Top 10 Fastest Growing Social Media Management Software Platforms - Q3 2014
It’s important to note that some of these products do quite different things, e.g. Woobox focuses on social media based contests, but they are all in the broad category of social media management.
Multiplying these percentages by the total evaluation frequency allows us to estimate an “enterprise evaluation rate” for Social Media Management Software products. Using this view, the Social Media Management Software product most evaluated by enterprises with more than 500 employees during Q3 2014 was Sprinklr, followed by Hootsuite Enterprise, Radian6, and Spredfast. While this imperfect methodology does not account for rapidly shifting customer mixes it does give a directional indication of today’s picture.
Stay tuned for our upcoming Buyer’s Guide to Social Media Management Software where we discuss insights about which products are best suited to different use cases. In the interim, you can access last year’s guide here.
Vinay is an entrepreneur passionate about tackling big problems. Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. In 1999, Vinay founded Convio, the leading Software as a Services platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. Prior to Convio, Vinay was a Director at Trilogy Software and a Consultant at Bain & Company. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors. When he’s not working, Vinay loves spending time with his family, playing squash and racing cars.