Overview
What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…
Coveo Qubit for everything in ecomerse
Qubit - Segmentation, Personalisation and Optimisation
Qubit - Why we use it and why you should too.
Good testing and personalisation platform, not suitable as one-stop-shop
Powerful optimisation tool
Qubit: Testing and Optimization Ideal for Nimble Digital Commerce Organizations
Qubit's not me it's you.
A/B tested content delivery
Queue up for Qubit!
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite …
Qubit - Review of a Happy Customer
Excellent all rounder
Qubit enhances us!
Great platform and service to test your ideas and ultimately increase conversion
Qubit: a great testing and optimization solution for product and marketing teams
Qubit - User review
Awards
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Pricing
What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Coveo Qubit?
Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.
Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.
Coveo Qubit Features
- Supported: Website Personalization Technology
- Supported: Visitor Analytics and Insights
- Supported: Business Intelligence
- Supported: A/B Testing Platform
- Supported: Tag Management
Coveo Qubit Screenshots
Coveo Qubit Videos
Coveo Qubit Integrations
Coveo Qubit Competitors
Coveo Qubit Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | UK, USA, France, Germany, Netherlands, Spain, Italy |
Supported Languages | Our service can process all major languages |
Coveo Qubit Downloadables
Frequently Asked Questions
Coveo Qubit Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 5% |
Mid-Size Companies (51-500 employees) | 45% |
Enterprises (more than 500 employees) | 50% |
Comparisons
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Reviews and Ratings
(199)Community Insights
- Business Problems Solved
- Pros
- Cons
Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.
Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.
Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.
Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.
Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.
Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.
Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.
Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.
Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.
Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.
Attribute Ratings
Reviews
(51-75 of 117)Qubit from a content point-of-view
- Instant, preview-able changes that can be performed from anywhere with just a web browser.
- Makes targeting customers based on specific locations very simple.
- Timed promotions that would finish in the middle of the night or on a weekend no longer need developer supervision.
- Service can sometimes go down or become unresponsive and there is little we as a customer can do about it.
- At peak work hours the updates can sometimes take a long time to show and require a few refreshes.
- The autosave functionality will sometimes pick up a change mid way through and delay showing the change leading to some confusing errors when previewing the page.
Great targeting tool
- Geo targeting and other targeting tools have been really useful and easy to use when setting up Qubit tests.
- Reports and tracking results of these tests have proven insightful results and have become helpful in business decisions.
- Easy to use for web developers and user-friendly front interface that is clear, a bonus for live previews that can be shared with other team members.
- New features always added, the recent countdown timer for example has been used since introduced.
- Caching on preview sometimes takes a while and is not so instant.
- More refined targeting options and include more useful features in simple mode.
- Performance on site has dipped slightly with running tests. Maybe something could be done to improve this.
Qubit has transformed our business
- Traffic splitting
- Account team makes greats suggestions
- Technical support
- It has gone down once
- The simple mode builder is way too simple
Qubit's capabilities have exceeded our expectations.
- Support and customer service
- Testing ideas
- Helping us push the site to new levels of awareness
- Qubit's UV has given us insight into not only who our ideal customer is but how to better their experience with us online.
- The ease of quickly setting up experiences and seeing results - good or bad in a comprehensive and simple format.
- Now that we have implemented all of UV and have been gathering more quantitative data on visitors we are looking forward to opening up all the possibilities Qubit has to offer us.
- Open minded to ideas and suggestions. They used internal experts from other industries to suggest improvements to our product.
- Qubit was responsive which was a necessity when managing the relationship largely via electronic communications.
- Very powerful tool when used properly.
- Getting tests to market needs to be quicker. Improving the the QA before sending tests to us for UAT should be improved. I often found simple issues that should have been identified and fixed by them.
- Promote the product more. The technology is really powerful but we only utilized a small part of it. I believe Qubit could have been more proactive at trying to get buy in from our business areas for using additional features.
- More training for internal users. Qubit was always very good when approached for training and knowledge share. I think they could have done more of this to educate people on how to use their product in more depth.
Qubit Review
- Account team is diligent
- The platform has its flaws and bugs, but the team recognizes them and works with us on creative solutions to resolve.
- Usability - "Simple mode" is only usable for the most extremely simple cases, not including reactive web design. So just about every test has to be done in "advanced" mode, which requires more time and often effort from the qubit dev team itself.
- The ability to segment data by device, browser and source AFTER the test ran is critical to running tests at scale. We had to ask qubit to build a custom report to enable this - it should be out of the box.
- Some things in the UI are simply not intuitive, which is odd for a platform designed to improve usability.
Qubit Review
We also use the consultancy side to make sure we get the best out of the system and over time this will allow us to be self-sufficient.
- I think the account management is excellent
- The system is powerful and over time becomes more powerful
- Simple statistical interface
- Flexible and capable to tailor your needs
- The system is flexible and powerful but with that comes a certain complexity - it's not a point and click system.
- As the system grows, the cost of the system goes up - the danger is that developments you want and need come at a cost when you are already committed to the system.
Robust all-in-one platform for revenue optimisation
- We've drawn actionable insights from Qubit that would be impossible to get from standard analytics tools.
- While it's not positioned as an A/B-testing tool, it offers a pretty good one! The underlying stats model is one of the best in the industry.
- Post-test segmentation is currently not available, though I understand they're working on it. That would be a massive improvement.
Powerful tool, requires time investment (but worth the effort)
1) Test conversion rate optimisation changes to the user experience, primarily the purchase journey (without requiring development/site releases)
2) Manage and test changes to on-site promotional banners. Including the addition of banners/messages in locations which our current CMS is not able to.
- A/B testing of complex changes to the customer journey (as opposed to simple/show/hid/change colour tests)
- Providing a development stream which can run independently from standard development (therefore maximising resource capacity)
- The tool is clearly very powerful, but the most impressive changes require javascript coding to implement. One of the key benefits of QuBit is the ability to make site changes without needing development resource, so this creates a catch 22 of sorts. Adding more capability to the non-coding interface would be a real advantage.
- Semi-dedicated resource to set up, refine and report on tests. There's no limit to the number of tests which can be set up so maximising volume is key to getting the most value from the tool. Simple variations to the test setup/user experience delivered can make the difference between a conversion rate increase or decrease. So allowing for time spent on refining/improving tests is critical.
- Access to Javascript coding resource (ideally with QuBit experience) OR a readiness to invest in QuBit's own Javascript coding resource. QuBit can deliver some very impressive site improvements, but the best ones need JS.
- Visitor volumes of around 250,000 per month or more. Lower than this means that tests take a very long time to deliver statistically sound test results. At around 100,000 sessions per month or less, many tests will not be able to deliver meaningful results for months.
All about experience
- Manages Service - their consultancy is one of the best I've experienced.
- Technology development - they have continuously responded to client feedback and optimised their platform to meet those demands.
- User Interface - the user interface is not always intuitive when self serving results. Some UI improvements have started to make this easier.
- User Interface performance - I sometimes find the logged in UI sticky and it generally slows down my machine when it's open.
Well suited for:
A/B testing
Results analysis
Visitor opinion
Managed Services
DesignLess appropriate for:
Those new to personalisation
Qubit Review from Happy Customer
Qubit upgrades their technology and product offerings often. Which always opens up new avenues for increasing conversion rate and engagement.
The aim is to increase the conversion rate of key sales funnels via a process of testing, provide a level of analytics just not possible using other software and learn to understand our customers better - what they want and how they behave.
- Dedicated account management from experienced e-commerce professionals. There is a lot they can teach you, even if you fancy yourself an e-com expert.
- Analytics. The Decipher software is the best analytics package I've ever seen. Coupled with an account manager who knows how to use it - you're getting insights you've never had before.
- Testing. Stop assuming that you know how to design web pages, sales funnels or forms. Test, test, test!
- They could churn out tests at a greater rate and at a better pace.
- Qubit products are priced individually. This makes it hard if you have to keep going back to the business asking for £x amount to do something. Most of their competitors have a yearly fixed fee for all of their services.
If you're stubborn and unwilling to change your opinion even in the face of undeniable data - then Qubit is not an appropriate product for you.
- Friendly, approachable account managers.
- The Qubit team appreciated that the team in my company needed some educating around good practice testing and targeting methods. They always took the time to explain the logic behind the software.
- The dashboard in Qubit was very comprehensive and easy to use.
- Whilst I appreciate a level of confidentiality is at play - knowing that Qubit worked with other retailers they could have helped us kick-start some of our projects a bit more. We asked them for their opinions on certain strategies but at no point did they share any 'best-practice' knowledge.
- It would be helpful if Qubit provided more of a road map update on upcoming features - that way retailers can incorporate that into their planning ahead of the functionality going live and benefit from it earlier.
- It was unfortunate when we found out you can't target multiple languages in simple mode - perhaps an idea to introduce simple mode with multi-language functionality?
I would happily recommend Qubit albeit with some 'caveats'. Qubit is well suited to large business with a well-established CRM team in place. I think it is very important that companies that choose to work with Qubit have a good idea of their demographic, target customer and segmentation strategy. I would also recommend Qubit to companies that have dedicated headcount to support targeting and testing.
I would also say Qubit is well suited to companies that have enough in-house support to bring successful tests in as part of the permanent site furniture. It is to my understanding not advisable to have too many tests running at 100% (if you know they're working) when you could take outcomes on as an action.
Great when it works -- but still room for improvement.
- A/B Testing
- Quick alterations to the front-end web design
- Personalisation
- Build times can be long -- as can QA. Only one test is built at a time so you can sometimes feel stuck in a queue.
- We have personally had a lot of issues with tests functioning properly: not displaying at all, displaying incorrectly -- requires a lot of checking over regularly. One day it could look fine, the next not visible at all.
- Need more flexibility within the easy build mode:--- more advanced triggers: i.e. PAGE URL CONTAINS alongside PAGE URL DOES NOT CONTAIN.
- Personally we have very little flexibility when it comes to Category Pages because we use a third party tool called Attraqt for our merchandising: the two tools don't work together so we are unable to edit anything on these pages with Qubit.
Truly hear your consumer.
- Roadmapping
- Working on the most important items first
- Working with our companies own unique strategies and insights
- Continued development of new tools
Qubit review
- Data analysis and reporting to develop customer enhancements
- Tools to robustly deliver multiple A/B tests across our platform
- Conversion optimisation tools based on customer and business data inputs
- Extend tools into other areas of personalisation
Getting 'personal' with Qubit
- Strong technical and strategic teams. The guys at Qubit are really smart, and know their platform well. Integration was very smooth, with our IT team working directly with the Qubit team to get the relevant script in place (the more details stuff - the basic tags were done in 30 seconds). By far the most painless integration I've had to do with a 3rd party.
- Good WYSIWYG editor. The test build is really straight forward and easy to use, which means that my team can create basic tests in minutes and get them live on the site. Helps support an agile marketing environment.
- Responsiveness of the team. I don't think I've ever waited longer than a couple of hours before receiving a response from Qubit. The team are always on point, with regular meetings with my team. They are always on top of deliverables, and work above and beyond to deliver in a timely manner
- I feel that we could be making better use of the Decipher platform (this is where you can ask for custom reports to be created by the Qubit team on key areas you want constant data on). We cannot create any of these ourselves, which means we are dependent on the Qubit team - and often, you don't really know how you want data to be visualised until you play around with it. This creates a lengthy process. These reports are also not automatically updated, and so depend on the Qubit team updating daily/weekly. I know that lots is being done in this space, and so am interested to see what happens to this module - and how Qubit extract greater value from it (as I do think there is a lot of value still to be pulled).
- My team use the Qubit platform more than I do, however when I was using it (and I believe this module may have since been replaced), I didn't feel that the 'Discover' module was a huge amount of use vs. what I could pull from GA. The timelines were pre-defined (last 90 days rolling), and I didn't find the UI as user friendly as other analytics platforms. It wasn't a fundamental issue as I wasn't really using Qubit as a web analytics tool at the time. As I said, I think that Qubit have addressed this and have replaced it with an even better tool.
If you're looking for a pure web analytics tool, then Qubit is not necessarily the tool for you - it's not Google Analytics or Omniture (but doesn't claim to be). You will be able to manipulate your data in much better and flexible ways in those tools (although bear in mind it's aggregated, whereas Qubit holds data - and gives you access to it - for individuals).
The best weapon against poor conversion rate!
- Proactively provides recommendations on tests that could improve the experience of our website
- Draws on their experience across multiple industries to provide better recommendations and execution for clients
- Good customer service with an account team who are very keen to help you suceed
- Some of the builds can take a long time to implement
- More training on how to create, QA and launch tests ourselves
- Central dashboard of all tests results to distribute to internal stakeholders
Qubit Review
- Analytics
- Data processing
- Multi Variant Testing
- Digital Strategy
- More integration with third parties
Well suited for:
- Web testing to improve conversion and user experience.
- Complex data web analytics.
Getting better online, fast!
Qubit has been particularly useful in setting up short term initiaves and changes in an agile way, quickly getting the initiative live and capturing the data we need for analysis. This has been valuable to me from a campaign perspective, as we are able to get quality outcomes with less investment and development time. It is being used across a few departments currently and will likely be used by more departments in the future.
- Provides a tool to quickly put initiatives in place.
- Collect and analyse data from customers journeys online.
- Can increase the effectiveness of your online assets.
- Provide more information to us about all the ways Qubit can help us.
- Qubit is a great tool for building experiments for A/B testing, replete with advanced JavaScript capabilities, numerous built-in modules, a robust API, and a "basic mode" editor for non-developers to use and build experiences.
- Qubit also supports segmentation (e.g., segment users by device type, browser, location, etc.) and advanced URL targeting to really hone in a select user groups and personas.
- For analyzing your tests' performance/data, Qubit offers advanced reporting within the dashboard and a great support team who will also pull raw data upon request.
- Because Qubit is a newer tool, some small bugs are to be expected and have been found, most notably within using the actual UI of the tool.
- The Qubit team is always enhancing their product which means it is undergoing constant development. This is a pro for sure in the sense that Qubit will continue to offer new features to users while also squashing prior release bugs, but it can also inadvertently introduce new bugs, which we've experienced mid-test development and/or worse--post test launch.
- Qubit does not currently offer the ability to filter out reporting data in the dashboard by device type, browser, or other segmentation criteria. This means we have to make special requests to the Qubit team for this data, where other tools offer this easily directly in the dashboard.
Best test and targeting tool!
- Service. Qubit’s account management team is one of the best I have worked with, they have quick turn around on all inquiries and service requests
- Discover. The Qubit discover tool is easy to use and the auto-categorised feedback algorithm combined with the quantitative data can unearth unlimited amounts of ideas
- Ease of Use. The tool is intuitive and simple to use. It is easy to set up new tests or messages and then track reporting by any team member.
- I would love for Qubit allow us to set some messages to 100% of customers, rather than holding 5% back, however they have fed back this will be coming soon.
Powerful technology partner
- Data driven approach
- Valuable insights
- Analytics
- Sometimes I have problems opening specific experiments in Deliver, the Qubit online interface, and get a "sorry something's gone wrong" message.
- It would be useful on the experiences overview page in Deliver if as well as seeing the status and number of visitors for each experience you could also see the current uplift/downlift.
- Sometimes the quality assurance process before an experience goes live can be really quite long and quite often there are still issues with an experience once it goes live in spite of this time consuming step.
The world at your fingertips
- Delivery threshold banners
- Impactful website fixes
- New functionality
- More detailed self help tool
- Detailed tracking options
- UX features
- Account management and support in developing tests is excellent.
- Data feedback is fast and clear, with great dashboards.
- Qubit keeps it simple, meaning quick results.
- We're just beginning our journey with Qubit, so haven't uncovered any areas for improvement just yet.
Interesting A/B testing platform
- Integrations
- Test development
- Support
- The platform requires higher development expertise levels