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Pardot Reviews

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609 Ratings
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Score 7.4 out of 100

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Reviews (1-25 of 140)

Lyza Swearingen Latham | TrustRadius Reviewer
January 28, 2020

Pardot delivers a great UX and broad functionality

Lyza Swearingen Latham
Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Early on, we were able to successfully drive revenue by engaging visitors through targeted email campaigns to convert them to CenturyLink Cloud customers.
  • We use Pardot extensively for notifications to customers about End of Life initiatives that have resulted in significant cost savings for the company, as we've been able to turn down costly infrastructure and eliminate low-performing platforms.
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Anonymous | TrustRadius Reviewer
December 20, 2019

Pardot Pairs Perfectly with Salesforce

Verified User
Score 4 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Pardot has helped us segment our marketing leads.
  • Pardot has made reporting easy for our leadership team to access which creates a better buy-in from the top.
  • Pardot's real-time activity updates have helped us stay close to our prospect's interests and timing.
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Danielle Armour | TrustRadius Reviewer
June 18, 2019

Pardot and Why We Chose It

Danielle Armour
Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • In the beginning, Pardot took a lot of time to learn and to train others. Other systems are easier to learn on your own, but Pardot is a system that needs to be taught by a well versed individual.
  • Once learned, Pardot is able to have incredible automated systems that save staff time from creating weekly or monthly emails. The systems are easy to duplicate and work through.
  • Pardot allows my team to pull reports on the development side to see what donors are interested in reading and opening. This allows us to tailor information to them regarding our organization.
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Jillian Papa | TrustRadius Reviewer
May 09, 2019

Pardot: Above Par

Jillian Papa
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
  • The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
  • The connection to Salesforce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.
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Garrett Genest | TrustRadius Reviewer
May 09, 2019

Simple, reliable, but with some limitations

Garrett Genest
Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Pardot saves sales hundreds of hours per year by automating the lead follow-up.
  • Gives the Sales team more visibility into what their leads are doing.
  • Ultimately, sales and marketing would be a lot harder if we didn't have Pardot. It's the glue that pulls everything together, and the amount of work and data processing that goes on behind the scenes thanks to the platform means that our sales team can focus on conversations rather than email followup, lead grading, etc.
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Bailey Witt, MBA | TrustRadius Reviewer
May 08, 2019

Solid all around. Not best in class at any one thing.

Bailey Witt, MBA
Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Read Bailey Witt, MBA's full review
Kyle Moloo | TrustRadius Reviewer
June 03, 2019

Affordable Marketing Automation with Good Salesforce Integration

Kyle Moloo
Score 4 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Positive impact in that it's better than having no marketing automation solution in place.
  • Positive impact by having a way to directly route leads into CRM from the website without manual data entry.
  • It gives us basic reporting based on leads generated, which is limited, but still a positive.
Read Kyle Moloo's full review
Nicolas Costa Ossa | TrustRadius Reviewer
May 21, 2019

Powerful marketing automation. True sales-marketing integration for B2B

Nicolas Costa Ossa
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Visibility. Clear visibility on where our prospects or leads are. When are they ready for more content, or when are they ready for a sales representative.
  • Today we know what are the best performing online marketing campaigns we put out there. We can double down on the ones that work, or we can turn off the ones that are underperforming.
  • Marketing and Sales integration. We used to work in silos. Today it feels like just one single team. The customer journey is one and we all work together as a team to bring the wins in. Pardot is the tool that allowed us to work like that, as a team, by delivering complete data of a lead while they consume our content.
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Justin Wiebe | TrustRadius Reviewer
May 13, 2019

Pardot in the Higher Ed Space Can Be a Blessing or a Lower Top 10

Justin Wiebe
Score 6 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Positive in that we have been able to better engage with our overall base.
  • Positive that email has been better received.
  • Negative in that we have other options for SMS and email that might work somewhat better from a UG Admissions perspective.
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Jordan Comstock | TrustRadius Reviewer
April 29, 2019

Pardot works well

Jordan Comstock
Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Good lead nurturing. More leads made it to a sales rep.
  • Helped increase the volume of leads and how those leads were handled. Lead acquisition.
  • Good measurement of MQL to SQL to Sale.
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Jordan Linford | TrustRadius Reviewer
May 08, 2019

Pardot is King

Jordan Linford
Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Huge ROI, but I take credit for that. We closed millions from Pardot use.
  • It gives visibility to every marketing campaign so you can integrate just about everything.
  • Our ability to manage funnel flow is completely enabled by Pardot.
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Anonymous | TrustRadius Reviewer
May 20, 2019

Pardot vs Marketing Cloud- Choose Wisely and Do Your Research

Verified User
Score 3 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
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Anonymous | TrustRadius Reviewer
August 12, 2019

Great if your sales team uses salesforce

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Pardot helps us quickly deploy campaigns with email/landing page creation, which allows us to engage with prospect/current clients to shorten the sales cycle and potentially upsell new solutions.
  • Custom redirects help us make the most of our advertising spend by tracking links to see where people are clicking and attributing leads to those campaign times.
  • Overall, Pardot saves us time and energy by providing a centralized platform for most of our marketing activities.
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Anonymous | TrustRadius Reviewer
July 06, 2019

Pardot and Salesforce Go Hand in Hand

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • It's helped us create multiple automated email flows.
  • The multiple scoring option helped us create a really useful lead scoring system.
  • Sometimes we hit our prospects and have to pay extra to continue to send emails and house them on the database.
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Anonymous | TrustRadius Reviewer
May 13, 2019

Pardot Review

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Allows marketers to track campaign performance
  • Automates efforts between sales and marketing teams
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Anonymous | TrustRadius Reviewer
May 08, 2019

Pardot connects the dots...

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Pardot allows us to score users for activity, so we can identify the high-value activity and have Sales follow up.
  • Pardot is a good direct communication tool to customers and potential customers, as well as to partners.
  • Pardot has helped us refine our metrics-driven approach to marketing and definitely provides a strong ROI.
Read this authenticated review

Pardot Scorecard Summary

Likelihood to Recommend (609)
7.4
Likelihood to Renew (86)
4.4
Usability (17)
8.5
Availability (8)
7.5
Performance (5)
8.3
Support (14)
6.4
In-Person Training (3)
9.0
Online Training (7)
8.1
Implementation (11)
8.2

Feature Scorecard Summary

WYSIWYG email editor (80)
6.9
Dynamic content (70)
6.8
Ability to test dynamic content (67)
7.1
Landing pages (78)
7.0
A/B testing (72)
8.4
Mobile optimization (67)
7.6
Email deliverability (85)
8.3
List management (82)
8.1
Triggered drip sequences (54)
8.3
Lead nurturing (77)
8.4
Lead scoring and grading (77)
8.6
Data quality management (77)
7.4
Automated sales alerts and tasks (72)
7.5
Calendaring (68)
7.7
Event/webinar marketing (65)
7.7
Social sharing and campaigns (56)
5.6
Social profile integration (21)
7.5
Dashboards (79)
7.1
Standard reports (80)
7.1
Custom reports (60)
6.3
API (61)
7.8
Role-based workflow & approvals (56)
7.2
Customizability (75)
7.1
Integration with Salesforce.com (73)
8.5
Integration with Microsoft Dynamics CRM (3)
8.3
Integration with SugarCRM (4)
5.4

About Pardot

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Categories:  Marketing Automation

Pardot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM

Pardot Screenshots

Pardot Integrations

Pardot Competitors

Marketo, HubSpot, Act-On Software, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Standard$1,000per month (up to 1,000 contacts)
Pro$2,000per month (up to 10,000 contacts)
Ultimate$3,000per month (up to 10,000 contacts)

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Pardot Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:All
Supported Languages: English