsletters that were sent out monthly.
- Great templates for use on multiple types of emails.
- Ease of uploading email lists for sending.
- Sorting emails into lists post-upload is a breeze as well.
- Unless you are adept at HTML, customizing templates was a bit difficult.
- There wasn't as much tracking ability on the back-end as we would have liked in order to properly map out email journeys for customer lists.
- We had to up our budget in order to fit more contacts into the system, even though a lot of those we had were bouncing.
June 05, 2018
A great way to keep in touch with your clients!
Score 10 out of 10
Vetted Review
Verified User
We use constant contact to communicate with current clients or people who have signed up to our newsletter. Our newsletter contains stories about data security, new offerings that we have, and other information about our company. We send out newsletter once a quarter. We've gotten a lot of great feedback from our newsletters, and it's nice that we can track who has opened them, and who has clicked which links that are in the letters.
- Drag and drop editor is simple to use
- Tracking of who has opened the newsletter for reading
- Tracking of which links are clicked on by individual readers
- Comparison of performance to other companies in our market
- Tips for improving open rate
- Scheduled release of newsletters lets you plan ahead instead of scrambling at the last minute
- Tons of templates, or make your own
- Sometimes, the drag-and-drop editor will read your "backspace" as to go back a page, so you need to save often
- Sometimes, the newsletters go to a recipients' spam
- Watch the count of how many contacts you have, because they'll bill you if you go over by 1 person.
June 05, 2018
My Best Friend for Email Automation
We have used Constant Contact to design email templates and reach out to current and prospective clients across the organization. It helps us manage our contact lists and success of prospective emails. It also helps provide insight to our prospective client for open rates and promotion redemption. Overall a very helpful product.
- Provides analytics on open rates - gives us feedback on how successful our subject lines are
- Provides analytics on who has read/opened your email - this helps us when we're reaching out to possible clients to see if they had any questions
- Template Design - Very easy-to-customize existing templates that you can customize for your organization's needs
- Export Options- I wish there were additional export options to use across different email providers
- Contact/List Management - this can be a nightmare if you're not organized and additional resources could be helpful.
- Customization options - Although the templates are fairly easy to use, additional customization options would be nice.
May 02, 2018
Constant Contact Still Cool! :-)
It is used by myself for personal use as well as business. I have been using Constant Contact for years now and love it. I have accumulated many contacts since 2008 from using it and is a good free resource other than LinkedIn for me to store and manage my contacts and e-mail campaigns. The site is easy to use and easy to import/export contacts and is up to date in keeping me informed of where my contacts are and contact information with links to their sites and social media feeds.
- Easy to use.
- Providing accurate contact information such as social profiles, LinkedIn, Twitter e-mail etc.
- No or low cost compared to most such as LinkedIn etc.
- Been around a long time. Good customer support
- Could do a little more advertising to let people know or be aware of the site
- Getting people to join like going from Myspace to Facebook
- Brand Awareness and User Face a little outdated.
February 09, 2018
Professional tool for email blasts
Constant Contact is used by our organization as a marketing platform as well as a partner for reselling services. Not only do we use Constant Contact, but we also recommend it to many non profits who are looking for an email marketing solution.
- Mass marketing
- Managing clicks, opens, bounces, opt outs, etc.
- Professional templates that are easy to customize
- Drip campaigns
February 06, 2018
Easy to use tool but it is going down hill.
We use Constant Contact for newsletters for both the organization and programs. We also use it sometimes for event registration.
- Very easy to use and edit.
- Tracks clicking and opening rates
- Integrate with eTap to provide further subscriber management.
- Emails out of Constant Contact always end up in spam.
We us Constant Contact to manage our contact database and to send out email updates. It is great for segmenting our list -- from general interest to communications to fundraising. The automated features are great, especially that it will not allow the same email to appear in the same inbox twice. It also merges duplicate contacts. We use it across the entire organization.
- Merging duplicate contacts
- Updating your address book
- Giving a reliable open rate and thorough reports
- Allowing you to segment large email lists
- When uploading additional contacts, CC wants to see how they actively subscribed. This can be problematic when uploading an older email list (i.e. you may just have a spreadsheet of the list and they want to see more evidence).
- It is a little pricey compared to competitors such as MailChimp.
- It would be great to be able to export email campaigns as HTML.
We use it proactively to send announcements about our product and services. We need the formatting options, and more than that - the stat reports. We found it too complicated to be used by business people, so we are 2-3 more experienced people, who do the actual work, for ourselves and other users.
- Organizing all the pieces into one email. It really walks you through the process of creating the email and makes sure nothing is forgotten.
- It isnt intuitive anough, once the email is ready.
- Contact management could be easier.
- Statistics aren't that clear. We are missing "over time" presentation of the data. Also an option to download a CSV, PDF and PPT like in SurveyMonkey.