Early on, we were able to successfully drive revenue by engaging visitors through targeted email campaigns to convert them to CenturyLink Cloud customers.
We use Pardot extensively for notifications to customers about End of Life initiatives that have resulted in significant cost savings for the company, as we've been able to turn down costly infrastructure and eliminate low-performing platforms.
In the beginning, Pardot took a lot of time to learn and to train others. Other systems are easier to learn on your own, but Pardot is a system that needs to be taught by a well versed individual.
Once learned, Pardot is able to have incredible automated systems that save staff time from creating weekly or monthly emails. The systems are easy to duplicate and work through.
Pardot allows my team to pull reports on the development side to see what donors are interested in reading and opening. This allows us to tailor information to them regarding our organization.
Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
The connection to Salesforce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.
Pardot saves sales hundreds of hours per year by automating the lead follow-up.
Gives the Sales team more visibility into what their leads are doing.
Ultimately, sales and marketing would be a lot harder if we didn't have Pardot. It's the glue that pulls everything together, and the amount of work and data processing that goes on behind the scenes thanks to the platform means that our sales team can focus on conversations rather than email followup, lead grading, etc.
Visibility. Clear visibility on where our prospects or leads are. When are they ready for more content, or when are they ready for a sales representative.
Today we know what are the best performing online marketing campaigns we put out there. We can double down on the ones that work, or we can turn off the ones that are underperforming.
Marketing and Sales integration. We used to work in silos. Today it feels like just one single team. The customer journey is one and we all work together as a team to bring the wins in. Pardot is the tool that allowed us to work like that, as a team, by delivering complete data of a lead while they consume our content.
We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Pardot helps us quickly deploy campaigns with email/landing page creation, which allows us to engage with prospect/current clients to shorten the sales cycle and potentially upsell new solutions.
Custom redirects help us make the most of our advertising spend by tracking links to see where people are clicking and attributing leads to those campaign times.
Overall, Pardot saves us time and energy by providing a centralized platform for most of our marketing activities.