401 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 401 reviews and ratings
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.9 out of 100
Based on 17 reviews and ratings
Feature Set Ratings
- Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
9.0
Act-On
90%

7.9
Mad Mimi
79%
Mad Mimi ranks higher in 5/9 features
Mad Mimi ranks higher in 5/9 features
WYSIWYG email editor
9.4
94%
112 Ratings

9.9
99%
8 Ratings
Dynamic content
9.2
92%
92 Ratings

9.9
99%
6 Ratings
Ability to test dynamic content
8.7
87%
92 Ratings

9.9
99%
6 Ratings
Landing pages
8.9
89%
108 Ratings

7.1
71%
5 Ratings
A/B testing
9.2
92%
95 Ratings

10.0
100%
1 Rating
Mobile optimization
9.1
91%
103 Ratings

3.9
39%
7 Ratings
Email deliverability reporting
8.7
87%
220 Ratings

9.8
98%
18 Ratings
List management
9.0
90%
111 Ratings

2.3
23%
9 Ratings
Triggered drip sequences
8.5
85%
87 Ratings

8.1
81%
5 Ratings
Lead Management
9.3
Act-On
93%

Mad Mimi
Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features
Act-On Software ranks higher in 4/4 features
Lead nurturing
9.4
94%
104 Ratings

N/A
0 Ratings
Lead scoring and grading
9.4
94%
104 Ratings

N/A
0 Ratings
Data quality management
9.2
92%
102 Ratings

N/A
0 Ratings
Automated sales alerts and tasks
9.2
92%
95 Ratings

N/A
0 Ratings
Campaign Management
8.0
Act-On
80%

Mad Mimi
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Calendaring
6.8
68%
8 Ratings

N/A
0 Ratings
Event/webinar marketing
9.2
92%
76 Ratings

N/A
0 Ratings
Social Media Marketing
9.2
Act-On
92%

Mad Mimi
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Social sharing and campaigns
9.2
92%
69 Ratings

N/A
0 Ratings
Social profile integration
9.2
92%
63 Ratings

N/A
0 Ratings
Reporting & Analytics
8.9
Act-On
89%

8.0
Mad Mimi
80%
Act-On Software ranks higher in 3/3 features
Act-On Software ranks higher in 3/3 features
Dashboards
8.7
87%
109 Ratings

8.0
80%
7 Ratings
Standard reports
8.7
87%
112 Ratings

7.9
79%
8 Ratings
Custom reports
9.4
94%
84 Ratings

8.0
80%
6 Ratings
Platform & Infrastructure
9.0
Act-On
90%

Mad Mimi
Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features
Act-On Software ranks higher in 6/6 features
API
8.9
89%
67 Ratings

N/A
0 Ratings
Role-based workflow & approvals
8.9
89%
71 Ratings

N/A
0 Ratings
Customizability
9.4
94%
89 Ratings

N/A
0 Ratings
Integration with Salesforce.com
9.3
93%
65 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.2
92%
36 Ratings

N/A
0 Ratings
Integration with SugarCRM
8.3
83%
29 Ratings

N/A
0 Ratings
Attribute Ratings
- Act-On Software is rated higher in 1 area: Usability
- Mad Mimi is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
Likelihood to Recommend
9.4
Act-On
94%
219 Ratings

9.9
Mad Mimi
99%
13 Ratings
Likelihood to Renew
8.9
Act-On
89%
112 Ratings

10.0
Mad Mimi
100%
5 Ratings
Usability
9.1
Act-On
91%
32 Ratings

9.0
Mad Mimi
90%
2 Ratings
Availability
9.1
Act-On
91%
28 Ratings

Mad Mimi
N/A
0 Ratings
Performance
8.2
Act-On
82%
26 Ratings

Mad Mimi
N/A
0 Ratings
Support Rating
7.3
Act-On
73%
78 Ratings

8.0
Mad Mimi
80%
2 Ratings
In-Person Training
8.7
Act-On
87%
4 Ratings

Mad Mimi
N/A
0 Ratings
Online Training
9.3
Act-On
93%
16 Ratings

Mad Mimi
N/A
0 Ratings
Implementation Rating
8.6
Act-On
86%
44 Ratings

Mad Mimi
N/A
0 Ratings
Product Scalability
9.1
Act-On
91%
1 Rating

Mad Mimi
N/A
0 Ratings
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Database Software Engineer
Best Web Design Ltd.Information Technology & Services, 11-50 employees
Mad Mimi
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
IT Support executive
Petronomics LimitedOil & Energy, 51-200 employees
Pros
Act-On
- Establishes a simple but very decisive way of how to perform specialized marketing work.
- It includes the monitoring of advertising networks or account management on digital platforms and social networks.
- The support is solid; it takes all the suggestions and doubts I have regarding the software.
Director of People Ops
Marcus Thomas LLCMarketing & Advertising, 51-200 employees
Mad Mimi
- I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
- Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
- There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
- You can segment your list into as many groups as you like, which makes for more effective email marketing.
Creative Marketing Strategist
BLOCKbETA MarketingMarketing and Advertising, 1-10 employees
Cons
Act-On
- The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
- The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
- There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

Verified User
Administrative Assistant in Marketing
Computer Software Company, 11-50 employeesMad Mimi
- The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
- Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
- Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Email Marketing Manager
CJ Affiliate by ConversantHealth, Wellness and Fitness, 1-10 employees
Pricing Details
Act-On
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$900 per month (starts at 2,500 active contacts)
Act-On Editions & Modules
Edition
Professional | $9001 |
---|---|
Enterprise | $2,0002 |
- per month (starts at 2,500 active contacts)
- per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.Mad Mimi
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$10 per month
Mad Mimi Editions & Modules
Edition
Basic | $10.001 |
---|---|
Pro | $42.001 |
Silver | $199.001 |
Gold | $1049.001 |
- per month
Additional Pricing Details
—Likelihood to Renew
Act-On
Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Marketing Manager
AnachronComputer Software, 51-200 employees
Mad Mimi
Mad Mimi 10.0
Based on 5 answers
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Brand Consultant
WalgreensEntertainment, 1-10 employees
Usability
Act-On
Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
CRM & Marketing Automation Lead
Driven®Information Technology and Services, 1-10 employees
Mad Mimi
Mad Mimi 9.0
Based on 2 answers
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
IT Support executive
Petronomics LimitedOil & Energy, 51-200 employees
Reliability and Availability
Act-On
Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Editor / Director of Content Marketing
American Endowment FoundationFinancial Services, 11-50 employees
Mad Mimi
No score
No answers yet
No answers on this topic
Performance
Act-On
Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesMad Mimi
No score
No answers yet
No answers on this topic
Support Rating
Act-On
Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Managing Consultant
HakaperoMarketing and Advertising, 1-10 employees
Mad Mimi
Mad Mimi 8.0
Based on 2 answers
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
IT Support executive
Petronomics LimitedOil & Energy, 51-200 employees
In-Person Training
Act-On
Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

Verified User
Director in Marketing
Management Consulting Company, 11-50 employeesMad Mimi
No score
No answers yet
No answers on this topic
Online Training
Act-On
Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Tradeshow & Event Specialist
Quanex Building Products Corporation1001-5000 employees
Mad Mimi
No score
No answers yet
No answers on this topic
Implementation Rating
Act-On
Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Joined Fuzzy Logix in Nov. 2011
........Information Technology and Services, 11-50 employees
Mad Mimi
No score
No answers yet
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Sr. Project Manager
Big PresenceMarketing and Advertising, 11-50 employees
Mad Mimi
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
CEO (Chief Executive Officer)
NEJM GroupHospital & Health Care, 11-50 employees
Scalability
Act-On
Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesMad Mimi
No score
No answers yet
No answers on this topic
Return on Investment
Act-On
- With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Mad Mimi
- I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
- I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
- It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
Principal
Mind Strength BalanceHealth, Wellness and Fitness, 1-10 employees