VWO Reviews

173 Ratings
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Score 7.8 out of 100

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Reviews (76-98 of 98)

Bill Finch | TrustRadius Reviewer
December 15, 2017

Look no further than Visual Website Optimizer for an affordable, first-class tool!

Score 10 out of 10
Vetted Review
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Return on Investment

  • Providing a clear solution for testing our proposed changes has been invaluable. It's easy to assume the proposed changes will make a positive impact but if those decisions aren't backed by solid data the results can be harmful. VWO gives us the confidence and we've been able to confidently implement changes that have boosted conversions and RPV significantly.
  • The speed at which we implement changes has improved thanks to VWO. Before we made changes with another testing tool or via sequential measurement and sometimes had to revert our changes and go back to the drawing board. Now we see if our changes are not having the positive impact, stop the test, make adjustments per the data and start a new test.
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Jose Terrier | TrustRadius Reviewer
April 08, 2015

Visual Website Optimizer: Improve Conversion Rates with this Robust Tool

Score 9 out of 10
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Return on Investment

  • We have seen double digit improvements to our conversion rates in some of our successful VWO tests. This results in more leads from the same amount of traffic. And when traffic increases, the gains compound!
  • VWO has allowed us to be much more efficient in our testing process, which has lead to more tests being run and sustained incremental gains to our sites' conversion rates.
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Jeremy Weis | TrustRadius Reviewer
April 08, 2015

VWO is the way to go

Score 8 out of 10
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Return on Investment

  • The positive impact that VWO has had for us has been giving us the ability to take a data-driven approach to improving processes and user experience on our clients websites.
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Olaf Pijl | TrustRadius Reviewer
December 30, 2014

Flexible, Easy, and Powerful Optimization Tool - for Testing Addicts without a Tech Team

Score 10 out of 10
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Return on Investment

  • Greater insights in visitor behaviour
  • Speed up testing cycle
  • Significantly increase results across all channels
  • Better interaction with agency clients, due to being able to provide hard data on hypothesis
  • Adapt pages and tests to better fit segmented target audiences (e.g. by geographic region, channel, brand, etc.)
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Stu Bowker | TrustRadius Reviewer
December 18, 2014

VWO, Yes not No!

Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • Although not every test has yielded positive results, they're often valuable lessons. It removes the guess work and provides the design teams with a better understanding of what users actually want.
  • Sales, leads, registrations and other KPIs have all seen a positive change by our clients as a result of using VWO.
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Tom Kerwin | TrustRadius Reviewer
May 23, 2014

VWO: Very Worthy Option if you want to move fast, tweak as you go and do it yourself.

Score 8 out of 10
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Return on Investment

  • The big one is that within 1 month of starting testing, we'd improved conversion by over 30%. And within 2 months we'd got another 30% win. We're on track to double our (already quite high) conversion rate within 3-4 months of me starting.
  • We have a much greater understanding of our customers and each test has given us insights that have driven improvements elsewhere in our product.
  • Our testing cycle length has shortened dramatically, so the timeframe from idea to test is now about 25% what it was. (not taking into account false starts from teething troubles.)
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Daniel Hirsch | TrustRadius Reviewer
June 10, 2014

A/B testing Gone Right

Score 8 out of 10
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Return on Investment

  • Increased the number of tests we run
  • Decreased the amount of time it takes to setup new tests
  • Increased the accuracy of the reporting by providing the statistical significance of results
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Mike Perla | TrustRadius Reviewer
December 14, 2013

Visual Website Optimizer: A Great Way to Start Testing Today

Score 8 out of 10
Vetted Review
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Return on Investment

  • I had much success using Visual Website Optimizer (VWO). I have had multiple case studies published on WhichTestWon in which I used VWO to get those results.
  • I had a case study win a Gold Ribbon in the 2013 online testing awards. The tool I used was VWO.
  • I never experienced a negative impact resulting from using VWO.
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Anonymous | TrustRadius Reviewer
December 14, 2015

A competent tool to get you AB testing

Score 6 out of 10
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Return on Investment

  • Positive impact on ROI from PPC campaigns through refined landing pages.
  • Improved contribution to websites from across the business by being able to quickly test ideas from everyone, at any level.
  • Helped move the company towards a 'test everything' culture, where data-driven digital products are the norm and every bit of money spent on product development can be justified.
  • Increase in sales leads generated through form optimisation.
Read this authenticated review
Anonymous | TrustRadius Reviewer
June 10, 2014

VWO Made CRO A Reality!

Score 10 out of 10
Vetted Review
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Return on Investment

  • I was able to increase a clients conversion rate by over 100%, generating an increase in leads for the client.
Read this authenticated review

Feature Scorecard Summary

a/b experiment testing (1)
Split URL testing (1)
Multivariate testing (2)
Multi-page/funnel testing (2)
Cross-browser testing (1)
Test significance (1)
Visual / WYSIWYG editor (1)
Advanced code editor (1)
Visitor recordings (1)
Preview mode (1)
Test duration calculator (1)
Standard visitor segmentation (1)
Behavioral visitor segmentation (1)
Traffic allocation control (1)
Website personalization (1)
Heatmap tool (1)
Click analytics (1)
Scroll maps (1)
Conversion tracking (1)
Goal tracking (1)
Test reporting (1)
Results segmentation (1)
Experiments results dashboard (1)

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMulti-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No