Overview
What is Optimizely Content Management System?
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.
Great CMS for enterprise solutions
Optimizely Content Management System
Optimizely Content Management System Review
Optimizely Content Management System
The best CMS product on the market
Optimizing for Success
Great CMS tool for enterprise
Optimizely Content Management System Review
Optimizely Content Management System Review
Optimizely Content Management System Review
Optimizely Content Management System
Optimizely Content Management System Review
Review of Optimizely Content Management System
A Solid CMS Platform
How Optimizely Content Management System Differs From Its Competitors
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Publishing workflow (125)8.181%
- Page templates (126)8.080%
- Admin section (126)7.979%
- WYSIWYG editor (128)7.777%
Reviewer Pros & Cons
Video Reviews
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Pricing
What is Optimizely Content Management System?
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Squarespace?
Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.
Product Demos
Introduction to Optimizely Content Management System
Features
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 8.5Role-based user permissions(122) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.9API(115) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Internationalization / multi-language(89) Ratings
The software supports multiple languages, countries, currencies, etc.
Web Content Creation
Features that support the creation of website content.
- 7.7WYSIWYG editor(128) Ratings
What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.
- 7.8Code quality / cleanliness(117) Ratings
Code generated by WYSIWYG editor is clean and validates according to W3C standards.
- 7.9Admin section(126) Ratings
The admin page is easy to navigate and use.
- 8Page templates(126) Ratings
The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.
- 6.6Library of website themes(64) Ratings
A library of website frameworks or themes is available as a starting point for building a website.
- 7.9Mobile optimization / responsive design(121) Ratings
The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.
- 8.1Publishing workflow(125) Ratings
The software allows users to set up a custom workflow for updating the website, including approval processes.
- 6.9Form generator(90) Ratings
Users can build website forms for visitors to fill out.
Web Content Management
Features for managing website content
- 8.1Content taxonomy(119) Ratings
Users can create multiple levels and types of content categories including tags.
- 7.6SEO support(120) Ratings
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
- 7Bulk management(99) Ratings
Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.
- 7.8Availability / breadth of extensions(103) Ratings
There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.
- 7.8Community / comment management(83) Ratings
Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Optimizely Content Management System?
Optimizely Content Management System Features
Web Content Creation Features
- Supported: WYSIWYG editor
- Supported: Code quality / cleanliness
- Supported: Content versioning
- Supported: Admin section
- Supported: Page templates
- Supported: Library of website themes
- Supported: Mobile optimization / responsive design
- Supported: Publishing workflow
- Supported: Form generator
- Supported: Content scheduling
Web Content Management Features
- Supported: Internal content search
- Supported: Content taxonomy
- Supported: SEO support
- Supported: Browser compatibility
- Supported: Bulk management
- Supported: Page caching
- Supported: Availability / breadth of extensions
- Supported: Built-in e-commerce / shopping cart
- Supported: E-commerce / shopping cart extension
- Supported: Community / comment management
- Supported: Import / export
- Supported: Website analytics
Platform & Infrastructure Features
- Supported: API
- Supported: Internationalization / multi-language
Security Features
- Supported: Role-based user permissions
- Supported: Multi-factor authentication
- Supported: User-level audit trail
- Supported: Version history
- Supported: Simple roll-back capabilities
CMS programming language or framework Features
- Supported: .NET
Optimizely Content Management System Screenshots
Optimizely Content Management System Integrations
- Optimizely Content Marketing Platform
- Google Analytics
- Smartling
- LanguageWire
- Salesforce
- Microsoft Dynamics
- Marketo
- HubSpot
- Lionbridge
Optimizely Content Management System Competitors
Optimizely Content Management System Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Windows, Linux |
Mobile Application | No |
Optimizely Content Management System Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(255)Attribute Ratings
Reviews
(1-5 of 5)Great CMS that can be used to quickly get going and maintain
- Ease of development and customization
- Ease of workflow and approval process
- Add CMS tools that perform simple tasks to prevent having to write custom code
- Improve the interface when dealing the the find index
The only issue I've really come across is certain plugins don't always work as intended and require additional customization.
- WYSIWYG editor
- 100%10.0
- Code quality / cleanliness
- 100%10.0
- Admin section
- 90%9.0
- Page templates
- 100%10.0
- Library of website themes
- N/AN/A
- Mobile optimization / responsive design
- 50%5.0
- Publishing workflow
- 80%8.0
- Form generator
- N/AN/A
- Content taxonomy
- 100%10.0
- SEO support
- 100%10.0
- Bulk management
- 100%10.0
- Availability / breadth of extensions
- 100%10.0
- Community / comment management
- 100%10.0
- API
- 70%7.0
- Internationalization / multi-language
- N/AN/A
- Role-based user permissions
- 100%10.0
- It does have bloat for what we are using it for. However, we are in the process of expanding our content to utilize all the features.
- Sharing information
- Providing content
- Ease of finding information
- Surveys
- Implementing it into our foundation site
- Scalability
- Ease of Use
Ease of Use, Peace of Mind
Business problems: outdated look/functionality, less responsive to mobile needs
Scope of use: wholesale change/redo on entire site. It is a massive undertaking.
Future state: we will be using to redo our intranet site (only visible to employee)
- Rapid changes
- Ease of use with content blocks
- Easy to learn/implement
- Optimizely Academy classes were outstanding
- Faster time to preview changes
- An onscreen indicator of any changes ... for example: I accidently click in a body of text and accidentally create a type or unintended deletion.
Less appropriate: cant really think of any other than our own internal "who can do what" permission levels
- WYSIWYG editor
- 100%10.0
- Code quality / cleanliness
- 100%10.0
- Admin section
- 80%8.0
- Page templates
- 100%10.0
- Library of website themes
- 80%8.0
- Mobile optimization / responsive design
- 100%10.0
- Publishing workflow
- 90%9.0
- Content taxonomy
- 90%9.0
- SEO support
- 80%8.0
- Bulk management
- 60%6.0
- Availability / breadth of extensions
- 90%9.0
- Community / comment management
- 80%8.0
- API
- 80%8.0
- Role-based user permissions
- 80%8.0
- too early to see right now, we just launched 20ish days ago
- Developers are reporting no major problems/bugs so far
- Equifax Data-Driven Marketing (Datalicious OptimaHub) and Billing Link
- Online Training
Optimizely - One CMS, Multiple Solutions
- A centralized UI to maintain multiple websites using a common entry point.
- Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
- A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
- The Admin CMS UI can be faster and be better organized. It does feel like left behind when compared to the Content Management UI.
- Page and Blocks Previews can be a tad hard to render properly when Content is complex.
- We use a lot of ReactJS in our Blocks, that can be challenging to integrate properly in the Content Management UI.
Optimizely is good for complex solutions, where a lot of customization is needed on a website or web application (i.e. several block types/controls that need to be reusable and customized). For a simple brochure website, with a few dynamic pages, this can be an overkill solution.
- WYSIWYG editor
- 70%7.0
- Code quality / cleanliness
- 90%9.0
- Admin section
- 50%5.0
- Page templates
- 80%8.0
- Mobile optimization / responsive design
- 90%9.0
- Publishing workflow
- 80%8.0
- Form generator
- 90%9.0
- Content taxonomy
- 80%8.0
- SEO support
- 80%8.0
- Availability / breadth of extensions
- 90%9.0
- Community / comment management
- 100%10.0
- API
- 90%9.0
- Role-based user permissions
- 80%8.0
- Since having a single code base, now we have less bugs than ever when deploying new features.
- A very clean API integration (with very little extra code needed) to expose/manage Content for our Mobile Application.
- The CMS Content Management is quite fast to response and easy to work with. Our internal end Users are quite happy with the CMS Content Management tools.
Optimizely Forms are a great tool to collect information that then can submitted to multiple sources. We have several forms connected to different CRMs and internal systems. Those forms allow updates with little effort once created.
It's a powerful tool and it will do the job
- Easy interface
- Fast after the first load
- Customizable
- Speed the first time it loads
- Some options are difficult to find.
- Code quality / cleanliness
- 100%10.0
- Admin section
- 90%9.0
- Page templates
- 80%8.0
- Mobile optimization / responsive design
- 90%9.0
- Publishing workflow
- 70%7.0
- API
- 100%10.0
- Internationalization / multi-language
- 100%10.0
- Role-based user permissions
- 100%10.0
- We can manage our website in a simple way
- My only complain is speed every time you build locally. Besides that, is an excellent tool.
- I think it has help on the ROI but I don't make that decision.
- Manage Products Content
- Manage Pages
- Create Microsites
- Expand our system
- Price
- Product Features
- Product Usability
- Product Reputation
- Third-party professional services
- Meet deadline
- Edit products
- Edit Sites
- Find menus
- Find properties
Ektron CMS: Invest in the Best
- Responsive web design (version 9.0)
- Design customization
- Content management (uploading, editing, approval process, etc.)
- Fabulous customer support
- Have the "Desktop" tab of the CMS function more like a dashboard than an information center, giving each user a customized and efficient user experience.
- The ability to delete multiple files or images at the same time versus individually.
- The ability to further organize or flag a file (such as with a color, icon, etc.) within folders, in order to make it simple for another use to locate.
- Being a government entity, our primary objective is to provide constituents with relative and timely information from numerous departments. Ektron's CMS has allowed us to do so in an organized, efficient, and timely manner.
- By upgrading to version 9.0 in our re-design phase, we will be able to provide our site visitors with a responsive website to better serve them.
- Being simple to use, the Ektron CMS allows us to train individuals (who are not necessarily tech-savvy) to update content on behalf of their departments.
- Updating, managing, and editing content
- Design customization (i.e. with CSS, etc.)
- Widget implementation
- Deleting multiple files or images at once (versus separately)